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Kualitas Produk, Harga, Promosi Penjualan dan Iklan Serta Pengaruhnya terhadap Keputusan Pembelian pada Toko Online Bukalapak Rahmad Efendy; Roma Pasaribu; Ratna Ashary; Putri Nabila; Raymond Fransiscus
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2082

Abstract

This study aims to analyze the influence of Product Quality, Price, Sales Promotion, and Advertising on consumer purchasing decisions on the Bukalapak online store platform. This study used a quantitative approach with descriptive methods, aiming to illustrate the relationships between variables based on empirical data. Primary data were obtained by distributing questionnaires to 120 respondents who were active Bukalapak users in the West Medan District. The data analysis technique used was multiple linear regression with the aid of SPSS software to determine the effect of each independent variable on the dependent variable. The analysis results indicate that, partially, the variables Product Quality, Sales Promotion, and Advertising have a positive and significant influence on purchasing decisions. This means that the higher the product quality, the more effective the promotion, and the more attractive the advertisement, the greater the likelihood of consumers making a purchase. Conversely, the variable Price showed a negative and significant influence, indicating that inappropriate pricing can reduce purchase intention. Simultaneously, all four variables have a significant influence on purchasing decisions. The Adjusted R Square value of 70.4% indicates that this research model is able to explain 70.4% of the variation in purchasing decisions, while the dependent variable is influenced by factors outside the model. This study recommends that Bukalapak continue to improve product quality, develop competitive pricing strategies, strengthen promotions, and create creative advertising. Further research is recommended to consider additional variables such as product reviews, brand image, and service quality to enrich the analysis.
Penerapan LKPD Berbasis PBL untuk Meningkatkan Pemahaman Siswa Kelas IV di SD Negeri 105288 Sei Rotan : Penelitian Asiah Ramadhani; Dini Agesti Siregar; Mufidatul Husna; Putri Nabila; Roma Ito Aruan; Siti Misharyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2048

Abstract

This studies turned into encouraged with the aid of the low know-how and involvement of fourth grade students at SD Negeri 105288 Sei Rotan in wearing out easy experiments concerning the concepts of temperature and warmth in regular existence. to conquer this trouble, a pupil Worksheet (LKPD) based totally on problem based totally mastering (PBL) is implemented that's expected to increase college students' knowledge of the cloth. This studies pursuits to use the effectiveness of PBL-based totally LKPD in increasing college students' information of temperature and warmth studying thru candle and glass experiments. The research technique used is the experimental approach in lecture room motion research (PTK). on this studies, researchers collected records acquired at once in the subject through amassing records through observation, tests and documentation. The studies topics were fourth grade students at SD Negeri 105288 Sei Rotan with a complete of 35 students. The outcomes of this studies display that the software of experimental techniques mixed with PBL-based totally LKPD has a widespread nice effect on college students' information of temperature and warmth transfer. it is able to be concluded that this research makes an crucial contribution to the development of science gaining knowledge of strategies in elementary faculties, specifically in efforts to growth students' information of cloth this is frequently considered hard.
THE EFFECT OF TQM IMPLEMENTATION AND PRODUCTION EFFECTIVENESS ON SKINTIFIC SKINCARE CUSTOMER SATISFACTION IN MEDAN CITY Iman Putra Jaya Hulu; Anggi Dian Safitri; Putri Nabila; Irwan Nopian Sinaga
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.221

Abstract

This study aims to determine the influence of Total Quality Management (TQM) and production effectiveness on Skintific customer satisfaction in Medan City. The method used was quantitative associative with 75 Gen Z respondents. The results showed that TQM and production effectiveness had a significant effect both partially and simultaneously on customer satisfaction, with t-calculated values of 8.383 and 6.145 respectively (t table = 1.66071), and F calculated as 51.594 (F table = 3.12). The Adjusted R² value of 0.578 shows the contribution of the two variables of 57.8% to customer satisfaction. In conclusion, improving overall quality and efficient production processes can increase customer satisfaction in the skincare industry.
Pemberdayaan Masyarakat Kelurahan Kota Baru Melalui Pelatihan Pembuatan Pestisida Nabati Daun Pepaya untuk Pengendalian Hama Serangga dan Kutu Daun Deni Sabriyati; Putri Nabila; Susilo Ragel Setiawan; Risma Situmorang; Maergy Putri Lianti; Dewi Melinda Hutabarat; Fitria Rahmadani; Velvi Thiana Anasky; Sry Unihartati Saogo; Mochammad Faiz Agil Nurfikri; Rivaldo Saragih
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.829

Abstract

The use of chemical pesticides in modern agriculture in Indonesia has a negative impact on the environment and health. To address this issue, students from the 24th Community Service Program (KKN) of Raja Ali Haji Maritime University (UMRAH) held a training session on making plant-based pesticides from papaya leaves in Kota Baru Village, Bintan. This activity aimed to provide environmentally friendly and easy-to-apply pest control solutions to local farmer groups. The training involved agricultural extension workers from the Bintan Regency Food Security and Agriculture Office as resource persons. The results of this training are expected to increase farmers' knowledge and skills in utilizing papaya leaves as natural pesticides, reducing the use of chemical pesticides, and realizing more sustainable and environmentally friendly agriculture in Kota Baru Village. Despite obstacles in community participation, this activity succeeded in sparking farmers' interest in applying plant-based pesticides in their crop cultivation.
Perbedaan Sistem Pendidikan SD Swasta Al-Ulum Dan SD Negeri 060825 Rendy Ardiansyah; Putri Nabila; M. Hafiz Alfiandi; M. Fahri; Afrahul Fadila Daulai
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 2 (2024): APRIL : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i2.1425

Abstract

As time progresses, technology also develops. The development of this technology has positive and negative impacts on society, especially children. If we focus on children, the development of this technology has a negative impact on children. We can see the lack of morals in children today. His morals are low, both towards parents, peers and those of a lower age than him. Of course, this cannot be separated from the education system they support. In other words, schools also have a big role in a child's growth and development.
Penerapan Manajemen Berbasis Digital Dalam Peningkatan Layanan Akademik Di SMA Negeri 2 Luwu Putri Nabila; Taqwa; Firman Patawari; Tasdin Tahrim
Hikamatzu | Journal of Multidisciplinary Vol. 1 No. 2 (2024): multi science and knowlegde
Publisher : Hikamatzu | Journal of Multidisciplinary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This journal discusses digital-based management in improving academic services at SMA Negeri 2 Luwu. This study aims to determine how academic services at SMA Negeri 2 Luwu and the application of digital-based management in improving academic services at SMA Negeri 2 Luwu. The type of research used in this research is descriptive qualitative. Data sources consist of primary data and secondary data, with data collection techniques consisting of observation, interviews, and documentation. Data analysis was carried out with three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that academic services at SMA Negeri 2 Luwu have met the Minimum Service Standards (SPM) of the national education sistem organizers of the Ministry of Education and Culture in 2003. In its implementation, academic services at SMA Negeri 2 Luwu include managing facilities and infrastructure to support the teaching and learning process, managing activities in schools, procuring and managing all administration at SMA Negeri 2 Luwu. Starting from the admission of new students, class / major division, teaching curriculum, attendance, facilitating the learning process, supporting teachers' needs for teaching needs both property and information. Academic services are also carried out for alumni in the form of diploma management both issuance, attestation, and other services. And the application of digital-based management in improving academic services at SMA Negeri 2 Luwu consists of: 1) One Stop Integrated Service, 2) PPDB (New Student Admission), 3) Online Learning. And 4) Digital report card. To accommodate the implementation of digital-based management in improving academic services, SMA Negeri 2 Luwu provides supporting facilities such as computers, wifi, giving permission for students to bring smartphones and leptops to school, providing Digital Smart Tvs, LCD Projectors, and other electronic devices..
The Effect Of Total Quality Management, Motivation And Compensation On Employee Performance With Work Morale As A Mediating Variable (Case Study Of PT. Hutama Karya) Putri Nabila; Cahyo Pramono
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of total quality management, motivation and compensation on employee performance with work morale as a mediating variable (PT. Hutama Karya). This research was conducted at PT. Hutama karya (Persero)Tbk is a project to build the Sigli-Banda Aceh toll road which is located at Jl. Blang Bintang-Krueng Raya, Pageu Blang Bintang, Aceh Besar Regency, Aceh. The research used by the researcher is quantitative research, which is research conducted by collecting data in the form of numbers which is then processed to get information behind these numbers. The population of this study is permanent and non-permanent employees of PT. Hutama karya (Persero) Tbk who works in the Sigli-Banda Aceh toll road construction project HSE K3 section as many as 50 people. The samples used in this study were obtained by Nonprobability Sampling technique with saturated sampling. The data used are primary and secondary data obtained from questionnaires distributed to employees of PT. Hutama karya (Persero), Tbk. Data analysis was carried out using Path Analysis with SPSS data processing tools. The results of this study show that the work morale variable is able to mediate between TQM and employee performance, the work morale variable is not able to mediate between motivation and employee performance and the work morale variable is not able to mediate between compensation and employee performance.
E-MODUL KURIKULUM MERDEKA BERBASIS PROJECT BASED LEARNING (PjBL) BERMUATAN KARAKTER PADA SISWA SMP SEDERAJAT Putri Nabila; Utin Desy Susiaty; Muhamad Firdaus
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.19240

Abstract

This research aims to produce an independent curriculum e-module based on project-based learning with character in parallelogram materials that can achieve a level of validity, practicality, and effectiveness. This research is a type of Research and Development (R&D) research using the ADDIE development model. The instruments used to collect data are expert validation sheets, teacher response questionnaires, student response questionnaires, and post tests. Based on the results of the first study, material validation and media validation with an overall average score of 91.92% with very valid criteria. Second, the practicality value is seen from the teacher response questionnaire and the student response questionnaire with an overall average score of 89.58% which shows very practical criteria. As for the third, the effectiveness of the media developed was obtained from the results of the student's post test. For the results of class completeness (%)≥70, a score of 65.39% was obtained so that the level of effectiveness of the e-module was effective.
Peran Media Digital dalam Menyatukan Pandangan Masyarakat dan Pemerintah untuk Mewujudkan Smart City Medan Rio Irawan Munthe; Putri Nabila; Dermawan Wijaya Harahap; Ahmad Tamrin Sikumbang
Saturnus: Jurnal Teknologi dan Sistem Informasi Vol. 4 No. 1 (2026): Januari : Saturnus: Jurnal Teknologi dan Sistem Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/saturnus.v4i1.1413

Abstract

Digital media is currently the main key to public communication to convey aspirations in government policies. Medan is also one of the major cities in Indonesia that is striving to realize the concept of a smart city through digital media. The role of digital media is very important in realizing a smart city. This study aims to analyze how digital media plays a role in uniting the views of the community and the Medan city government in the effort to realize a smart city in Medan. The method used in this study is a qualitative descriptive approach with a library research approach and observation of digital communication activities, online news, and public statements from the government to the public in Medan. In realizing a smart city, optimizing digital communication is essential to strengthen the synergy between the community and the government. The results of the study indicate that digital media plays a crucial role as a means of two-way communication, information dissemination, and as a medium for public participation. However, challenges such as weak digital literacy and limited infrastructure are obstacles to the sustainability of this effort.
Pengembangan E-Modul Dengan Pendekatan SETS Materi Struktur Atom Kelas XI Di Madrasah Aliyah Rudhatut Thullab Siak Kecil Putri Nabila; Putra, Arief Yandra; Asmadia, Asmadia; Agustin, Nely
Jurnal Riset Pendidikan Kimia (JRPK) Vol. 15 No. 2 (2025): Jurnal Riset Pendidikan Kimia (JRPK), Volume 15 Nomor 2 (2025)
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRPK.152.08

Abstract

This study aims to develop and determine the level of validity and practicality of chemistry e-modules with the SETS (Science, Environment, Technology and Society) approach on atomic structure material grade XI at Madrasah Aliyah Raudhatut Thullab Siak Small. This research uses the ADDIE development model which consists of the stages of analysis, design, development and implementation. Data collection techniques include validation of material and media experts and user response tests from teachers and students. Instruments in the form of validation questionnaires and user response questionnaires were analyzed using a Likert scale. This e-module was developed using Canva and through Flipbook Publu. Based on the results of the study, the e-module was declared very feasible with a score of 91.30% and feasible to use in learning chemistry at school.
Co-Authors Achmad Masfi Aditya, Ronal Surya Afrahul Fadhila Daulay Afrahul Fadila Daulai Agustin, Nely Ahmad Ahmad Muchlis Ahmad Tamrin Sikumbang Anggi Dian Safitri Arief Yandra Putra Asiah Ramadhani Asmadia, Asmadia Bella Nafisah Belly Lestari Budi Budi Busyra Azheri Cahyo Pramono Daspar Dermawan Wijaya Harahap Dessy Amelia Dewi Fatimah Putri Maulidah Dewi Melinda Hutabarat Dini Agesti Siregar Diva Ananda Alifia Eri Yanuar Akhmad Budi Sunaryo Ervizal A.M. Zuhud Fadhil Fadhlur Rohman Fadilla Murni Fahirah Mayangsari Fatima Az-Zahra Fatimah Zahara Filaila Dekautsar Firman Patawari Fitria Rahmadani Gematullah Gematullah Hermawan, Rachmad Hidayati Hilyatul Hifziah Iman Putra Jaya Hulu Irwan Nopian Sinaga Ismunandar Jesika Natalia Lili Kurniasih Lucky Saputra M. Fahri M. Hafiz Alfiandi M.Fahri Maergy Putri Lianti Masayu Alifah Saznabila Mecky Wurangian Meity Suryandari MIFTAHUL JANNAH Mochammad Faiz Agil Nurfikri Mufidatul Husna Muh Asral Muh Aulan Iqran Muh. Asral Muh. Aulan Iqran Muhamad Firdaus muhamad ilham fhatona Muhammad Akbar Muhammad Al Fazri Muhammad Angga Syahputra Muhammad Ilham Fhatona Muhammad Isa Asyrofuddin Muhammad Putra Ramadhan Muhd. Arief Al Husaini Mutiara Andini Naila Risfa Nasution, Ahmad Rizki Marganti Nayla Risva Nesi Putri Sari Ninda Desiani Tridewi Nurfadillah.s Nurma Afiani Nurul Evi Nurul Ulmi Ovriyadin Ovriyadin Qory Tifani Rahmatika Rahmad Efendy Rahmad Yandi Madani Rahmah Rihhadatul ‘Aisy Ratna Ratna Ashary Raymond Fransiscus Rena, Syahidah Rendy Ardiansyah ReshiHadriyahrahmadana Reski Lukman Reski Ramadani Rikasari Rindy Ayu Lestari Rio Irawan Munthe Riska Yanti Risma Situmorang Rismawati Rivaldo Saragih Rizki Rahmayanti Roma Ito Aruan Roma Pasaribu Ryan Aulia Amanda Sabriyati, Deni Salsabila Azzahra Haryu Putri Saumi, Fazrina Selviani Sendi Al Fadil Sepritabili Sepritabili Sepriyan Pangestu Septianingrum, Gita Ayu Ajeng Sifa Qorita Aeni SITI FAUZIYAH NUR Siti Misharyani Siti Nurhayati Sry Unihartati Saogo Suci Syahrawani Sugiarto, Dinta Suherdi Sulfiana Susilo Ragel Setiawan Suwandi Taqwa Tasdin Tahrim Utin Desy Susiaty Velvi Thiana Anasky Widjayanti, Yhenti Wilda Aliestutianda Winata ardiana Yesi " Yudhanto Satyagraha Adiputra Yuni Awaliyah Yusuf Ali Zulmahdi herli