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All Journal E-Journal of Tourism Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Kajian Bali Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Forum Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Management and Accounting Science (JAMAS) Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal of Applied Management Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Hospitality Management Dharma Jnana Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Pengabdian Masyarakat dan Riset Pendidikan BEGAWE: Jurnal Pengabdian Masyarakat BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Jurnal Daya Tarik Wisata Harmony Hospitality
I Made Bayu Wisnawa
Universitas Triatma Mulya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan I Made Bayu Wisnawa; Putu Agus Prayogi; I Ketut Sutapa
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.346 KB) | DOI: 10.22334/jbhost.v6i2.243

Abstract

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali I Gusti Agung Pradnyana Jaya; I Made Bayu Wisnawa; Ni Nyoman Arini
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.251

Abstract

Kinerja karyawan housekeeping di W Hotel Seminyak Bali mengalami penurunan yang disebabkan oleh stress. Penelitian ini bertujuan untuk menganalisis Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada 53 responden dengan metode penentuan sampel adalah sampling jenuh. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil analisis menyimpulkan bahwa terdapat pengaruh negatif dan signifikan antara Beban Kerja terhadap Kinerja Karyawan, Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan, besarnya kontribusi pengaruh Beban Kerja dan Stres Kerja sebesar 58,8% dalam mempengaruhi Kinerja Karyawan, dan sisanya 41,2% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini, serta variabel yang lebih berpengaruh dominan terhadap Kinerja Karyawan yaitu varabel Stres Kerja dengan nilai Coefficient Betta 0,549 dan variabel Beban Kerja dengan nilai coefficient betta 0,274 di W Hotel Seminyak Bali. Penelitian ini diharapkan dapat menjadi bahan pertimbangan serta menjadi sumbangan pemikiran kepada pihak manajemen W Hotel Seminyak Bali khususnya di Housekeeping Department agar memberikan perhatian terhadap gelaja–gejala Beban Kerja dan Stres Kerja yang menimbulkan penurunan terhadap Kinerja Karyawan.
STRATEGI PEMASARAN THEANNA VILLA & SPA CANGGU DALAM MENGHADAPI COVID-19 Ni Made Pramita Dewi; I Made Bayu Wisnawa; I Nengah Sandi Artha Putra; Ni Wayan Mekarini
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.99

Abstract

This research discusses the impact of the Covid-19 pandemic on the tourism sector in Canggu, Bali, especially at Theanna Villa & Spa Canggu. This pandemic has caused a drastic drop in tourist visit rates and room occupancy rates in the area. Even the situation is low, Theanna Villa & Spa Canggu chose to continue operating by implementing a different marketing strategy to maintain its business. This study aims to analyze the marketing strategy implemented by villa management in dealing with the Covid-19 pandemic. Room occupancy rate data from March 2020 to August 2022 is used to see changes in room occupancy rates over that period. The research method used in this study is a qualitative descriptive research method. Data collection is done by interview, observation, and documentation. The research showed that Theanna Villa & Spa Canggu applies a marketing mix by compiling a marketing mix to deal with the Covid - 19 pandemic in order to increase room occupancy rates. The results of this study explain that there are obstacles faced by Theanna Villa & Spa Canggu in marketing their products during the Covid - 19 pandemic.
ANALISIS FAKTOR ERGONOMI TERHADAP STRES KERJA DAN DAMPAKNYA TERHADAP KINERJA KARYAWAN FRONT OFFICE HOTEL DI BALI Ni Ketut Dewi Irwanti; I Made Bayu Wisnawa
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.82

Abstract

Penelitian ini bertujuan untuk mengkaji dampak faktor ergonomi (beban kerja/task, organisasi, dan lingkungan kerja) terhadap tingkat stres kerja karyawan di bagian front office hotel di Bali. Selain itu, penelitian juga bertujuan untuk menganalisis pengaruh stres kerja terhadap kinerja karyawan serta pengaruh faktor ergonomi terhadap kinerja melalui stres kerja. Penelitian ini melibatkan 56 responden yang merupakan karyawan di bagian front office hotel bintang empat dan lima. Data dikumpulkan melalui distribusi kuesioner yang terdiri dari 25 pernyataan, dan responden diminta untuk memberikan tanggapan menggunakan skala Likert dengan 5 pilihan.Setelah pengumpulan data, teknik analisis yang digunakan adalah analisis statistik deskriptif, yang bertujuan untuk memberikan gambaran yang lebih rinci tentang karakteristik sampel dan variabel yang diteliti. Selanjutnya, analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan menggunakan perangkat lunak SmartPLS versi 3. Hasil penelitian menunjukkan bahwa Nilai R2 untuk untuk variabel stres kerja dan kinerja adalah 0.093 dan 0,076. Nilai R2 0,093 dan 0,076 termasuk kategori lemah. Ini berarti 9,3% variance variabel stres kerja dapat dijelaskan oleh faktor ergonomi (tugas/task, organisasi dan lingkungan kerja). Sedangkan variance untuk variabel kinerja sebesar 7,6% yang dapat dijelaskan oleh faktor ergonomi dan stres kerja. Berdasarkan hasil penelitian tersebut diharapkan manajemen hotel menjaga kinerja karyawan bagian front office dengan memperhitungkan faktor-faktor ergonomi (beban kerja, organisasi kerja dan lingkungan kerja) yang tidak sesuai dengan kapasitas kerja sehingga dapat menjadi sumber stres bagi karyawan
PROMOSI DESA WISATA PENGLIPURAN PASCA PANDEMI COVID–19 MELALUI FESTIVAL BUDAYA STUDI KASUS: PENGLIPURAN VILLAGE FESTIVAL IX Ni Nyoman Arini; I Made Bayu Wisnawa; Putu Guntur Pramana Putra; I Nengah Sandi Artha Putra
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2841

Abstract

Penglipuran Village Festival is a cultural festival held as a form of community commitment to preserve traditions and culture in Penglipuran Village. This study analyzes the event marketing process in organizing Penglipuran Village Festival IX and how Penglipuran Village Festival IX became a promotional medium for Penglipuran Tourism Village after the Covid-19 pandemic. This study used qualitative descriptive analysis. Data collection techniques carried out in this study are observation, interviews and documentation. Data is analyzed based on the event marketing process and 7P marketing mix, namely product, price, place, promotion, process, people, and physical evidence. The results of this study show that the implementation of the Penglipuran Village Festival IX event is in accordance with the event marketing process based on the model of Lynn Van Der Wagen (2010). 7P as an element of the marketing mix has also been fulfilled in Penglipuran Village Festival IX. The main target of Penglipuran Village Festival IX is foreign tourists and quality domestic tourists. The presence of the Penglipuran Village Festival IX event with various interesting programs can be a turning point in tourism recovery after the Covid-19 pandemic.
POTENSI DESA BELALANG SEBAGAI DESA WISATA UNTUK MENUNJANG KEPARIWISATAAN KABUPATEN TABANAN I Made Bayu Wisnawa; Gusti Ayu Mahanavami
Forum Manajemen Vol 12 No 2 (2014): Jurnal STIMI Vol. 12 No. 2 - 2014
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v12i2.82

Abstract

Desa Belalang is a rural village in Tabanan, Bali has a high valuetourism potential to be developed to improve the wellfare of society. This study aimsto (i) determine the potential locust village so it can be developed as tourist villagesand (ii) determine the constraints encountered in developing Desa Belalang as atourist village.By using qualitative methods and techniques SWOT, in depth interview on the headof the village, tourists, businessmen and villagers then the results of this studyare; (i) Desa Belalang has tourim potential such as: attractions, access, ancillaryand community involvement, (ii) Constraints faced are: Desa Belalang yet specialorganization that manages the tourism, and the population is not all houses intraditional Balinese house concept. The efforts which should be implemented bydeveloping the tourism human resources, partnerships, promotion, festival, communitydevelopment organizations and cooperation with higher education institutions.
STRATEGI PENGEMBANGAN WISATA PANTAI YEH GANGGA MENJADI PRODUK WISATA BERDAYA SAING DI KABUPATEN TABANAN BALI I Made Bayu Wisnawa; I Ketut Sutapa; I Gusti Agung Bagus Widiantara
Forum Manajemen Vol 14 No 1 (2016): Jurnal STIMI Vol. 14 No. 1 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i1.127

Abstract

This research has a specific purpose: (i) determine the potential ofcoastal area can be developed as a tourism product, (ii) Knowing constraints arefaced in developing the tourism potential, and (iii) determine strategies that can beused in developing the tourism potential of the coast as a creative tourism productsYeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to beachieved is to improve the performance of the tourism sector in the welfare ofsociety Tabanan through sustainable tourism development by developing creativepotential.. The research found that (i) Yeh Gangga Beach has some potential creativityattraction, such as: art market, handycraft,video and photography, music and artperformance, scenery, and accomodation; (ii) The main problems encounteredare (i) Most strategic land has been switched ownership to investors. The strategyshould be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developedTabanan through local regulations, (ii) increasing public awareness of tourism. Theimplications are (i) theoretically enriching literature of sustainability in tourismcoastal area, (ii) practically could enhance the government to develop coastaltourism in Tabanan Bali.
MEDIASI JOB DESCRIPTION DAN LOYALITAS KARYAWAN PADA PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DI PT. BALI ADVENTURE TOURS I Nyoman Suarjaya; I Made Bayu Wisnawa
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.458

Abstract

This study aims to analyze the mediation of job descriptions and employee loyalty on the influence of organizational culture on employee performance at PT. Bali Adventure Tours. The problem of this research refers to the phenomenon that occurs where employee performance is low, indicated by the percentage of employees in each department receiving a fairly high warning letter, both related to organizational culture issues, job descriptions and employee loyalty. The three types of violations include those used by management as a reference to measure employee performance through performance evaluation. The disproportional sampling technique was carried out on 86 respondents who were employees of PT. Bali Adventure Tours. The analysis technique used is descriptive analysis technique and inferential analysis technique, path analysis. The findings of this study indicate that the direct relationship of organizational culture has a positive and significant effect on job descriptions, organizational culture has a positive and significant influence on employee loyalty, employee loyalty has a positive and significant influence on employee performance. Organizational culture and job description have a negative and significant influence on employee performance. The indirect relationship of organizational culture through job description mediation to employee performance has a positive and significant influence. Likewise, organizational culture mediated by employee loyalty on employee performance has a positive and significant influence. Suggestions from this research is the company through the existing organizational culture is always able to continue to grow a sense of loyalty of its employees so as to increase the positive and significant influence on the performance of its employees.
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP DI KAWASAN DENPASAR Muhammad Fadhil Ikhsan; I Made Bayu Wisnawa; Ni Nyoman Rusmiati
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.107

Abstract

This research aims to determine: i) the factor that determines tourists buying at coffee shop in the Denpasar area, and ii) the dominant factor that determine tourists decide to buy at coffee shop. The analytical tool used in solving this problem is factor analysis using the SPSS (Statistics Package of Social Science) 24.0 version for windows software program. The results of the research show that: i) the factor that determines tourists buy at coffee shop in the Denpasar area which include: Main factor (coffee shop facilities, name/brand, product price and building design) this factor is the dominant factor that determines tourists buy at coffee shop in the Denpasar area, Supporting Factor (strategic location, encouragement of local people, personal income and lifestyle), Convenience Factor (payment system, cleanliness of the coffee shop and parking facilities), Motivational Factor (discounted prices and expectations of satisfaction), Trust Factor (labor and promotional media), and ii) the dominant factor that determines tourists buy coffee shops in the Denpasar area is the Main Factor, this factor is formed by the variant of coffee shop facilities, name/brand, product price and building design
ANALISIS SWOT SEBAGAI STRATEGI BANGKIT DARI KETERPURUKAN PASCA PANDEMI DILIHAT DARI KINERJA KARYAWAN DI HOTEL VILA LUMBUNG SEMINYAK I Nyoman Suarjaya; I Made Bayu Wisnawa
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 2 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i2.114

Abstract

This study is aimed at conducting an in-depth analysis of both internal and external factorsthat have an impact on the strategy for overcoming adversity post-pandemic, focusing on theperformance of employees at Hotel Villa Lumbung Seminyak using a SWOT analysis framework. The findings of this research highlight that there are promising opportunities and strengths within Hotel Villa Lumbung Seminyak that can be harnessed to formulate effective strategies for emerging stronger from the challenges posed by the pandemic. However, it is imperative to address certain pressing threats promptly.One immediate concern is related to the compensation packages and promotion structures offered to the employees. Ensuring that the remuneration is competitive and commensurate with industry standards can help in retaining and motivating talented staff. Additionally, providing clear pathways for career advancement can boost morale and enhance performance. Furthermore, the hotel's development plans should be carefully aligned with their workforce's performance. Any changes or expansion initiatives should be carried out in a way that supports and nurtures the capabilities and well-being of the employees. This holistic approach will not only contribute to achieving the hotel's goal of bouncing back from the pandemic's impact but also foster a conducive work environment. In conclusion, the SWOT analysis indicates that Hotel Villa Lumbung Seminyak possesses the potential to devise and implement effective strategies for recovery and growth in the post-pandemic era. By addressing the identified threats and capitalizing on their strengths and opportunities, the hotel can work towards a resilient and prosperous future.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Anak Agung Ratih Wijayanti Ananda, Komang Dean Andreananda, I Gede Haldi Ayu Putu Dyah Arya Dewi Danuarta, I Wayan Deny Dewi Irwanti, Ni Ketut Dewi, Ayu Putu Dyah Arya Dewi, Kadek Ayu Novita Dwiyanti, Ni Kadek ERNA ZULAENI WILES Gayatri, I Gusti Agung Sasih Grilo dos Santos, Colly Gusti Ayu Mahanavami I Dewa Made Arik Permana Putra I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gede Wahyu Adi Satriawan I Gusti Agung Bagus Widiantara I Gusti Agung Pradnyana Jaya I Gusti Agung Sasih Gayatri I Gusti Ayu Mahanavami I Ketut Budiasa I Ketut Putra Suarthana I Ketut Sutapa I Ketut Sutapa I Made Agung Rai Antara I Made Gede Darma Susila I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Suarjaya I Wayan Edi Arsawan Jaya, I Gusti Agung Pradnyana Kadek Ayu Novita Dewi Kardana, I Ketut Karunavani Sarukunaselan Komang Dean Ananda Komang Shintiya Nita Kristiana Putri Komang Sudarsana Kurniawati, Nuning Made Hedy Wartana Marbun, Saorta Mark de Jong Megawati, Ni Ketut Ratna Muhammad Fadhil Ikhsan Ni Kadek Dwiyanti Ni Ketut Dewi Irwanti Ni Ketut Ratna Megawati Ni Luh Putu Agustini Karta Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ernila Junipisa Ni Made Hartini Ni Made Pramita Dewi Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Nyoman Rusmiati Ni Wayan Mekarini Noviantini Jehabu, Florentina Putra, Bagus Andhy Putra, Putu Guntur Pramana Putu Agus Prayogi R. Sapto Hendri Boedi Soesatyo RADITYA, I PUTU TIANA RADITYA Rusmiati, Ni Nyoman Sari, Ni Putu Eka Satriawan, I Gede Wahyu Adi Suarjaya, I Nyoman Sudarsana, Komang Sugita, I Wayan Sulistiyo Adi Joko Saharjo Sulistyoadi Joko Saharjo Suwitra Wirya, I Made Tristianty, Tristianty Utomo, Arief Nugraha Wibawa, I Wayan Sucipta Widari, Dewa Ayu Diyah Sri Widiani, Desak Made Wulandari, Pande Putu Yuni , Luh Ketut Herindiyah Kartika