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All Journal JURNAL KEBANGSAAN Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Almana : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Indomera : Jurnal Magister Manajemen Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) EKONOMIKA45 IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi dan Pembangunan Aceh Journal of Community Engagement (AJCE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Lentera Al-Faiza: Journal of Islamic Education Studies Journal of Innovative and Creativity Ekonomika : Jurnal Ekonomi dan Pembangunan Singkite Journal
Sri Yanna
Universitas Islam Kebangsaan Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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“THE INFLUENCE OF PROMOTIONS AND PRODUCT PRICING ON PURCHASING DECISIONS FOR EMINA PRODUCTS IN BIREUEN REGENCY” Ovi Satria; Niswatul Khaira; Khaira Maulida; Nia Maulina; Sri Yanna
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.400

Abstract

This study investigates the impact of promotional strategies and pricing on consumer purchasing decisions for Emina products in Bireuen Regency. The research aims to identify how these factors influence consumer behavior and their decision-making process regarding beauty and skincare products.
Co-Authors Abdurohim Abdurohim Abqa, Rizkan ADE RISNA SARI Afriana, Afriana Agustin Nurhayati Anggita Permata Yakup ANIDA Arauf, Zakiah Arief Syarifuddin, Endang Arief Syarifuddin, Evi Azhari Azhari Azhari Azhari Bayu Eko Broto Chadafi, M. F. Chaeroen Niesa Chairul Bariah Cut Santika Dian Eriani Dyah Handayani Dewi Ekasari, Silvia Endang Syahriani Faisal, S. Fatimah Zuhra Gusti Noorlitaria Achmad Harahap, Rahmadsyah Harun Samsuddin Hayanuddin Safri Hayanuddin Safri Henky Hendrawan Husni Yanti Ibrahim Ibrahim Imam Malik Irne Aryanie Junita Lubis Kamaruddin Kamaruddin Khaira Maulida M Yusuf M. Harun, Martunis M. Syukur M. Yusuf Mahdalena Mahdalena Mangkuwinata, Denny Sumantri Mirza Mirza Mirza MUHAMMAD RIZAL Mukhlis Mukhlis Mulyadi Mulyadi Muslim Khadri Musran Munizu Musrizal, Musrizal Mutasirullah, Mutasirullah Nanda Nur Sofyana Nia Maulina Niswatul Khaira Ovi Satria Ristawati Ristawati Ristika, Yani Rosdiana, Efi Saryulis, Saryulis Sugeng Karyadi Sumantri Mangkuwinata, Denny Sutoyo Sutoyo Tri Apriyono Wakhidah, Esti Nur Win Konadi Zakiah Zakiah Zuriani Ritonga