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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) Jurnal Studi Agama dan Masyarakat Kuttab: Jurnal Ilmu Pendidikan Islam Jurnal Pengabdian Magister Pendidikan IPA Al Mahara: Jurnal Pendidikan Bahasa Arab SELODANG MAYANG Jurnal Sosiohumaniora Kodepena (JSK) Elastisitas Jurnal Ekonomi Pembangunan Jurnal Ekonomi Syariah Pelita Bangsa PROFICIO: Jurnal Pengabdian Masyarakat Britain International of Humanities and Social Sciences (BIoHS) Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JIMEBIS Al-Ihtirafiah International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Multidisiplin Chemical Engineering Journal Storage (CEJS) Formosa Journal of Multidisciplinary Research (FJMR) The Explora Journal of Artificial Intelligence and Engineering Applications (JAIEA) Journal of Computing and Informatics Research International Journal of Integrative Sciences Gunung Djati Conference Series Sinergi International Journal of Education Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) JURISTA : Jurnal Hukum dan Keadilan Sipakaraya : Jurnal Pengabdian Masyarakat Jurnal Metrum CONSTITUO: Jurnal Riset Hukum Kenegaraan dan Politik SILABUS: Jurnal Ilmu dan Inovasi Pendidikan Jurnal Serambi Ilmu An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Jurnal Ilmiah Keagamaan dan Kemasyarakatan Sanger: Social, Administration and Government Review Journal of Contemporary Indonesian Islam (JCII) Interdisciplinary Explorations in Research Journal (IERJ) Journal of Islamic Education and Learning Darussalam : Jurnal Ilmiah Islam dan Sosial
Jalaluddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Gunung Djati Conference Series

 1 
THE INFLUENCE OF INFLUENCERS IN MARKETING OF SYARIAH BANKING PRODUCTS Ai Reni Ratnasari; Dadi Wardiman; Akfah Zakiah J; Ahmad Nurkamali; Jalaluddin
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to analyze the influence of influencers in marketing Islamic banking products. The research method used is a qualitative approach with data collection techniques through literature studies. Data analysis was carried out descriptively-analytical by reviewing literature related to digital marketing, the role of influencers, and the principles of Islamic banking. The results of the study indicate that influencers have a strategic role as a communication bridge between Islamic banking and the community, especially the younger generation, through authentic and educational content. Influencers also contribute to building customer trust by prioritizing the values ​​of honesty and blessings according to Islamic principles. The marketing strategy through influencers selected based on credibility and conformity with religious values ​​has proven effective in increasing loyalty and brand awareness. Internal support from the institution, including supervision by the Sharia Supervisory Board, is an important factor in the success of this strategy. Overall, the use of influencers as a digital marketing medium can strengthen the position of Islamic banking in the market and encourage sustainable growth.
Co-Authors -, Muhammad Zaki Mubarak AA Sudharmawan, AA Abas, Mujiburohman Abul Abdul Jamil Achmad Shobirin Hasbulloh Aditya Alhamdi Afin Al Aufi Afin, M Agus Kenedi Agus Perdana Windarto Agus Pratama Agus Pratama Ahmad Fajri Ahmad Nurkamali Ai Reni Ratnasari Akfah Zakiah J Al Zuhri Al Zuhri Alif Cahya Setiyadi Alimas Jonsa Aminuyati Andalia, Nurlena Annida Fitri Attar Aulia Sugarda Azwir Candra Adi Kurnia Chaidir, Taufiq Cut Rahmah Saputri Dadi Wardiman Dasmiyana Deden Inayatullah Devi, Sri Marlia Diana Eha Suhayati Fahmi Hamdi Farida FATHURRAHMAN AZHARI Ferri Safriwardy Fikri Hasfita Fitriyani Gamal Batara Ghazza Al Giffari, Muhammad Hafas Furqani Hakim, Sofyan Hamdanah Hamdi, Syaibatul Hani Muflihah Hanif Deedat Syaifullah Hasan, Muhammad Hasan Basri Hayatul Millah HENDRA HALIM Hidayat, Deden Ibrahim IHSAN ROIS, IHSAN ILHAM Illman Imaduddin, Ilmrrizki Insan Nuhari Irianto, Abdul Azis Irwan Suriadi Ishak Ibrahim Ismiati Izhar Jailani Jannati, Nurbaiti M. Nasir M. Rezki Andhika M. Yusuf Made Weni Masrullita Meriatna Meriatna Muhammad Iqbal Muhammad Riza Hafizi Muhammad Rizky Fatur Alauddin Musriadi Najamudin Najamudin Natasya, Putri Nia Wardhani Nirva Diana Norhaifa Novi Sylvia Nur Azizah Nurlina Nurlina Nurwijayanti Pafi Rahmatullah Al Gifari Prasetya, Faisal Wiji Puti Andiny Putra Ilhamsyah rafizal Rahma Yanti Rahmawati Rizki, Farhan Saiful Bahri Saifullah Saputra, M. Indra Satianihda Umri Seprianingsih, Dewi Siti Masitoh Siti Mayang Sari Sofyan, Fachrudin Sri Hartini Jatmikowati Sukarni Surya, Erdi Syahara, Zahra Syahfitri, Triyana Syaifani Syarifah Rahmah Syifa Wendi Robiansyah Yeyen Yusnaini Zaenal Arifin Zahratunnisa, Ihda Zainuddin Ginting Zein Firdaus Zulmiardi, Zulmiardi