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Tantangan Dan Peluang UMKM Dalam Menghadapi Transformasi Digital (Studi Kasus : Kota Pamekasan) Fadali Rahman; Ach. Areadi; Asroful Anam; Enggar Rifaldi; Mohammad Faris
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1415

Abstract

Digital transformation has become a significant phenomenon in the development of the national economy, including for Micro, Small, and Medium Enterprises (MSMEs). This study aims to identify the challenges and opportunities faced by MSMEs in Pamekasan City in the process of adopting digital technology. The research method employed is descriptive qualitative with a case study approach. Data were collected through in-depth interviews, observations, and documentation involving 10 MSME actors from various business sectors. The findings indicate that the main challenges faced by MSMEs include limited digital literacy, lack of capital for technology investment, and resistance to change. On the other hand, opportunities arise from increased access to digital markets, operational efficiency, and collaboration with e-commerce platforms. This study emphasizes the importance of training support and local government policies to accelerate the digital transformation of MSMEs in Pamekasan.
PERAN SUMBER DAYA MANUSIA DALAM IMPLEMENTASI STRATEGI BRANDING UNTUK PENGUATAN PRODUK UMKM Fredy Apritama Djunaidi; Adam Ahmad; Galang Febriansyah; Fadali Rahman; Wahyu Maulana
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1443

Abstract

This study aims to analyze the role of human resources (HR) in implementing branding strategies to strengthen the products of Micro, Small, and Medium Enterprises (MSMEs). The development of the digital era requires MSMEs to build strong and competitive brand identities. However, the success of branding is not solely determined by visual elements, but also by the competence, creativity, and digital literacy of the HR who manage the branding process. This research employs a descriptive qualitative approach through a literature study by reviewing eight relevant scientific journals related to HR, branding, digital marketing, and MSME innovation. The findings indicate that HR plays a strategic role in developing brand identity, managing digital content, fostering product innovation, and strengthening customer relationships, which collectively contribute to increased brand awareness and product competitiveness. Digital literacy among HR is proven to be a crucial factor in optimizing branding strategies on social media, while HR-driven innovation enhances product differentiation and brand value. This study concludes that the integration of HR competencies and branding strategies is essential for strengthening MSME products. Therefore, improving HR capabilities through training in branding and digital marketing is strongly recommended to support MSME sustainability.
Co-Authors Aang Kunaifi Abd Rosyid Abdul Bari Abdul Kadir Abdul Kadir Ach Mahfudz Ach. Areadi Achmad Ali Said Achmarul Fajar Adam Ahmad Adinda Nabilla Abdilla Putri Adriani Kusuma Agim Mastiyar Agus Hermawan Agus Hermawan Ahmad Kamil Ahmad Nuruddin Hasbullah Ainurrahman Alfian, Nurul Alfin Naila Amanatus Sholehah Amin, Moh. Roqibul Ananda W, Nadia Anisatul Kamilah Aprial Trihandy Arikatul Faradies Arini Nurfaizah Ariska Wulandari, Yeni Ashari, Azis Asroful Anam Aulia Ramadhani Fauzia Aulia Wahyu Ridho, Mohammad Azis Ashari Badrus Sholeh Bunga Mawar Mira Dain Lestari Dedy Andre Ansyah Zulkarnain Dhini Febriani DIAN LESTARI Diana Afriliana Dwi Handayani, Shinta Ec. Gazali, Ec. Gazali Efendi, Junaidi Enggar Rifaldi Enjang Tri Fauwas Fajar, Achmarul Fajar, Ainul Fajriah Fajriah, Fajriah Falahuddin, Moh. Arif Fata, Fahrul Fathorrahman Fauzan - Fikni, Nurinda Aulia Firman Auzora A Firmansyah, Nur Alvian Fitriani, Syindina Anansyah Fitrianti, Rani Nur Fredy Apritama Djunaidi Fulgentius Danardana Murwani Galang Febriansyah Galuh Wahono, Ghowina Gilang Aditya Saputra Gymnastiar , Wieldanh Habbibur Rohim Hamid Badri, Abd. Hasibuddin, Hasibuddin Hasymi, Moh Nurul Heni Pujiastuti Heryadi, Ahmad Yudi Idris Yanto Niode Imam Mukhlis Intan Meivy Fahruddin Irsatus Solehah Ismi Fitri Aulia Jefri Wahyudi, Moh Karimah, Karimah Khoiruddin Khozinatul Jannah Lailatus Saadah Legenda, Siti Aisyah Luluk Mukarromah Lutfiadi Lutfidah Mad Yunus Mahrus Afandi Mannan, Abd Martavia As Shafira, Nabila Mas’udi, Ahmad Matnin Maulana , Irfan Maulidi Insan Kamil MIFTAHOL ARIFIN, MIFTAHOL Moh Agung Wahyudi Moh Dimas Dwi Prima Moh Norkholis Moh Sulton Risky Mohamad Toha Mohamad Toha Mohammad Faris Mohammad Herman Djaja, Mohammad Herman Mohammad Herman Djana Mohammad Redy Mubayyanah Mubayyanah Muhammad Herman Djaja Muhammad Sa’ud Muslim, Moh Nabilah, Alvina Naila, Alfin Nauval Khair Nisfatin Auriya Nisrin Nor Azizah Nor Kamiliya Nukma wilfiya Nur Hasan Nur Hidayati Nur Laili Nurfaizah, Arini Nurhalila, Helliya Oktaviana Nurinda Aulia Fikni Nurlatipah, Wita Sri Nurmalina Anastasya Nuruddin Nurul Qomariyah Nurul Toyyibah Pradana, Ferry Puji Handayati Purwanto, M. Adi Putri Fatimah Rahayu, Runik Puji Ramsi, Moh Rani Nur Fitrianti Ria Rachmawati Rifki Riyadi Rifqiyadi, Achmad Risca Dwiaryanti Risca Dwiaryanti Risca Dwiaryanti, Risca Rohmaniyah Rohmaniyah, Rohmaniyah Rohmiyati, Rohmiyati Rysca Alvia Safari, Ikbal Saidi, Ahmad Salehoddin, Salehoddin Salman Al-Farisi Sa’adah, Nurus Sholehuddin, Moh Sholiha, Ulfatus Sholihah, Shofiyatus Siska Rizkyah Usyatullayli Siti Nikmatus Salamah Siti Syafiqotun Nabila Sitti Aisyah Legenda Soleh, Noris Sonhaji Subahri Sudarmiatin Sugisti, Irfani Afrilia Sulaiman, Moch Syarina Jazilatul Mukarromah Syindina Anansyah Fitriani Thabita Nursyamsi, Calista Thabita, Calistha Tirta Mulyadi Tohari Tohari Tohari Tzauri, Achmad UMAR FARUK Umi Wahyuni Ummi Wahyuni Wafi, Abd. Wahyu Maulana Wardatul Jannah, Wardatul Wika Rusmiati Wita Sri Nurlatipah Yuliatin yuliatin Zahid, Moh