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All Journal YUME : Journal of Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal MEBIS (Manajemen dan Bisnis) Journal of Enterprise and Development (JED) Ilomata International Journal of Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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Pengaruh Product Information Quality dan Electronic Word-Of-Mouth (E-Wom) Terhadap Purchase Intention pada Platform Tiktok Shop di Indonesia dengan Customer Trust sebagai Mediasi Mandala, Miko; Afifah, Nur; Giriati, Giriati; Purmono, Bintoro Bagus; Setiawan, Harry
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.195

Abstract

The rapid growth of e-commerce has made consumers increasingly dependent on digital information in making purchasing decisions. TikTok Shop, as a growing social commerce platform in Indonesia, presents an interactive video-based shopping experience that influences consumer behavior. This study examines the effect of Product Information Quality and Electronic Word-of-Mouth (e-WOM) on Purchase Intention in TikTok Shop, with Customer Trust as a mediating variable. Data were collected through an online questionnaire from 200 respondents selected by purposive sampling. The analysis was conducted using PLS-SEM with SmartPLS 4 software. The results showed that Product Information Quality and e-WOM had a positive and significant effect on Purchase Intention, both directly and through Customer Trust. Customer Trust acts as a mediator that strengthens the influence of product information and e-WOM on purchase intention. These results emphasize the importance of building consumer trust through credible information and positive reviews in TikTok Shop, as well as providing theoretical contributions to the social commerce literature and strategic references for digital entrepreneurs.
Pengaruh Online Customer Review dan Promotional Content pada Impulse Buying Produk Skincare The Originote di Platform Tiktok dengan Influencers sebagai Variabel Moderasi Chamisyahuri, Chamisyahuri; Purmono, Bintoro Bagus; Jaya, Arman; Afifah, Nur; Setiawan, Harry
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.199

Abstract

The high public interest in skin care products has led to consumers facing various choices, encouraging manufacturers to innovate and promote their products, including through influencers. This study aims to evaluate the effect of online customer reviews and promotional content on impulse buying of The Originote products in Indonesia, with influencers as moderating variables. The focus of the study is Indonesian consumers aged 17 years and over who have purchased and tried The Originote products at least once. Data were collected through questionnaires from 205 respondents using purposive sampling techniques and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that online customer reviews and promotional content have a positive and significant effect on impulse buying. However, influencers do not significantly moderate their relationship to impulse buying. This finding suggests that in digital marketing, trust in online customer reviews and the strength of promotional content are more effective in driving impulse buying than influencers. The practical implication of this research is the importance for businesses to focus marketing strategies on strengthening promotional content and online customer reviews
Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce Sulastri, Ria; Purmono, Bintoro Bagus; Listiana, Erna; Rosnani, Titik; Hendri, Muhammad Irfani
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8816

Abstract

Purpose — This research aims to investigate the impact of live streaming on purchase decisions and the mediating role of trust.Method — This research adopts a quantitative approach and utilizes Structural Equation Modeling (SEM) along with AMOS 24 statistical software for data analysis. The data were gathered through a questionnaire, employing a purposive sampling technique with 210 respondents.Result — The results of this research indicate that both live streaming and trust exert a positive and significant impact on purchase decisions. Additionally, live streaming demonstrates a positive and significant influence on trust. Trust is identified as a mediator between live streaming and purchase decisions.Novelty  — This research centers on examining the role of live streaming in shaping purchase decisions for fashion products in Indonesian e-commerce. Unlike previous studies that primarily explore the impact of live streaming on social media, this research expands its scope by conducting a comprehensive analysis of its overall influence on purchasing decisions.
Lifestyle, product diversity, and product quality on repurchase intention: Empirical research on western skincare Oktavianto, Angga; Afifah, Nur; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Fitriana, Ana
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8862

Abstract

Purpose — The objective of this research is to examine how lifestyle, product diversity, and product quality influence repurchase intention, as well as to investigate whether customer satisfaction can serve as a mediator.Method — The data collection method utilized an online questionnaire with a total of 224 respondents, aged at least 16 years old, who are users of the Shopee application and consumers of the Western skincare brand (Cerave), and have made purchases of the Western skincare brand (Cerave) on Shopee. Respondents were selected using a purposeful sampling method. Structural Equational Modeling (SEM) with the AMOS 24 tool was employed for data analysis.Result — The findings of this research indicate that lifestyle, product diversity, and product excellence have a positive and significant impact on repurchase intention. Customer satisfaction also demonstrates a positive and significant effect on repurchase intention, effectively mediating the relationships between lifestyle, product diversity, and product quality on repurchase intention.Novelty  — This study focuses on a Western skincare brand as the subject of research, as such brands have received limited attention in prior research. This distinction sets our research apart from previous studies in the field.
DARI HYPE KE CHECKOUT: FOMO SEBAGAI JEMBATAN ANTARA INFLUENCER, ULASAN PELANGGAN, DAN PEMBELIAN PRODUK RUCAS SPORTSWEAR Agnes, Agnes; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1430

Abstract

Rucas Sportswear has successfully optimized its Fear of Missing Out (FOMO)-based marketing strategy to increase its consumer appeal. This study explores the role of FOMO as a mediator in the relationship between Influencer Marketing, Customer Reviews (e-WOM), and Rucas Sportswear Product Purchase Decisions. Through a quantitative approach using the PLS-SEM method, data was collected from consumers who actively participated in the promotions and reviews of these products on digital platforms. This study uncovers how influencer endorsement strategies and customer testimonials can shape the psychological urgency that drives spontaneous buying behaviour. The results of this study are expected to provide insight into the effectiveness of FOMO-based digital marketing in increasing sales conversions in the sports apparel industry. The results of this study show that there is a significant positive relationship between influencer marketing and customer reviews on purchase decisions, through FOMO as a psychological bridge that strengthens the effects of both. Marketing strategies that trigger FOMO have proven to be effective in creating a sense of urgency and consumer engagement, thereby driving purchase intent more quickly and emotionally.
Pengaruh EWOM, Influencer Marketing, dan Price Perception terhadap Purchase Intention melalui Brand Image Smartphone Infinix Ardiansyah, Fito; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Heriyadi, Heriyadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.10159

Abstract

Perkembangan pesat dalam teknologi informasi memungkinkan konsumen untuk berbagi informasi, baik secara tatap muka maupun melalui internet. Penelitian ini berfokus pada bagaimana Electronic Word of Mouth (E-WOM), Social Media Influencer Marketing, dan Price Perception dapat mempengaruhi Brand Image, yang kemudian berdampak pada keputusan konsumen untuk membeli produk smartphone merek Infinix. Data dikumpulkan dari 230 responden yang dipilih melalui metode purposive sampling. Pengolahan data dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan memanfaatkan software SmartPLS versi 4. Penelitian ini menunjukkan bahwa E-WOM, Social Media Influencer Marketing, dan Price Perception berpengaruh signifikan terhadap Brand Image dan Purchase Intention produk Infinix. E-WOM memperkuat citra merek dan meningkatkan niat beli, sementara Social Media Influencer Marketing dan Price Perception juga berkontribusi terhadap pembentukan citra merek dan keputusan pembelian. Brand Image berperan sebagai mediator dalam hubungan antara faktor-faktor tersebut dengan niat beli konsumen. Temuan ini menekankan pentingnya pengelolaan informasi merek yang efektif melalui ulasan konsumen, influencer, dan harga untuk meningkatkan minat beli.
Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
Do informative value and entertainment value in tiktok influence purchase decision on somethinc products Marisca, Tirza Eudia; Azazi, Anwar; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1686

Abstract

The development of the digital era has an impact on many areas, including product marketing. One way to market products in the digital era is to use social media as a marketing method to promote products. The high social media use by the general public is an excellent opportunity for business people to expand their market reach. And without any restrictions. One of the products widely promoted via social media is beauty products, which are currently increasingly competitive. Therefore, the right product marketing strategy must be implemented to attract consumer attention through social media. This research aims to determine the impact of informative value, entertainment value, and trust in brand posts on purchase decisions for Somethinc products. The questionnaire used in the data collection process had 225 participants. The sampling technique used was purposive sampling using Structural Equation Modeling (SEM) and AMOS statistical tools. These findings show that informative value and entertainment value have a positive and significant influence on trust in brand posts, and trust in brand posts also has a positive and significant influence on purchase decisions. Trust in brand posts mediates between informative value and entertainment value and purchase decisions
Do endorser credibility triggers young generations buying decisions? Rahayu, Ratna Bhanuwati; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1687

Abstract

The development of social media has changed people's interaction patterns. This creates an opportunity for product marketing on social media platforms such as Instagram to increase the product's popularity. One of them is using social media endorsers with solid public influence. This quantitative research aims to determine the impact of endorser credibility on purchasing decisions for Ponds products among the younger generation of Instagram users in Indonesia, which is mediated by attitude toward the brand. This research involved 211 people from various regions in Indonesia who were collected online using Purposive Sampling Techniques through questionnaires. Criteria for samples collected include Ponds product users, Instagram users, and endorser Nanda Arsyinta's content using Ponds products. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results stated that endorser credibility positively and significantly affected buying decisions. Meanwhile, endorser credibility positively and significantly affects attitude toward the brand. Attitude toward the brand indirectly influences endorser credibility and purchasing decisions among younger Instagram users in Indonesia. These findings can help businesses determine the right endorser to represent their brand, convey the product message well to consumers, and create sales.
How does user-generated content impact purchase intention through perceived food quality? Juliyanti, Juliyanti; Rosnani, Titik; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Saputra, Pramana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1688

Abstract

The increasingly advanced digital world also impacts the changing of the way people around the world do business. Among them is the marketing approach, which is widely utilized on social media platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter. This study aims to analyze the effect of User-Generated Content (UGC) on Eat Sambel purchase intention through perceived food quality. This type of research uses a quantitative approach with data collection methods through surveys in the form of questionnaires distributed online through Google Forms. The total sample of 215 respondents from Indonesia was selected based on the purposive sampling method with specified criteria. SEM Amos 24 is used to analyze data and test hypotheses. According to the study's findings, purchase intention was positively and significantly impacted by both User-Generated Content (UGC) and perceived food quality. User-Generated Content (UGC) also has a significant impact on perceived food quality. The results of this research are expected to improve the understanding of UGC and help online entrepreneurs
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Andriano, Theo Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Aulia, Nurul Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Fitriana , Ana Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah Lo, Audriana Septiani M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi Natasya, Desthia nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurrahim, Muhammad Fakhri Nurul Komari Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Oliver, Charli Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Rahmadania Rahmayanti, Ensi Ramadania Ramadania Ramadania, Ramadania Riantika, Naswa Riastifa, Ririn Nur Riyani, Indah Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Setiadi, Galang Soe, Sinta Bella Sofia Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Windiati, Cha Cha Wulandari, Sukma Yuyun, Yuyun