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Miswaty, Titik Ceriyani
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Journal : Jurnal Teknik Informatika (JUTIF)

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Analyzing Marketplace Reviews Using Word2Vec, CNN, and Deep K-Means with Sociolinguistic Approaches Fahry, Fahry; Miswaty, Titik Ceriyani; Harun, Harun
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 6 (2025): JUTIF Volume 6, Number 6, Desember 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.6.5340

Abstract

This study investigates the effectiveness of deep learning methods in analyzing linguistically diverse customer reviews on Shopee to generate actionable product insights. By integrating Word2Vec, Convolutional Neural Networks (CNN), and Deep K-Means clustering, the proposed workflow moves beyond simple polarity detection toward aspect-based sentiment analysis. Customer reviews were preprocessed and represented using Word2Vec (skip-gram) to capture semantic proximity across informal registers, slang, abbreviations, and code-switching. A one-dimensional CNN then classified reviews into positive and negative sentiments, achieving 93–94% accuracy with balanced F1-scores across both classes. To extract aspect-level insights, reviews were projected into a latent space via an autoencoder and clustered using K-Means, with evaluation metrics (Silhouette ≈ 0.6; DBI ≈ 0.5) confirming adequate cohesion and separation. Positive clusters highlighted product design, durability, and ease of use, while negative clusters emphasized material quality, packaging, and delivery issues. These findings demonstrate that deep learning can adapt to sociolinguistic variation in Indonesian e-commerce discourse while providing structured, socially meaningful insights. This research is significant for the field of Informatics as it advances Natural Language Processing techniques for multilingual and code-switched data, addressing a key challenge in real-world text mining applications. The approach offers practical value for sellers in improving product quality, enhancing customer satisfaction, and refining marketing strategies.
Co-Authors Abdul Muhid Abdul Muhid, Abdul Abiyyu Alghozy Pramanaputra Agus Syahid Agus Syahid Ahmadi, Yusril Ahmat Adil Alfilail, Nur Andaru, Bidari Anthony Anggrawan Arsinabila, Oyi Ashar Banyu Lazuardi Bagas Anggara Baiq Andriani Ulfa Baiq Nurul Asikin Bidari Andaru Bidari Andaru Widhi Bidari Andaru Widhi christofer satria Dede Sri Rahayu Dewi Agustina Dewi, Baiq Kartika Purnama Dheo Rimbano Diani, Irma Dyah Susilowati Elhia, Memy Wardhani Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Encep Kusumah Erwin Suhendra Fadlilah, Afi Fahry Fahry, Fahry Faizah, Erna Nur Fista Elma Ratu Indayani Gozin Najah Rusyada Hadi, M. Zaki Pahrul Hakim, Adi Lukman Harun Harun Helna Wardhana Irhas Irhas Islam, Rukmana Fachrul Jayawarsa, A.A. Ketut Juliana Palit Kudus Pranasa, Risyaf Lalu Taufik Hasby Ash Shiddiq Lalu Yayan Ardiansyah Lalu Yayan Ardiansyah Lativa Nur Lilik Widyawati Lisa Rahmawati Marlina Marlina Memy Wardani Elthia Muhammad Iqbal MUHAMMAD TAUFIK Muhammad Zaki Pahrul Hadi Muharis Muharis Muharis Muhlisin Muti'ah, Muti'ah Ni Ketut Putri Nila Sudewi Ni Ketut Putri Nila Sudewi Ni Ketut Putri Nila Sudewi Nuralfilail, Nuralfilail Nurhafni Nurhafni Pahrul Hadi, Muhammad Zaki Panji Tanashur Pramanaputra, Abiyyu Alghozy Pranasa, Risyaf Kudus Priyudahari, Bhujangga Ayu Putu Purnama, Baiq Kartika Rahmawati, Lela Ramdhani, Suciaty Ramli, Ratu Bulkis Reliubun, Abdurrahman Shaleh Ridha Nurul Hayati Rosidah Alawiyah Sri Astuti Iriyani Suciaty Ramdhani Sugianti, Linda Sugiharyanti, Eni Sumadewi, Ni Ketut Putri Nila Suparlan Suparlan Sutarman Sutarman Sutarman Sutarman Sutarman Syaiful, Rizal Fahmi Syamsurijjal Syamsurijjal Syamsurijjal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal Syamsurrijal, Syamsurrijal Taufik Suadiyatno Taufik Suadiyatno Tiara Resta Putri Triwijoyo, Bambang Krismono Wahyu Kamil Syarifaturrahman Wahyu Kamil Syarifaturrahman, Wahyu Kamil Widhi, Bidari Andaru Wirajaya Kusuma Wiya Suktiningsih Yorman Yuliana, Ika Zainudin Abdussamad Zulfikri, Muhammad