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Hayatul Khairul Rahmat
Universitas Budi Luhur
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Journal : IKRA-ITH EKONOMIKA

 1 
Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada Nethania Nava, Lilian; Octora Br. Turnip, Mariana; Akbar, Rahmad; Khairul Rahmat, Hayatul; Sispurwanto, Yedi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5313

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh iklan digital terhadap kinerja penjualan Toko Mahkota Sawit di Lazada, salah satu platform e-commerce terbesar di Indonesia. Dalam era digitalisasi yang pesat, iklan online menjadi salah satu instrumen penting untuk menarik perhatian konsumen dan meningkatkan visibilitas produk. Penelitian ini menggunakan metode kuantitatif dengan survei yang disebarkan kepada 98 responden yang pernah melakukan pembelian di Toko Mahkota Sawit melalui Lazada. Data dianalisis menggunakan regresi linier sederhana untuk mengukur hubungan antara iklan digital dan peningkatan penjualan. Hasil penelitian menunjukkan bahwa iklan digital berpengaruh positif dan signifikan terhadap peningkatan penjualan. Analisisregresi menunjukkan bahwa iklan berkontribusi dalam meningkatkan kesadaran pelanggan, menumbuhkan minat beli, serta mendorong peningkatan volume transaksi. Hasil ini mendukung model AIDA serta penelitian sebelumnya mengenai efektivitas strategi pemasaran digital. Implikasi penelitian ini menegaskan pentingnya optimalisasi iklan digital bagi penjual online agar mampu meningkatkan daya saing di pasar e-commerce yang sangat kompetitif. ABSTRACT This study aims to examine the effect of digital advertising on the sales performance of Mahkota Sawit Store on Lazada, one of the largest e-commerce platforms in Indonesia. In the era of rapid digitalization, online advertising has become an essential tool to attract consumer attention and increase product visibility. A quantitative research method was employed using a survey distributed to 98 respondents who had purchased products from Mahkota Sawit Store through Lazada. Data were analyzed using simple linear regression to measure the relationship between digital advertising and sales growth. The findings indicate that digital advertising has a significantand positive effect on increasing sales. The regression results show that advertising contributes to improving customer awareness, stimulating purchase interest, and driving higher transaction volumes. These results support the AIDA model and prior studies on the effectiveness of digital marketing strategies. The implications of this study highlight the importance for online sellers to optimize digital advertising in order to enhance competitiveness in highly saturated e-commerce markets.
Pengaruh Playstation Terhadap Kepuasan Pelanggan Di Coffee Shop: Studi Kasus Coffee Shop XYZ Ramadhan, Denis; Vitria Nur Qholiva, Hawa; Akbar, Rahmad; Khairul Rahmat, Hayatul; Yelmi, Harmi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5316

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh PlayStation sebagai fasilitas hiburan terhadap kepuasan pelanggan di XYZ Coffee Shop. Coffee shop saat ini tidak hanya berfungsi sebagai tempat menikmati minuman, tetapi juga sebagai ruang sosial yang dituntut memberikan nilai tambah bagi pelanggan. Salah satu strategi yang diterapkan adalah penyediaan fasilitas permainan PlayStation untuk meningkatkan pengalaman pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh melalui penyebaran kuesioner kepada 83 responden yang ditentukan dengan rumus Slovin dari populasi sebanyak 500 pelanggan. Hasil penelitian menunjukkan bahwa PlayStation berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi (R²) juga memperlihatkan bahwa keberadaan PlayStation memberikan kontribusi cukup besar terhadap kepuasan pelanggan, meskipun faktor lain seperti kualitas pelayanan, harga, dan suasana kafe juga berperan penting. Penelitian ini menyimpulkan bahwa penyediaan fasilitas hiburan interaktif seperti PlayStation merupakan strategi efektif untuk meningkatkan kepuasan dan loyalitas pelanggan di coffee shop. ABSTRACT This study aims to analyze the influence of PlayStation as an entertainment facility on customer satisfaction at XYZ Coffee Shop. Coffee shops today are not only places to enjoy beverages, but also social spaces that are expected to provide added value for customers. One of the strategies applied is the provision of PlayStation games to enhance the customer experience. This research employs a quantitative approach with a descriptive-verificative method. Data were collected through questionnaires distributed to 83 respondents, determined using the Slovin formula from a population of 500 customers. The results show that PlayStation has a positive and significant effect on customer satisfaction. The coefficient of determination (R²) also indicates that PlayStation contributes considerably to customer satisfaction, although other factors such as service quality, price, and café atmosphere also play an important role. This study concludes that providing interactive entertainment facilities such as PlayStation is an effective strategy to improve customer satisfaction and loyalty in coffee shops.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Cahyani, Annisa; Priyana, Winda; Akbar, Rahmad; Yetti, Dzulhijjah; Rahmat, Hayatul Khairul; Nurbit, Nurbit; Veronika, Nina; Deli, Nur Asma
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
Co-Authors A Said Hasan Basri A Said Hasan Basri A. Said Hasan Basri Abdul Rahman Alfarasyi Achmad Muafi Ikhsan Adhi Kusumadjati Adib Mahdi Fadil Adriyanto, Agus Agung Priambodo Agung Priambodo Agung Priambodo Agung Prihantoro Ahmad Aldizar Akbar Ainun Najib Akbar, Ahmad Aldizar Akhmad Affandi Akhmad Unggul Priantoro Alamsyah, Achmad Nurfikri Alawiyah, Desi Aldri Frinaldi Amanda Fiorella Amri, Andi Andi Ahmad Aminullah Angelina Putri Chetwynd Anwar Kurniadi Anwar, Moh Khoerul Aprilyanto, A Apud Mahpudin, Apud Ardinata, Rayhand Putra Arief Budiarto Arief Budiarto Arief Wibowo Arif, Fadli Arif, Rachmat Arifuddin Ukhsan Asep Mulyana Asma Deli, Nur Ayu Wahyuningtyas Ayu Wahyuningtyas Azizoel Metiadini Banjarnahor, Joshua Bimantara, M. Aji Bullion Dragon C Casmini C Casmini CAHYANI, ANNISA Casmini, C Daivy Atiya Advisa Danhas, Mardayeli Darojah, Indah Dasman Lanin Deli, Nur Asma Deni Dadang Ahmad Rajab Diane Tanti Poli Diar Budi Utama Didik Hariyadi Raharjo Dinda Rahma Dewi Dirhamsyah Dirhamsyah Dwiningtias, Hamidah Efendi, Nofriza Ence Darmo Jaya Supena Endah Sri Wahyuni Eri Barlian Fachrin, Rachma Deli Fadhiil Ali Hakim Fathin Aulia Rahman Febrina, Intan Ferra Puspito Sari Fitri Andrianti Indah Gustaman Fitri Andrianti Indah Gustaman Fitri Andrianti Indah Gustaman Fran Serano Andres Gustaman, Fitri Andrianti Indah H Hasrian H Hasrian Habibullah, Abdi Naufal Hani Syarifah Hani Syarifah Hariswati Rachmadani Putri Hasanah, Mutiara Hasbi, M. Zidny Nafi’ Hasrian, Hasrian Heldi Heldi, Heldi Hendrawan Bayu Prewito Hendro Pratikno Hendro Pratikno Hidayah, Maulidatul Hiram, Taqwa Putra Budi Purnomo Sidi I Dewa Ketut Kerta Widana I Dewa Ketut Kerta Widana I Wayan Yuliarta Indah Rahayu Lestari Irma Sianipar Irza Cahaya Iswati, Heni Joshua Banjarhanor Joshua Banjarnahor Khairunnisa Adri M Mulkiyan M. Adnan Madjid M. Aji Bimantara M. Hisni Alfan Baarik M. Zuhnir Piliang Ma'ruf, Aceng Muhammad Mahfud Ma'rufah, Nurbaiti Mardyah, Suci marhamah, ithvi Marlina Hidayat Miftah Ali Miftahul Huda Fendiyanto Miftahul Huda Fendiyanto Mo Awwanah Moh Khoerul Anwar Moh Khoerul Anwar Moh. Ali Moh. Rifaldi Muhamad Syazali Muhammad Sarip Kodar Mulia, Fajar Agung Muthi’ah Alfiyah Yamin Mutia Meireni Mutia Meireni Mutiara Hasanah Muzaki, Akhmad N Nurhadiyanta N Nurjannah Nethania Nava, Lilian Niazi, Hakam Ali Nora Andira Brabo Noviandri Nrangwesthi Widyaningrum Nrangwesthi Widyaningrum Nurbaiti Ma&#039;rufah Nurbaiti Ma&#039;rufah Nurbaiti Marufah Nurbit, Nurbit Nurmalasari, Ela Nurmalasari, Ela Octari Annisa Octora Br. Turnip, Mariana Oni Arizal Bastian Pernanda, Syahti Pernanda, Syahti Pratiwi, Suandara Priyana, Winda Puryanti, Lina Dwi Putra, Amal Ramadhani Qodariah, Qodariah R Rahmanisa R Rahmanisa Rahmad akbar, Rahmad Rahmat Basuki Ramadhan, Denis Ramadhani, Rizkia Mutiara Ramadhani, Rizqisani Rayhand Putra Ardinata Rembrandt, R Retnaningtiyas Susanti Retno Fuji Oktaviani Rezki Masda Putra Rezki Masda Putra Rezkillah, Nafil Rinny Meidiyustiani Risma Suryani Purwanto Rizkia Mutiara Ramadhani Rizkia Mutiara Ramadhani Rusdi, Lathifatuddini Sa'adah, Nurus Saputra, Ilham Silvia Silvia Siswo Hadi Sumantri Siswo Hadi Sumantri Siti Subaidah Sri Kartika Sakti Sri Wanda Wahyuni Sri Wanda Wahyuni Suandara Pratiwi Suandara Pratiwi Suandara Pratiwi Subiyanto, Adi Sumantri, Siswo Hadi Sutikno, Ari Yudha Caesar Syah, Rohman Syahti Pernanda Syahti Pernanda Syamsul Maarif Syamsul Maarif Syifa'ssurur, Muhammad Talolo Muara Taufiq Hidayat Teti Nurhayatul Rahmi Triyoga Budi Prasetyo Vitria Nur Qholiva, Hawa Waryono, W Widyaningrum, Nrangwesthi Yahya Darmawan Yanuar Udianto Kurniadi Yedi Sispurwanto Yelmi, Harmi Yetti, Dzulhijjah Yoga Febianto Yoga Pamungkas, Heru Yuniartin, Titin Yuphi Handoko Suparmoko Zaen Musyirifin, Zaen Zakiyah, Afifatuz