Article Per Year (5 Year)
p-Index From 2021 - 2026
5.851
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Netnografi Komunikasi Triwikrama: Jurnal Ilmu Sosial Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Dinamika Sosial dan Sains Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi
April Laksana
Unknown Affiliation
Arts Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6751

Abstract

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.
Peran Komunikasi Antarpribadi dalam Resolusi Konflik Antar Karyawan di Organisasi Perusahaan April Laksana; Hani Nur Rizka; Defika Lailatul Nur Khasanah; Muawanah Aliyah
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v1i4.54

Abstract

This study aims to analyze the role of interpersonal communication in conflict resolution between employees in corporate organizations. The results of the study indicate that conflict is often caused by unclear instructions, misunderstandings in conveying messages, and emotional factors such as frustration and personal tension. However, effective interpersonal communication, such as active listening, expressing feelings without blaming, and an open attitude, have been shown to help resolve conflicts constructively. In addition, organizational culture plays an important role in influencing conflict resolution styles. In organizations with an open and collaborative communication culture, approaches such as negotiation and compromise are more often applied, resulting in mutually beneficial solutions. In contrast, more hierarchical organizations tend to avoid conflict or use coercion, which often results in dissatisfaction. This study emphasizes the importance of developing interpersonal communication skills and an organizational culture that supports openness to create a harmonious and productive work environment.
Peran Pola Komunikasi dalam Human Relations Mahasiswa terhadap Toxic Relationship Tiara Rua Moulina; Hesa Agus Pratiwi; Azizatun Nafsyiah; April Laksana
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 1 No. 4 (2024): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v1i4.55

Abstract

This study aims to determine the role of communication patterns in student human relations on the emergence and dynamics of toxic relationships. Communication patterns, both verbal and nonverbal, are important elements in interactions between individuals that affect the quality of interpersonal relationships. In the context of university students, communication patterns are often influenced by the level of emotional maturity, cultural background, and social environment. Unhealthy communication patterns, such as domination, manipulation, or a tendency to avoid conflict, can be the main trigger of toxic relationships. Conversely, healthy communication with openness, empathy, and respect can prevent toxic relationships and improve problematic relationship dynamics. This research uses a type of qualitative research using the literature study method sourced from books, journals regarding the research discussed by examining the Role of Communication Patterns in Student Human Relations Against Toxic Relationship. Communication patterns have a significant role in shaping the dynamics of student relationships, including toxic relationships. Healthy communication patterns, including openness, empathy, and respect can prevent toxic relationships, while unhealthy communication patterns such as domination, manipulation, or closure, are often the main triggers. Students who lack interpersonal communication skills are vulnerable to getting trapped in toxic relationships, which can have a negative impact on their mental health and academic performance. Increased self-awareness, use of assertive communication, boundary setting, and external support are key steps to prevent or overcome toxic relationships. With positive communication patterns, students can build healthy relationships, support personal development, and create a harmonious social environment.
Tantangan Komunikasi Generasi Z dalam Perkembangan Digital di Era Teknologi 5.0 Juliyah Juliyah; Romawinsa Siringoringo; Siti Rohma; April Laksana
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 1 (2025): Januari : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i1.138

Abstract

The development of technology is very rapid and has undergone a significant transformation, especially with the emergence of technology 5.0. In this development, Generation Z is experiencing communication challenges in the development of the 5.0 technology which is increasing. The purpose of this research is to analyze the Communication Challenges of 5.0 in the Digital Age and Understand Generation Z in communicating with the rapid advancement of 5.0 technology. This research is a literature study. Data collection uses documentation from Google School. The data analysis used is the Systematic Literature Review (SLR) method. The vast and growing expansion of the field of communication 5.0 through various digital platforms, such as social media, has made it difficult to communicate 5.0 in the current digital era, especially when connecting with Generation Z. The problem of communication in the current digital era is The current digital era, especially when interacting with Generation Z, is the rapid growth of the field of communication through various digital platforms, including social media, instant messaging, online content, other media, and so on. The characteristics of Generation Z, such as their tendency towards concise communication, strong visuals, and video, influence their communication style. Building a solid and productive partnership requires knowledge of the partnership and customization of your communication approach. In addition, it must be recognized that Generation Z is very tech-savvy, which can lead to privacy and security issues that need to be handled carefully if you want to establish effective communication with this generation.
STRATEGI KOMUNIKASI BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DALAM MENSOSIALISASIKAN PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) ( Studi Kasus Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan Cabang Serang ) Dian Utami Amalia; Eka Susilawati; April Laksana; Meiby Zulfikar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33208

Abstract

Penelitian ini membahas strategi komunikasiBPJS Kesehatan Cabang Serang dalammensosialisasikan Program Jaminan Kesehatan Nasional (JKN) dengan pendekatan Teori Integrasi Informasi. Fokusnya pada empat elemen strategi: penetapan komunikator, penentuan target audiens, penyusunan pesan, dan pemilihan media, sertatantangan yang dihadapi. Hasil menunjukkan bahwa keberhasilansosialisasi sangat dipengaruhi oleh kualitaskomunikator—termasuk kompetensi, kredibilitas, dan kemampuan komunikasi publik. Penyampaian pesandisesuaikan dengan karakteristik audiens agar lebihmudah dipahami. BPJS memanfaatkan media digital dan konvensional untuk menjangkau masyarakatsecara luas. Tantangan utama meliputi rendahnyaminat baca dan kesadaran masyarakat akanpentingnya jaminan kesehatan. Untuk itu, BPJS mengadopsi pendekatan digital yang ringan dan informatif. Penelitian ini menggunakan metode kualitatifmelalui wawancara, observasi, dan studi dokumentasi, serta dianalisis berdasarkan prinsip Teori Integrasi Informasi dalam membentuk sikap dan keputusanpublik terhadap informasi yang diterima.
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja Suminah Suminah; Eka Susilawati; Fithrotul Kamilah; April Laksana; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6758

Abstract

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.
Strategi Komunikasi Divisi General Affair PT The UNV Serang dalam Mengelola Hubungan Kerja dengan Tenaga Outsourcing Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6760

Abstract

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.
Semiotika Generasi Sandwich di Film Home Sweet Loan Rosanti Rosanti; April Laksana; Putri Handayani; Rizqi Fitrianti; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6763

Abstract

The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual symbols. The approach used is Roland Barthes' semiotic analysis, which divides meaning into three levels: denotative, connotative, and myth. Data were obtained through observation of the film, visual documentation and dialogue, and interviews with semiotics experts and film practitioners. The results show that the film Home Sweet Loan presents a layered meaning that reflects the dilemma of the sandwich generation, especially young women. The representation of the sandwich generation is formed through symbols and narratives that highlight the conflict between personal interests and responsibilities to the family. This film not only reflects reality but also functions as an ideological medium that shapes society's perspective on the role of the younger generation in the modern family. Through the character of Kaluna, the film depicts the pressures experienced by individuals in this position, including the challenge of maintaining a balance between personal ambition and obligations to the family. Thus, this film conveys a message about the importance of balancing personal interests and social demands within the family.
Co-Authors Achmad Nashrudin Achmad Nashrudin Ades Sulfiah Adinda Dwi Mulyani Aditya Faziawan Azhar Afghan Dzikri Muhabba Agil Hari Agung Sumantri Ahmad Firmansyah Alaika Amaly Khaira Aldo Savero Zahran Alif Dava Mahesa Alip Kusuma Wardana Aliya Dwi Rahayu Amanda Prisilia Nurmalita Sari Amanda Puspita Anggraini Ani Gusliyani Anisa Nurbaiti Annisa Putria Rachmawati Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Nurmala Azizatun Nafsyiah Basuki Rakhim Setya Permana Bernika Meilani Ifada Bunga Astri Cahya Nabiyina Cindy Nurlaila deden deden Defika Lailatul Nur Khasanah Deswita Fitriyani Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Utami Amalia Eka Susilawati Elok Kemala Motik Eva Nurhaliza Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Fauzan Azima Firdi Ahmad Fariji Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Galuh Febriyanti Gisella Aisyah Gita Belaroza Hamdan Pahlepi Hana Apriyanti Hani Nur Rizka Herry Octa Winarto Hesa Agus Pratiwi Hocky Nis Kharisma Dewi Ika Choirunnissa Ikmal Ikmal Ilham Arifin Indah Fitria Sari Indah Mawarni Indra Bahari Saputra Intan Inayah Intan Nabila Azhar Intan Nurul Intan Widiyanti Ira Safaat Aeni Irwan Sukmawan Istialdi Pratama Haris Juliyah Juliyah Kenedi, Kenedi Kheisya Maura Fatimah Leo Feni Agustina Lika Mulki Latief Lisna Febriyanti Sucitasari Malihah Malihah Mario Maulana Mauidunnajah, Hana Maulana Yusuf Meiby Zulfikar Miftahus Sa'adah Muawanah Aliyah Muhamad Esa Maulana Muhamad Fauzan Kurniawan Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Arif Muhammad Salim Albana Nanda Silvia Galingging Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Ninda Ela Putri Nova Nazwa Olivia Putri Andini PUTRI HANDAYANI Qurrotul Aini Rahma Aniq Aulia Raihan Fariz Syaban Refky Genta Saputra Reva Fisalsabila Reva Sila Kinaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Rifqi Hibatullah Rini Rusnawati Risma Yanti Risti Septyani Rizki Fitrianti Romawinsa Siringoringo Rosanti Rosanti Rosanti RT Seli Destalpia Rysha Mutiara Fitriany Sahrul Sodikin Sefia Darmayanti Setya Prihatining Tyas Sharla Setyawati Sindy Pramudita Siti Indriyani Putri Siti Mardianti Siti Nurlaila Siti Rohma Suheti Suheti Suminah Suminah Thasya Azhari Munir Tiara Rua Moulina USWATUN HASANAH Utari Mutiara Ayu Yesya Vatria Barasa Yusep Irsad Najib Setiawan Zahrah Mahfudzah Firdaus