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All Journal Niagawan Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Briliant: Jurnal Riset dan Konseptual Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Business and Behavioural Entrepreneurship Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Madaniya Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) IJORER : International Journal of Recent Educational Research Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan International Journal of Education and Teaching Zone Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat Journal of Mandalika Literature El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Kemitraan Masyarakat International Journal of Educational Evaluation and Policy Analysis Journal of Ekonomics, Finance, and Management Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Raya Sulistyowati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Affiliate Marketing terhadap Minat Beli Mahasiswa di TikTok Shop Brilianita, Setia; Sulistyowati, Raya
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 7 No. 2 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v7n2.p157-167

Abstract

The growth of the internet has transformed the function of social media as a platform to deliver attention-grabbing marketing communications. The digitalization of media has made affiliate marketing emerge as a popular marketing strategy amidst the growth of social media nowadays. The influence of social media such as TikTok offers a new way of shopping online through affiliate marketing. Thus, this study aims to find the effect of affiliate marketing on students' purchase intention at TikTok Shop. This research uses a quantitative approach with an explanatory type. The population in this study were students of the Faculty of Economics and Business, Surabaya State University with a total of 290 respondents obtained through purposive sampling. The data analysis technique was carried out using a Structural Equation Modeling approach with Partial Least Squares (SEM-PLS) assisted by SmartPLS 3.0 software. This study found that affiliate marketing has a positive and significant effect on students' purchase intention at TikTok Shop. Affiliate marketing at TikTok makes consumers tend to feel more confident and trust in products that are supported by a strong and trusted affiliate program.
Exploration of Creativity Through Project-Based Learning in Eco-Printing Using the Pounding Technique for Students at Kalanganyar Public Elementary School Sidoarjo Khoirotul Amaliyah; Raya Sulistyowati; Surya Andhini; Mei Nurkholifah; Tutut Putri Ramadani; Vinky Aurelia Putri Yuniar; Cynthia Maharani
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 4 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i4.3792

Abstract

Exploration to develop elementary school students' creativity through the application of Project-Based Learning (PBL) with pounding-based Ecoprint techniques at Kalanganyar State Elementary School, Sidoarjo. The Ecoprint program at Kalanganyar Elementary School is an initiative that involves college students teaching grade 7 to develop children's creativity. Ecoprint activities involve a process of creating environmentally friendly batik fabric that emphasizes sustainability principles. In this activity, leaves, flowers, or other organic materials are used as natural motifs on batik fabric by pressing them directly onto the fabric surface. In this program, students in grades 4, 5, and 6 at Kalanganyar Elementary School are invited to explore the beauty of nature through Ecoprinting using the pounding technique, which utilizes natural materials to print environmentally friendly artworks. In this process, children not only learn about printing techniques but also important values such as environmental sustainability, respect for nature, and responsibility towards the environment. They are given the opportunity to develop their creativity by creating designs inspired by their surroundings. The program employs an approach that includes problem identification, preparation, coordination with parents and the community, activity socialization, program inauguration, and implementation. Through this activity, it is hoped that children can broaden their understanding of the importance of preserving the environment from an early age and develop critical and creative attitudes in addressing ecological challenges in the future. Additionally, the Ecoprint program also provides opportunities for children to collaborate, receive additional training, and build positive relationships with the surrounding community. This is expected to help them grow into caring, independent young people who make positive contributions to sustaining our environment.
The Effect of Self Concept and Learning Facilities On Students' Academic Achievement in Online Learning Moderated By Self Efficacy Cahya, Septyan Budy; Veni Rafida; Raya Sulistyowati
International Journal of Educational Evaluation and Policy Analysis Vol. 2 No. 2 (2025): April : International Journal of Educational Evaluation and Policy Analysis
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijeepa.v2i2.124

Abstract

This study aims to analyze the influence of self-concept and learning facilities on the academic achievement of Business Education Study Program students in online learning moderated by self-efficacy. The variables studied are self-concept, learning facilities, and online learning self-efficacy. The urgency of this study is to explore various factors related to students' academic achievement in online learning to improve and help support the online learning process to be better, so that the expected learning objectives can be achieved. This type of research is survey research and has a quantitative approach. The population of this study was all students who were active and still taking online lectures, approximately 177 students. Meanwhile, the research sample was taken using the nonprobability sampling method with a saturated sampling technique. The data analysis technique used Moderated Regression Analysis (MRA). Based on the results of the study, self-concept and learning facilities have an influence on student achievement both partially and simultaneously. Furthermore, self-efficacy was found to moderate the influence of self-concept and learning facilities on student achievement.
Pengabdian Kepada Masyarakat Internasional Pelatihan Santripreneur Bagi Santri Islamic Foundation Center Thailand Sulistyowati, Raya; Wening Patmi Rahayu; Norida Canda Sakti; Farij Ibadil Maula; A’rasy Fahrullah; Angga Martha Mahendra; Amaliyah, Khoirotul; Maulia, Danis
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p31-40

Abstract

In the digital era, limited access to technology and entrepreneurship training is a major challenge for students in Thailand. This Community Service Program is designed to improve entrepreneurial skills based on Islamic values ​​for students at The Foundation Islamic Center of Thailand. This training is conducted through a collaboration between the Association of Public Sector Accounting Educators (APSAE) and various national universities. The methods used include several stages including approach, preparation, implementation, and evaluation. This program has succeeded in improving students' knowledge and skills in entrepreneurship, especially in the application of Islamic values ​​in business. Evaluation of the activity showed a significant increase in participants' understanding of the concept of entrepreneurship and the technical skills needed to compete in the digital era. This PKM program not only makes a real contribution to the development of the economy and education of students, but also offers a community service model that can be adopted in various other educational institutions with the potential to provide broad positive impacts. Keywords: entrepreneurship, islamic entrepreneurship, training, santripreneurship, digital marketing
Innovation of Digital Transformation Platform for Scales Up Leading Sectors Through PADIGO (Pasar Digital Indonesia) Towards Sociopreneurship Based Sustainable Development Amaliyah, Khoirotul; Sulistyowati, Raya
Journal of Business Management Education (JBME) Vol 10, No 1 (2025)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v10i1.78896

Abstract

Indonesia is an agrarian and maritime country with significant potential in key sectors such as agriculture, plantations, livestock, and fisheries. The contribution of the agricultural sector reached around 13.28 percent of Gross Domestic Product (GDP) in 2021, making it the second-largest sector after the manufacturing industry. Data from the Central Statistics Agency (BPS) shows that the GDP in the agricultural sector, at prevailing prices (ADHB), reached IDR 2.25 quadrillion throughout 2021. Even during the pandemic, the agricultural sector demonstrated its resilience in facing economic instability and became one of the main drivers of national economic recovery. However, many farmers, local producers, and fishermen still face challenges in reaching broader markets, improving product quality, and obtaining fair profits.The purpose of this study is to analyze how the PADIGO (Pasar Digital Indonesia) application can address the various challenges faced by the agriculture, plantation, livestock, and fisheries sectors in reaching wider markets, improving product quality, and achieving fair profits. Research and Development (RD) methodology is employed in this study, which involves data collection based on relevant variables. The research uses a 4D development approach (define design develop disseminate). Primary and secondary sources are utilized for this analysis. This discussion will outline how the PADIGO application, with its features such as Market, Connect, Payment, Logistic, Event, Real-Time Market, Forum, and Regulation, can address the challenges faced by the agricultural sector and related sectors. By leveraging digital technology, PADIGO is capable of overcoming the various obstacles faced by farmers, local producers, and fishermen, while supporting sustainable, inclusive, and efficient economic growth. Through PADIGO, local producers have broader market access, can improve product quality, and earn fairer profits, thus contributing to community welfare and environmental sustainability.
Strategies to Enhance the Competitiveness of MSMEs in the Wali Songo Tourism Area through Fintech and Business Administration for Achieving the SDGs Setyawati, Amelia; Ibadil Maula, Farij; Sulistyowati, Raya; Sugangga, Rayyan; Wahid, Moehammad Nasri Abdoel; Trisnawati, Novi
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 1 (2025): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n1.p473-486

Abstract

Phenomenon/Issue: Micro, Small, and Medium Enterprises (MSMEs) operating in the Wali Songo religious tourism area hold strategic potential in driving local economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). Purpose: This study aims to formulate strategies to enhance the competitiveness of MSMEs through the utilization of financial technology (fintech) innovations and the strengthening of business administration as key leverage instruments to support the achievement of the SDGs Novelty: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Research Methods: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Results: The implementation of QRIS and digital payment platforms has accelerated MSME transactions. Access to funding through fintech lending has expanded business capital. Strengthening administrative practices, such as basic financial recordkeeping and inventory management, has improved operational efficiency. Research Contributions: This study contributes to increasing MSME income, expanding market reach, and reinforcing their role in supporting the SDGs, particularly in the areas of local economic development and financial inclusion
MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH Fanggidae, Ronald; Sanaji, Sanaji; Sulistyowati, Raya; Sumbawati, Novi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.22398

Abstract

This article explores marketing strategies aimed at increasing impulse buying and hedonic shopping behavior on the e-commerce platform Shopee, using a neuromarketing approach. The article highlights the rapid growth of online shopping in Indonesia, especially among the younger demographic, and uses the Zaltman Metaphor Elicitation Technique (ZMET) to explore consumer perceptions and motivations. Key findings suggest that emotional responses and sensory stimuli significantly influence impulse buying, with factors such as attractive promotions, product variety, and ease of payment playing a significant role. The study offers valuable insights for marketers to develop effective strategies tailored to consumer behavior on Shopee while also acknowledging limitations such as the small sample size and qualitative nature of the study. Keywords: Hedonic Shopping; Impulse Buying; Neuromarketing; Marketing Strategy
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS GAME EDUKASI QUIZIZZ PADA MATA PELAJARAN PENATAAN PRODUK KELAS XI PEMASARAN SMKN 1 SOOKO MOJOKERTO Fahrezi, Muhammad Gibran; Sulistyowati, Raya
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p89-95

Abstract

This study aims to develop an educational game-based learning medium using Quizizz for the Product Display subject in Grade XI Marketing at SMK Negeri 1 Sooko Mojokerto. This research is a type of Research and Development (R&D) utilizing the ADDIE development model, which includes five stages: needs analysis, media design, product development, field implementation, and effectiveness evaluation. The study focuses on the development process, product validity, and student responses to the use of the media. Validation of the media was conducted through assessments by two experts—namely, a media expert and an evaluation expert. The results indicated that the media was highly feasible, with a feasibility percentage of 95% from the material expert and 91% from the media expert. Additionally, student response questionnaires showed a 99% approval rating, indicating that the developed media was considered "very engaging." It can thus be concluded that the developed media is both feasible and engaging for use in the learning process of Grade XI Marketing students.
Pelatihan Alat Evaluasi Berbasis HOTS Bagi Guru MGMP Daring dan Pemasaran Kabupaten Magetan Sudarwanto, Tri; Harti; Saino; Sulistyowati, Raya
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022): Desember 2022
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v2i2.5841

Abstract

An abstranct is a brief summary of a research article, thesis, review, conference proceeding or any-depth analysis of a particular subject or disipline, and is often used to help the reader quickly ascertain the paper purposes. When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the point-of-entry for any given academic paper or patent application. Absatrcting and indexing services for various academic discipline are aimed at compiling a body of literature for that particular subject. Abstract length varies by discipline and publisher requirements. Abstracts are typically sectioned logically as an overview of what appears in the paper.
PEWIRA PEWIRA: PENDAMPINGAN WIRAUSAHA PEMULA MELALUI PELATIHAN DIGITAL MARKETING, BROADCASTING, DAN PUBLIC SPEAKING DI PKBM ANGGREK BULAN BANYUWANGI Yulianingsih, Wiwin; Nugroho, Rivo; Sulistyowati, Raya; Jalal Rosyanafi, Rofik; Mustakim, Mustakim; Susilo, Heryanto; Akmalia Putri, Fina
Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Volume 5, Nomor 2, Juli 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpm.v5n2.p99-109

Abstract

This community service program discusses the PEWIRA program: Mentoring Beginner Entrepreneurs through Digital Marketing, Broadcasting, and Public Speaking Training at PKBM Anggrek Bulan Banyuwangi. The program's background stems from the needs of learners, start-up entrepreneurs, and women's groups for digital marketing and communication skills to increase business competitiveness in the digitalization era, amidst limited access to technology and low digital literacy in the local community. Community Service uses a qualitative-descriptive approach with the Asset-Based Community Development (ABCD) method, which involves mapping community assets, participatory training, and ongoing mentoring. The implementation results show a significant increase in learners' skills in marketing products digitally, creating audio-visual content, and honing public speaking skills. Active participation of participants is seen in the process of creating business accounts on social media, producing visual-based promotional content, and delivering product presentations confidently. Evaluation shows that the majority of participants experienced competency growth, began adopting technology, and building community-based start-up business networks. The PEWIRA program has proven effective in driving social and economic transformation, while strengthening a culture of collaboration and entrepreneurial independence within the Anggrek Bulan Community Learning Center (PKBM) in Banyuwangi. The program's implications include providing a sustainable and inclusive model for empowering budding entrepreneurs, making a significant contribution to increasing digital capacity and strengthening the role of non-formal education in local economic development.
Co-Authors Adham Afif Darmawan Afidahzulfa Afidahzulfa Agustin, Diana Aini, Lazimah Nur Akmalia Putri, Fina Aladawiya, Rabia Alfista Firdaus Amaliyah, Khoirotul Amanah Agustin AMELIA SETYAWATI, AMELIA Andhini, Surya Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggarani, Mirwa Aniek Indrawati Anindhita Rosa Novianti aprilina susandini Aripin, Jejen Jaenal Armayanti, Nelly AYU PRATIWI, WIDYA A’rasy Fahrullah BAHTIAR, ANISA Bambang Suratman BAMBANG SURATMAN Bougi Agustarinda Saka Pertiwi Brilianita, Setia Chintami Surya Ayu Cici Yudita Wulandari Corry Yohana Cynthia Maharani Cynthia Maharani Danis Maulia Daru Putri Kusumaningtyas Dewi Sinta Dewi Sinta DIAH ANGGRAINI, IRMA Dian Anita Nuswantara Dika Nur Idayati Djoewita, Djoewita Dwi Yuli Rakhmawati Dyah Arsakiyana Efandri Agustian Eka Hendi Andriansyah Eka Julianti Efris Saputri Eka Retno Palupi Emi Supriharti Erlix Rakhmad Purnama Fahrezi, Muhammad Gibran Fanggidae, Apriana H.J. Fanggidae, Ronald Farij Ibadil Maula Farij Ibadil Maula Fatul Amelia, Miari Fidhyallah, Nadya Fadilah Fidhyallah, Nadya Fadillah Fitri Arlinda Flavia Rosemery Stelanys Oba Ebang Fransiska Sekar Kinasih Friyanto, Friyanto Gumilar Tintan Mulyansyah Hamidah, Nur Laila Harti Harti Heny Hendrayati Herning Indriastuti Heryanto Susilo Hidayat, Nurdin Ibadil Maula, Farij Ima Khotimah Indy Astira Kause Putri3 Ira Juliana IRMA DIAH ANGGRAINI Ishomi, Muhammad Dzaki Izzahtus, Siska Jun Surjanti Karina Kusumadewi Khoirotul Amaliyah Khoirotul Amaliyah Kurniati, Fitrina Lestari, Fitra Dila Lili Adi Wibowo Liona Efrina S Lisa Lestari Loesita Sari M Azizul Khakim M Wiro'i Marisa Intan Prawesti Martha, Jefry Aulia Masharyono Masharyono Masyrochatul Yusri Maula, Farij Ibadil Maulana, Dimas Avian Maulia, Danis Mei Nurkholifah Mei Nurkholifah Miftahul Jannah Mirwa Adiprahara Anggarani Mirwa Anggarani Moch Happy Shahrul Chabib Muafidah Muafidah Muafidah, Muafidah Muhamat, Amirul Afif Mukarom Mulyani, Heni Mulyono, Franky Prasetyo Mustakim Mustakim Musyaffi, Ayatulloh Michael Nagigaluh Loryan Madjidan Nasution, Hafifah Nenden Susilowati Ni'am, Minhajun Ningrum, Ananda Octavia NORIDA CANDA SAKTI Novi Trisnawati Novie Noordiana Rachma Yulia Pratiwi, Aulia Ayik Pujiharti, Yulita Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Rafliansyah, Farizki Maulana Rahayu Setya Ningsih Rahayu Setya Ningsih Rahman, Iradah Ratna Suhartini Reffandi, Krista Suci Ricky Eka Putra Ricky Eka Putra Rivo Nugroho Rizky Hidayat Almuzakir ROFIK JALAL ROSYANAFI Ronald P.C. Fanggidae Roni Faslah Ruben M. Nayve Jr Saino SAINO Sajiwo Tri Prakoso Salma Ananda Tiara Sanaji, Sanaji Sari, Wulan Iyhig Ratna Selfiah, Selfiah Septyan Budi Cahya Septyan Budy Cahya Septyan budy Cahya Siti Khoirun Annissa Siti Sri Wulandari Sri Setyo Iriani Suciati Suciati Sucihati, Roos Nana Sudarjo Sugangga, Amelia Sugangga, Fannie Sugangga, Rayyan Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumbawati, Novi Surya Andhini Surya Andhini Suryana Suryana Syafitri, Novi Syahar Banu, Syahar Tareq Furas Tri Sudarwanto Tutut Putri Ramadani Tutut Putri Ramadani Umi Hidayah Ummi Zahrotissa’adah Veni Rafida Vinky Aurelia Putri Yuniar Vinky Aurelia Putri Yuniar Wahid, Moehammad Nasri Abdoel Wening Patmi Rahayu Wesi Lestari Wesi Lestari Wibowo, Daniel Pungkas Prastia Wibowo, Ristiaji Ari Widya Ayu Pratiwi Winanti Widyastuti Wiwik Cahyani WIWIN YULIANINGSIH Yafi Faishal Riskyady Yulita Pujiharti Zakiah, Rizka Zukhruf, Ratu Dintha Insyani