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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Triwikrama: Jurnal Ilmu Sosial Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Dinamika Sosial dan Sains Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi
April Laksana
Unknown Affiliation
Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EVALUATION OF THE ECONOMIC POTENTIAL OF COASTAL TOURISM STRATEGIC AREA OF ANYER TOURISM – CINANGKA Kenedi, Kenedi; Irwan Sukmawan; April Laksana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.792 KB)

Abstract

The development of tourism that is not optimal is one of the obstacles to the undevelopment of the tourism industry both in Banten Province and in Serang Regency. Serang Regency is one of the districts with considerable tourism potential to be developed and maintained. To encourage the growth of the tourism industry in Banten Province, the local government has issued Banten Provincial Bylaw No. 6 of 2019 concerning the Banten Province Tourism Development Master Plan for 2018-2025, where in the bylaw, one of the strategic development areas is the Anyer – Cinangka strategic tourism area. In the strategic area of Anyer tourism – Cinangka which is the leading tourism sector is beach tourism where there are four main beaches: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. To support the bylaw, it is necessary to take several strategic steps, one of which is to see the potential of beach tourism in the area in an integrated or comprehensive manner.The purpose of this study is to evaluate the beach tourism potential of the Strategic Tourism Area of Anyer – Cinangka which includes: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. The method used in this study is the Explanatory Survey Method, with data collection techniques including observations, questionnaires, interviews, documentation and literature studies. The primary data were then processed using the Integrated Beach Value Index (IBVI) method. The results of the IBVI calculation concluded that Anyer Beach – Marbella has the highest IBVI value with a moderate classification and the lowest is Bojong-Lighthouse Beach also with a moderate classification. These results can be used for comparison on each beach attraction and further research development.
DIGITAL TOURISM DEVELOPMENT STRATEGY AS A PROMOTION OF CREATIVE ECONOMY TOURISM IN BANTEN PROVINCE April Laksana; Kenedi, Kenedi; Basuki Rakhim Setya Permana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The tourism sector is one sector that has great potential to increase state and regional income. For this reason, efforts are needed to develop tourism in Indonesia. One of the programs from the government to increase the number of tourists is to prioritize tourism development in 10 locations, one of which is Tourism in Banten Province. In addition to developing tourism areas, another thing that can be done to increase the number of tourists is using information technology as a promotional medium through Digital Tourism. The purpose of this study is to view and analyze digital tourism as tourism promotion in Banten Province as a way of promoting tourism in Banten Province. The analytical technique used in this study is a SWOT analysis technique by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) related to the development of Digital Tourism in Banten Province. The results of this study can be used by the government or related parties in determining the direction of tourism development in Banten Province
Public Relations Sebagai Pilar Reputasi dan Kepercayaan Publik Siti Nurlaila; Eka Susilawati; Noerma Kurnia Fajarwati; April Laksana; Rizqi Fitrianti
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.489

Abstract

.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the result of consistent and responsive communication strategies. In the digital era, where misinformation and rapid information flow pose significant challenges, the role of PR becomes increasingly vital. The findings of this article suggest that strengthening the role of PR as a pillar of reputation and public trust should be a top priority in modern organizational communication strategies.
PERAN PUBLIK RELATION DALAM LOBI DAN NEGOSIASI Amanda Puspita Anggraini; April Laksana
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 4 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i4.150

Abstract

Peran Public Relations (PR) dalam organisasi tidak hanya terbatas pada penyebaran informasi atau pengelolaan media, tetapi juga mencakup fungsi strategis dalam proses lobi dan negosiasi. Penelitian ini bertujuan untuk mengeksplorasi kontribusi PR dalam menjalin hubungan eksternal yang konstruktif melalui strategi komunikasi yang efektif, khususnya dalam memengaruhi kebijakan dan mencapai kesepakatan. Dengan menggunakan pendekatan kualitatif melalui studi pustaka, penelitian ini mengkaji teori-teori dan praktik terbaik PR dalam konteks lobi dan negosiasi, termasuk tantangan yang dihadapi di era digital. Hasil kajian menunjukkan bahwa PR memainkan peran penting sebagai fasilitator komunikasi yang menjunjung tinggi etika, strategi, dan adaptasi teknologi. Temuan ini diharapkan menjadi dasar untuk penelitian lanjutan yang lebih aplikatif.
Peran Strategis Lobi dan Negosiasi dalam Berbagai Aspek April Laksana; Aliya Dwi Rahayu; Hamdan Pahlepi; Ikmal Ikmal; Intan Inayah; Intan Nurul
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.581

Abstract

This study explores the essential role of lobbying and negotiation strategies across various sectors such as politics, social affairs, business, and non-profit organizations. Using a qualitative approach and case studies, the research highlights how these communication strategies influence decisions, build relationships, and resolve conflicts. The findings indicate that lobbying and negotiation skills are crucial for groups to achieve their goals, particularly in today’s digital era. Social media also emerges as a new platform for such practices, though it brings challenges to face-to-face interaction quality. Therefore, a deep understanding and ethical application of lobbying and negotiation are vital for creating effective and constructive communication.
Peran Human Relations dalam Menciptakan Lingkungan Kerja yang Inklusif Dhiyandra Prasetya Gusti; Fauzan Azima; Refky Genta Saputra; Rhizqi Dwiputra Ramadhan; April Laksana
Studi Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): November : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v1i4.51

Abstract

An inclusive work environment is an important element in supporting employee productivity and well-being in modern organizations. This research aims to explore the role of Human Relations in creating an inclusive work environment, where diversity is respected and every individual feels accepted and supported to develop. Using a qualitative approach with phenomenological methods, this research collects data through in-depth interviews and participant observation of employees from various backgrounds. The research results show that Human Relations has a central role in designing diversity policies, implementing inclusion training, facilitating cross-cultural communication, and handling conflicts related to individual differences. In addition, it was found that support from top management and organizational commitment were key factors in successfully creating an inclusive environment. These findings indicate that effective Human Relations practices can increase employee engagement, reduce turnover, and build a more open and innovative organizational culture. It is hoped that this research can become a reference for organizations in developing Human Relations strategies that focus on inclusion and diversity.
Etika Berkomunikasi di Media Sosial : Perspektif Generasi Z Ridho Rahmatulloh; Alip Kusuma Wardana; Muhamad Sobahri; Raihan Fariz Syaban; April Laksana
Studi Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): November : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v1i4.52

Abstract

The rapid development of information technology has changed the way humans communicate, especially through social media. Generation Z, who grew up in the digital era, has its own characteristics in using social media, including in terms of interacting and communicating. The purpose of this study is to explore the ethics of communicating on social media from the perspective of Generation Z. The main focus is on Generation Z's understanding of ethical values, how they apply them in everyday communication, and their impact on social relationships. A qualitative approach is used in this research method which involves in-depth interviews with a number of informants from Generation Z, as well as analysis of related literature. The study indicates that, although Generation Z
Pencegahan Stunting sebagai Peran Nutrisi dalam Seribu Hari Pertama Kehidupan di Desa Cilentung Kecamatan Pulosari Kabupaten Pandeglang Herry Octa Winarto; April Laksana; Rica Anggraini; Afghan Dzikri Muhabba; Agung Sumantri
Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran Vol. 2 No. 4 (2024): Oktober : Termometer: Jurnal Ilmiah Ilmu Kesehatan dan Kedokteran
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/termometer.v2i4.4311

Abstract

In Indonesia, stunting is a health condition, stunting can occur in children in the first 1000 days of birth. Cilentung Village, Pulosari District, Pandeglang Regency is the village with the highest stunting rate in Pulosari District compared to 8 other villages. KKM 53 UNIBA held this event as a form of community service as well as a work program in the health sector. carrying the theme Stunting Prevention as the Role of Nutrition in the First Thousand Days of Life, targeting 35 young/pregnant mothers from 10 villages in 16 RT/RW in Cilentung village. In the Cilentung Village Area, Pulosari District, stunting prevention is carried out through several strategies, including monitoring socialization activities regarding stunting, encouraging clean and healthy living, and providing additional food. In this case, repeated infections and chronic malnutrition in the first 1000 days of life are the causes of children's growth and development failure, which is characterized by height or body length below the 2020 Anthropometric Standards, although not all short children experience this, which health professionals count. children who experience stunting
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6751

Abstract

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.
Co-Authors Achmad Nashrudin Achmad Nashrudin Ades Sulfiah Adinda Dwi Mulyani Aditya Faziawan Azhar Afghan Dzikri Muhabba Agil Hari Agung Sumantri Ahmad Firmansyah Alaika Amaly Khaira Aldo Savero Zahran Alif Dava Mahesa Alip Kusuma Wardana Aliya Dwi Rahayu Amanda Prisilia Nurmalita Sari Amanda Puspita Anggraini Ani Gusliyani Anisa Nurbaiti Annisa Putria Rachmawati Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Nurmala Azizatun Nafsyiah Basuki Rakhim Setya Permana Bernika Meilani Ifada Cindy Nurlaila deden deden Defika Lailatul Nur Khasanah Deswita Fitriyani Deva Satria Pamungkas Dhiyandra Prasetya Gusti Dian Utami Amalia Eka Susilawati Elok Kemala Motik Eva Nurhaliza Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Fauzan Azima Firdi Ahmad Fariji Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Galuh Febriyanti Gisella Aisyah Hamdan Pahlepi Hana Apriyanti Hani Nur Rizka Herry Octa Winarto Hesa Agus Pratiwi Hocky Nis Kharisma Dewi Ika Choirunnissa Ikmal Ikmal Ilham Arifin Indah Fitria Sari Indah Mawarni Indra Bahari Saputra Intan Inayah Intan Nabila Azhar Intan Nurul Intan Widiyanti Ira Safaat Aeni Irwan Sukmawan Istialdi Pratama Haris Juliyah Juliyah Kenedi, Kenedi Kheisya Maura Fatimah Lika Mulki Latief Lisna Febriyanti Sucitasari Malihah Malihah Mario Maulana Meiby Zulfikar Miftahus Sa'adah Muawanah Aliyah Muhamad Esa Maulana Muhamad Fauzan Kurniawan Muhamad Sobahri Muhammad Adnan Faidh Muhammad Arif Muhammad Salim Albana Nanda Silvia Galingging Nasywa Hasna Nabilla Ninda Ela Putri Nova Nazwa Olivia Putri Andini PUTRI HANDAYANI Qurrotul Aini Rahma Aniq Aulia Raihan Fariz Syaban Refky Genta Saputra Reva Fisalsabila Reva Sila Kinaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Rifqi Hibatullah Risma Yanti Risti Septyani Romawinsa Siringoringo Rosanti Rosanti RT Seli Destalpia Rysha Mutiara Fitriany Sahrul Sodikin Sefia Darmayanti Setya Prihatining Tyas Sharla Setyawati Sindy Pramudita Siti Indriyani Putri Siti Mardianti Siti Nurlaila Siti Rohma Suheti Suheti Suminah Suminah Thasya Azhari Munir Tiara Rua Moulina Utari Mutiara Ayu Yesya Vatria Barasa Yusep Irsad Najib Setiawan Zahrah Mahfudzah Firdaus