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The Influence of Consumer Behavior on Purchasing Decisions for Mobile Legends Online Game Items for STIE Pembangunan Tanjungpinang Students Satriadi, Satriadi; Putra, Eko; Mardahleni, Mardahleni; Zulhendra, Fikri
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 3 (2024): August
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i3.66

Abstract

The purpose of this study is to determine the influence of consumer behavior on the decision to purchase Mobile Legends game items for STIE Pembangunan Tanjungpinang students. The method used in this research is a quantitative method. The object of this research is STIE Pembangunan Tanjungpinang students. Samples were taken as many as 346 respondents using purposive sampling technique. The data analysis technique used is data quality test, classic assumption test, simple linear regression test and hypothesis testing with the help of the SPSS 24 program. The results of this study indicate that the data are valid, reliable and normal. The heteroscedasticity test shows no heteroscedasticity. Based on the hypothesis test, the t test shows that the consumer behavior variable (X) has a significant effect on purchasing decisions (Y). In the coefficient of determination test, consumer behavior has a significant effect on the decision to purchase Mobile Legends game items for STIE Pembangunan Tanjungpinang students by 98.5%. The conclusion in this study shows that consumer behavior has a significant effect on the decision to purchase Mobile Legends game items for STIE Pembangunan Tanjungpinang students. This can be seen in the t value of the consumer behavior variable which is 2.041 and t table is 1.996 so that t value> t table (2.041> 1.996) and the significance value is less than 0.05, namely 0.042 (0.042 <0.05)
ANALYSIS OF LEADERSHIP STYLE IN IMPROVING THE PERFORMANCE OF STATE CIVIL APPARATUS (ASN) OF BUKIT BESTARI DISTRICT: Analisis Gaya Kepemimpinan dalam Meningkatkan Kinerja Aparatur Sipil Negara (ASN) Kecamatan Bukit Bestari Yunita, Echa; Wardani, Novy Eka; Cahyani, Sheila Indah; Satriadi, Satriadi
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 3 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i3.5366

Abstract

The performance of the State Civil Apparatus (ASN) in the sub-district is greatly influenced by the leadership style applied. Bukit Bestari District faces various challenges in improving the performance of the State Civil Apparatus, such as limited resources, low discipline, and lack of effective communication between leaders and subordinates. This study aims to analyze the leadership style applied in Bukit Bestari District and its impact on improving the performance of the State Civil Apparatus. The research method used was qualitative descriptive, with data collection through interviews with section heads and sub-district employees. The results of the study show that participatory leadership is the dominant model applied, where leaders try to involve employees in decision-making and encourage open communication. This leadership style has an impact on improving the performance of the State Civil Apparatus, although there are still challenges in its implementation. So it can be concluded that effective leadership can improve the performance of the State Civil Apparatus by means of more intensive communication, a transparent reward system, and periodic training. Therefore, a more adaptive strategy is needed in managing the State Civil Apparatus to improve its performance in Bukit Bestari District
Penggunaan Branding untuk Meningkatkan Penjualan Produk UMKM Bu Siti Satriadi, Satriadi; Agusven, Tubel; Kusuma, Surya; Nasution, Ulfa Oktavani
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 4: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i4.4898

Abstract

Branding dalam konteks memulai bisnis UMKM menjadi esensial karena dapat meningkatkan penjualan dan menarik minat pelanggan. Saat ini, branding UMKM di Indonesia bervariasi ada yang masih kurang kuat dan ada pula yang telah memperlihatkan keunggulan branding sesuai dengan perkembangan teknologi saat ini. Hal ini menyebabkan Sebagian pelaku UMKM kurang memahami branding karena minimnya pemahaman terhadap informasi dan pemasaran digital. Untuk mengatasi ha ini, Langkah branding dilakukan melalui pembuatan logo, kemasan, foto produk, serta keberadaan di media sosial dan e-commerce. Logo menjadi krusial karena membantu produk dikenali dengan mereknya. Pemasaran lewat media sosial memungkinkan jangkauan yang lebih luas. Tujuan dari branding UMKM adalah untuk memperkenalkan produk kepada masyarakat secara lebih luas dan menjangkau pasar yang lebih besar. Dalam UMKM Bu Siti metode yang digunakan yaitu metode kualitatif seperti survey, wawancara, dan dokumentasi diimplementasikan untuk memahami UMKM secara lebih mendalam. Hasilnya, branding ini membantu pertumbuhan produk UMKM dan meningkatkan pemasarannya.
DESIGN THINKING SEBAGAI PENDEKATAN PERANCANGAN TUGAS AKHIR MAHASISWA DESAIN KOMUNIKASI VISUAL Irfan, Irfan; Satriadi, Satriadi; Fadhilla, Nurul
JURNAL PAKARENA Vol 10, No 1 (2025): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v10i1.70331

Abstract

Secara umum  mahasiswa Desain Komunikasi Visual (DKV) akan terbagi dua jalur pada saat semester akhir, jalur kajian akan menghasilkan skripsi dan jalur penciptaan akan membuat karya tugas akhir. Bagi jalur penciptaan, proses merancang karya desain masih cenderung bervariasi, dari metode kualitatif, SWOT, R & D, design thinking, maupun metode relevan lainnya. Salah satu metode yang menarik dieksplorasi adalah design thinking. Tulisan ini berupaya menjelaskan bagaimana metode design thinking secara umum diterapkan dalam perancangan produk perusahaan, dan bagaimana  design thinking dimanfaatkan oleh mahasiswa DKV dalam merancang tugas akhirnya. Penelitian deskriptif kualitatif menggunakan teknik analisis data secara interaktif yang meliputi reduksi data, penulisan laporan, penarikan kesimpulan. Sumber data adalah 10 artikel publikasi hasil karya tugas akhir mahasiswa DKV yang menggunakan pendekatan design thinking. Hasil eksplorasi menunjukkan bahwa design thinking dapat diterapkan pada berbagai jenis topik tugas akhir, seperti topik identitas visual, illustrasi, video, fotografi, kemasan,  user interface dan media promosi. Pendekatan design thinking juga dapat dikombinasikan dengan berbagai metode yang telah ada sebelumnya seperti metode kualitatif, dan R & D, serta dapat memanfaatkan berbagai Teknik analisis data, mulai dari SWOT, analisis desain, 5W+1H, dan STP. Tahap design thinking sendiri ada dua jenis yaitu 5 tahap digunakan oleh 9 artikel dan 7 tahap digunakan oleh 1 artikel. Dari berbagai tahap design thinking, tahap empathize merupakan tahap yang masih sulit diinterpretasi oleh mahasiswa. Tahap yang dianggap paling mudah adalah prototype
TIPOGRAFI DAN GENDER: STUDI PADA PRODUK PERAWATAN KULIT PRIA DAN WANITA SERTA PENGGUNAANNYA DALAM IKLAN DIGITAL DI MEDIA SOSIAL Alnur, Aical; Satriadi, Satriadi
Nuansa Journal of Arts and Design Vol 9, No 1 (2025): Maret
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/njad.v9i1.73502

Abstract

Penelitian ini mengkaji representasi gender melalui tipografi dalam desain visual e-commerce di Indonesia. Di era digital, desain visual memegang peranan krusial dalam menarik perhatian konsumen, dan tipografi menjadi elemen penting dalam konstruksi makna. Penelitian ini menggunakan analisis semiotika Roland Barthes dan teori tipografi Theo van Leeuwen untuk mengidentifikasi bagaimana tipografi berkontribusi pada representasi maskulinitas dan feminitas. Studi kasus difokuskan pada analisis tipografi pada produk perawatan kulit pria dan wanita di platform e-commerce Indonesia, serta contoh penggunaan tipografi dalam iklan digital di media sosial. Hasil penelitian menunjukkan bahwa tipografi yang kuat dan tegas seringkali diasosiasikan dengan maskulinitas, sementara tipografi yang lembut dan anggun diasosiasikan dengan feminitas. Namun, representasi gender dalam tipografi di e-commerce Indonesia menunjukkan variasi dan kompleksitas. Produk perawatan kulit pria dapat menggunakan tipografi yang lebih lembut untuk menyampaikan konsep "pria modern," sementara produk wanita juga dapat menggunakan tipografi tegas untuk menekankan kekuatan. Dalam iklan digital, tipografi menjadi bagian dari bahasa visual yang membangun narasi dan memengaruhi persepsi audiens terkait gender. Penelitian ini memberikan wawasan tentang bagaimana tipografi memperkuat atau mendobrak stereotip gender dalam konteks komersial digital
FRUTIGER AERO: ESTETIKA DESAIN LOGO SEBAGAI CERMINAN HARAPAN PADA TRANSISI DIGITAL DI ERA AWAL GENERASI Z Yuniar, Qayla Raya Rezki; Satriadi, Satriadi
Nuansa Journal of Arts and Design Vol 9, No 1 (2025): Maret
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/njad.v9i1.73503

Abstract

Frutiger Aero merupakan gaya visual yang berkembang sekitar awal tahun 2000 hingga sekarang dan merefleksikan optimisme serta harmoni dalam era digital awal. Pengalaman sebuah generasi merasakan era yang menyegarkan dimana perkembangan teknologi baru berkembang pesat, pengalaman antarmuka terhadap teknologi dimana merasakan tampilan logo dengan estetika Frutiger Aero. Gaya ini menciptakan hubungan emosional yang mendalam bagi generasi Z awal dan menjadi simbol nostalgia di tengah dominasi desain minimalis. Kebangkitannya di media sosial menandakan perubahan cara generasi digital memandang identitas visual, memori kolektif, serta harapan terhadap masa depan teknologi yang lebih inklusif dan manusiawi
Improving Community Economic Value Through Utilization of Oil Palm Leaf Midribs into Export Handicraft Products Yuliza, Mai; Desda, Mia Muchia; Elondri, Elondri; Adriwilza, Adriwilza; Nurhamzah, Nurhamzah; Endarwita, Endarwita; Yurasti, Yurasti; Sari, Ria Widhia; Satriadi, Satriadi; Febianni, Valen; Dini, Dini
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.869

Abstract

This community service activity aims to increase the economic value of the community through the utilization of oil palm leaf midribs that have been underutilized into export-valued handicraft products. Palm oil is a leading commodity in many regions in Indonesia, but the waste in the form of leaf midribs is often neglected. Through training and mentoring programs, the community is able to produce a variety of innovative new designs, following modern market trends. palm oil leaf midribs handicrafts not only have functional value but also a more attractive aesthetic value. In addition, this activity also includes education on international marketing strategies and export market access. The results of the activities showed an increase in community knowledge and skills in processing oil palm leaf midribs and an increase in economic income through marketing products to international markets. This activity is expected to be sustainable and become a model for local resource-based economic development.
ANALYSIS OF OCCUPATIONAL HEALTH AND SAFETY ON MALANG RAPAT VILLAGE FISHERMEN GROUP Satriadi, Satriadi; Ridho, Muhammad Ihsan; Habibi, Umi; Usada, Julaika Fira; Martin, Diana
Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Vol 15, No 1 (2025): JUNI 2025
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jksekp.v15i1.15133

Abstract

This research aim to analyzed that the health and work safety of the fishermen group in Tanjung Keling Village, Malang Meeting has not been optimal, this can be seen from the indicators of occupational health and occupational safety, each of which has sub-indicators, namely in work safety, the sub-indicators are the physical work environment and the social environmentWork continuity at the fishermen group in Tanjung Keling Village, Malang Rapat. The method used in this study is qualitative method, In this study the population was 15 people then the sample used in the study was as many as 5 people.  The method in this study is qualitative. Data analysis techniques use qualitative descriptive analysis techniques, then in this study to test the credibility of the data is carried out using triangulation techniques Based on the results of the study, it is known that the application of health and work safety in fishermen groups In Tanjung Keling Village, Malang Village, Meeting has not gone well, this can be due to the absence of placement of objects or items carried out as signs, boundaries, and warnings that are sufficient during fishermen's fishing, such as the depth of the coral sea and so on, many are missingFishermen admit that the rest of these danger signs, coral marks and so on they already know naturally, there used to be, but now there are none, there used to be pairs of lights, but now there are no more. Health services are very minimal, labor health facilities are still urang or even non-existent, only the initiative of the group leader to check his members regularly to the puskemas. There is no insurance for fishermen. Health services are also only limited to auxiliary health centers
DO WE NEED SOCIAL EWOM TO BRING UP BRAND ATTITUDE AND PURCHASE INTENTION? Mukhlis, Suhardi; Satriadi, Satriadi; Suherry, Suherry; Siryanti, Esi; Yeni, Afni
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 3 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i3.1950

Abstract

This study aims to analyze the application of human resource management strategies at the Bintan Regency Environmental Office. This research is a study that uses qualitative research. The results showed that the implementation of human resource strategies at the Bintan Regency Environmental Office has been implemented but must be developed again because basically human resources have many differences for each individual. Planning at the Bintan Regency Environmental Office has been done well through planning, implementation, organizing. In terms of organizing, human resources owned by the Bintan Regency Environmental Office are still developing and training in order to implement the policies contained in the Bintan Regency regional regulations because the Bintan Regency Environmental Office is engaged in the government sector that regulates government regulations through policies that have been regulated in law.
EFFECTIVENESS AND IMPLICATIONS OF PROVISION OF COVID-19 ASSISTANCE FOR MSMES IN TANJUNGPINANG CITY Marlinda, Charly; Satriadi, Satriadi; Risnawati, Risnawati; Agusven, Tubel
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5256

Abstract

The purpose of this study was to analyze the effectiveness of providing covid-19 assistance to MSMEs in Tanjungpinang City using measurement indicators in the form of timeliness and accuracy in making choices, as well as to analyze the impact caused by the provision of economic and social assistance to the community in Tanjungpinang City. This study uses a descriptive method with a qualitative approach. The results of this study indicate that the data collection process to the distribution of COVID-19 assistance in Tanjungpinang City has been effective in terms of timeliness and accuracy in making choices. In addition, Covid-19 assistance can help the community's economy, especially the MSMEs in Tanjungpinang City, but it causes social impacts in the form of conflicts between MSMEs and the city government, in this case the manpower office, cooperatives and micro-enterprises and the government.
Co-Authors Abriyoso, Octojaya Achzan, Andi Muhammad Adinda, Shafa Adriwilza, Adriwilza Adriyanti , Syeila Agusven, Tubel Alimuddin Caco Almaududi Ausat, Abu Muna Alnur, Aical Aprollita, Aprollita Arifin, Irfan Arini, Putri Nadia Mahar Armelina, Gita Arsyad Lubis, Arsyad Asep Supriatna Azizah, Rijki Nur Bau Salawati Cahyani, Sheila Indah Charly Marlinda Darlicza, Arib Desda, Mia Muchia Dewi Gizta, Aulia Dini, Dini Dzaky, Muh. Hilmi eko putra, eko Elondri, Elondri Endarwita Fadhilla, Nurul Fadhillah S, Nurul Fauzar, Selvi Febianni, Valen Habibi, Umi Hasisa Haruna Heriyati Yatim Heryadi, D. Yadi Heryanto, Fadhil Husain, Muh Saleh Iadhalia, Adhine Imran Ilyas Irfan Maulana, Irfan Izmi, Siti Asmaul Jalil, Jalil Jamilah Jamilah Juliani Khasanah, Fera Uswatun Kusuma, Surya Mardahleni, Mardahleni Martin, Diana MMSI Irfan ,S. Kom Muh. Ali Imran, Muh. Ali Muhaeimin, Muhammad Muhammad Ilham Bakhtiar Muhammad Saleh Husain Mukadas, Andi Baetal Mukhlis, Suhardi Nasution, Ulfa Oktavani Nia Anggraini Noviyani, Riski Tri Nurabdiansyah, Nurabdiansyah Nurachmy Sahnir Nurhamzah, Nurhamzah Nurjayanti Nurjayanti Pakkua, Aski Tenri Patta, Andi Muh. Nur Takbir Purweny, Heni Putri, Lai Sen Mih Mustika Putri, Raharani Raden Rudi Alhempi Rahma Rahma Ramahdani, Rian Ria Widhia Sari Rianti, Marlia Ricnaldi, Ricnaldi Ridho, Muhammad Ihsan Risnawati Risnawati Salsabila, Frysilia Santos, Hezron Alhim Dos Sari, Ade Risna Savitri, Laras Ayu Silvia Fitriani Siryanti, Esi Suherry Suherry, Suherry Sultan Sultan Surya Kusuma Syakhruni, Syakhruni Syam, Suehartono Tangsi, Tangsi Tubel Agusven Usada, Julaika Fira Utami, Ranti Verdian, Aldi Huda Vivi Rosida Wahyuni, Riska Dwi Wan Mohd Yunus, Wan Mohd Azam Wardani, Novy Eka Widjaja, Warkianto Wiharja, Muh. Kurniawan Adikusuma Yeni, Afni Yuliza, Mai Yuniar, Qayla Raya Rezki Yunita, Echa Yurasti Yuwanda, Fernanda Zulhendra, Fikri