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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal The Winners Media Ekonomi dan Manajemen Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi Manajemen Jurnal Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Digital Marketing and Halal Industry International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan International Journal of Management Research and Economics The Manager Reveiew Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances: Jurnal Ekonomi & Bisnis JER International Journal of Economics, Commerce, and Management Jurnal Multidisiplin Indonesia Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Sinov : Media Informasi Penelitian Kabupaten Semarang
Roymon Panjaitan
Department Of Management, Faculty Of Economic And Business, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Frugal Innovation Paradox in MSMEs New Product Development Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6913

Abstract

This study examined the influence of entrepreneurial orientation (EO) on new product development (NPD) among MSMEs in Central Java, Indonesia. Furthermore, this research investigated the mediating function of network process quality (NPQ) and the moderating role of frugal innovation (FI) in the relationship between EO and NPD. The data were obtained from 227 MSME owners and managers through a structured questionnaire and subsequently analyzed using partial least squares structural equation modeling (PLS-SEM). The findings revealed that entrepreneurial orientation (EO) significantly contributed to both new product development (NPD) and network process quality (NPQ). FI also has a positive direct effect on NPD, while NPQ positively affects NPD and mediates the relationship between EO and NPD. However, the interaction effect between EO and FI was statistically significant but negative, suggesting that stronger frugal innovation orientation reduced the extent to which entrepreneurial orientation translated into new product development outcomes. These findings indicate that although entrepreneurial orientation encourages opportunity recognition, proactive behavior, and product-related initiatives, excessive emphasis on frugal innovation may limit experimentation and reduce the transformation of entrepreneurial actions into broader new product development outcomes. The study underwrites to the SME innovation literature by showing that frugal innovation is not always an amplifier of entrepreneurial orientation. Instead, under resource-constrained conditions, frugal innovation may function as a strategic boundary condition that limits the marginal impact of EO on NPD.
Pengaruh Service Quality, Customer Experience, Price Perception, dan Store Atmosphere terhadap Customer Loyalty pada Coffee Shop DIKALA Semarang Amalia Husni Izza; Yohan Wismantoro; Piji Pakarti; Roymon Panjaitan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19539

Abstract

Perkembangan industri coffee shop yang semakin kompetitif di Kota Semarang ditunjukkan dengan meningkatnya tren nongkrong di kawasan “Blok GM” serta indikasi masalah pada persepsi harga dan loyalitas pelanggan berdasarkan pra-survei. Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh service quality, customer experience, price perception, dan store atmosphere terhadap customer loyalty pada Coffee Shop DIKALA Semarang, serta mengevaluasi kontribusi masing-masing variabel dalam membentuk loyalitas pelanggan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 200 responden pelanggan Coffee Shop DIKALA Semarang menggunakan teknik purposive sampling dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4. Hasil penelitian menunjukkan bahwa service quality, customer experience, price perception, dan store atmosphere berpengaruh positif dan signifikan terhadap customer loyalty pada Coffee Shop DIKALA Semarang. Penelitian ini mengimplikasikan pentingnya sinergi elemen fungsional dan emosional dalam menyusun strategi retensi pelanggan kedai kopi lokal.  
Pengaruh Content Marketing dan E-WOM terhadap Keputusan Pembelian Fashion Poliester di TikTok melalui Fear of Missing Out Alif Nur Fadillah; Roymon Panjaitan; Ariati Anomsari; Awanis Linati Haziroh
Jurnal Multidisiplin Indonesia Vol. 4 No. 3 (2026): September: Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v4i3.891

Abstract

The rapid growth of TikTok Shop as a social commerce platform has transformed consumer behavior in purchasing polyester-based fashion products, where purchasing decisions are no longer influenced solely by product characteristics but also by digital marketing strategies and consumers' psychological factors. This study aims to examine the effects of Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Decisions, both directly and indirectly through Fear of Missing Out (FoMO) as a mediating variable among consumers of polyester-based fashion products on TikTok Shop. This study employed a quantitative approach using a purposive sampling technique involving 120 respondents who were active TikTok users and had previously purchased polyester-based fashion products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that Content Marketing and E-WOM have a positive and significant effect on both Purchase Decisions and FoMO. Furthermore, FoMO has a positive and significant effect on Purchase Decisions and significantly mediates the relationship between Content Marketing and E-WOM and Purchase Decisions. These findings imply that fashion businesses on TikTok Shop should optimize the quality of their content marketing and foster credible E-WOM to enhance consumers' Fear of Missing Out, thereby encouraging purchase decisions for polyester-based fashion products.
Menelisik Peran Keunggulan Produk dan Pengalaman Pengguna: dalam Perspektif Theory Of Planned Behavior Seftarina Azzahra; Roymon Panjaitan; Amron Amron; Haunan Damar
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10569

Abstract

This study investigates the impact of augmented reality (AR), product superiority, and user experience on consumer satisfaction, focusing on the use of L’Oréal cosmetics’ Virtual Try-On feature within an e-commerce platform. It delves deeply into how these three factors influence satisfaction both directly and through mediating effects, drawing on the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA) to provide a comprehensive perspective on consumer behavior in interactive, technology-driven shopping environments. A quantitative methodology was employed, surveying 100 respondents who have experienced L’Oréal’s AR feature. The data were analyzed using SEM-PLS to construct and empirically validate a structural model of the relationships among the constructs. The results demonstrate that AR significantly enhances consumer satisfaction, both directly and indirectly via product superiority and user experience, each serving as key mediators. Additionally, the study’s theoretical foundation highlights that contemporary consumer technology adoption is shaped by perceived usefulness, convenience, and experiential value during digital interactions, reinforcing the model’s relevance for understanding the factors driving consumer satisfaction with AR technologies.
Peran Inovasi Produk Baba Parfume Meningkatkan Kinerja Bisnis: Kesiapan Teknologi dan Kemampuan Bersaing Digital Pambayun Brojowati; Roymon Panjaitan; Mahmud Mahmud; Nanda Adhi P
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10678

Abstract

The perfume industry is growing rapidly, but MSMEs face challenges in digital technology readiness and marketing strategies. This study aims to examine the impact of technology readiness and digital competitive capabilities on product innovation and business performance. This research uses a quantitative method, with data from 117 respondents of Baba Parfume MSMEs analyzed through questionnaires. The results show that the influence of digital competitive capability and technology readiness is not yet significant. Additionally, the role of product innovation has been proven to have a positive influence on the relationship with business performance. The implication is that MSMEs need to focus on improving business performance through digital strategies to drive sustainable innovation and competitiveness.
Peran Gaya Hidup, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian: (Studi Kasus Pada Konsumen Brand fashion H&M di The Park Mall Semarang) Frisca Marshanda Faradilla; Roymon Panjaitan; Vincent Didiek wiet aryanto; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11004

Abstract

This study employs a quantitative survey approach. Data were collected through questionnaires distributed to consumers who had previously purchased H&M products. This study employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers who have purchased H&M products. The sampling technique used was purposive sampling, with a total of 120 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0 software. The results indicate that product quality and promotion have a positive and significant effect on purchase decisions, while lifestyle does not have a significant effect. These findings suggest that product quality and the effectiveness of promotional strategies play a dominant role in influencing H&M consumers’ purchase decisions, whereas lifestyle factors tend to be less dominant. This study is expected to provide practical contributions for companies in formulating more effective marketing strategies and to serve as a reference for future research.
Analisis Advertising Value, Hedonic Browsing, dan Impulsive Buying terhadap Purchase Intention Viral Food di Instagram: (Studi Kasus di Kota Semarang) Bagas Dwi Prayoga; Linda Ayu Oktoriza; Roymon Panjaitan; Guruh Taufan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11122

Abstract

This research investigates how Advertising Value, Hedonic Browsing, and Impulsive Buying influence the Purchase Intention of viral food among Instagram users in Semarang City. Employing a quan- titative method, the study gathered data through an onIine questionnaire and analyzed it using multiple linear regression. The resuIts show that Advertising Value exerts a positive but insignificant influence on purchase intention. In contrast, Hedonic Browsing demonstrates a positive and significant effect, indicating that pleasure- driven browsing behaviors enhance consumers’ intention to purchase viral food. Impulsive Buying emerges as the strongest predictor, confirming that spontaneous and emotionally driven decisions play a critical role in shaping purchase intention. Overall, the three varia-bles jointly exert a significant influence on viral food pur- chase intention. The findings suggest that emotional and experiential factors rather than perceived advertising quality primarily drive consumers’ intention to purchase viral food on social media.
MENELISIK KETAHANAN KEWIRAUSAHAAN DAN KETAHANAN ORGANISASI MENUJU UMKM TANGGUH DI KABUPATEN SEMARANG Roymon Panjaitan; Nada Trasthya Ibaneza
Media Informasi Penelitian Kabupaten Semarang Vol. 4 No. 1 (2022): Juli: Media Informasi Penelitian Kabupaten Semarang
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sinov.v5i1.213

Abstract

UMKM tangguh dapat dipengaruhi dari kuatnya ketahanan kewirausahaan dan ketahanan organisasi dalam menghadapi tantangan dinamika kompetisi usaha. Diskusi studi ini bertujuan menganalisis keberhasilan kemampuan proaktif cerdas penjual dalam menjembatani ketahanan kewirausahaan dan ketahanan organisasi pada UMKM yang tangguh, serta pengaruh moderasi turbulensi lingkungan dari hubungan kemampuan proaktif cerdas penjual menuju UMKM tangguh. Sejumlah 186 responden dijadikan sample ke pelaku usaha UMKM, teknik pengumpulan data berupa kuesioner dan wawancara. Analisis jalur majemuk SEM-PLS digunakan dalam penelitian ini, dimana kemampuan proaktif cerdas penjual dijadikan mediasi dan tubulensi lingkugan sebagai fungsi moderasi. Hasil studi ini terdapat korelasi positif dari ketahanan kewirausahaan dan organisasi pada kemampuan proaktif cerdas penjual, hubungan positif kemampuan cerdas penjual pada UMKM tangguh dan dampak positif pengaruh langsung ketahanan kewirausahaan kepada UMKM Tangguh. Namun terdapat hubungan negatif dari moderasi turbulensi lingkungan maupun hubungan ketahanan organisasi pada UMKM tangguh. Kontribusi konseptual model studi ini memberikan stimulus positif dalam mengukur ketahanan bagi UMKM yang diperoleh dari faktor internal dan gangguan eksternal.
PENGARUH BUZZ MARKETING, EMOTIONAL BRANDING, CUSTOMER EXPERIENCE, DAN REVIEWS TERHADAP KEPUTUSAN PEMBELIAN TIKTOK SHOP SEMARANG Yuni Nur Maulida; Yohan Wismantoro; Roymon Panjaitan; Pradana Jati Kusuma
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2449

Abstract

The development of social commerce through the TikTok Shop platform has changed the way consumers make online purchasing decisions, where these decisions are influenced not only by needs but also by social factors, emotional connections, user experience, and information from other consumers. This study aims to analyze and determine the extent of the influence of these four variables, both partially and simultaneously, on the purchasing decisions of TikTok Shop users in Semarang City. This is evidenced by the results of the t-test, where all variables have a t-value greater than the t-table value (1.971) and a significance level of 0.000 < 0.05, with Online Customer Reviews as the most dominant variable. These findings confirm that consumer purchasing decisions on TikTok Shop are influenced by exposure to viral information, emotional brand awareness, a pleasant shopping experience, and trust built through reviews from other customers.
Co-Authors Adrianno, Dunga Agustinus Budi Santoso Agustinus Moonti Ahmad Farih Awwalunnajjah Akmal Abdullah Alicasari, Shalom Olivia Alif Nur Fadillah Amalia Husni Izza Amalia Nur Chasanah Amron Amron Amron Amron Amron Amron, Amron Andry Mochamad Ramdan Anggi Permata Sari Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Astuti, Sih Dari Atthariq, Adlan Jingglang Awanis Linati Haziroh Bagas Dwi Prayoga Bobur Sobirov Bobur Sobirov Cahya, Handy Nur Damar, Haunan Deddy Sulaimawan Della Christine Parhusip Dema Antoya Putra Desinta Pratama Dhiraj Kelly Sawlani Dian Indriyani Diana Aqmala Diana Aqmala Diana Puspitasari Dina Melany Dwi Setiawan Echan Adam Edwin Zusrony Elia Resha Fatmawati Elia Resha Fatmawati Fadia Zulfa Kanaya Faiz Zakariya Fakhmi Zakaria Farid Naufal Farida Indriani Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Firza Arief Ramadhan Frisca Marshanda Faradilla GS , Achmad Daengs Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna Handy Nur Cahya Ida Ayu Putu Sri Widnyani Imam Nuryanto Imam Nuryanto Kasturi, Dila Nor Krisnando, Febrian Kurnia Agari, Bella Fitri Kusuma, Pradana Jati Lamidi, Lamidi Luthfy Purnanta Anzie Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mochammad Eric Suryakencana Wibowo Muhammad Azam Muhammad Hasan Muhammad Iqbal Fassa Muhammad Yusuf Muhammad Yusuf Myra Andriana Nada Trasthya Ibaneza Nada Trasthya Ibaneza Nanda Adhi P Nanda Adhi Purusa Oktoriza, Linda Ayu Pambayun Brojowati Piji Pakarti Pradana Jati Kusuma Priyadi Priyadi Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puspita Sari, Rizki Putri, Kinanti Nabila Qonita Maharani Raffa Ardarajuna Putra Risanda Alirastra Budiantoro Riyanto, Fery Rumanti, Seline Widi Saipul Al Sukri Sari, Embun Oktavia Sawlani, Dhiraj Kelly Seftarina Azzahra Shakti, Niko Wildhan Sindhu Rakasiwi Sisca Dian Rahmawati Sulistiani Sulistiani Syam'un Syam'un Syam'un, Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Ulhaq, Abryan Zadda Vincent Didiek Wiet Aryanto Wibowo, Mochammad Eric Suryakencana Widiastuti, Nadila Yohan Wismantoro Yohan Wismantoro Yuli Fitrianto Yuni Nur Maulida Zakaria, Fakhmi