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Journal : Economics and Business Journal

Beauty Culture and Self-Commodification: Analysis of Visual Communication In Digital Content on Tiktok Social Media Sela Aditia, Dinda; Nugroho, Catur
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.297

Abstract

This study aims to describe the following variables: (1) digital technology adoption, (2) business resilience, (3) women’s empowerment, and (4) financial literacy, and to analyze the effect of digital technology adoption on business resilience mediated by women’s empowerment and moderated by financial literacy. The research employed a quantitative explanatory design with structural model analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through an online questionnaire (Google Form). The population consisted of 1,556 women entrepreneurs who own Micro and Small Industry (MSI) units in the food subsector, with 359 respondents selected using proportionate allocation sampling and located in Tasikmalaya, Sukabumi, Bogor, and Bandung. The findings indicate that the level of digital technology adoption among women entrepreneurs is in the very high category, while business resilience, women’s empowerment, and financial literacy are in the high category with potential for further improvement. Digital technology adoption has a positive effect on business resilience and women’s empowerment, implying that higher levels of technology adoption are associated with stronger business resilience and greater women’s empowerment. Women’s empowerment also positively affects business resilience and mediates the relationship between digital technology adoption and business resilience. In addition, higher financial literacy strengthens the effect of digital technology adoption on business resilience, thus functioning as an enhancing moderator in this relationship. The results imply that strengthening business resilience among women entrepreneurs can be achieved by enhancing digital technology–based resources and strategies, integrated with women’s empowerment as a mediating mechanism and financial literacy as a moderating capability for the strategic use of digital technology. Practically, the findings underscore the importance of advanced training programs and an integrated digital ecosystem to reinforce digital technology adoption, women’s empowerment, and financial literacy, while simultaneously building a collaborative ecosystem and continuous interventions focused on sustainable business resilience.
Co-Authors Ab Wahab, Noor Azida Adlina Ghassani Ainun Soffani Aisyah Nurul Kusumastuti Aminuyati Amylia Meilani Annisa, Dennisa Teguh April Lia Hananto Aryanto, Dhanu Astari, Dewa Ayu Cistaning Astri Wulandari Atwal Arifin Ayub, Alyani Azis Maulana Bambang Sunarto Basir, Mohammad Aizat Bukhori, Rora Arviana Chairunnisa Widya Priastuty Christianto Richardus, Wisma Nugraha Cian Ramadhona Hassolthine Cistaning, Dewa Ayu Deddy Prihadi Deni Hardianto Devi Tassya Tiara Anggreini Dewa Ayu Cistaning Dewa Ayu Cistaning Astari Dien Noviany Rahmatika Durahman, Dudung Eichler, Luiz Emanuela Athalia Embong, Abdul Mutalib Famila Dwi Winati Febriansyah, Delfin Firman Pribadi Freddy Yusanto Gema Nusantara Bakry Ghema Ajis Saputra Habibi, Burhan Yusuf Hadi Purnama Hadiniyati, Ghina Handriyotopo Handriyotopo Hasan, Yassar Henny Yulianti Huda, Muhammad Chairul Hussain, Juliani I Putu Handara Widya P Ilham Pria Kusuma Ilman Kadori Indra Hutami Irawan, Bei Harira Isnata, Dita Jaka Waskita Jasmine Alya Pramesthi Justicia Chantika Kadhim, Kais Amir Khairunnisa Khairunnisa Khairunnisa Kharisma Nasionalita Kristianto, Giovanny Bangun Kusuma, Ilham Pria Lestari, Dannisa Maulita Mamat, Mohd Zulkanain Martha Tri Lestari Mastur Mastur Md. Aris, Nur Azlina Mekeng , Ambros Magnus Rudolf Meyrawati A, Octania MIFTAHOL ARIFIN, MIFTAHOL Miswadi Miswadi Moch Yunus Kholis Mochamad Afi Adani Moh Faidol Juddi Mohd Zaini, Muhammad Mursyid Muchammad Wahyu Adiyanto Mufti Arief Arfiansyah Muhamad, Md Khairil Hafizi Muhammad Ray Febriano Muna, Fatimath Muslihudin, Muslihudin Mutaqin, Yudha Ibnu Nabila Noor Qisthani Nastain, M Nastain, M. Nastain, Muhamad Ningrum, Ema Wahyu Nova Nafisatul Maula Nugraha, Pulung Wicaksana Nugraha, Wisma Ch. R. Nuning Artati Nur Asma Robiatul Adawiyah Octavia, Dilla Olivya Naldi Permata, Dela Cahyaning Pradana, Zein Hanni Praharto, YB Prasetya, Muhamad Anjas Prasodjo, Matias Pratama, Rifta Alifia Putra Pujiono, Bagong Putu Isma Saraswati Qathrunnada, Zalfa Rahmayani, Audina Reformasi, Era Revina, Angelia Rizca Haqqu Roro Retno Wulan Ruth Mei Ulina Malau Sandi, Kadia Saskita Anzelia Indrawati Sela Aditia, Dinda Shania Nurul Syarifa Silva, Tiago Silvina Novia Purwandari Soleman, Soleman Soni Sadono Sugeng Bayu Wahyono Sugeng Nugroho Sunoto, Noto Susanto, Noto Susilawati, Agnes Dwita Syahid Abdullah Syilfa Fakhira Syilfa Fakhira Tambunan, William Jeans Tatik Harpawati Tenia Wahyuningrum Topik Mulyana Tukino, Tukino Ucuk Darusalam Wa Ode Suci Rahmayani Wan Salam, Wan Nurhafeza Wibowo, Adi Kusna Wirakhmi, Ikit Netra Wulandari, Arieska Wulandari, Astri Yassar Hasan Yoga Walanda Caesareka Yoga Yogi Kurniawan Zakaria, Muhamad Khairul Zalfa Qathrunnada