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All Journal Niagawan Jurnal Pendidikan Ekonomi (JUPE) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Briliant: Jurnal Riset dan Konseptual Jurnal Pemberdayaan Masyarakat Madani (JPMM) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Madaniya Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) IJORER : International Journal of Recent Educational Research Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Pengabdian Masyarakat Bestari (JPMB) Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Kemitraan Masyarakat International Journal of Educational Evaluation and Policy Analysis Journal of Ekonomics, Finance, and Management Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Raya Sulistyowati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Problem-Solving Skills and Self-Efficacy on Learning Outcomes in Skills Concentration Subjects Suciati Suciati; Raya Sulistyowati; Ratna Suhartini
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 4 (2024): Volume 9 Nomor 4, November 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i4.1931

Abstract

This research is quantitative and aims to determine the impact of problem-solving skills and student self-efficacy on academic performance across various skill concentrations at SMK Negeri 1 Semen, Kediri Regency. The study focused on the subjects of Accounting (AKL), motorcycle engineering and business (TBSM), automotive light vehicle engineering (TKRO), and computer and network engineering (TKJ). Data collection involved questionnaires for assessing problem-solving skills and self-efficacy, while academic performance was measured through tests. The study included 185 students from all specialization concentrations at SMK Negeri 1 Semen, Kediri Regency. Data analysis utilized t-tests (partial test), f-tests (simultaneous test), and r2-tests or coefficient of determination tests. The research findings indicated that the significance level of the partial test for problem-solving skills was .002 < .050 and for self-efficacy was .003 < .050. The f-test revealed a significance value of .000 < .050. The results suggest that problem solving skills and self-efficacy significantly impact student academic performance across all skill concentrations, both individually and collectively.
Strategies to Enhance the Competitiveness of MSMEs in the Wali Songo Tourism Area through Fintech and Business Administration for Achieving the SDGs Setyawati, Amelia; Ibadil Maula, Farij; Sulistyowati, Raya; Sugangga, Rayyan; Wahid, Moehammad Nasri Abdoel; Trisnawati, Novi
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 1 (2025): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n1.p473-486

Abstract

Phenomenon/Issue: Micro, Small, and Medium Enterprises (MSMEs) operating in the Wali Songo religious tourism area hold strategic potential in driving local economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). Purpose: This study aims to formulate strategies to enhance the competitiveness of MSMEs through the utilization of financial technology (fintech) innovations and the strengthening of business administration as key leverage instruments to support the achievement of the SDGs Novelty: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Research Methods: The novelty of this research lies in its integrative approach, which emphasizes the synergy between fintech innovation and practical business administration within the unique local context of religious tourism. It directly links these efforts to SDG indicators, particularly financial inclusion, inclusive economic growth, and poverty reduction. Results: The implementation of QRIS and digital payment platforms has accelerated MSME transactions. Access to funding through fintech lending has expanded business capital. Strengthening administrative practices, such as basic financial recordkeeping and inventory management, has improved operational efficiency. Research Contributions: This study contributes to increasing MSME income, expanding market reach, and reinforcing their role in supporting the SDGs, particularly in the areas of local economic development and financial inclusion
MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH Fanggidae, Ronald; Sanaji, Sanaji; Sulistyowati, Raya; Sumbawati, Novi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.22398

Abstract

This article explores marketing strategies aimed at increasing impulse buying and hedonic shopping behavior on the e-commerce platform Shopee, using a neuromarketing approach. The article highlights the rapid growth of online shopping in Indonesia, especially among the younger demographic, and uses the Zaltman Metaphor Elicitation Technique (ZMET) to explore consumer perceptions and motivations. Key findings suggest that emotional responses and sensory stimuli significantly influence impulse buying, with factors such as attractive promotions, product variety, and ease of payment playing a significant role. The study offers valuable insights for marketers to develop effective strategies tailored to consumer behavior on Shopee while also acknowledging limitations such as the small sample size and qualitative nature of the study. Keywords: Hedonic Shopping; Impulse Buying; Neuromarketing; Marketing Strategy
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS GAME EDUKASI QUIZIZZ PADA MATA PELAJARAN PENATAAN PRODUK KELAS XI PEMASARAN SMKN 1 SOOKO MOJOKERTO Fahrezi, Muhammad Gibran; Sulistyowati, Raya
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p89-95

Abstract

This study aims to develop an educational game-based learning medium using Quizizz for the Product Display subject in Grade XI Marketing at SMK Negeri 1 Sooko Mojokerto. This research is a type of Research and Development (R&D) utilizing the ADDIE development model, which includes five stages: needs analysis, media design, product development, field implementation, and effectiveness evaluation. The study focuses on the development process, product validity, and student responses to the use of the media. Validation of the media was conducted through assessments by two experts—namely, a media expert and an evaluation expert. The results indicated that the media was highly feasible, with a feasibility percentage of 95% from the material expert and 91% from the media expert. Additionally, student response questionnaires showed a 99% approval rating, indicating that the developed media was considered "very engaging." It can thus be concluded that the developed media is both feasible and engaging for use in the learning process of Grade XI Marketing students.
Pelatihan Alat Evaluasi Berbasis HOTS Bagi Guru MGMP Daring dan Pemasaran Kabupaten Magetan Sudarwanto, Tri; Harti; Saino; Sulistyowati, Raya
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022): Desember 2022
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v2i2.5841

Abstract

An abstranct is a brief summary of a research article, thesis, review, conference proceeding or any-depth analysis of a particular subject or disipline, and is often used to help the reader quickly ascertain the paper purposes. When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the point-of-entry for any given academic paper or patent application. Absatrcting and indexing services for various academic discipline are aimed at compiling a body of literature for that particular subject. Abstract length varies by discipline and publisher requirements. Abstracts are typically sectioned logically as an overview of what appears in the paper.
PEWIRA PEWIRA: PENDAMPINGAN WIRAUSAHA PEMULA MELALUI PELATIHAN DIGITAL MARKETING, BROADCASTING, DAN PUBLIC SPEAKING DI PKBM ANGGREK BULAN BANYUWANGI Yulianingsih, Wiwin; Nugroho, Rivo; Sulistyowati, Raya; Jalal Rosyanafi, Rofik; Mustakim, Mustakim; Susilo, Heryanto; Akmalia Putri, Fina
Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Volume 5, Nomor 2, Juli 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpm.v5n2.p99-109

Abstract

This community service program discusses the PEWIRA program: Mentoring Beginner Entrepreneurs through Digital Marketing, Broadcasting, and Public Speaking Training at PKBM Anggrek Bulan Banyuwangi. The program's background stems from the needs of learners, start-up entrepreneurs, and women's groups for digital marketing and communication skills to increase business competitiveness in the digitalization era, amidst limited access to technology and low digital literacy in the local community. Community Service uses a qualitative-descriptive approach with the Asset-Based Community Development (ABCD) method, which involves mapping community assets, participatory training, and ongoing mentoring. The implementation results show a significant increase in learners' skills in marketing products digitally, creating audio-visual content, and honing public speaking skills. Active participation of participants is seen in the process of creating business accounts on social media, producing visual-based promotional content, and delivering product presentations confidently. Evaluation shows that the majority of participants experienced competency growth, began adopting technology, and building community-based start-up business networks. The PEWIRA program has proven effective in driving social and economic transformation, while strengthening a culture of collaboration and entrepreneurial independence within the Anggrek Bulan Community Learning Center (PKBM) in Banyuwangi. The program's implications include providing a sustainable and inclusive model for empowering budding entrepreneurs, making a significant contribution to increasing digital capacity and strengthening the role of non-formal education in local economic development.
Pengaruh Product Innovation, Celebrity Endorsment dan Fear of Missing Out (FOMO) Terhadap Purchase Decision: Studi pada Pembeli Boneka Labubu Di Surabaya Afidahzulfa; Raya Sulistyowati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9085

Abstract

                The phenomenon of high interest in limited edition collection products such as Labubu dolls has encouraged the emergence of marketing strategies based on innovation, celebrity promotion, and consumer psychological effects. This study aims to determine the effect of product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) on purchasing decisions of Labubu doll buyers in Surabaya City. This study uses a quantitative approach with an explanatory type that aims to explain the relationship between variables through hypothesis testing. The number of samples was determined based on the Rambut formula with a total of 100 respondents selected using the purposive sampling method. Data analysis was carried out with the help of SmartPLS 4 software. The results of the study showed that partially, the third independent variable, namely product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) had a positive and significant effect on purchasing decisions. Simultaneously, all three also had a significant effect on consumer decisions. This study shows that the combination of the appeal of innovative products, promotion through public figures, and psychological pressure not to be left behind by trends are important factors in driving purchasing decisions on collectible doll products.
Pengaruh Product Innovation, Celebrity Endorsment dan Fear of Missing Out (FOMO) Terhadap Purchase Decision: Studi pada Pembeli Boneka Labubu Di Surabaya Afidahzulfa; Raya Sulistyowati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9085

Abstract

                The phenomenon of high interest in limited edition collection products such as Labubu dolls has encouraged the emergence of marketing strategies based on innovation, celebrity promotion, and consumer psychological effects. This study aims to determine the effect of product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) on purchasing decisions of Labubu doll buyers in Surabaya City. This study uses a quantitative approach with an explanatory type that aims to explain the relationship between variables through hypothesis testing. The number of samples was determined based on the Rambut formula with a total of 100 respondents selected using the purposive sampling method. Data analysis was carried out with the help of SmartPLS 4 software. The results of the study showed that partially, the third independent variable, namely product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) had a positive and significant effect on purchasing decisions. Simultaneously, all three also had a significant effect on consumer decisions. This study shows that the combination of the appeal of innovative products, promotion through public figures, and psychological pressure not to be left behind by trends are important factors in driving purchasing decisions on collectible doll products.
DO ENTREPRENEURIAL INTENTION INFLUENCE ENTREPRENEURIAL ATTITUDE? Martha, Jefry Aulia; Wati, Andy Prasetyo; Indrawati, Aniek; Sulistyowati, Raya; Dirgantari, Puspo Dewi
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 2 (2023)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v11n2.p237-252

Abstract

This study focuses on determining what factors of entrepreneurial interest can affect student entrepreneurial attitudes, so the population and sample of this study were taken from Business Education Study Program students at the Universitas Negeri Malang, Universitas Negeri Surabaya, Universitas Pendidikan Indonesia, Universitas Negeri Yogyakarta, and Universitas Negeri Jakarta. The sample to be used is 355 respondents with random sampling techniques and online survey applications to collect data from January to April 2023. The analysis technique used is regression analysis. The analysis test results showed that simultaneously, the five independent variables significantly affect the attitude of students in entrepreneurship. In contrast, partially, the variables Locus of Control, Need for Achievement, and Self-Efficacy do not affect students' attitudes toward entrepreneurship, and the variables Risk Taking, and Innovativeness affect the attitude of students toward entrepreneurship. The study results show that the novelty of research emphasizes understanding what factors can bring up the intentions and attitudes of entrepreneurship students. Therefore, there is a need for further research related to variables that can affect student interest in generating a positive attitude towards entrepreneurship.
Co-Authors Adham Afif Darmawan Afidahzulfa Akmalia Putri, Fina Alfista Firdaus Amaliyah, Khoirotul AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggarani, Mirwa Aniek Indrawati aprilina susandini AYU PRATIWI, WIDYA A’rasy Fahrullah BAHTIAR, ANISA BAMBANG SURATMAN Bambang Suratman Bougi Agustarinda Saka Pertiwi Brilianita, Setia Chintami Surya Ayu Cici Yudita Wulandari Corry Yohana Cynthia Maharani Cynthia Maharani Danis Maulia Dewi Sinta DIAH ANGGRAINI, IRMA Dian Anita Nuswantara Dika Nur Idayati Djoewita, Djoewita Dwi Yuli Rakhmawati Dyah Arsakiyana Efandri Agustian Eka Hendi Andriansyah Eka Julianti Efris Saputri Eka Retno Palupi Emi Supriharti Erlix Rakhmad Purnama Fahrezi, Muhammad Gibran Fanggidae, Apriana H.J. Fanggidae, Ronald Farij Ibadil Maula Farij Ibadil Maula Fidhyallah, Nadya Fadilah Fitri Arlinda Flavia Rosemery Stelanys Oba Ebang Fransiska Sekar Kinasih Friyanto, Friyanto Gumilar Tintan Mulyansyah Hamidah, Nur Laila Harti Harti Herning Indriastuti Heryanto Susilo Hidayat, Nurdin Ibadil Maula, Farij Ima Khotimah Indy Astira Kause Putri3 Ira Juliana IRMA DIAH ANGGRAINI Ishomi, Muhammad Dzaki Jun Surjanti Karina Kusumadewi Khoirotul Amaliyah Khoirotul Amaliyah Krista Suci Reffandi Kurniati, Fitrina Lazimah Nur Aini Lili Adi Wibowo Liona Efrina S Lisa Lestari M Wiro&#039;i Marisa Intan Prawesti Martha, Jefry Aulia Masharyono Masharyono Masyrochatul Yusri Maula, Farij Ibadil Maulana, Dimas Avian Maulia, Danis Mei Nurkholifah Mei Nurkholifah Miftahul Jannah Mirwa Adiprahara Anggarani Mirwa Anggarani Moch Happy Shahrul Chabib Muafidah Muafidah Muafidah, Muafidah Mulyani, Heni Mulyono, Franky Prasetyo Mustakim Mustakim Musyaffi, Ayatulloh Michael Nagigaluh Loryan Madjidan Nasution, Hafifah Ni'am, Minhajun Ningrum, Ananda Octavia NORIDA CANDA SAKTI Novi Syafitri Novi Trisnawati Pratiwi, Aulia Ayik Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Rahayu Setya Ningsih Rahman, Iradah Ratna Suhartini Ricky Eka Putra Ricky Eka Putra Rivo Nugroho Rizky Hidayat Almuzakir ROFIK JALAL ROSYANAFI Ronald P.C. Fanggidae Ruben M. Nayve Jr SAINO Saino Salma Ananda Tiara Sanaji, Sanaji Sari, Wulan Iyhig Ratna Selfiah, Selfiah Septyan Budi Cahya Septyan budy Cahya Septyan Budy Cahya Setia Brilianita Siska Izzahtus Siti Khoirun Annissa Siti Sri Wulandari Suciati Suciati Sudarjo Sugangga, Amelia Sugangga, Fannie Sugangga, Rayyan Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumbawati, Novi Surya Andhini Surya Andhini Syahar Banu, Syahar Tareq Furas Tri Sudarwanto Tutut Putri Ramadani Tutut Putri Ramadani Umi Hidayah Ummi Zahrotissa’adah Veni Rafida Vinky Aurelia Putri Yuniar Vinky Aurelia Putri Yuniar Wahid, Moehammad Nasri Abdoel Wening Patmi Rahayu Wesi Lestari Widya Ayu Pratiwi Winanti Widyastuti Wiwik Cahyani WIWIN YULIANINGSIH Yafi Faishal Riskyady Yulita Pujiharti Zukhruf, Ratu Dintha Insyani