Article Per Year (5 Year)
p-Index From 2021 - 2026
7.206
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI YUME : Journal of Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Pelatihan Menjadi Agen Penjual Produk UMKM (Affiliate Marketing) Pada Aplikasi Shopee Dan Pembuatan Akun Facebook Profesional Bagi Ibu-Ibu PKK Di Desa Jeruju Besar Dela, Dela; Purmono, Bintoro Bagus; Mulyani, Destri Ayu; Jecilia, Lucky Jecilia; Apriliani, Anggela
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12320

Abstract

This community service activity aims to enhance the capacity of PKK women in Jeruju Besar Village in utilizing digital technology as a tool for marketing local MSME (Micro, Small, and Medium Enterprises) products. The training focused on two main areas: (1) becoming product affiliates through the Shopee Affiliate Marketing program, and (2) creating and managing Professional Facebook accounts as effective promotional media. The implementation methods included education sessions, live demonstrations, and guided hands-on practice. The results showed that participants were able to understand the basic concepts of affiliate marketing, create Shopee affiliate accounts, and manage Professional Facebook pages to promote local products. This training had a positive impact in fostering digital entrepreneurship and opening additional income opportunities for PKK women. It is hoped that similar initiatives can be continued to support technology-based community empowerment. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ibu-ibu PKK di Desa Jeruju Besar dalam memanfaatkan teknologi digital sebagai sarana pemasaran produk UMKM. Pelatihan difokuskan pada dua aspek utama, yaitu (1) menjadi agen penjual melalui program Affiliate Marketing di aplikasi Shopee, dan (2) pembuatan serta pengelolaan akun Facebook Profesional sebagai media promosi yang efektif. Metode pelaksanaan kegiatan meliputi penyuluhan, demonstrasi langsung, dan pendampingan praktik. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep dasar affiliate marketing, membuat akun afiliasi Shopee, serta mengelola akun Facebook Profesional untuk mempromosikan produk lokal. Pelatihan ini memberikan dampak positif dalam menumbuhkan semangat kewirausahaan digital dan membuka peluang pendapatan tambahan bagi ibu-ibu PKK di desa. Diharapkan kegiatan serupa dapat berkelanjutan guna mendorong pemberdayaan masyarakat berbasis teknologi.
Pengaruh Health Consciousness dan Nutritional Knowledge terhadap Purchase Intention dengan Brand Attitude sebagai Mediasi pada Ultra Milk Low Fat High Calcium Nurrahim, Muhammad Fakhri; Listiana, Erna; Setiawan, Harry; Pebrianti, Wenny; Purmono, Bintoro Bagus
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.5063

Abstract

High consumer health awareness and nutritional knowledge have not always been followed by strong purchasing decisions. This study aims to analyze the influence of health consciousness and nutritional knowledge on purchase intention, with brand attitude as a mediating variable, among Ultra Milk Low Fat High Calcium consumers in Indonesia. This study used a quantitative approach with a causal associative research design. Data were collected through an online survey using a five-point Likert-scale questionnaire from 170 respondents who met the research criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results showed that health consciousness and nutritional knowledge significantly influenced brand attitude and purchase intention. In addition, brand attitude was proven to have a significant effect on purchase intention and acted as a mediating variable in the relationship between health consciousness and nutritional knowledge on purchase intention. These findings indicate that the formation of a positive attitude towards a brand is an important mechanism in converting consumer health awareness and nutritional knowledge into purchase intention. This research provides a theoretical contribution to the development of consumer behavior literature in the context of healthy beverage products, specifically low-fat, high-calcium UHT milk.
Dampak Brand Hate Dan Brand Betrayal Terhadap Perilaku Consumer Boycott: Menelaah Peran Mediasi Dari Negative Ewom Pada Merek Yang Terafiliasi Israel Ridho, Aji Sapta; Barkah, Barkah; Purmono, Bintoro Bagus; Ramadania, Ramadania; Setiawan, Harry
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.15974

Abstract

Konflik Israel-Palestina memicu emosi negatif konsumen di Indonesia terhadap merek yang dianggap terafiliasi dengan Israel. Penelitian ini bertujuan untuk menganalisis dampak brand hate dan brand betrayal terhadap consumer boycott, baik secara langsung maupun tidak langsung melalui mediasi negative electronic word of mouth (NeWOM). Metode yang digunakan adalah kuantitatif dengan survei kepada 180 responden di Indonesia yang mengetahui produk terafiliasi Israel. Data dianalisis menggunakan Partial Least Square Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa brand hate dan brand betrayal tidak berpengaruh langsung secara penuh terhadap perilaku consumer boycott. Namun, NeWOM terbukti mampu memediasi secara penuh hubungan antara brand hate dan brand betrayal terhadap perilaku consumer boycott. Temuan ini menegaskan bahwa emosi negatif konsumen lebih kuat mendorong tindakan boikot ketika disebarluaskan melalui platform digital. Kesimpulannya, pengelola merek perlu memberikan perhatian serius pada manajemen komunikasi digital dan reputasi untuk memitigasi dampak boikot yang dipicu oleh isu geopolitik sensitif.
Generasi Millenial dan Keputusan Menonton Film Nasional Ramadania, Ramadania; Restiatun, Restiatun; Pebrianti, Wenny; Purmono, Bintoro Bagus; Fitriana, Ana
JURNAL MANAJEMEN MOTIVASI Vol 18 No 1 (2022): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v18i1.4439

Abstract

Industri film nasional saat ini mengalami perkembangan yang sangat pesat, namun di sisi yang lain terdapat kompetisi yang sangat tinggi terhadap film asing. Penelitian ini bertujuan menguji pengaruh faktor dorongan, sumber informasi, daya tarik, kualitas film nasional, persepsi publik terhadap keputusan menonton film nasional. Studi ini dilakukan di Pontianak. Penelitian ini adalah penelitian asosiatif dengan menggunakan metode survey. Kuesioner dibagikan kepada 150 responden Generasi Millenial di Kota Pontianak. Pengambilan sampel menggunakan pendekatan non probability sampling yaitu convenience sampling. Alat analisis menggunakan analisis kuantitatif dengan path analysis. Hasil penelitian menunjukkan bahwa faktor dorongan (encouragement) dan daya tarik (attraction) mempunyai pengaruh terhadap persepsi publik terhadap film nasional terbukti signifikan. Sedangkan faktor sumber informasi (source of Information) dan kualitas film nasional tidak mempengaruhi persepsi publik terhadap film nasional. Peneltian ini juga membuktikan bahwa persepsi publik terhadap film nasional mempunyai pengaruh terhadap keputusan menonton film nasional.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Andriano, Theo Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurrahim, Muhammad Fakhri Nurwijayanti Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania, Ramadania Restiatun, Restiatun Riastifa, Ririn Nur Ridho, Aji Sapta Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun