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Journal : Jurnal Manajemen

Religiosity, Social And Psychological Factors On Purchase Decisions And Consumer Loyalty Rosnaini Daga; Andi Jenni Indriakati
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.941

Abstract

This study aimed to determine and analyse the factors of religiosity, psychological factors on purchasing decisions, and loyalty. The method used in this study is a quantitative research method in the form of a cross-section. The population in this study are Marketplace users who live in Makassar and have purchased Muslim clothing products, especially in the Shopee application. This study uses a sampling technique with purposive sampling, part of a non-probability sampling technique. The sample obtained from the calculation results amounted to 100 respondents who were deemed sufficient to represent the population. The data analysis technique used in this research is the Structural Equation Model (SEM). The results showed that religiosity and psychological factors directly had a positive and significant effect on purchasing decisions. Meanwhile, social factors have a positive and insignificant impact on buying decisions. Religiosity, Social Factors and Psychological Factors have a positive and significant effect on loyalty. Purchase Decision has a positive and significant impact on Loyalty. Religiosity Social Factors and Psychological Factors through Purchase Decisions have a positive and significant effect on Loyalty. The results of this study can also be used for marketing in motivating consumers to make purchasing decisions. This indicator is the strongest indicator of consumer psychology in deciding the purchase of Muslim clothing and always considers increasing customer loyalty based on religiosity so that customers are committed to continuing to be loyal in purchasing Muslim clothing. And can be a reference for further researchers to develop research instruments used in this study.
Co-Authors Abd Samad Abd Samad A Abd Samad, Abd Abdul Karim Abdul Karim Abdul Samad Abdul Samad Abdul Samad Abdul Samad A Abdul Samad Arief Achmad Ridha Ade Vidya Eryanti K Adetiawarman Adetiawarman Adi Sutanto Agriyani, Dody Agung Firmansyah Ahmad Hari Dwiyanto Ajis Ahmad Muhtar Ali Mardana Alwi, Aulia Alwi, Moh Hatta Amal A. R, Chaerul Andi Arafat Soepalman Andi Jenni Indriakati Andi Multazam Anshar, Moh Ashary Arief, Abd Samad Aryani , Ari Meirika Ashary, Muhammad Azfril Azhar B, Ceskakusumadewi Baharuddin, Megawaty Ceskakusumadewi Bahtiar Maddatuang Bakri Chiau Winarto Darmawang, Darmawang Darmawati Dahlan Desi, Natsar Dewi B, Ceskakusuma Dhita Pratiwi Dhita Pratiwi Dhita Pratiwi AR Didiharyono, D. Dien, Andi Idjo Aidit Dumula, Nasri Endang Simak Sanggaria Faisal Syam Fatmah Afrianty Gobel Fauziah Fauziah Fifi Suprida Fitri Suyuthi, Nurmadhani Frengky Pollii Gamal Ramli Haidil Adha Hamdat, Aminuddin Hasna Hasnita Hasnita Hatta, Moh Hatta, Moh. Hatta, Mohammad Haya, Rachmatan Hendra Gunawan Indriani, Putri intan ratu permata Irfan Arifandy Jayawarsa, A.A. Ketut Kaimal Arifin Karsa, Muhammad Setia Karta Negara Salam, karta Khairina Rosyadah Lawalata, Izaac L D Luisito M. Fahrul Husni M. Hatta Mardianzah, Zaldi Mashur Razak Mashur Razak Merlin Maya Lumangkun Mochtar, Widiawaty Moh. Hatta Moh. Hatta Alwi Hamu Moh.Hatta Alwi Hamu Muh. Ashary Anshar Muh. Ikhsan, Muh. Muhammad Ashari Anshar Muhammad Azis Muhammad Azis Muhammad Nur Harahap Muhammad Rezki MUHAMMAD RIZAL Muhammad Rusli Muhammad, Natsir Mujahid Mujahid Mujahid Mujahid, Mujahid Mulianti Multazam, Andi Munandar Naim Murdin Musdalifah Musdalifah Muspa Muspa Naharuddin , Naharuddin Nasir Hamzah Nawir, Fadliyani Nizar, Andi Muhammad Novita Rosanti Nugraha, Rifandi Wahyu Nugrawan. S Nur Fatwa, Nur Nuralamsyah Dwi Saputra Nurfatwa Ismail Nurmadhani Fitri Suyuthi Oman Sukmana Panus, Panus Pasae, Panus Perwira, Anras Pratiwi AR, Dhita Putri Yuanita Rachman Suwandaru Rachmawaty Djaffar Rahadi Rahman Suwandaru Rahman, Ria Andriany Ramlah Ramlah Rasma Renaldy Renaldy Ria Wahyuni Rinaldi Rinaldi Rosanti, Novita Rosyadah, Khairina Rukman Pala Ruli Inayah Ramadhan Saeny, Nur Eny Safri, Ardi Salam, Erick Salam, Karta Negara Salam, Riswan Samad Arief, Abdul Sasmita, Halida Singkeruang, A.We Tenri Fatimah Siti Nurul Azizah Soefarmin, Muhammad St. Rukaiyah Stevy Chandra Ponto Sujatmiko Sujatmiko Sujatmiko Sujatmiko Sujatmiko Sung Vioary, Anddy SURIANI, LILIS Suryady, Dedy Suwandaru, Rachman Thomas, Ronald Timotius Tandililing1 Topan Putu Jaya Verawaty Verawaty Verawaty Vina Salviana Darvina Soedarwo Wahyuningsih Wahyuningsih Wardianto Ramadhan Windi Bague, Inggryd Yunus, Andi Hery Zulfikar YUSNITA YUSNITA Yustika Yustika Zainal Abidin