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All Journal E-Journal of Tourism Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Kajian Bali Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Forum Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Management and Accounting Science (JAMAS) Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal of Applied Management Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Hospitality Management Dharma Jnana Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Pengabdian Masyarakat dan Riset Pendidikan BEGAWE: Jurnal Pengabdian Masyarakat BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Jurnal Daya Tarik Wisata Harmony Hospitality
I Made Bayu Wisnawa
Universitas Triatma Mulya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pelatihan Pengemasan Produk Wisata Pedesaan dalam Meningkatkan Kunjungan Wisatawan bagi Karangtaruna di Desa Pelaga Kecamatan Petang Kabupaten Badung I Made Bayu Wisnawa
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 8 NOMOR 1 MARET 2024 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jppm.v8i1.15366

Abstract

Desa Pelaga merupakan desa wisata yang terletak di Kabupaten Badung, Bali. Semenjak ditetapkan sebagai desa wisata pada tahun 2010, kunjungan wisatawan yang datang belum memenuhi harapan. Kunjungan wisatawan yang sedikit antara lain disebabkan pengetahuan anggota karangtaruna dalam mengemas produk wisata masih lemah. Kegiatan pengabdian masyarakat melalui pelatihan pengemasan produk wisata pedesaan bertujuan untuk meningkatkan pengetahuan masyarakat mengenai pariwisata, branding, atribut daya tarik wisata, sapta pesona, CHSE dan peranan kelompok sadar wisata (Pokdarwis). Metode yang digunakan adalah ceramah, diskusi dan praktik membuat draft kemasan produk wisata. Keberhasilan pelatihan diukur menggunakan instrumen pretest dan post-test. Skala pengukuran dari 0 sampai dengan 100. Hasil pangabdian menunjukkan peningkatan pengetahuan masyarakat dari 67,50 menjadi 76,25. Peserta pelatihan juga mampu membuat draft paket produk wisata. Hasil kegiatan pengabdian memiliki arti penting dalam mengemas produk wisata dan memasarkannya untuk meningkatkan kunjungan wisatawan ke Desa Pelaga.
BRAND LOYALTY WISATAWAN NUSANTARA TERHADAP BALI BERDASARKAN BRAND EXPERIENCE YANG DIMEDIASI BRAND TRUST DENGAN CHSE SEBAGAI VARIABEL MODERAS I Made Bayu Wisnawa; I Nengah Aristana; I Wayan Edi Arsawan; Susila, I Made Gede Darma
Journal of Applied Management and Accounting Science Vol. 5 No. 1 (2023): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has caused the collapse of the tourism sector. The implementation of health protocols (CHSE) and vaccinations made the situation even better. Tourist loyalty to tourist destinations is the ultimate goal for every destination manager. At this time trust and experience are the most important variables in determining loyalty. This study aims to determine: i) the effect of brand experience on brand loyalty, ii) the effect of brand trust on brand loyalty, iii) the effect of brand trust on brand loyalty, iv) the role of brand trust in mediating the relationship between brand experience and brand loyalty, v) the role of the application of health protocols (CHSE) as a moderating variable. This study used a sample of 200 tourists visiting Bali. Data analysis was performed using Smart PLS. The results of the research are: i) brand experience has a positive and significant effect on brand loyalty, ii) brand experience has a positive and significant effect on brand trust, iii) brand trust has a positive and significant effect on brand loyalty iv) brand trust partially mediates the influence of brand experience on brand loyalty, v) CHSE moderates the effect of brand experience on brand loyalty, but does not moderate the effect of brand trust on brand loyalty. Keywords: brand loyalty, brand experience, brand trust, CHSE, Covid-19
Psychological Empowerment and Innovative Work Behavior: The Role of Transformational Leadership as Moderating Variable Aristana, I Nengah; Wibawa, I Wayan Sucipta; Wisnawa, I Made Bayu
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20274

Abstract

Research aims: The objective of this research is to explore the effect of psychological empowerment on innovative work behavior with transformational leadership as a moderator.Design/Methodology/Approach: This research was designed using a quantitative approach where data was collected using questionnaires distributed to 190 employees of export SMEs in Bali. The gathered data was examined using Smart PLS 3.2.9 software.Research findings: The research found that psychological empowerment and its dimensions positively affected innovative work behavior. In addition, transformational leadership fully moderated the link between psychological empowerment and innovative work behavior. The limitation of the research indicated bias due to self-assessment reports. Meanwhile, the practical implications contribute to expanding understanding of the role of transformational leadership as a moderator. Thus, leaders have a reference in policy making.Theoretical Contribution/Originality: The theoretical contribution of this research contributes to the knowledge of on innovative work behavior by exploring psychological empowerment.Practitioners/Policy Implications: Practical implications contributed to expanding understanding of the moderating role of transformational leadership. Hence, leaders have a reference in policy making.Research Limitations/Implications: The sample used is still limited to the export SME sectors in Bali. This research uses a causality approach. Thus, the data reported is self-assessment.
Analisis Bibliometrik dengan VOSViewer pada Tren Penelitian Industri Hospitality : Studi Kasus Bidang Pemasaran Hotel Wisnawa, I Made Bayu
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1371

Abstract

This study aimed to identify and analyze trends in hotel marketing research, examine co-authorship dynamics, and explore keyword co-occurrence through bibliometric analysis using VOSviewer from 2003 to 2023. The method involved a multi-stage approach employing Publish or Perish, Google Scholar, Excel, and VOSviewer for data extraction and trend analysis. Results indicated a significant growth in publications, highlighting customer expectations, service quality, and innovation as focal research topics. The study revealed a peak in publications before a slight downturn, possibly due to market dynamics or global events such as the pandemic. Limitations include the reliance on available databases, possibly omitting relevant literature, and not reflecting research quality. Future research should expand databases for a more comprehensive view, focus on the impact of research on industry practices and policies, and delve deeper into the relationship between technological innovations and marketing success.
Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product Suarjaya, I Nyoman; Wisnawa, I Made Bayu
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.406

Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in.
PENYULUHAN PENGELOLAAN DESA WISATA DI DESA WISATA BELUMBANG TABANAN BALI I Made Bayu Wisnawa; I Gusti Ayu Mahanavami
Synergy and Society Service Vol. 3 No. 2 (2023): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i2.78

Abstract

Tourism is a major driver of prosperity in Indonesia, but the COVID-19 pandemic has posed challenges to the sector. Bali is a popular tourist destination that has been designated as a tourism village. This designation brings opportunities and challenges, including the need to address human resource challenges. Academics can play a pivotal role in advancing human resources in the tourism sector by educating and training future tourism professionals. They can also conduct research and innovation to enhance service quality and sustainability in tourism. This community engagement program disseminated knowledge about tourism management in Belumbang Village. The results showed that participants' understanding of various aspects of tourism significantly improved.The successful outcome of the engagement program can be attributed to meticulous planning, active participant involvement, adequate resources, leadership support, and a conducive community environment. The active role of the village chief in endorsing and motivating the community's participation also played a crucial role.Continuous training and awareness-raising initiatives are essential for community-based tourism development. Further actions can include advanced training, effective marketing strategies, and sustained commitment to manage Belumbang Village's tourism sustainably.Community-based tourism holds immense potential for revitalizing Bali's tourism sector. The active engagement of academics, combined with community involvement, creates a robust foundation for sustainable tourism development.
PELATIHAN KASIR RESTORAN UNTUK MENINGKATKAN KOMPETENSI SDM PARIWISATA DI LPK MAPINDO BADUNG, BALI Wisnawa, I Made Bayu
BEGAWE: Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): BEGAWE: Jurnal Pengabdian Masyarakat, Oktober 2024
Publisher : Berugak Baca

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62667/begawe.v2i3.126

Abstract

Pelatihan kasir restoran dilaksanakan di LPK Mapindo Badung, Bali, untuk meningkatkan kompetensi sumber daya manusia di sektor pariwisata. Pelatihan ini menggunakan metode ceramah dan diskusi, diikuti oleh pre-test dan post-test untuk mengukur pemahaman peserta. Materi pelatihan mencakup definisi kasir restoran, peralatan kerja, prosedur akuntansi, kerjasama tim, penggunaan formulir pemesanan dan pembayaran, serta pelaporan keuangan. Hasil analisis pre-test dan post-test menunjukkan peningkatan signifikan dalam pemahaman peserta. Rata-rata skor meningkat dari 30 menjadi 80, mencerminkan efektivitas pelatihan. Faktor-faktor seperti metode pembelajaran interaktif, materi yang relevan, dan lingkungan belajar yang mendukung berkontribusi pada keberhasilan pelatihan. Pelatihan ini berhasil membekali peserta dengan pengetahuan dan keterampilan praktis yang diperlukan untuk menjalankan tugas sebagai kasir restoran secara efektif dan efisien.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali Jaya, I Gusti Agung Pradnyana; Wisnawa, I Made Bayu; Ni Nyoman Arini
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.251

Abstract

Kinerja karyawan housekeeping di W Hotel Seminyak Bali mengalami penurunan yang disebabkan oleh stress. Penelitian ini bertujuan untuk menganalisis Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Housekeeping Pada Masa Pandemi Covid–19 di W Hotel Seminyak Bali. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan kepada 53 responden dengan metode penentuan sampel adalah sampling jenuh. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil analisis menyimpulkan bahwa terdapat pengaruh negatif dan signifikan antara Beban Kerja terhadap Kinerja Karyawan, Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan, besarnya kontribusi pengaruh Beban Kerja dan Stres Kerja sebesar 58,8% dalam mempengaruhi Kinerja Karyawan, dan sisanya 41,2% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini, serta variabel yang lebih berpengaruh dominan terhadap Kinerja Karyawan yaitu varabel Stres Kerja dengan nilai Coefficient Betta 0,549 dan variabel Beban Kerja dengan nilai coefficient betta 0,274 di W Hotel Seminyak Bali. Penelitian ini diharapkan dapat menjadi bahan pertimbangan serta menjadi sumbangan pemikiran kepada pihak manajemen W Hotel Seminyak Bali khususnya di Housekeeping Department agar memberikan perhatian terhadap gelaja–gejala Beban Kerja dan Stres Kerja yang menimbulkan penurunan terhadap Kinerja Karyawan.
Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product Suarjaya, I Nyoman; Wisnawa, I Made Bayu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.406

Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in.
Psychological Empowerment and Innovative Work Behavior: The Role of Transformational Leadership as Moderating Variable Aristana, I Nengah; Wibawa, I Wayan Sucipta; Wisnawa, I Made Bayu
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20274

Abstract

Research aims: The objective of this research is to explore the effect of psychological empowerment on innovative work behavior with transformational leadership as a moderator.Design/Methodology/Approach: This research was designed using a quantitative approach where data was collected using questionnaires distributed to 190 employees of export SMEs in Bali. The gathered data was examined using Smart PLS 3.2.9 software.Research findings: The research found that psychological empowerment and its dimensions positively affected innovative work behavior. In addition, transformational leadership fully moderated the link between psychological empowerment and innovative work behavior. The limitation of the research indicated bias due to self-assessment reports. Meanwhile, the practical implications contribute to expanding understanding of the role of transformational leadership as a moderator. Thus, leaders have a reference in policy making.Theoretical Contribution/Originality: The theoretical contribution of this research contributes to the knowledge of on innovative work behavior by exploring psychological empowerment.Practitioners/Policy Implications: Practical implications contributed to expanding understanding of the moderating role of transformational leadership. Hence, leaders have a reference in policy making.Research Limitations/Implications: The sample used is still limited to the export SME sectors in Bali. This research uses a causality approach. Thus, the data reported is self-assessment.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Anak Agung Ratih Wijayanti Ananda, Komang Dean Andreananda, I Gede Haldi Ayu Putu Dyah Arya Dewi Danuarta, I Wayan Deny Dewi Irwanti, Ni Ketut Dewi, Ayu Putu Dyah Arya Dewi, Kadek Ayu Novita Dwiyanti, Ni Kadek ERNA ZULAENI WILES Gayatri, I Gusti Agung Sasih Grilo dos Santos, Colly Gusti Ayu Mahanavami I Dewa Made Arik Permana Putra I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gede Wahyu Adi Satriawan I Gusti Agung Bagus Widiantara I Gusti Agung Pradnyana Jaya I Gusti Agung Sasih Gayatri I Gusti Ayu Mahanavami I Ketut Budiasa I Ketut Putra Suarthana I Ketut Sutapa I Ketut Sutapa I Made Agung Rai Antara I Made Gede Darma Susila I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Suarjaya I Wayan Edi Arsawan Jaya, I Gusti Agung Pradnyana Kadek Ayu Novita Dewi Kardana, I Ketut Karunavani Sarukunaselan Komang Dean Ananda Komang Shintiya Nita Kristiana Putri Komang Sudarsana Kurniawati, Nuning Made Hedy Wartana Marbun, Saorta Mark de Jong Megawati, Ni Ketut Ratna Muhammad Fadhil Ikhsan Ni Kadek Dwiyanti Ni Ketut Dewi Irwanti Ni Ketut Ratna Megawati Ni Luh Putu Agustini Karta Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ernila Junipisa Ni Made Hartini Ni Made Pramita Dewi Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Nyoman Rusmiati Ni Wayan Mekarini Noviantini Jehabu, Florentina Putra, Bagus Andhy Putra, Putu Guntur Pramana Putu Agus Prayogi R. Sapto Hendri Boedi Soesatyo RADITYA, I PUTU TIANA RADITYA Rusmiati, Ni Nyoman Sari, Ni Putu Eka Satriawan, I Gede Wahyu Adi Suarjaya, I Nyoman Sudarsana, Komang Sugita, I Wayan Sulistiyo Adi Joko Saharjo Sulistyoadi Joko Saharjo Suwitra Wirya, I Made Tristianty, Tristianty Utomo, Arief Nugraha Wibawa, I Wayan Sucipta Widari, Dewa Ayu Diyah Sri Widiani, Desak Made Wulandari, Pande Putu Yuni , Luh Ketut Herindiyah Kartika