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Pemberdayaan Masyarakat Melalui Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Di Desa Pesantren Prihatiningtyas, Suci; Umardiyah, Fitri; Wulandari, Anggun; Husna, Aisyah Lu'lu'ul; Wardani, Dian Kusuma; Ningsih, Wahyu Setyo; Mufajar, Ilham Agus; Wildan, Muhammad Abu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4495

Abstract

Pemasaran digital adalah proses pemasaran produk dan layanan menggunakan media digital secara online atau internet, baik menggunakan e-commerce, atau media sosial yang bertujuan untuk mempromosikan produk. Pemasaran digital yang digunakan termasuk e-commerce seperti Shopee dan Tokopedia, sedangkan media sosial yang digunakan adalah Instagram. Pemasaran digital diperlukan untuk memperluas promosi produk yang dijual oleh pelaku UMKM, sehingga mereka dapat meningkatkan pendapatan dan mengundang lebih banyak konsumen potensial untuk memesan produk yang mereka produksi. Metode yang akan digunakan dalam layanan ini dibagi menjadi beberapa tahap, termasuk: observasi, sosialisasi, implementasi, evaluasi. Instrumen pengumpulan data menggunakan kuesioner respons sosialisasi. Pelatihan dan sosialisasi tentang pemasaran digital, khususnya yang terkait dengan pemasaran digital untuk UMKM A-AZ makanan ringan di dusun Kedung Lempuk Pesantren Tembelang Jombang memiliki dampak positif bagi pelaku UMKM sehingga mereka dapat mengelola bisnis mereka dengan lebih baik dan memperluas pasar sehingga dapat mendukung perkembangan dan kemajuan bisnis yang pada gilirannya dapat meningkatkan pendapatan masyarakat.
Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM Umardiyah, Fitri; Ummah, Anita Rohmatul; Sholihah, Noviana Nur; Ma'arif, Iin Baroroh; Pertiwi, Novia Ayu Sekar
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5440

Abstract

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business activists have been able to keep up with changes in the flow of digitalization. This also happens to MSME activists in Kudubanjar Village. The main objective of this PKM activity is to help MSME activists who do not understand the importance of digital sales and marketing and are able to brand their products. PKM activities were carried out in two stages, namely a workshop which was held on August 8, 2024 and mentoring which was carried out on August 12-15, 2024, August 19-22, 2024 and August 27, 2024. The results obtained are that MSME activists understand what branding and digital marketing are, can make logo designs, and can promote products through WhatsApp Bussines.
Revitalisasi Ekstrakurikuler di Madrasah Aliyah Assulaimaniyah Dukuhmojo melalui Pelatihan Seni Kaligrafi Satiti, Wisnu Siwi; Mashari, Ali; Umardiyah, Fitri; Latifah, Auliyatul; Putri, Farda Aulisna Permana; Janah, Miftahul; Safitri, Layla Dewi; Rahma, Yuhyil Ayda
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v4i3.4472

Abstract

School extracurricular activities are one of the core activities of students in addition to teaching and learning activities. Based on the results of observations and interviews with teachers and students at MA Assulaimaniyah Dukuhmojo, it is known that extracurricular activities at school are still limited. Especially arts extracurriculars, there are still none at senior high school MA Assulaimaniyah Dukuhmojo. One of the extracurricular arts that many people are interested in but have not yet socialized optimally is the art of calligraphy. MA Assulaimaniyah is based on an Islamic foundation. This is an opportunity to carry out socialization and training in the art of calligraphy at MA Assulaimaniyah, Dukuhmojo village. Thus, in this service, calligraphy art training activities were carried out for MA Assulaimaniyah students in Dukuhmojo village. This service activity adopts the Participatory Action Research (PAR) method. The results of this community service show that training activities can increase students' insight and knowledge about the art of calligraphy. Apart from that, this training activity is effective in increasing students' motivation and desire to learn and practice calligraphy art skills. This calligraphy art training activity also adds to the variety of extracurricular activities at MA Assulaimaniyah, Dukuhmojo village, Mojoagung District, Jombang Regency.
Pelatihan Pemulasaran Jenazah bagi Kelompok PKK Desa Kudubanjar Sholahuddin, Ahmad; Umardiyah, Fitri; Anam, Khoirul; Khotimah, Khusnul; Hidayatulloh, Faisol
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i2.5382

Abstract

A phenomenon that has emerged in society today is that people think they don't need to know how to care for a corpse from start to finish because they already have their own staff. This is a weakness if one day a death occurs at the same time, then the disposal of the body will be delayed due to the lack of a search team. Based on this, the team carried out corpse handling training activities as a form of cadre formation and increasing knowledge and skills in fulfilling religious obligations. The targets of the training were members of PKK (family empowerment community) in Kudubanjar Village. The training consists of providing material and practice for one day. The practices carried out include the process of washing the body, shrouding the body, and intersecting the body. Through this training, PKK women who have never known the procedures for exhuming corpses will understand and be able to practice.
Digitalisasi Layanan Pengaduan Masyarakat Di Desa Mentoro Umardiyah, Fitri; Hendrawan, Moch. Helmi; Rohimatunnisa, Shevi; Fadilla, Syafira Nur; Nasrulloh, Muhammad Farid; Putra, Ino Angga; Bahtiar, Yuyun
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6406

Abstract

Villages have a very strategic role in providing services to the public. One important service is the handling of public complaints. In Mentoro Village, the complaint system is still conventional, so that reports from the community are not neatly documented, which risks hindering follow-up and slowing down the response from village officials. The community service team implemented a program with the aim of providing an effective, efficient, and transparent means of conveying the aspirations, complaints, and suggestions of the community to the village government. The community service program was designed to provide solutions through the provision of easily accessible digital-based complaint facilities, such as Google Forms and QR codes, as well as socialization of their use. The activities were carried out in three stages, namely socialization, demonstration, and assistance. Through the implementation of a complaint system based on Google Forms and QR codes, the community now has easier, faster, and more practical access to convey their aspirations, complaints, and suggestions to the village government. This system also helps village officials in documenting reports neatly, systematically, and transparently so that follow-up can be carried out more effectively
PENGEMBANGAN MEDIA PEMBELAJARAN BERBENTUK APLIKASI PADA MATERI PROGRAM LINEAR MENGGUNAKAN CANVA DAN WEB ANDROMO Fitri Umardiyah; Zayyana Fajar Febriana; Khusnul Khotimah; M. Farid Nasrulloh
EDU-MAT: Jurnal Pendidikan Matematika Vol 11, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/edumat.v11i2.17318

Abstract

Program linear merupakan salah satu materi matematika yang membutuhkan analisis dan prosedur pengerjaan yang memakan waktu. Pemanfaatan teknologi sangat diperlukan untuk menciptakan pembelajaran yang efektif, khususnya dalam menyelesaikan masalah program linear. Oleh karena itu, perlu media pembelajaran yang dapat membantu mengatasi permasalahan dalam pengerjaan soal program linier. Tujuan penelitian ini adalah mengembangkan media pembelajaran matematika dalam bentuk aplikasi ponsel menggunakan canva dan web andromo untuk materi program linear. Tujuan dari penelitian pengembangan ini  Hasilnya berupa aplikasi yang mudah dioperasikan dan tidak menghabiskan penyimpanan. Penelitian ini dilakukan di MA Balongrejo Sumobito Jombang kelas XI IPA. Model penelitian yang digunakan adalah RnD (Research and Development) dengan model pengembangan ADDIE. Berdasarkan hasil penelitian menunjukkan bahwa (1) hasil uji kevalidan validator ahli media sebesar 87,7% termasuk kategori valid dan hasil validator ahli materi sebesar 80% dan 72% termasuk kategori valid. (2) hasil uji kepraktisan analisis angket respon siswa diperoleh rata-rata persentase sebesar 80,63% termasuk kategori sangat praktis. (3) hasil uji keefektivan analisis hasil nilai tes belajar siswa dengan metode pre-experiment jenis one-shot case study diperoleh persentase ketuntasan sebesar 100% diartikan bahwa media pembelajaran efektif. Oleh sebab itu media pembelajaran berbentuk aplikasi menggunakan canva dan web andromo yang dikembangkan valid, praktis dan efektif untuk digunakan oleh siswa. Kata kunci: media pembelajaran, aplikasi, program linear, canva, andromo Abstract: Linear programs are mathematical materials that require time-consuming analysis of working procedures. The use of technology is needed to create effective learning, especially in solving linear program problems. Therefore, learning media is needed that can help overcome problems in working on linear program questions. The purpose of this research is to develop mathematics learning media in the form of a mobile application using Canva and the Andromo web for linear programming material. The result is an application that is easy to operate and doesn't consume storage. The research was conducted at MA Balongrejo Sumobito Jombang class XI IPA. The research used is RnD (Research and Development) with the ADDIE model. Based on the results of the study (1) validity test media expert validator 87.7% including valid and material expert validator results 80% and 72% including valid. (2) practicality test of student response questionnaire analysis obtained an average percentage of 80.63% including very practical. (3) the effectiveness test analyzed the results of student learning test scores with the pre-experiment type one-shot case study method obtained a percentage of 100% completeness, which means that the learning media is effective. Therefore, the learning media in the form of applications using Canva and Andromo developed are valid, practical, and effective for students to use.  Keywords: learning media, applications, linear programs, canva, andromo
Co-Authors Abdur Rohman Achmad Hanafi Ade Ilud Nabila Ade Ilud Nabila Afidah, Nurul Afrina Hidayatul Arifah Aisyah Lu'lu'ul Husna Alfi Inayatul Masluq Alfiatul Khoiriyah Ali Mashari Ali Mashari, Ali Amalia Restu Aninda Amalia, Rheina Futih Amanathus Sholichah Amin, Hafidhoh Lailiatil Ummah Anggraini, Sindi Yulia Anggun Wulandari Anggun Wulandari Anisa, Umi Apriana Nur Handhayani Arina, Setia Dwi Ariska Syifa Nuril M Asiyah Lulu'ul Husna Auliyatul Latifah Bahtiar, Yuyun Basyiroh, Nailu Ainil Bekti Widyaningsih Chikmah, Evi Laily Zakiyatul Chusnul Chotimah Dhuria Ulfa Oktavyanti Dian Kusuma Wardani Dian Kusuma Wardani Dian Kusuma Wardani Dian Kusuma Wardani Dian Kusuma Wardani Dungo Abid Alfatah Dwiyana Dwiyana Dyah Hestiana, Annisa Eliza Verdianingsih Eliza Verdianingsih Eliza Verdianingsih Emi Lilawati Erika Dwi Ratnasari Evi Laily Zakiyatul Chikmah Fadilla, Syafira Nur Faidah, Risky Solikah Nur Faisol Hidayatulloh Farda Aulisna Permana Putri Faridatul Umah Fudlah, Tisa Nailatu Habib Habib, Habib Habil Syahril Haj Hadi Saptiono Hendrawan, Moch. Helmi Hestiana, Annisa Dyah Hidayat, Peni Nur Hidayatulloh, Faisol Hidayatur Rohmah Husna, Aisyah Lu'lu'ul Ian Inayah Sari Ika Nur Amaliah Ilham Agus Mufajar Ilmi, Khusnul Abidah Imam Sapi’i Indah Ismi Hayati Indrianah, Mei Ino Angga Putra Istinganah, Siti I’anatuzzakiyah, I’anatuzzakiyah Khasibah, Nur KHOIRUL ANAM Khusnul Khotimah Khusnul Khotimah khusnul khotimah Kurniawan, Misbaqhul Diky Latifah, Auliyatul Layla Dewi Safitri Lintang Prameswari Lukmana, Lutfi Fahmi M. Aliyul Wafa M. Farid Nasrulloh M. Qoyum Zuhriawan Ma'arif, Iin Baroroh Ma'ruf, Mochammad Maksum, Mohammad Ja'far Sodiq Mansyur, Muhammad Naufal Mar’atul Fahimah Mashuda Mashuda Miftahul Janah Miftahul Janah, Miftahul Milla Fatmawati Misbahul Munir Misbahul Munir Mochammad Ma'ruf Moh. Jafar Sodiq Maksum mohammad Ja'far Sodiq Maksum Mufajar, Ilham Agus Muhammad Abu Wildan Muhammad Adib Faqihudin Muhammad Badrut Tamam Muhammad Farid Nasrulloh Muhammad Naufal Mansyur Muhammad Rozak Muhibuddin, Anton Munhamiroh Munhamiroh, Munhamiroh Muslikh, Abdul Nailu Ainil Basyiroh Nanang Khuzaini Nanang Khuzaini, Nanang Nasrulloh, M Farid Nasrulloh, M. Farid Ningsih, Wahyu Setyo Ninik Maslukhah Nisrina Nur Vieda Fitri Nur Fikri Munfarida Nur Sihabudin Achmad Nur, Luluk Choirun Nisak Pertiwi, Novia Ayu Sekar Pramudita, Sinta Putri , Sania Eliza Putri, Farda Aulisna Permana Rahma, Yuhyil Ayda Ratnasari, Erika Dwi Rohimatunnisa, Shevi Rohmah, Imama Tur Rohmatul Fitriani Roisatul Hasanah Safitri, Layla Dewi Sapi’i, Imam Sari, Ian Inayah Satiti, Wisnu Siwi Sa’diyah, Linda Halimatus Sholahuddin, Ahmad Sholichah, Amanathus Sholihah, Noviana Nur Sinta Pramudita Subanji Subanji Suci Prihatiningtyas Syaifudin, Ali Tisa Nailatu Fudlah Umdatul Aulia ummah, anita rohmatul Wahyu Setyo Ningsih Wildan, Muhammad Abu Wiranda Dwi Agustin Wisnu Siwi Satiti Wisnu Siwi Satiti Yuhyil Ayda Rahma Yunita Wulandari Zaidatur Rohmah Zayyana Fajar Febriana