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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal MEBIS (Manajemen dan Bisnis) Journal of Enterprise and Development (JED) Ilomata International Journal of Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Ulil Albab Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening Novelia, Novelia; Azazi, Anwar; Purmono, Bintoro Bagus; Rosnani, Titik; Hendri, M. Irfan
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1746

Abstract

Every corporation employs diverse marketing strategies with the anticipation of significantly impacting the company's advancement. One such strategy involves the engagement of a brand ambassador entrusted by the company to cultivate a brand image for the company. The brand image is deemed influential in persuading consumers to place trust in the company, thereby compelling them to make product purchases. The primary objective of this research is to examine the influence of Korean Celebrities as Brand Ambassadors and Product Quality on Purchase Decisions. In this context, Brand Image assumes the role of a mediating variable for Scarlett Whitening. The study adopts a quantitative approach utilizing purposive sampling techniques. It employs Structural Equation Modeling (SEM) with the assistance of AMOS 24 statistical software to analyze and assess the measurement and structural models of the research construct.
Pengaruh Entrepreneurial Orientation dan Market Orientation Terhadap Marketing Performance Pada UMKM di Indonesia Setiadi, Galang; Purmono, Bintoro Bagus; Jaya, Arman; Afifah, Nur; Setiawan, Harry
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2607

Abstract

Studi ini menganalisis bagaimana orientasi kewirausahaan dan orientasi pasar berkontribusi terhadap kemampuan pemasaran dan kinerja pemasaran UMKM yang beroperasi di Indonesia. Fenomena yang melatarbelakangi penelitian ini adalah jumlah UMKM di Indonesia sangat besar dibandingkan dengan negara tetangga seperti Thailand dan Malaysia. Hal ini menunjukkan UMKM menyumbang sebagian besar PDB Indonesia. UMKM juga menghadapi berbagai tantangan khas dalam hal inovasi, daya saing, dan pendekatan pemasarannya. Sampel pada penelitian ini berjumlah 258 responden dengan purposive sampling. Data dianalisis dengan menggunakan SmartPLS versi 4 dengan metode PLS-SEM. Hasil penelitian menunjukkan bahwa baik Entrepreneurial Orientation maupun Market Orientation memiliki pengaruh positif dan signifikan terhadap Marketing Capabilities dan Marketing Performance. Selain itu, Marketing Capabilities terbukti secara signifikan memediasi hubungan antara kedua variabel independen tersebut terhadap Marketing Performance. Temuan ini menegaskan bahwa kemampuan UMKM dalam berinovasi, mengambil risiko, memahami pasar, serta membangun strategi pemasaran yang adaptif menjadi kunci dalam meningkatkan kinerja mereka. Secara teoritis, penelitian ini memperkuat perspektif Resource-Based View dan Dynamic Capabilities, sementara secara praktis memberikan rekomendasi bagi pelaku UMKM dan pembuat kebijakan untuk meningkatkan kapabilitas pemasaran melalui penguatan orientasi kewirausahaan dan orientasi pasar. Dengan demikian, UMKM dapat lebih siap bersaing dan berkembang dalam era ekonomi digital.
Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust Pangestu, Adjie; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1164

Abstract

The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
Pengembangan Strategi Branding Produk Lokal dan Pariwisata di Desa Jeruju Besar Nabila, Arfelizha; Purmono, Bintoro Bagus; Ferdinand, Hanssen; Wijaya, Stephani Rianty
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 4 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i4.9641

Abstract

Desa Jeruju Besar memiliki potensi produk lokal berbasis kelapa dan kekayaan budaya, namun pengelolaan branding dan promosi pariwisata masih belum optimal karena keterbatasan pengetahuan, akses teknologi, serta rendahnya keterlibatan generasi muda. Topik ini dipilih karena branding produk lokal dan pariwisata berperan penting dalam meningkatkan daya saing desa sekaligus mendukung ekonomi kreatif. Kegiatan pengabdian bertujuan untuk meningkatkan pemahaman, keterampilan, serta peran aktif generasi muda dalam strategi branding berbasis media digital. Metode yang digunakan adalah pendekatan Asset-Based Community Development (ABCD) melalui survei, pelatihan, workshop, pendampingan, dan expo budaya (JEJAK Fest) yang melibatkan 15 peserta utama dari kalangan pemuda dan pelajar SMA. Hasil kegiatan menunjukkan adanya peningkatan pemahaman sebesar 23,8% berdasarkan pre-test dan post-test, serta dampak positif terhadap keterampilan teknis seperti pembuatan logo, kemasan, konten digital, dan pengelolaan media sosial. Selain itu, 60% peserta merasa sangat berdampak dalam ekonomi kreatif dan lebih aktif dalam kegiatan komunitas. Program ini juga meningkatkan visibilitas produk lokal di media sosial dengan kenaikan pengikut 13,13% serta peningkatan kunjungan wisata ke Equator Park. Dengan demikian, kegiatan ini terbukti memperkuat identitas lokal, meningkatkan daya saing produk desa, dan mendorong pertumbuhan ekonomi kreatif secara berkelanjutan.
Pengenalan Wirausaha Sejak Dini dan Aplikasi Dompet Digital terhadap Generasi Alpha Desa Kepayang, Kecamatan Anjongan, Kabupaten Mempawah, Provinsi Kalimantan Barat Riastifa, Ririn Nur; Purmono, Bintoro Bagus; Constantine, Angwen; Sen, Doflin; Najmi, Bimewahqi; Rachman, Haikal
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5624

Abstract

  This Community Service Program (KKM-PKM) aims to introduce early entrepreneurship and the use of digital wallet applications to Generation Alpha in Kepayang Village. With the rapid advancement of technology and changing patterns in economic behavior, it is crucial for young generations, especially Generation Alpha, to understand entrepreneurship and financial technology skills, such as digital wallets, which are increasingly relevant in daily life. Through an interactive and practical educational approach, this activity involved elementary school students in Kepayang Village. The program included basic entrepreneurship training, covering identifying business opportunities, simple financial management, and simulations of using digital wallet applications like OVO, GoPay, and Dana. The program's results showed high enthusiasm from the participants and an increased understanding of the importance of entrepreneurship and digital wallets in everyday life. It is hoped that this initiative will equip Generation Alpha with relevant skills to face future economic challenges.
The Influence of Content Marketing, Online Customer Reviews, and Ratings on Purchase Intention through Brand Image as a Mediating Variable Larasati; Purmono, Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 3 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i3.15

Abstract

This research examines the relationship between content marketing, online customer review, and rating towards the brand image and its impact on the purchase intention of Flimty on the official Flimtyfiber TikTokShop account. The research uses a causal-comparative method with a quantitative approach. The respondents in this study are individuals throughout Indonesia aged at least 17 years old who are familiar with Flimty but have yet to purchase it before or have purchased similar products to Flimty from other brands and have a TikTok account. The sampling technique employs non-probability sampling, specifically purposive sampling. Data was collected by distributing questionnaires through a Google Form with 205 respondents. Hypotheses were tested using the Structural Equation Model (SEM) with the assistance of AMOS 24 software. The research findings show that content marketing, online customer review, and rating significantly influence brand image. Online customer review and rating have a significant impact on purchase intention. Content marketing doesn't impact purchase intention. Brand image can mediate the relationship between content marketing and rating with purchase intention. Brand image can't mediate the relationship between online customer review and purchase intention.
The Influence of E-Service Quality and Service Innovation on User Loyalty in the Livin' By Mandiri Application with User Satisfaction as an Mediating Variable (Study of Livin' By Mandiri Users in Pontianak City) Aulia, Nurul; Purmono, Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 3 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i3.16

Abstract

This study aims to examine and analyze the effect of e-service quality and service innovation on user loyalty with user satisfaction as the intervening variable. The type of research used in this study is causal associative, and data collection techniques are carried out by distributing questionnaires through the Google form application. The population in this study are Livin' by Mandiri users in Pontianak. The sample used was 100 respondents through non-probability sampling technique with a purposive sampling method. The analysis technique used is Path Analysis using SPSS for windows version 26. The results show that e-service quality has a positive and significant effect on user satisfaction, service innovation has a positive and significant effect on user satisfaction, e-service quality has a positive and significant effect on user loyalty, service innovation has a positive and significant effect on user loyalty, user satisfaction has a positive and significant effect on user loyalty, user satisfaction mediates the effect of e-service quality on user loyalty, and user satisfaction mediates the effect of service innovation on user loyalty.
THE INFLUENCE OF SERVICE QUALITY ON LOYALTY THROUGH CUSTOMER SATISFACTION AND TRUST AS INTERVENING VARIABLES IN PT. BPR UNIVERSAL KALBAR Actavianus , Jimmy Renaldo; Purmono, Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 4 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i4.22

Abstract

Increased competition is marked by the number of existing banks and product or service competition offered, one of which is PT. BPR Universal West Kalimantan. PT. BPR Universal KalBar is one of the banks that carry out conventional business activities, providing services in payment traffic, borrowing, and withdrawing money. Therefore, for the progress of the company, banks need to pay close attention to consumer demand for a product or service to be offered, one of which is by increasing service quality, trust and customer satisfaction to increase customer loyalty to a banking company located in West Kalimantan, namely PT. BPR Universal KalBar in Pontianak. PT. BPR Universal KalBar tries to satisfy and comfort customers with the services provided. If the customer is satisfied with the service provided, the customer will become loyal. The form of this research is quantitative and causal associative. In this study, the authors used an associative and quantitative causal approach. This study's data collection method used a Likert scale questionnaire. The population in this study are customers of PT. BPR Universal KalBar, which uses a savings product for three months. The sampling technique in this study used a non-probability sampling technique in the form of purposive sampling. A total of 201 samples were used as data in this study. The analytical method used in this study uses the SEM-AMOS approach with the SPSS AMOS 24 application. Based on the results of the research that has been analyzed, it is known that service quality significantly affects customer satisfaction and loyalty. Customer satisfaction also has a significant effect on Trust and Loyalty. Service Quality has a significant effect on Loyalty through Customer Satisfaction. At the same time, Service Quality has no significant effect on Trust. Service Quality has no significant effect on Loyalty through Trust. Customer Satisfaction has no significant effect on Loyalty through Trust.
The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Anwar Azazi ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Aulia, Nurul Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania, Ramadania Riastifa, Ririn Nur Riztika, Dheanisa Tri Sen, Doflin Setiadi, Galang Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun