Articles
<![CDATA[Analysis of consumer motivation on purchase intention of Flimty Fiber: A study on Flimty Fiber consumers in West Kalimantan ]]>
<![CDATA[Soe, Sinta Bella]]>;
<![CDATA[Listiana, Erna]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Juniwati, Juniwati]]>;
<![CDATA[Purmono, Bintoro Bagus]]>
<![CDATA[ Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v5i2.1335
<![CDATA[This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products. ]]>
<![CDATA[How Does User-Generated Content Impact Purchase Intention Through Perceived food quality? ]]>
<![CDATA[Ardion, Ardion]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jmws.v4i06.2285
<![CDATA[Penelitian ini bertujuan untuk mengkaji bagaimana konten yang dihasilkan oleh pengguna (User-Generated Content atau UGC) dapat memengaruhi Purchase Intention produk Oelek, dengan mempertimbangkan persepsi kualitas makanan sebagai variabel perantara. Metode penelitian yang digunakan bersifat kuantitatif, dengan data dikumpulkan melalui survei berbentuk kuesioner yang dibagikan secara daring melalui Google Forms. Sebanyak 247 responden dari Indonesia dipilih menggunakan metode purposive sampling berdasarkan kriteria tertentu. Analisis data serta pengujian hipotesis dilakukan dengan menggunakan perangkat lunak SmartPLS 4. Temuan penelitian mengindikasikan bahwa UGC dan persepsi kualitas makanan berperan signifikan dalam meningkatkan niat beli. Selain itu, UGC juga terbukti secara langsung memengaruhi bagaimana konsumen menilai kualitas makanan yang dipasarkan.]]>
<![CDATA[Tren, Status, Dan Niat Beli: Peran Motivasi Dan Inspirasi Terhadap Niat Beli Produk Masstige ]]>
<![CDATA[Maghribi, Rizqi]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Heriyadi]]>
<![CDATA[ Nobel Management Review Vol. 6 No. 2 (2025): Nobel Management Review ]]>
Publisher : <![CDATA[Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia ]]>
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DOI: 10.37476/nmar.v6i2.5224
<![CDATA[Tujuan dari penelitian ini adalah untuk melihat bagaimana motivasi Veblen dan Bandwagon mempengaruhi inspirasi konsumen terhadap masstige dan bagaimana hal tersebut mempengaruhi niat mereka untuk membeli produk Samsung yang masstige. Dua ratus orang yang mengenal seri Fold dan Galaxy Ultra dari Samsung disurvei secara online menggunakan kuesioner Google Formulir yang dipilih dengan metode purposive sampling. Korelasi antar variabel penelitian dievaluasi dengan analisis data menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.0. Veblen Motivation, Bandwagon Motivation, dan Inspirasi Konsumen terhadap Masstige berhubungan secara positif dan signifikan, sesuai dengan data. Selain itu, terdapat hubungan yang positif dan signifikan secara statistik antara inspirasi konsumen terhadap Masstige dan niat untuk membeli Masstige. Penelitian ini menambah apa yang telah diketahui tentang perilaku konsumen, khususnya yang berkaitan dengan faktor-faktor yang memotivasi orang untuk membeli barang masstige (prestise massal). Hasil penelitian ini juga memiliki implikasi manajemen yang penting, karena menyiratkan bahwa kampanye iklan harus menyoroti status dan nilai simbolis barang. Selain itu, produk masstige dapat memperoleh manfaat dari daya tarik viral dan peningkatan minat pasar massal yang muncul karena adanya tokoh terkenal atau kelompok teknologi sebagai pendukung.]]>
<![CDATA[Online Customer Review dan Content Marketing Terhadap Impulse Buying Produk Skincare Glad2Glow Di Platform Tiktok Dengan Influencer Sebagai Variabel Moderasi ]]>
<![CDATA[Violin]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Hasanudin]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ JEMBA: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2025): JEMBA: Journal of Economics, Management, Business, and Accounting ]]>
Publisher : <![CDATA[Lentera Barasaki Publishing House ]]>
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DOI: 10.54783/jemba.v3i1.82
<![CDATA[Tingginya ketertarikan masyarakat terhadap produk skincare menyebabkan konsumen menghadapi banyak pilihan produk yang bervariasi dalam mengambil keputusan. Hal ini mendorong produsen skincare untuk terus berinovasi dan melakukan promosi, termasuk dengan menggandeng influencer. Penelitian ini bertujuan untuk meneliti dampak dari online customer review dan content marketing terhadap impulse buying produk skincare Glad2Glow di Indonesia, dengan pengaruh dari influencer sebagai moderasi. Penelitian ini ditujukan kepada konsumen di Indonesia yang berusia 16 tahun hingga 30 tahun dan telah membeli serta menggunakan produk Glad2Glow minimal satu kali. Pengumpulan data dilakukan melalui kuesioner yang diisi oleh 165 responden yang dipilih secara purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software Smart PLS 4. Hasil penelitian menunjukkan bahwa online customer review memiliki pengaruh positif dan signifikan terhadap impulse buying. Pengaruh moderasi online customer review antara influencer dan impulse buying memiliki pengaruh positif yang signifikan, yang menunjukkan bahwa keberadaan online customer review menguatkan. Sedangkan content marketing memiliki pengaruh yang negatif dan tidak signifikan. Dalam hipotesis, variabel influencer berdampak positif dan signifikan terhadap impulse buying.]]>
<![CDATA[Pengaruh Product Information Quality dan Electronic Word-Of-Mouth (E-Wom) Terhadap Purchase Intention pada Platform Tiktok Shop di Indonesia dengan Customer Trust sebagai Mediasi ]]>
<![CDATA[Mandala, Miko]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Giriati, Giriati]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.195
<![CDATA[The rapid growth of e-commerce has made consumers increasingly dependent on digital information in making purchasing decisions. TikTok Shop, as a growing social commerce platform in Indonesia, presents an interactive video-based shopping experience that influences consumer behavior. This study examines the effect of Product Information Quality and Electronic Word-of-Mouth (e-WOM) on Purchase Intention in TikTok Shop, with Customer Trust as a mediating variable. Data were collected through an online questionnaire from 200 respondents selected by purposive sampling. The analysis was conducted using PLS-SEM with SmartPLS 4 software. The results showed that Product Information Quality and e-WOM had a positive and significant effect on Purchase Intention, both directly and through Customer Trust. Customer Trust acts as a mediator that strengthens the influence of product information and e-WOM on purchase intention. These results emphasize the importance of building consumer trust through credible information and positive reviews in TikTok Shop, as well as providing theoretical contributions to the social commerce literature and strategic references for digital entrepreneurs.]]>
<![CDATA[Pengaruh Online Customer Review dan Promotional Content pada Impulse Buying Produk Skincare The Originote di Platform Tiktok dengan Influencers sebagai Variabel Moderasi ]]>
<![CDATA[Chamisyahuri, Chamisyahuri]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Jaya, Arman]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.199
<![CDATA[The high public interest in skin care products has led to consumers facing various choices, encouraging manufacturers to innovate and promote their products, including through influencers. This study aims to evaluate the effect of online customer reviews and promotional content on impulse buying of The Originote products in Indonesia, with influencers as moderating variables. The focus of the study is Indonesian consumers aged 17 years and over who have purchased and tried The Originote products at least once. Data were collected through questionnaires from 205 respondents using purposive sampling techniques and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that online customer reviews and promotional content have a positive and significant effect on impulse buying. However, influencers do not significantly moderate their relationship to impulse buying. This finding suggests that in digital marketing, trust in online customer reviews and the strength of promotional content are more effective in driving impulse buying than influencers. The practical implication of this research is the importance for businesses to focus marketing strategies on strengthening promotional content and online customer reviews]]>
<![CDATA[DARI HYPE KE CHECKOUT: FOMO SEBAGAI JEMBATAN ANTARA INFLUENCER, ULASAN PELANGGAN, DAN PEMBELIAN PRODUK RUCAS SPORTSWEAR ]]>
<![CDATA[Agnes, Agnes]]>;
<![CDATA[Setiawan, Harry]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Purmono, Bintoro Bagus]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i7.1430
<![CDATA[Rucas Sportswear has successfully optimized its Fear of Missing Out (FOMO)-based marketing strategy to increase its consumer appeal. This study explores the role of FOMO as a mediator in the relationship between Influencer Marketing, Customer Reviews (e-WOM), and Rucas Sportswear Product Purchase Decisions. Through a quantitative approach using the PLS-SEM method, data was collected from consumers who actively participated in the promotions and reviews of these products on digital platforms. This study uncovers how influencer endorsement strategies and customer testimonials can shape the psychological urgency that drives spontaneous buying behaviour. The results of this study are expected to provide insight into the effectiveness of FOMO-based digital marketing in increasing sales conversions in the sports apparel industry. The results of this study show that there is a significant positive relationship between influencer marketing and customer reviews on purchase decisions, through FOMO as a psychological bridge that strengthens the effects of both. Marketing strategies that trigger FOMO have proven to be effective in creating a sense of urgency and consumer engagement, thereby driving purchase intent more quickly and emotionally.]]>
<![CDATA[Pengaruh EWOM, Influencer Marketing, dan Price Perception terhadap Purchase Intention melalui Brand Image Smartphone Infinix ]]>
<![CDATA[Ardiansyah, Fito]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Juniwati, Juniwati]]>;
<![CDATA[Heriyadi, Heriyadi]]>
<![CDATA[ ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/jim.v4i9.10159
<![CDATA[Perkembangan pesat dalam teknologi informasi memungkinkan konsumen untuk berbagi informasi, baik secara tatap muka maupun melalui internet. Penelitian ini berfokus pada bagaimana Electronic Word of Mouth (E-WOM), Social Media Influencer Marketing, dan Price Perception dapat mempengaruhi Brand Image, yang kemudian berdampak pada keputusan konsumen untuk membeli produk smartphone merek Infinix. Data dikumpulkan dari 230 responden yang dipilih melalui metode purposive sampling. Pengolahan data dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan memanfaatkan software SmartPLS versi 4. Penelitian ini menunjukkan bahwa E-WOM, Social Media Influencer Marketing, dan Price Perception berpengaruh signifikan terhadap Brand Image dan Purchase Intention produk Infinix. E-WOM memperkuat citra merek dan meningkatkan niat beli, sementara Social Media Influencer Marketing dan Price Perception juga berkontribusi terhadap pembentukan citra merek dan keputusan pembelian. Brand Image berperan sebagai mediator dalam hubungan antara faktor-faktor tersebut dengan niat beli konsumen. Temuan ini menekankan pentingnya pengelolaan informasi merek yang efektif melalui ulasan konsumen, influencer, dan harga untuk meningkatkan minat beli.]]>
<![CDATA[Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening ]]>
<![CDATA[Rabbani, Ammar]]>;
<![CDATA[Listiana, Erna]]>;
<![CDATA[Shalahuddin, Ahmad]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Fitriana, Ana]]>
<![CDATA[ Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jmws.v4i06.2388
<![CDATA[Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.]]>
<![CDATA[Do informative value and entertainment value in tiktok influence purchase decision on somethinc products ]]>
<![CDATA[Marisca, Tirza Eudia]]>;
<![CDATA[Azazi, Anwar]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Fauzan, Rizky]]>;
<![CDATA[Yakin, Ikram]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1686
<![CDATA[The development of the digital era has an impact on many areas, including product marketing. One way to market products in the digital era is to use social media as a marketing method to promote products. The high social media use by the general public is an excellent opportunity for business people to expand their market reach. And without any restrictions. One of the products widely promoted via social media is beauty products, which are currently increasingly competitive. Therefore, the right product marketing strategy must be implemented to attract consumer attention through social media. This research aims to determine the impact of informative value, entertainment value, and trust in brand posts on purchase decisions for Somethinc products. The questionnaire used in the data collection process had 225 participants. The sampling technique used was purposive sampling using Structural Equation Modeling (SEM) and AMOS statistical tools. These findings show that informative value and entertainment value have a positive and significant influence on trust in brand posts, and trust in brand posts also has a positive and significant influence on purchase decisions. Trust in brand posts mediates between informative value and entertainment value and purchase decisions]]>
