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All Journal Jurnal Ilmiah Akuntansi dan Bisnis Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha JUTIK : Jurnal Teknologi Informasi dan Komputer Forum Manajemen Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Sosiologi Agama Indonesia (JSAI) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Paradharma: Jurnal Aplikasi IPTEK Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE Help: Journal of Community Service Journal Management and Hospitality
Yeyen Komalasari
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Influence of Social Media Marketing and Electronic Word of Mouth on Interest in Choosing Dhyana Pura University, Bali Through Brand Image Mediation Pratama, I Gede Ngurah Wira; Adinegara, Gusti Ngurah Joko; Komalasari, Yeyen; Santoso, R Tri Priyono Budi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.262

Abstract

This study examines the influence of Social Media Marketing (SMM) and Electronic Word of Mouth (eWOM) on the level of interest in selecting Dhyana Pura University Bali, with brand image serving as a mediator. Utilizing a quantitative research approach, data was gathered from students at the university and analyzed through SEM-PLS. The results highlight that both SMM and eWOM significantly enhance the university's brand image, which in turn positively affects students' interest in choosing the institution. The findings suggest that effective utilization of SMM and eWOM can be crucial strategies for educational institutions aiming to enhance their attractiveness and competitive edge in the educational sector.
Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura Sukmawati, Mia Dana; Joko Adinegara, I Gusti Ngurah; Komalasari, Yeyen; Trimurti, Christimulia Purnama
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.267

Abstract

The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a significant positive influence on decision-making for the selection of study programmes at Universitas Dhyana Pura. Promotions have a positive but non-significant impact on the choice of study programme decisions at the University. In addition, prices and promotions have a positive and significant influence on the decision to choose a course of study through consumer behavior mediation, which suggests that competitive pricing strategies and effective promotions can influence consumers' behaviour in choosing a course at Universitas Dhyana Pura.
Pendekatan Komprehensif Bank Sampah sebagai Alternatif Pengelolaan Sampah Komalasari, Yeyen; Suryantari, Eka Putri; Martini, Ni Ketut
Paradharma: Jurnal Aplikasi IPTEK Vol. 3 No. 2 (2019): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.117 KB) | DOI: 10.36002/jpd.v3i2.1047

Abstract

ABSTRAKCara pandang masyarakat mengenai perubahan pengelolaan sampah melalui edukasi komprehensif perlu dilakukan secara berkelanjutan. Keberadaan bank sampah di tengah masyarakat saat ini memberikan manfaat yang luar biasa baik ditinjau dari dampak ekonomi, sosial maupun lingkungan. Lokasi Bank Sampah Artha Sedana Lestari berada di Depo Sari Sedana, Desa Pemecutan Kaja, Kecamatan Denpasar Utara. Permasalahan yang dihadapi mitra saat ini adalah kurangnya kesadaran masyarakat dalam mengelola sampah rumah tangga, yaitu melakukan pemilahan antara sampah organik dan non organik. Manajemen pengelolaan bank sampah juga perlu diperbaiki. Hal yang tak kalah pentingnya adalah permasalahan sanitasi lingkungan dan individu yang bekerja di dalamnya. Beberapa solusi ditawarkan diantaranya: penyuluhan pengelolaan manajemen bank sampah melalui pengenalan MLM (Multi Level Marketing) dalam merekrut anggota, pengadaan sarana dan prasarana yang diperlukan bank sampah serta penyuluhan tentang sanitasi diri dan lingkungan. Keberadaan Bank Sampah Artha Sedana Lestari memberikan manfaat langsung yaitu lingkungan menjadi lebih bersih, menciptakan kemandirian warga secara ekonomi, menstimulasi kreativitas dan inovasi dari masyarakat sehingga meningkatkan kesejahteraan warga.Kata kunci: bank sampah, edukasi komprehensif, sanitasi diri, sanitasi lingkungan,kesejahteraan warga ABSTRACT Change of perspective in community about the waste needs to be done through comprehensive education with sustainable action. The existence of a waste bank in the community now provides tremendous benefits both in terms of economic, social and environmental impacts. Location of Artha Sedana Lestari Waste Bank is in Pemecutan Kaja Village, North Denpasar District. The problem is the lack of public awareness in managing household waste, which is to sort between organic and non-organic waste. Management of waste bank savings also needs to be improved. Equally important is the problem of environmental and individuals sanitation who work in it. Some solutions offered include: education management of waste bank through the introduction of MLM (Multi Level Marketing) in recruiting members of the waste bank, procurement of facilities and infrastructure needed by the waste bank as well as counseling on environmental and individuals sanitation. The existence of the Artha Sedana Lestari Waste Bank provides direct benefits such as environment becomes cleaner, creating economic independence of citizens, stimulate creativity and innovation from the community so as to improve the welfare of citizens.Keywords: waste bank, comprehensive education, self sanitation, environmental sanitation, community welfare
Pemanfaatan Media Daring sebagai Upaya Peningkatan Penjualan Nasi Koco di Banjar Gerenceng Desa Pemecutan Kaja Denpasar Utara Bali Komalasari, Yeyen; Suryantari, Eka Putri; Krismawintari, Ni Putu Dyah
Paradharma: Jurnal Aplikasi IPTEK Vol. 5 No. 1 (2021): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (896.98 KB) | DOI: 10.36002/jpd.v5i1.1441

Abstract

ABSTRAKPenurunan keadaan ekonomi para pebisnis Usaha Kecil Menengah (UKM) karena berkurangnya jumlah penjualan, merupakan dampak dari pandemi Covid-19. Guna menekan penyebaran Covid-19, pemerintah mengeluarkan kebijakan bekerja dari rumah, belajar dari rumah dan beribadah dari rumah. Hal inilah yang membuat banyak UKM gulung tikar, dimana mereka tiap hari kehilangan pelanggan, karena masih menggunakan sistem penjualan konvensional. Tujuan pengabdian masyarakat ini adalah menawarkan solusi bagi UKM Nasi Koco (Nasi Jinggo Nikmat) untuk menerapkan strategi digital marketing yaitu melakukan promosi dan penjualan dengan menggunakan sarana elektronik, memanfaatkan media daring disertai desain promosi produk yang menarik dan marketable. Kontribusi kegiatan ini bagi mitra sasaran adalah meningkatkan kesejahteraan mitra/pedagang melalui peningkatan promosi serta penjualan, memanfaatkan media online dengan desain brosur digital yang marketable di Instagram, Facebook, What’s Up, Line, Gojek dan Grab. Memenuhi kebutuhan masyarakat secara umum dan pelanggan khususnya, terhadap makanan yang disukai dan dapat dengan mudah bertransaksi melalui online. Membantu Pemerintah dalam melaksanakan himbauan sosial distancing dan memulihkan perekonomian masyarakat ditengah pandemi COVID-19.Kata kunci : Digital Marketing, Marketable, Usaha Kecil Menengah, Media daring.ABSTRACTThe economic downturn of small and medium entrepreneurs (SMEs) in sales numbers is one of the Covid-19 pandemic impact. In order to suppress the spread of Covid-19, the government issued a policy of working from home, studying from home and worshiping from home. That cause many SMEs out of business, lessening number of customers daily, due to conventional sales systems uses. The goal of this community service is to offer solutions for UKM Nasi Koco (Nasi Jinggo Nikmat) to implement digital marketing strategies, namely promoting and selling using electronic means, utilizing online media accompanied by attractive and marketable product promotion designs. The contribution of this activity for target partners is to improve the welfare of partners (SMEs) through increasing promotions and sales, utilizing online media with marketable digital brochure designs on Instagram, Facebook, What's Up, Line, Gojek and Grab. Fulfilling the needs of the community and customers for food Nasi Koco (Nasi Jinggo Nikmat) that can easily transact through online. Assisting the Government in implementing social distancing and restoring the community's economy amid the COVID-19 pandemic.Keywords: Digital Marketing, Marketable, Small and Medium Enterprises (SMEs), Online Media.
Redesain Tempat Kerja Ergonomis Meningkatkan Kinerja UMKM Nasi Koco di Banjar Gerenceng Desa Pemecutan Kaja Denpasar Utara Bali Marhaendra, Tjokorda Bagus Putra; Komalasari, Yeyen; Suryantari, Eka Putri
Paradharma: Jurnal Aplikasi IPTEK Vol. 6 No. 2 (2022): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1340.5 KB) | DOI: 10.36002/jpd.v6i2.2390

Abstract

ABSTRAKUsaha Mikro Kecil Menengah (UMKM) “Nasi Koco” merupakan nama suatu usaha rumahan yang memproduksi nasi bungkus sejenis nasi jinggo. Sebagai usaha rumahan, tempat kerja untuk pengolahan Nasi Koco berlokasi di teras kamar kontrakan dengan dimensi 200 × 170 cm, persis di depan kamar tidur. Semua aktivitas, mulai dari penyiapan, pengolahan, penempatan hasil olahan, sampai pembungkusan berada di satu lokasi. Namun, karena penataan yang kurang memadai, pekerja lebih sering berdiri dan melakukan gerakan yang canggung pada saat mengambil bahan olahannya. Hal ini diakui oleh pekerja beberapa kali siku kanannya terkena penggorengan panas. Disamping itu, karena aktivitas berdiri lama dan gerakan canggung itu, tentu berdampak negatif bagi kesehatan tubuh. Sehingga sehabis bekerja, terutama saat pekerja bangun pagi, sering mengalami nyeri pada punggung, pinggang, dan pundak kanan terasa kaku. Bila tempat kerja dibiarkan seperti itu, maka akan berdampak buruk pada kesehatan pekerja, akibatnya terjadi penurunan produktivitas kerja. Oleh sebab itu, tempat kerjanya perlu ditata kembali agar memenuhi prinsip-prinsip ergonomi demi keselamatan, kesehatan, kenyamanan, efisiensi, dan efektifitas fungsi tubuh pekerja. Dengan penataan tempat kerja ergonomis, pekerja mampu meningkatkan produktivitas kerjanya.Kata kunci: ergonomi, produktivitas, keselamatan dan kesehatan kerja.ABSTRACTMicro Small and Medium Enterprises (MSME) “Nasi Koco” is the name of a home-based business that produces rice wraps or similar to Jinggo Rice in Bali. As a home-based business, the workplace for processing Nasi Koco is located on the terrace of a rented room with dimensions of 200 × 170 cm, right in front of the bedroom. All activities, from preparation, processing, and placement of processed products, to packaging, are in one location. However, due to inadequate place arrangement, she often stands up and makes awkward movements when picking up her processed ingredients. This was acknowledged by the worker several times that her right elbow was exposed to a hot frying pan. In addition, long-standing activities and awkward movements certainly have negative impacts (harm) on the body. Therefore, after work, especially when she wakes up in the morning, she often experiences pain in her back, waist, and right shoulder feeling stiff. If the workplace is left as such, it will have a bad impact on the health of workers, resulting in lessened work productivity. Therefore, the workplace needs to be reorganized to meet ergonomic principles for safety, health, comfort, efficiency, and the effectiveness of the worker’s body functions. With an ergonomic workplace arrangement, workers can increase their work productivity.Keywords: ergonomics, productivity, occupational safety, and health.
The Influence of Career Development Program Design and Evaluation on Employee Satisfaction of Tourism Educational Institutions at SMK Negeri 3 Tabanan PUTRA, I Gede Dharma; KOMALASARI, Yeyen
Journal Management and Hospitality Vol. 1 No. 1 (2023): Journal Management and Hospitality (December-March 2023)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jmh.v1i1.51

Abstract

This research examines the satisfaction and career development level of employees of tourism education institutions at SMK Negeri 3 Tabanan. The population in this study were all employees of tourism education institutions at SMK Negeri 3 Tabanan. Quantitative research produces data in various numbers and can generally be analyzed using descriptive or inferential statistics. Several of these variables were then translated into several indicators, which became the basis for statements in the questionnaire, which were later distributed and answered by 32 research respondents. The evaluation of career development programs has a positive and significant effect on the job satisfaction of tourism education employees at SMK Negeri 3 Tabanan. Data analysis shows that the t-count value is 3.734, while the t- table is 1.69. Thus, there is a partial and significant positive influence between the evaluation of career development programs on the job satisfaction of employees of tourism education institutions at SMK Negeri 3 Tabanan. Career development programs and evaluation of career development programs have a positive and significant effect on the job satisfaction of employees of tourism education institutions at SMK Negeri 3 Tabanan. The results of the F test showed that the Fcount value is 13.787 while the Ftable is 3.33. Thus, there is a simultaneous influence between career development program design and career development program evaluation on the job satisfaction of employees of tourism education institutions at SMK Negeri 3 Tabanan.
Co-Authors A A A Putri Permatasari AMANDA S, E. S. Ghea Antara, I Ketut Ady Merta Arsana, I Nyoman Eri Artawan, I.K Aryawan, I Putu Agus Budi Santoso, R Tri Priyono Christimulia Purnama Trimurti Christina Rosalia Sulestiyorini Dewa Putu Oka Prasiasa DEWI, Dewa Ayu Dwi Sukma Dewi, I Gusti Ayu Fitri Puspita Dewi, Kadek Christina Oktavia Dewi Dewi, Ni Made Rai Kristiana Dewi, Putu Indah Astri Efriliana, Ni Putu Dian Eka Putri Suryantari Eko Sulistyo Gilbert Nainggolan GN Joko Adinegara Gusti Ngurah Joko Adi Negara Handayani, Ni Putu Lely I Gde Ary Wirajaya I Gede Dharma Putra I Gede Dharma Putra, I Gede Dharma I Gede Ngurah Wira Pratama I Gede Victor H. Hampatra I Gusti Bagus Rai Utama I Ketut Ady Merta Antara I Ketut Sirna I Made Mika Priyadi I Nyoman Tingkes I Putu Darmawijaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Junaedi IWK Teja Sukmana Joko Adinegara, Gusti Ngurah Joko Adinegara, I Gusti Ngurah Kadek Dwi Merlina Yani Kadek Fransiska Kharisma Kadek Fransiska Kharisma Oktarina Kadek Fransiska Kharisma Oktarina Kadek Lina Mariani Krismawintari, N.P.D. Lestari, Ni Kadek Dewi Maya MANURUNG, Verasea Marhaendra, Tjokorda Bagus Putra Maria Antonia Jehanu Maria Meiatrix Ratna Sari MARIANI, Kadek Lina Marina, Ida Ayu Putu Anandita Martini, Ni Ketut MARTINIASIH, Putu Mas Nainggolan, Gilbert Nanut, Senita Negara, Gusti Ngurah Joko Adi Ngurah Indra Kusuma Ni Kadek Ari Separsini Ni Kadek Ayu Asri Azhari Ni Kadek Dwi Julianingsih Ni Kadek Theressa Putri Ni Ketut Martini Ni Luh Putu Ari Santi Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Rai Kristiana Dewi Ni Putu Eka Wulandari Ni Putu Nova Sovyanti Ogi, Igenasius Prakasa, Made Bagus Pratama, I Gede Ngurah Wira Purnama Trimurti, Christimulia PUTRI, Ni Kadek Theressa Putu Ayu Windayanti Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih Putu Michael Uryana R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso Rai Gina Artaningrum SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi SANTOSO, Raden Tri Priyono Budi Sirna, Ketut Sukaeni, Ni Putu Ayu Sukmawati, Mia Dana Sulestiyorini, Christina Rosalia Tjokorda Bagus Putra Marhaendra Trimurti, Christimulia P. Tude Jahoses Verasea Manurung Widari, Dewa Ayu Diyah Sri Wijaya, I Kadek Dwi Guna Windayanti, Putu Ayu Wirnawan, I Wayan Agus