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All Journal JURNAL MANAJEMEN MOTIVASI YUME : Journal of Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
Do informative value and entertainment value in tiktok influence purchase decision on somethinc products Marisca, Tirza Eudia; Azazi, Anwar; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1686

Abstract

The development of the digital era has an impact on many areas, including product marketing. One way to market products in the digital era is to use social media as a marketing method to promote products. The high social media use by the general public is an excellent opportunity for business people to expand their market reach. And without any restrictions. One of the products widely promoted via social media is beauty products, which are currently increasingly competitive. Therefore, the right product marketing strategy must be implemented to attract consumer attention through social media. This research aims to determine the impact of informative value, entertainment value, and trust in brand posts on purchase decisions for Somethinc products. The questionnaire used in the data collection process had 225 participants. The sampling technique used was purposive sampling using Structural Equation Modeling (SEM) and AMOS statistical tools. These findings show that informative value and entertainment value have a positive and significant influence on trust in brand posts, and trust in brand posts also has a positive and significant influence on purchase decisions. Trust in brand posts mediates between informative value and entertainment value and purchase decisions
Do endorser credibility triggers young generations buying decisions? Rahayu, Ratna Bhanuwati; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1687

Abstract

The development of social media has changed people's interaction patterns. This creates an opportunity for product marketing on social media platforms such as Instagram to increase the product's popularity. One of them is using social media endorsers with solid public influence. This quantitative research aims to determine the impact of endorser credibility on purchasing decisions for Ponds products among the younger generation of Instagram users in Indonesia, which is mediated by attitude toward the brand. This research involved 211 people from various regions in Indonesia who were collected online using Purposive Sampling Techniques through questionnaires. Criteria for samples collected include Ponds product users, Instagram users, and endorser Nanda Arsyinta's content using Ponds products. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results stated that endorser credibility positively and significantly affected buying decisions. Meanwhile, endorser credibility positively and significantly affects attitude toward the brand. Attitude toward the brand indirectly influences endorser credibility and purchasing decisions among younger Instagram users in Indonesia. These findings can help businesses determine the right endorser to represent their brand, convey the product message well to consumers, and create sales.
How does user-generated content impact purchase intention through perceived food quality? Juliyanti, Juliyanti; Rosnani, Titik; Purmono, Bintoro Bagus; Heriyadi, Heriyadi; Saputra, Pramana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1688

Abstract

The increasingly advanced digital world also impacts the changing of the way people around the world do business. Among them is the marketing approach, which is widely utilized on social media platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter. This study aims to analyze the effect of User-Generated Content (UGC) on Eat Sambel purchase intention through perceived food quality. This type of research uses a quantitative approach with data collection methods through surveys in the form of questionnaires distributed online through Google Forms. The total sample of 215 respondents from Indonesia was selected based on the purposive sampling method with specified criteria. SEM Amos 24 is used to analyze data and test hypotheses. According to the study's findings, purchase intention was positively and significantly impacted by both User-Generated Content (UGC) and perceived food quality. User-Generated Content (UGC) also has a significant impact on perceived food quality. The results of this research are expected to improve the understanding of UGC and help online entrepreneurs
The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening Novelia, Novelia; Azazi, Anwar; Purmono, Bintoro Bagus; Rosnani, Titik; Hendri, M. Irfan
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1746

Abstract

Every corporation employs diverse marketing strategies with the anticipation of significantly impacting the company's advancement. One such strategy involves the engagement of a brand ambassador entrusted by the company to cultivate a brand image for the company. The brand image is deemed influential in persuading consumers to place trust in the company, thereby compelling them to make product purchases. The primary objective of this research is to examine the influence of Korean Celebrities as Brand Ambassadors and Product Quality on Purchase Decisions. In this context, Brand Image assumes the role of a mediating variable for Scarlett Whitening. The study adopts a quantitative approach utilizing purposive sampling techniques. It employs Structural Equation Modeling (SEM) with the assistance of AMOS 24 statistical software to analyze and assess the measurement and structural models of the research construct.
Modeling Chatgpt Continuance Intention: The Role of Expectancy, Satisfaction, and Trust Pangestu, Adjie; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1164

Abstract

The growth of digital technology has increased the use of online services, with AI tools like ChatGPT becoming widely used. This study examines the impact of user perceptions on their intention to continue using ChatGPT, emphasising performance expectancy, effort expectancy, satisfaction, and trust as moderating variables. Data were gathered from 200 ChatGPT users using an organised survey and analysed via Partial Least Squares, Structural Equation Modelling (PLS, SEM). Findings indicate that performance expectancy as well as effort expectancy significantly enhance satisfaction and directly affect continuance intention. Satisfaction serves as a mediating factor between the anticipation variables and the intention to continue use. Nonetheless, trust does not substantially influence the correlation between performance or effort expectancy and satisfaction. The findings indicate that users' perception of ChatGPT as beneficial and user-friendly enhances their pleasure, hence reinforcing their intention to continue utilising it. This emphasises the significance of utility and user-friendliness in fostering sustained engagement with AI services.
Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
Pengembangan Strategi Branding Produk Lokal dan Pariwisata di Desa Jeruju Besar Nabila, Arfelizha; Purmono, Bintoro Bagus; Ferdinand, Hanssen; Wijaya, Stephani Rianty
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 4 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i4.9641

Abstract

Desa Jeruju Besar memiliki potensi produk lokal berbasis kelapa dan kekayaan budaya, namun pengelolaan branding dan promosi pariwisata masih belum optimal karena keterbatasan pengetahuan, akses teknologi, serta rendahnya keterlibatan generasi muda. Topik ini dipilih karena branding produk lokal dan pariwisata berperan penting dalam meningkatkan daya saing desa sekaligus mendukung ekonomi kreatif. Kegiatan pengabdian bertujuan untuk meningkatkan pemahaman, keterampilan, serta peran aktif generasi muda dalam strategi branding berbasis media digital. Metode yang digunakan adalah pendekatan Asset-Based Community Development (ABCD) melalui survei, pelatihan, workshop, pendampingan, dan expo budaya (JEJAK Fest) yang melibatkan 15 peserta utama dari kalangan pemuda dan pelajar SMA. Hasil kegiatan menunjukkan adanya peningkatan pemahaman sebesar 23,8% berdasarkan pre-test dan post-test, serta dampak positif terhadap keterampilan teknis seperti pembuatan logo, kemasan, konten digital, dan pengelolaan media sosial. Selain itu, 60% peserta merasa sangat berdampak dalam ekonomi kreatif dan lebih aktif dalam kegiatan komunitas. Program ini juga meningkatkan visibilitas produk lokal di media sosial dengan kenaikan pengikut 13,13% serta peningkatan kunjungan wisata ke Equator Park. Dengan demikian, kegiatan ini terbukti memperkuat identitas lokal, meningkatkan daya saing produk desa, dan mendorong pertumbuhan ekonomi kreatif secara berkelanjutan.
Pengenalan Wirausaha Sejak Dini dan Aplikasi Dompet Digital terhadap Generasi Alpha Desa Kepayang, Kecamatan Anjongan, Kabupaten Mempawah, Provinsi Kalimantan Barat Riastifa, Ririn Nur; Purmono, Bintoro Bagus; Constantine, Angwen; Sen, Doflin; Najmi, Bimewahqi; Rachman, Haikal
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5624

Abstract

  This Community Service Program (KKM-PKM) aims to introduce early entrepreneurship and the use of digital wallet applications to Generation Alpha in Kepayang Village. With the rapid advancement of technology and changing patterns in economic behavior, it is crucial for young generations, especially Generation Alpha, to understand entrepreneurship and financial technology skills, such as digital wallets, which are increasingly relevant in daily life. Through an interactive and practical educational approach, this activity involved elementary school students in Kepayang Village. The program included basic entrepreneurship training, covering identifying business opportunities, simple financial management, and simulations of using digital wallet applications like OVO, GoPay, and Dana. The program's results showed high enthusiasm from the participants and an increased understanding of the importance of entrepreneurship and digital wallets in everyday life. It is hoped that this initiative will equip Generation Alpha with relevant skills to face future economic challenges.
The Influence of Content Marketing, Online Customer Reviews, and Ratings on Purchase Intention through Brand Image as a Mediating Variable Larasati; Purmono, Bintoro Bagus
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 3 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i3.15

Abstract

This research examines the relationship between content marketing, online customer review, and rating towards the brand image and its impact on the purchase intention of Flimty on the official Flimtyfiber TikTokShop account. The research uses a causal-comparative method with a quantitative approach. The respondents in this study are individuals throughout Indonesia aged at least 17 years old who are familiar with Flimty but have yet to purchase it before or have purchased similar products to Flimty from other brands and have a TikTok account. The sampling technique employs non-probability sampling, specifically purposive sampling. Data was collected by distributing questionnaires through a Google Form with 205 respondents. Hypotheses were tested using the Structural Equation Model (SEM) with the assistance of AMOS 24 software. The research findings show that content marketing, online customer review, and rating significantly influence brand image. Online customer review and rating have a significant impact on purchase intention. Content marketing doesn't impact purchase intention. Brand image can mediate the relationship between content marketing and rating with purchase intention. Brand image can't mediate the relationship between online customer review and purchase intention.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Andriano, Theo Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurrahim, Muhammad Fakhri Nurwijayanti Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania, Ramadania Restiatun, Restiatun Riastifa, Ririn Nur Ridho, Aji Sapta Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun