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Journal : international journal of cultural and social science

ANALYSIS OF NARRATIVE STRUCTURE AND FUNCTION IN THE VIDEO "UNDERSTANDING DANANTARA EASILY": TODOROV AND PROPP'S STUDY OF THE WORK OF THE MALAKA PROJECT Fahrudin, Irfan Azis; Nugroho, Catur
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1259

Abstract

The development of digital media presents challenges in delivering complex economic information to the wider community. This understanding gap encourages the emergence of communication strategies that use simple language and everyday narratives. This study aims to examine how narrative strategies are used in simplifying economic issues on YouTube content, considering that previous narrative studies focused more on films and fictional works. This study uses a descriptive qualitative design with a narrative analysis approach to the video Understanding Danantara with Ease by Malaka Project. The analysis was carried out using the framework of Tzvetan Todorov's narrative structure and the character function of Vladimir Propp. The results of the study show that the narrative is arranged through a classic fairy tale plot with an open ending that serves as a simulation of economic policy risks. In addition, the use of family metaphors and dual character construction allows for the simplification of issues without removing critical content. This study concludes that social media narratives can function as a bridge of public economic literacy that encourages understanding as well as audiences' reflective attitudes towards policy risks.
Co-Authors Ab Wahab, Noor Azida Adlina Ghassani Ainun Soffani Aisyah Nurul Kusumastuti Akhmadi Akhmadi Aminuyati Amylia Meilani Annisa, Dennisa Teguh April Lia Hananto Aryanto, Dhanu Astari, Dewa Ayu Cistaning Astri Wulandari Atwal Arifin Ayub, Alyani Azis Maulana Bambang Sunarto Basir, Mohammad Aizat Bukhori, Rora Arviana Chairunnisa Widya Priastuty Christianto Richardus, Wisma Nugraha Cian Ramadhona Hassolthine Cistaning, Dewa Ayu Clara Novita Anggraini Daffa, Daru Almas Deddy Prihadi Deni Hardianto Devi Tassya Tiara Anggreini Dewa Ayu Cistaning Dewa Ayu Cistaning Astari Dien Noviany Rahmatika Durahman, Dudung Eichler, Luiz Emanuela Athalia Embong, Abdul Mutalib Fahrudin, Irfan Azis Famila Dwi Winati Febriansyah, Delfin Firman Pribadi Freddy Yusanto Gema Nusantara Bakry Ghema Ajis Saputra Habibi, Burhan Yusuf Hadi Purnama Hadiniyati, Ghina Handriyotopo Handriyotopo Hasan, Yassar Henny Yulianti Huda, Muhammad Chairul Hussain, Juliani I Putu Handara Widya P Ilham Pria Kusuma Ilman Kadori Indra Hutami Irawan, Bei Harira Isnata, Dita Jaka Waskita Jasmine Alya Pramesthi Justicia Chantika Kadhim, Kais Amir Khairunnisa Khairunnisa Khairunnisa Kharisma Nasionalita Kristianto, Giovanny Bangun Kusuma, Ilham Pria Kusumasari, Triana Dewi Lestari, Dannisa Maulita Mamat, Mohd Zulkanain Martha Tri Lestari Mastur Mastur Md. Aris, Nur Azlina Mekeng , Ambros Magnus Rudolf Meyrawati A, Octania MIFTAHOL ARIFIN, MIFTAHOL Miswadi Miswadi Moch Yunus Kholis Mochamad Afi Adani Moh Faidol Juddi Mohd Zaini, Muhammad Mursyid Muchammad Wahyu Adiyanto Mufti Arief Arfiansyah Muhamad, Md Khairil Hafizi Muhammad Ray Febriano Muna, Fatimath Muslihudin, Muslihudin Mutaqin, Yudha Ibnu Nabila Noor Qisthani Nastain, M Nastain, M. Nastain, Muhamad Ningrum, Ema Wahyu Nova Nafisatul Maula Nugraha, Pulung Wicaksana Nugraha, Wisma Ch. R. Nuning Artati Nur Asma Robiatul Adawiyah Octavia, Dilla Olivya Naldi Permata, Dela Cahyaning Pradana, Zein Hanni Praharto, YB Prasetya, Muhamad Anjas Prasodjo, Matias Pratama, Rifta Alifia Putra Pujiono, Bagong Putra, Alfin Ade Putu Isma Saraswati Qathrunnada, Zalfa Rahmayani, Audina Reformasi, Era Revina, Angelia Rizca Haqqu Roro Retno Wulan Ruth Mei Ulina Malau Sandi, Kadia Saputra, Muhammad Ikhwani Sartika Sartika Saskita Anzelia Indrawati Sela Aditia, Dinda Shania Nurul Syarifa Silva, Tiago Silvina Novia Purwandari Soleman, Soleman Soni Sadono Sugeng Bayu Wahyono Sugeng Nugroho Sunoto, Noto Susanto, Noto Susilawati, Agnes Dwita Syahid Abdullah Syilfa Fakhira Syilfa Fakhira Tambunan, William Jeans Tatik Harpawati Tenia Wahyuningrum Topik Mulyana Tukino, Tukino Ucuk Darusalam Wa Ode Suci Rahmayani Wan Salam, Wan Nurhafeza Wibowo, Adi Kusna Wirakhmi, Ikit Netra Wulandari, Arieska Wulandari, Astri Yassar Hasan Yoga Walanda Caesareka Yoga Yogi Kurniawan Zakaria, Muhamad Khairul Zalfa Qathrunnada