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Journal : Journal of Accounting and Finance Management (JAFM)

Segmentation of Passenger Preferences for Spending Rate and Product Positioning at Terminal 3 Soekarno Hatta International Airport Bahmi, Yulizen; Handrikovaro, Mario; Oktavia Rini, Ade; Simarmata, Juliater
Journal of Accounting and Finance Management Vol. 6 No. 1 (2025): Journal of Accounting and Finance Management (March - April 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i1.1768

Abstract

The purpose of this study is to understand the segmentation, shopping tendencies, and commercial product preferences of passengers at Terminal 3 Soekarno Hatta Airport. The research design uses a quantitative method as an approach. Data collection was conducted through questionnaires randomly distributed to 385 respondents as a sample, using the Lemeshow formula with a 95% confidence level, a 5% margin of error, and a 50% maximum estimation. The results of the study show that passenger segmentation at Terminal 3 Soekarno Hatta Airport is dominated by solo travelers, families, and business groups. The majority of passengers (62%) tend to shop within the price range of IDR 50,000 – 250,000, with the main product preference being food and beverages such as coffee shops, bakeries, and cafes available in the waiting areas and departure zones.
Evaluation of the Indonesian Government Policy Regarding the Age of Freight Transport Vehicles (Trucking - Land Transportation) Boy Hutabarat, Sunny; Munandar, Aries; Simarmata, Juliater
Journal of Accounting and Finance Management Vol. 6 No. 2 (2025): Journal of Accounting and Finance Management (May - June 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i2.1769

Abstract

This study employs a SWOT analysis to evaluate the policy on age restrictions for freight vehicles in Indonesia. This method was chosen due to its ability to identify and analyze both internal and external factors that comprehensively influence policy implementation. Primary data were collected through in-depth interviews and focus group discussions (FGD) with key stakeholders, while secondary data were gathered from policy documents, statistical reports, and relevant scientific publications. The SWOT analysis involved evaluating internal factors (strengths and weaknesses) and external factors (opportunities and threats) impacting the policy, with weighting determined through expert judgment. The analysis revealed that PT XYZ is positioned in Quadrant III, indicating that the company faces more external threats than opportunities, although internal factors suggest adequate strengths. Recommended strategies include advocating for vehicle age restrictions, operational digitization, service diversification, and the implementation of sustainability efforts to improve competitiveness. The implementation of these strategies is expected to enhance efficiency, customer satisfaction, and corporate reputation. Collaboration with the government and logistics business associations will be crucial for successfully implementing these strategies to ensure sustainable growth.
Co-Authors Achmad Achmad Aditya Wardana, Aditya Agus Setiawan Agusinta, Lira Ahmad, Zaini Aisyah Rahmawati Anggara, Dian Christopher Ari Sulistyowati, Ari As'siddiq, Imam Bahdi Bahmi, Yulizen Banjarnahor, Astri Rumondang Boy Hutabarat, Sunny Brahmantyo, Agung Bramulya ikhsan, Ridho Budi Karyono, Aris Buyle, Sven Chaerudin, Irwan Chairuddin , Irwan Charles A.N Charles A.N, Charles Dessy Winiastuty, Nuraini Dewulf Wouter Didiet Rachmat Hidayat Dinar Dewi Kurnia Edi Abdurachman Endang Sugiharti, Endang Erick Fernando B311087192 Euis Saribanon, Euis Fachrial, Peppy Fajar Tirtafadhitya Farisyi, Sofwan Febrian, Wenny Desty Febry Chairuddin Damien Gugat, Rudi Max Damara Gultom, Simon Handrikovaro, Mario Hariri, Muhammad Haris Haris, Haris Hartiwi Prabowo Hartiwi Prabowo, Hartiwi Hasurungan Silalahi, Martogi Heryadi, Muhammad Heri Hidayaatullah, Mukhlis Hidayat, Didiet Rachmat Husna, Selma Novaliza Ika Utami Yulihapsari Ikhsan, Ridho Bramulya Indra Pasau, Yusuf Indrawan, Rully Indriyati Indriyati Jermanto Setia Kurniawan Kadarisman, Muh Koharudin, Muhammad Laba, I Ketut Lupiyoadi, Rambat M. Arief Ramdhany Marthaleina Ruminda Sitorus Matagiwa, Parabil Meianto, Subangkit Muhammad Fikri Muhammad Resky Munandar, Aries Mustika Sari, Mustika Nelson Len Togas Nelson Len Togas, Nelson Len Nofrisel, Nofrisel Nugraha, Bharata Nur Aryanzah, Dany Nuraini Sari, Nuraini Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Oktavia Rini, Ade Ozali, Imam Permana, Verry Rizki Pradana, Madi Prakoso, Otto Sugiharto Pramana, Aditya Prasadja Ricardianto, Prasadja Primadi Candra Susanto Putro, Mego Setyo R. Didiet Rachmat, R. Didiet Rafi, Salahudin Rezty Fauziah Novianty Ridho Bramulya Ikhsan Rosabel Renaningtyas, Eileen Sandriana Marina Sanjaya, Hendri Aka Saputra, Candra Mardhika Sarinah Sarinah Setia Kurniawan, Jermanto Siahaan, L.Denny Simarmata, Andre Yosafat Simarmata, Jean Sabastian Simarmata, Jeremy Ephraim Siska Amonalisa Silalahi Siti Annisa Wahdiniawati, Siti Annisa Siti Zubaidah Sitorus, Binsar Renold Soekirman, Atong suryawan, ryan firdiansyah Suvittawat , Adisak Tampubolon, Manahan Unggu, Winneth Tamake VERONICA VERONICA Wardhani, Anindita Galuh Winarko, Danus Wouter, Dewulf Wynd Rizaldy Yana Tatiana, Yana Yosafat, Andre Yosi Pahala, Yosi Yudistiawan, Yudistiawan Yulianti Keke Yuliantini Yuliantini Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty, Yuniarty Zainal, Munawaroh Zulfa Fitri Ikatrinasari