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All Journal Jurnal Siasat Bisnis Ilmu Administrasi Publik JURNAL KOLABORASI Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen "E M O R" Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business International Journal of Social Science and Business YUME : Journal of Management J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Hasanuddin Journal of Animal Science (HAJAS) Accounting Profession Journal (APAJI) Jurnal Inovasi dan Pelayanan Publik Makassar HASANUDDIN JOURNAL OF BUSINESS STRATEGY AMAR (Andalas Management Review) International Journal of Social Service and Research Jurnal Ekonomi Jurnal Minfo Polgan (JMP) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Scientium Management Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies
Abdul Razak Munir
Hasanuddin University
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Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

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PENGARUH RELATIONSHIP MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PELANGGAN ASTINET SEGMEN BISNIS PT TELKOM WITEL MAKASSAR) Andi Nur Qalby; Abdul Razak Munir; Jusni Jusni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 2 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i2.76

Abstract

Marketing is an activity that can penetrate space and time. This study aims to determine to know the influence of Relationship Marketing and Brand Image Against Customer Loyalty at PT Telkom Witel Makassar. This type of research is causal (causal relationship research), which is trying to find the relationship of influence between relationship marketing and brand image with customer satisfaction and loyalty ASTINet users. The results showed that Relationship marketing and Brand image have positive and significant impact on customer satisfaction. Relationship marketing and Brand image also show a positive and significant influence on customer satisfaction customer loyalty. Likewise with customer satisfaction that menunukkan positive and significant influence on customer loyalty. Keywords: Relationship marketing, Brand image, customer satisfaction, customer loyalty
PENGARUH VISUAL MERCHANDISING, DISPLAY PRODUCT, DAN STORE ATMOSPHERE TERHADAP PERILAKU IMPULSE BUYING (STUDI KASUS : KONSUMEN MATAHARI DEPARTMENT STORE DI KOTA MAKASSAR) Ismah Mutiah; Dian Parawansa; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 2 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i2.83

Abstract

This study purposed to determine the effect of visual merchandising, display product, and store atmosphere on impulsive behavior of consumers Matahari Department Store in Makassar City. Data used in this study were obtained from the questionnaire distribution. The number of samples used are 92 students of the Faculty of Economics and Business Hasanuddin University. The method of analysis used is multiple regression analysis method with hypothesis testing that is F test (simultan) and t test (partial). The results of this study indicate that variables visual merchandising, display product, and store atmosphere simultaneously have a positive and significant effect on consumer impulse buying variable Matahari Department Store in Makassar. While the most influential or dominant variable to consumer impulse buying variable Matahari Department Store in Makassar City is variable display product.
PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN HOTEL NOVOTEL MAKASSAR GRAND SHAYLA CITY CENTRE. Asdin Juniardi; Siti Haerani; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.130

Abstract

This study aims to determine the effect of Marketing Mix toward Customer Satisfaction And Customer Loyalty Novotel Novotel Grand Shayla City Center. This research uses descriptive approach and verifikatif research. Descriptive research is a study that aims to obtain a description of the characteristics of variables (marketing mix strategy, loyalty and satisfaction). Verifikatif research is a type of research that aims to determine the relationship between variables through a hypothesis testing using path analysis method with the help of Smart PLS 3.0 applications.The results showed that partially marketing mix have positive and significant effect to customer satisfaction, marketing mix have positive and significant effect to customer loyalty, and satisfaction have positive and significant influence to customer loyalty. The influence indirectly indicates that customer satisfaction can mediate the influence of marketing mix to customer loyalty in a positive and significant.
PENGARUH SIKAP, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNA KARTU KREDIT PT. BANK MEGA TBK DI MAKASSAR Nur Nubli Cakramalinda; Jusni Jusni; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.240

Abstract

This study aims to determine the influence of attitudes, promotions, and quality of service to the decision of credit card users PT. Bank Mega Tbk In Makassar. The approach used in this research is quantitative approach with the aim of studying the research naturally about the influence of attitude, promotion, and consumer service with the decision of credit card usage of PT. Bank Mega Makassar. In this study, researchers are not directly involved in the situation and setting of phenomena to be studied, this is because in this study the phenomenon that occurs in the subject of this study will be poured in the form of questionnaires. The result of the research shows that partially attitude and quality of card service have positive effect to credit card user decision. While promotion of credit card user decisions is negative and not significant.
STRATEGI PENGELOLAAN DAN PENGEMBANGAN INDUSTRI PERUMAHAN KELAS MENENGAH (STUDY KASUS PT. BARUGA ASRINUSA DEVELOPMENT) Rusli Rusli; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.245

Abstract

This study aims to find out how the external and internal environment that affects the business and management strategies and development of the middle-class housing business is right for PT. Baruga Asrinusa Development in order to continue to survive and develop. This research was conducted at PT. Baruga Asrinusa Development- Bukit Baruga Estate, located in Antang village, Manggala sub-district, Makassar city. Selection of this location is done intentionally (purposive) with the consideration that PT. Baruga Asrinusa Development is one of the longest established developers since 1992 and is also a local developer located in Makassar which currently has many major competitors from local developers and outside developers. The results of this study find that to deal with external threats immediately implement an aggressive strategy strategy that seeks to improve internal conditions of weakness and external threats by utilizing a number of internal strengths possessed and existing external opportunities.
Pengaruh Kualitas Pelayanan, Kepuasan Nasabah dan Citra Perusahaan Terhadap Loyalitas Nasabah Pada PT. Bank Central Asia KCU Makassar Ahmad Fadhli Edar; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.269

Abstract

This study aims to determine to determine the effect of service quality, customer satisfaction and corporate image of customer loyalty at PT. Bank Central Asia KCU Makassar. The type of data used in this study is quantitative data in the form of answers given by respondents to the statement in the questionnaire. Source of data used in this research is primary data, that is data of respondent's answer to question in questionnaire. The results showed that partially the quality of service, customer satisfaction, and corporate image have a positive and significant impact on customer loyalty. As for the simultaneous quality of service, customer satisfaction and corporate image have a positive and significant impact on customer loyalty at PT. Bank Central Asia KCU Makassar.
THE INFLUENCE OF LIFESTYLE, MOTIVATION, PERCEPTION AND ATTITUDE TOWARD THE PURCHASE DECISION OF ECO FRIENDLY ENVIRONMENT STRAW (CASE STUDY ON THE MANAGEMENT STUDENTS OF HASANUDDIN UNIVERSITY) Rahmawati Resky Amaliah; Jusni Jusni; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.326

Abstract

This research aims to determine the effect of lifestyle, motivation, perception, and attitude on the decision to purchase environmentally friendly straw products among the postgraduate students of management at the faculty of Economic and Business, Hasanuddin University. The samples as the object of this study consisted of 150 students. The data are analyzed using path analysis with the help of SPSS 25.use in this research is path analysis with the help of SPSS 25. The results of the research indicate that the lifestyle, motivation, perception, and attitude variables positively affect the purchasing decision mediated by purchasing interest, but there are only three variables that do not significantly have an effect on purchasing decisions, i.e. motivation and attitude as well as perception on purchasing interest.
THE INFLUENCE OF USEFUL, EASE, TRUST, AND CONVENIENCE INTEREST IN CUSTOMER BEHAVIOR AND DECISION USING INTERNET BANKING IN THE UNIT OF PT. BANK RAKYAT INDONESIA TBK. BRANCH AHMAD YANI MAKASSAR Andi Tenri Nur Fatimah; Dian AS Parawansa; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.347

Abstract

The banking world is a business that greatly influences the economic base, with the condition of increasing internet users from year to year, the business world, including the banking sector, also utilizes internet media in conducting business activities. The research that will be conducted at this time focuses on the use of Internet Banking for BRI Butung Unit customers. The process of distributing questionnaires takes 2 weeks. The method of data collection uses the method of data collection through the distribution of questionnaires to respondents. In this study the independent variables (exogenous) are usability (X1), Ease (X2), trust (X3), and Convenience (X4) while the dependent variable (endogenous) studied is interest in using (Y1) and decided to use (Y2). The results of the study indicate that there is an influence of usability on interest in using internet banking. The higher the perception of the usefulness of customers, the higher the interest in using Internet banking because customers believe that the use of Internet banking can have a positive influence and can improve business transactions. The results of the study indicate that there is no effect of ease on interest in using internet banking. It is expected to always update the internet banking system used, both in terms of the type of transaction and the appearance of the system and innovate new facilities so that it can provide direct benefits, reduce the level of difficulty and complexity of transactions and simplify the operation of the system so that customers can more easily transact using Internet banking.
THE EFFECT OF TRUST AND PRICE ON PURCHASE DECISIONS THROUGH BRAND IMAGE AS INTERVENING VARIABLES (CASE STUDY OF SHOPEE USERS IN MAKASSAR CITY) Abdul Rahman Azis; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.421

Abstract

This study aims to explain the effect of trust and price on purchasing decisions through brand image as an intervening variable (a chase study of Shopee users in Makassar). The research sample of 100 Shopee users. The analytical method used is path analysis with the help of SPSS ver 25 application. The results showed that the trust and price variables had a positive effect on purchasing decisions through brand image.
THE INFLUENCE OF SOCIAL MEDIA AND ENTREPRENEURSHIP KNOWLEDGE ON INTEREST IN ENTREPRENEURSHIP THROUGH BUSINESS MOTIVATION OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS HASANUDDIN UNIVERSITY MAKASSAR Nirwana Nirwana; Muhammad Ismail; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.483

Abstract

This study aims to determine the effect of social media and entrepreneurial knowledge on interest in entrepreneurship through business motivation in students of the Faculty of Economics and Business at Hasanuddin University. This research was conducted at the Faculty of Economics and Business at Hasanuuddin University by taking information from students in 2018 using a questionnaire, with a total sample of 200 students. The data were analyzed using a quantitative approach and processed using the SPSS version 22 application. The results of this study indicate that social media has a significant effect on business motivation for economic and business faculty students, in contrast to entrepreneurial knowledge which has no significant effect on economic and business faculty students. Then the influence of social media, entrepreneurial knowledge and business motivation have a positive effect on business interest in economics and business faculty students. Then based on the results of the intervening the influence of social media and business knowledge has a significant effect on business interest through business motivation. This shows that students of the Faculty of Economics and Business at the Indonesian Muslim University have a high enthusiasm for entrepreneurship.
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Ariyanto Ariyanto Asdin Juniardi Asri asri Balele, Andi Bintang Basri Basri Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Febrianty, K. K. Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Pasryb, Andi Syahida Ulhaq Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rahmawati Resky Amaliah Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shabrina, Fildzah Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Soemitro Emin Praja Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury