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All Journal Niagawan Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Briliant: Jurnal Riset dan Konseptual Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Business and Behavioural Entrepreneurship Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat Jurnal Karinov Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Madaniya Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) IJORER : International Journal of Recent Educational Research Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Tata Niaga (JPTN) Journal of Multidisciplinary Science: MIKAILALSYS Dedication : Jurnal Pengabdian Masyarakat Journal of Mandalika Literature El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Kemitraan Masyarakat International Journal of Educational Evaluation and Policy Analysis Journal of Ekonomics, Finance, and Management Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Raya Sulistyowati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Product Innovation, Celebrity Endorsment dan Fear of Missing Out (FOMO) Terhadap Purchase Decision: Studi pada Pembeli Boneka Labubu Di Surabaya Afidahzulfa; Raya Sulistyowati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9085

Abstract

                The phenomenon of high interest in limited edition collection products such as Labubu dolls has encouraged the emergence of marketing strategies based on innovation, celebrity promotion, and consumer psychological effects. This study aims to determine the effect of product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) on purchasing decisions of Labubu doll buyers in Surabaya City. This study uses a quantitative approach with an explanatory type that aims to explain the relationship between variables through hypothesis testing. The number of samples was determined based on the Rambut formula with a total of 100 respondents selected using the purposive sampling method. Data analysis was carried out with the help of SmartPLS 4 software. The results of the study showed that partially, the third independent variable, namely product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) had a positive and significant effect on purchasing decisions. Simultaneously, all three also had a significant effect on consumer decisions. This study shows that the combination of the appeal of innovative products, promotion through public figures, and psychological pressure not to be left behind by trends are important factors in driving purchasing decisions on collectible doll products.
DO ENTREPRENEURIAL INTENTION INFLUENCE ENTREPRENEURIAL ATTITUDE? Martha, Jefry Aulia; Wati, Andy Prasetyo; Indrawati, Aniek; Sulistyowati, Raya; Dirgantari, Puspo Dewi
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 2 (2023)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v11n2.p237-252

Abstract

This study focuses on determining what factors of entrepreneurial interest can affect student entrepreneurial attitudes, so the population and sample of this study were taken from Business Education Study Program students at the Universitas Negeri Malang, Universitas Negeri Surabaya, Universitas Pendidikan Indonesia, Universitas Negeri Yogyakarta, and Universitas Negeri Jakarta. The sample to be used is 355 respondents with random sampling techniques and online survey applications to collect data from January to April 2023. The analysis technique used is regression analysis. The analysis test results showed that simultaneously, the five independent variables significantly affect the attitude of students in entrepreneurship. In contrast, partially, the variables Locus of Control, Need for Achievement, and Self-Efficacy do not affect students' attitudes toward entrepreneurship, and the variables Risk Taking, and Innovativeness affect the attitude of students toward entrepreneurship. The study results show that the novelty of research emphasizes understanding what factors can bring up the intentions and attitudes of entrepreneurship students. Therefore, there is a need for further research related to variables that can affect student interest in generating a positive attitude towards entrepreneurship.
The Influence of Entrepreneurial Education on Entrepreneurial Interest Among Students Mediated by Social Media Agustin, Diana; Sulistyowati, Raya
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 1 (2025): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n1.p487-497

Abstract

Phenomenon/Issue: As the population increases, it will create new problems in Indonesia. Purpose: This research aims to determine the effect of entrepreneurial education on entrepreneurial interest among students, mediated by social media. Novelty: social media as a mediating variable between entrepreneurial education and entrepreneurial interest Research Methods: This research uses a quantitative method with purposive sampling technique. The population in this study consists of students from the Faculty of Economics and Business at Surabaya State University, specifically from the Study Programs of Economic Education, Accounting Education, Office Administration Education, and Business Education, with a research sample of 232 respondents. Data analysis techniques using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the Smart-PLS4 tool. The testing model in this study includes outer model testing, inner model testing, and hypothesis testing. Results: The research results indicate that: (1) entrepreneurial education has a positive and significant effect on entrepreneurial interest, (2) entrepreneurial education has a positive and significant effect on social media, (3) social media has an insignifikcant effect in mediating the relationship between entrepreneurial education and entrepreneurial interest, this the third hypothesis is rejected. Research Contributions: The research results are expected to serve as a reference for future studies and can be developed on a broader scale
Improving Children's Creativity through Outdoor Learning Jumputan Batik Activities Sulistyowati, Raya; Syafitri, Novi; Rakhmawati, Dwi Yuli; Aini, Lazimah Nur; Izzahtus, Siska; Brilianita, Setia; Andhini, Surya
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p1-12

Abstract

Jumputan batik is batik made using tie and dye techniques using the desired color. The cloth used for batik is tied with a thick rope or rubber to prevent the color from entering the cloth and forming the desired motif. This jumputan batik activity was carried out at SDN 2 Kauman which coincides in Nganjuk Regency which aims to explain the importance of introducing jumputan batik art to elementary school children, and also to train students' creativity which is shown by the results of the creation of tie and coloring of each batik they produce. The method used in this activity is the practical method. The results produced in outdoor learning activities by holding jumputan batik for students at SDN 2 Kauman are that students gain product-making skills and new knowledge about jumputan batik which can be obtained through this activity and understand how jumputan batik techniques and understand the tools and materials needed to make jumpy batik. Keywords: jumputan batik, creativity, student
Pengaruh Entrepreneurial Education terhadap Entrepreneurial Intention Pada Siswa SMK Bisnis Daring dan Pemasaran (BDP) Reffandi, Krista Suci; Sulistyowati, Raya
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p1-15

Abstract

The rapid population growth raises various problems, one of which is increasing the number of unemployed. Entrepreneurship is a solution to create jobs, thus it requires interpretation related to entrepreneurial attitudes, intentions and actions. This study aims to analyze the effect of entrepreneurial education on entrepreneurial intention of Online Business and Marketing Vocational School Students in Surabaya. This research used quantitative methods with a purposive sampling technique. The population in this study were Online Business and Marketing Vocational School students at Surabaya State Vocational School with a research sample of 267 respondents. The data analysis technique used Structural Equation Modeling Partial Least Squares (SEM-PLS) with the Smart-PLS 3 tool. The test model in this study includes the outer model, inner model and hypothesis testing. The results of the study show that entrepreneurial education has a positive and significant effect on entrepreneurial intention.
The Influence of Problem-Solving Skills and Self-Efficacy on Learning Outcomes in Skills Concentration Subjects Suciati, Suciati; Sulistyowati, Raya; Suhartini, Ratna
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 4 (2024): Volume 9 Nomor 4, November 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i4.1931

Abstract

This research is quantitative and aims to determine the impact of problem-solving skills and student self-efficacy on academic performance across various skill concentrations at SMK Negeri 1 Semen, Kediri Regency. The study focused on the subjects of Accounting (AKL), motorcycle engineering and business (TBSM), automotive light vehicle engineering (TKRO), and computer and network engineering (TKJ). Data collection involved questionnaires for assessing problem-solving skills and self-efficacy, while academic performance was measured through tests. The study included 185 students from all specialization concentrations at SMK Negeri 1 Semen, Kediri Regency. Data analysis utilized t-tests (partial test), f-tests (simultaneous test), and r2-tests or coefficient of determination tests. The research findings indicated that the significance level of the partial test for problem-solving skills was .002 < .050 and for self-efficacy was .003 < .050. The f-test revealed a significance value of .000 < .050. The results suggest that problem solving skills and self-efficacy significantly impact student academic performance across all skill concentrations, both individually and collectively.
Pengaruh Pelaksanaan Pembelajaran Teaching Factory, Penguasaan Softskill terhadap Kesiapan kerja Siswa SMK Dewi Sinta; Raya Sulistyowati; Wesi Lestari; Rahayu Setya Ningsih
Business and Accounting Education Journal Vol. 5 No. 1 (2024): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v5i1.6431

Abstract

Penelitian ini merujuk pada penelitian sebelumnya mengenai faktor-faktor yang mempengaruhi kesiapan kerja siswa SMK. Berdasarkan data dari Badan Pusat Statistik yag menunjukan angka pengangguran yang tinggi lulusan SMK, observasi dari sekolah juga menunjukan bahwa siswa yang telah lulus memiliki kesiapan kerja yang menurun dari tahun ke tahun. Tujuan dari penelitian ini digunakan untuk mengetahui pengaruh variabel teaching factory dan penguasaan soft skill terhadap kesiapan kerja siswa SMK. Penelitian ini menggunakan data siswa kelas XI Jurusan Bisnis Digital di SMK Negeri 1 Surabaya yang telah melaksanakan kurikulum Merdeka. Metode analisis data menggunakan analisis berganda dengan Teknik pengumpulan data menggunakan angket dan diolah menggunakan aplikasi IBM SPSS 22. Hasil penelitian menunjukan bahwa teaching factory memiliki pengaruh yang positif dna signifikan terhadap kesiapan kerja siswa. Selain itu varibel penguasaan soft skill juga berpengaruh positif dan signifikan terhadap kesiapan kerja siswa.
Revolutionizing Learning in the 21st Century: Development of Video Microlearning Anchored in TPACK Fidhyallah, Nadya Fadillah; Aladawiya, Rabia; Zakiah, Rizka; Faslah, Roni; Sulistyowati, Raya; Susilowati, Nenden; Armayanti, Nelly
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 3 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It is important to foster 21st-century skills in the context of modern education. However, integrating these skills into the curriculum remains challenging. This study addresses the gap by developing TPACK-based (Technological Pedagogical Content Knowledge) video microlearning towards relevant curriculum in Indonesia. The objective of this research is to create effective video microlearning content that aligns with the TPACK framework. Utilizing Thiagarajan's 4D model—define, design, develop, and disseminate—the study employed a research and development approach. Data were gathered through expert evaluations of media and content, and feedback from teachers and students. The sample included 10th-grade Marketing students at SMKN 12 Jakarta. The findings demonstrated a 95% feasibility rate for the media and a 92% success rate for the content, indicating high effectiveness and suitability for instructional purposes. Further testing with teachers and students yielded positive responses of 94% and 95%, respectively. These results highlight the significance of TPACK-based video microlearning as a valuable instructional tool, capable of enhancing 21st-century skills in students. The novelty of this research lies in its application of the TPACK framework to video microlearning, addressing the urgent need for innovative educational strategies.
Implementation of The Pentahelix Model in The Marketing Strategy of Bamsa Application: Building Synergy for Local Economic Improvement Andhini, surya; Sulistyowati, Raya
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 2 (2025): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n2.p535-646

Abstract

Phenomenon/Issue: BAMSA (Batik Motive Surabaya) application plays a crucial role in implementing the Pentahelix model to market Surabaya batik motives and improve the local economy. The issue focuses on the need for synergy between stakeholders and the use of technology to strengthen marketing efforts for local cultural products. Purpose: This research aims to explore the synergy between the government, academics, businesses, media, and the community in the development of batik marketing strategies. Novelty: The BAMSA application introduces the public to six patented Surabaya batik motives—kintir-kintiran, sparkling, gembili wonokromo, abhi boyo, kembang bungur, and remo Surabaya—complete with their philosophies and purchasing information, while also demonstrating the integration of the Pentahelix model in marketing. Research Methods: The abstract does not explicitly mention specific research methods but implies a qualitative or mixed-methods approach focused on stakeholder collaboration and technology adoption in marketing. Results: Collaboration among Pentahelix stakeholders strengthens marketing efforts, increases public awareness of local products, and facilitates MSMEs in marketing their products, leading to increased income and business sustainability. Research Contributions: This research confirms the importance of information technology in the Industry 4.0 era for supporting marketing, strengthening producer-consumer connectivity, and serves as a model for the development of a culture-based creative economy in other regions in Indonesia. It provides insights for stakeholders to formulate more effective policies and strategies in promoting local cultural products.
Pengaruh Digital Marketing terhadap Entrepreneurship Motivation: Peran Mediasi Entrepreneurial Skill di Era Society 5.0 Anindhita Rosa Novianti; Raya Sulistyowati
Journal of Mandalika Literature Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v7i1.5229

Abstract

Era society 5.0 telah mengambil bagian penting dalam evolusi Digital Marketing saat ini dengan memanfaatkan teknologi AI dan IoT. Dalam kemajuan teknologi di bidang marketing terdapat fenomena rendahnya motivasi berwirausaha pada kalangan mahasiswa. Penelitian ini memiliki tujuan guna menganalisis Pengaruh Digital Marketing di Era Society 5.0 terhadap Entrepreneurship Motivation pada dimediasi oleh Entrepreneurial Skill pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya. Metode yang digunakan yakni kuantitatif dengan teknik analisis Structural Equation Modelling-Partial Least Square (SEM-PLS). Adapun pengumpulan data melalui kuesioner dengan jumlah populasi sebanyak 2.425 mahasiswa dan sampel sebanyak 344 responden. Setelah dilakukan pengujian menghasilkan perolehan bahwa digital marketing tidak memiliki pengaruh signifikan terhadap entrepreneurship motivation. Akan tetapi entrepreneurial skill berpengaruh signifikan terhadap entrepreneurship motivation. Sehingga entrepreneurial skill memediasi secara parsial pada penelitian ini. Maka, optimalisasi terhadap entrepreneurial skill pada mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya diperlukan untuk meningkatkan entrepreneurship motivation.
Co-Authors Adham Afif Darmawan Afidahzulfa Agustin, Diana Aini, Lazimah Nur Akmalia Putri, Fina Aladawiya, Rabia Alfista Firdaus Amaliyah, Khoirotul AMELIA SETYAWATI, AMELIA Amirul Afif Muhamat Amirul Afif Muhamat Andhini, Surya Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggarani, Mirwa Aniek Indrawati Anindhita Rosa Novianti aprilina susandini Armayanti, Nelly AYU PRATIWI, WIDYA A’rasy Fahrullah BAHTIAR, ANISA Bambang Suratman BAMBANG SURATMAN Bougi Agustarinda Saka Pertiwi Brilianita, Setia Chintami Surya Ayu Cici Yudita Wulandari Corry Yohana Cynthia Maharani Cynthia Maharani Daniel Pungkas Prastia Wibowo Danis Maulia Danis Maulia Daru Putri Kusumaningtyas Dewi Sinta Dewi Sinta DIAH ANGGRAINI, IRMA Dian Anita Nuswantara Dika Nur Idayati Djoewita, Djoewita Dwi Yuli Rakhmawati Dyah Arsakiyana Efandri Agustian Eka Hendi Andriansyah Eka Julianti Efris Saputri Eka Retno Palupi Emi Supriharti Erlix Rakhmad Purnama Fahrezi, Muhammad Gibran Fanggidae, Apriana H.J. Fanggidae, Ronald Farij Ibadil Maula Farij Ibadil Maula Farizki Maulana Rafliansyah Farizki Maulana Rafliansyah Fatul Amelia, Miari Fidhyallah, Nadya Fadilah Fidhyallah, Nadya Fadillah Fitri Arlinda Flavia Rosemery Stelanys Oba Ebang Fransiska Sekar Kinasih Friyanto, Friyanto Gumilar Tintan Mulyansyah Hamidah, Nur Laila Harti Harti Heny Hendrayati Herning Indriastuti Heryanto Susilo Hidayat, Nurdin Ibadil Maula, Farij Ima Khotimah Indy Astira Kause Putri3 Ira Juliana IRMA DIAH ANGGRAINI Ishomi, Muhammad Dzaki Izzah Rofiatun Nabila Izzahtus, Siska Jejen Jaenal Aripin Jejen Jaenal Aripin Jun Surjanti Karina Kusumadewi Khoirotul Amaliyah Khoirotul Amaliyah Kurniati, Fitrina Lili Adi Wibowo Liona Efrina S Lisa Lestari M Wiro&#039;i Marisa Intan Prawesti Martha, Jefry Aulia Masharyono Masharyono Masyrochatul Yusri Maula, Farij Ibadil Maulana, Dimas Avian Maulia, Danis Mei Nurkholifah Mei Nurkholifah Miari Fatul Amelia Miftahul Jannah Mirwa Adiprahara Anggarani Mirwa Anggarani Moch Happy Shahrul Chabib Muafidah Muafidah Muafidah, Muafidah Mulyani, Heni Mulyono, Franky Prasetyo Mustakim Mustakim Musyaffi, Ayatulloh Michael Nadiva Adista Yulia Putri Nagigaluh Loryan Madjidan Nasution, Hafifah Nenden Susilowati Ni'am, Minhajun Ningrum, Ananda Octavia NORIDA CANDA SAKTI Novi Trisnawati Pratiwi, Aulia Ayik Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Rahayu Setya Ningsih Rahayu Setya Ningsih Rahman, Iradah Ratna Suhartini Reffandi, Krista Suci Ricky Eka Putra Ricky Eka Putra Rivo Nugroho Rizka Zakiah Rizky Hidayat Almuzakir ROFIK JALAL ROSYANAFI Ronald P.C. Fanggidae Roni Faslah Ruben M. Nayve Jr Saino SAINO Sajiwo Tri Prakoso Salma Ananda Tiara Sanaji, Sanaji Sari, Wulan Iyhig Ratna Selfiah, Selfiah Septyan Budi Cahya Septyan Budy Cahya Septyan budy Cahya Siti Khoirun Annissa Siti Sri Wulandari Suciati Suciati Sudarjo Sugangga, Amelia Sugangga, Fannie Sugangga, Rayyan Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumbawati, Novi Surya Andhini Surya Andhini Suryana Suryana Suryana Syafitri, Novi Syahar Banu, Syahar Tareq Furas Tri Sudarwanto Tutut Putri Ramadani Tutut Putri Ramadani Umi Hidayah Ummi Zahrotissa’adah Veni Rafida Vinky Aurelia Putri Yuniar Vinky Aurelia Putri Yuniar Wahid, Moehammad Nasri Abdoel Wening Patmi Rahayu Wesi Lestari Wesi Lestari Widya Ayu Pratiwi Winanti Widyastuti Wiwik Cahyani WIWIN YULIANINGSIH Yafi Faishal Riskyady Yulita Pujiharti Zakiah, Rizka Zukhruf, Ratu Dintha Insyani