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Analisis Hubungan Perceived Quality dan Brand Awareness terhadap Brand Loyalty melalui Brand Image pada Produk Jamu Melydel Siti Tasyakurotul Mubarokah; Syariefful Ikhwan; Slamet Bambang Riono; Dumadi Dumadi; Andi Yulianto
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5320

Abstract

The Indonesian herbal medicine industry faces major challenges in building sustainable consumer loyalty amid intense competition with modern health products. The main issue lies in the relatively weak brand image and limited competitiveness in terms of packaging, pricing, and product quality consistency, which have prevented consumer loyalty from being fully achieved. This study aims to analyze the influence of perceived quality and brand awareness on brand loyalty through brand image in the case of Jamu Melydel. The research employed a quantitative approach with a descriptive design. The study population consisted of Jamu Melydel customers, with 202 respondents selected using a non-probability sampling technique. Data were collected through observation, questionnaires, and documentation, and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results show that perceived quality has a positive and significant effect on brand image, and brand awareness also has a positive and significant effect on brand image. However, brand image does not significantly affect brand loyalty, while perceived quality also fails to directly influence brand loyalty. In contrast, brand awareness has a positive and significant impact on brand loyalty. Furthermore, brand image does not mediate the relationship between perceived quality or brand awareness and brand loyalty. These findings suggest that brand awareness is the key factor in shaping consumer loyalty toward Jamu Melydel, while brand image and perceived quality remain insufficient to sustain loyalty. The implications of this study highlight the need to strengthen brand awareness strategies, improve brand image, and foster product innovation to enhance the competitiveness of the traditional herbal medicine industry.
Pengaruh Literasi Keuangan Digital, Kepercayaan Konsumen dan Perilaku Risiko Keuangan terhadap Minat Bertransaksi Menggunakan QRIS di Era Digital: Studi Kasus pada Konsumen di Sarimulya Swalayan, Brebes Yuniarti Ma’nawiyah; Dwi Harini; Hendri Sucipto; Azizah Indriyani; Slamet Bambang Riono
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5321

Abstract

Although the Quick Response Code Indonesian Standard (QRIS) has been widely adopted across various retail sectors, its utilization at the local level remains suboptimal, as evidenced in Sarimulya Swalayan Brebes. This study aims to analyze the influence of digital financial literacy, consumer trust, and financial risk behavior on consumers’ interest in conducting transactions using QRIS in the digital era. The research employed a quantitative method with a survey approach involving 139 respondents who were customers of Sarimulya Swalayan. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with the assistance of statistical software. The findings reveal that digital financial literacy, consumer trust, and financial risk behavior each have a significant partial influence on the intention to transact using QRIS, while simultaneously, these three independent variables also significantly affect the dependent variable. The results emphasize that improving digital financial literacy helps consumers better understand the operational mechanisms, benefits, and security aspects of QRIS transactions, thereby reducing uncertainty and hesitation in its usage. Moreover, consumer trust in the system is confirmed as a key determinant in fostering willingness to adopt QRIS, as confidence in the reliability and safety of the service encourages greater acceptance of digital payments. In addition, financial risk behavior plays an essential role in guiding consumers to remain prudent, careful, and rational when utilizing QRIS-based payment services. Overall, this study highlights the importance of strengthening digital financial education, enhancing consumer trust, and managing financial risks as strategic measures to support the adoption and sustainability of QRIS, particularly in the context of local retail.
Keefektifan Metode Problem Solving dan Inkuiri untuk Meningkatkan Kemampuan Berpikir Kritis Alim Mutaqin; Farhan Saefudin Wahid; Ubaedillah Ubaedillah; Slamet Bambang Riono; Andi Yulianto
Jurnal Kewarganegaraan Vol 6 No 1 (2022): 1 Januari - 30 Juni 2022 (In Press)
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i1.3925

Abstract

AbstractThis research aims to: (1) to know the effectiveness of the problem solving method to improve critical ability in IPS subjects; (2) To determine the effectiveness of inquiry methods to improve the ability to be critical in IPS subjects; (3) Describe the difference in the effectiveness of the problem solving and inquiry methods to improve the ability to be critical to the IPS subjects. This type of research uses quasi experiment with pretest-posttest control group design. Data is taken using observation and Test. Analysis of this research data using Anova and Scheefe to test its effectiveness. The results showed: (1) The problem method solving effective to increase the ability of critical thinking by 36% with an alpha value of 68.1519; (2) The inquiry method is effective to increase the ability of critical thinking by 51% with an alpha value of 69.3780; (3) There are differences in the effectiveness of methods problem solving and inquiry to increase the ability of critical thinking on the IPS subjects where the method of inquiry is more effective to improve the ability of critical thinking. So it can be concluded that the use of methods of learning problem solving and inquiry effective to improve students ' critical thinking on IPS subjects in junior high by using interdisciplinary learning approaches, placement Problems as learning objects and the use of learning Facilitias needed during the learning process activities..Keywords: problem solving methode, inquiry methode, critical thinking
Peningkatan Keterampilan Kelompok Petani Garam Grinting (KPGG) Melalui Pelatihan Pembuatan Garam Bata di Desa Grinting, Brebes Roni Roni; Dumadi; Slamet Bambang Riono; Khusnul Khotimah
Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/padamunegeri.v6i2.1994

Abstract

Permasalahan utama yang dihadapi oleh Kelompok Petani Garam Grinting (KPGG) adalah rendahnya harga jual garam krosok akibat persaingan dan kurangnya diversifikasi produk. Sebagai kontribusi nyata, Tim Pengabdian kepada Masyarakat (PKM) Universitas Muhadi Setiabudi (UMUS) memberikan solusi berupa pelatihan pembuatan garam bata, sebagai upaya inovasi produk olahan garam. Metode kegiatan yang digunakan adalah pemberdayaan masyarakat dengan pendekatan interaktif, melalui empat tahapan utama: identifikasi masalah awal (pre-test), penyampaian materi (ceramah), demonstrasi praktik pembuatan garam bata, dan evaluasi hasil (post-test). Hasil kegiatan menunjukkan peningkatan signifikan pada tingkat pengetahuan dan keterampilan peserta sebesar 50%, dibuktikan dengan kenaikan skor rata-rata post-test menjadi 4,29. Oleh karena itu, direkomendasikan program pendampingan lanjutan yang fokus pada fasilitasi akses pasar dan penguatan manajemen kelembagaan untuk menjamin keberlanjutan usaha.
ANALISI FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM PADA MASA PANDEMI COVID-19 (STUDI KASUS PADA UMKM KLUBAN DI BANJARATMA) Warpuah; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol. 2 No. 1 (2022): Mei 2022 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v2i1.154

Abstract

The impact of the Covid-19 pandemic has affected many various fields, including the people's economy. The affected economic sectors include Micro, Small and Medium Enterprises (MSMEs), both culinary and handicraft businesses and. Their income is declining. This is due to the decline in people's purchasing power. Various efforts were made to deal with the possible business risks faced. However, MSME actors are still faced with various problems, both technical and nontechnical. This condition is a challenge in order to prepare for capital expenditures and the flow of the impact of the pandemic. Various strategies are carried out in order to keep the business running. If the Covid-19 pandemic continues, it is not impossible that some business actors will be able to go out of business to close their businesses. This prediction certainly threatens the Indonesian national economy. This study aims to find out what factors affect the income of MSMEs during the Covid-19 pandemic. The population in this study was 30 members of the Club MSME actors in Banjaratma Village. This research. The results of the factor analysis stated that in this study, 10 factors were found that influenced the decline in MSME income during the Covid-19 pandemic in Banjartma Village. These factors are: social distancing factors, PSBB factors, raw material factors, sales factors, technology factors, fund assistance factors, influencer factors, banking factors, consumption factors, and structural policy factors
PENGARUH TINGKAT SUKU BUNGA DAN JANGKA WAKTU TERHADAP KREDIT MACET (STUDI KASUS PADA KOPERASI SYARIAH MASYARAKAT KERTASINDUYASA, JATIBARANG, BREBES) Solikha Puji Astuti; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol. 2 No. 2 (2022): Oktober 2022 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v2i2.157

Abstract

The purpose of this study is to determine the effect of interest rates and timeframes on bad debts. This research was conducted at the Sharia Cooperative of the Kertasinduyasa Society, Brebes with a population of 50 respondents. The data collection method in this study was carried out by distributing questionnaires to respondents who had bad debts in the cooperative. The data analysis used is an instrument test which includes validity test and reliability test, classical assumption test which includes normality test, multicollinearity test, and heteroskedasticity test, hypothesis test which includes t test and f test and determination test. From the results of the test conducted, it was concluded that there was a significant influence of the interest rate variable on the bad loan variable with a significance value of 0.007 < 0.05, while the time period variable had no significant effect on the bad credit variable with a significance value of 0.872 > 0.05.
Analisa Strategi Promosi Dan Kelengkapan Fasilitas Terhadap Bertambahnya Jumlah Siswa di SMK Karya Bhakti Brebes : Penelitian Abdul Aziz; Dumadi; Slamet Bambang Riono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7652

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi dan kelengkapan fasilitas dalam hubungannya dengan bertambahnya jumlah siswa di SMK Karya Bhakti Brebes. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara semiterstruktur, dan dokumentasi yang melibatkan kepala sekolah, guru, panitia Penerimaan Peserta Didik Baru (PPDB), siswa, orang tua, dan alumni. Analisis data dilakukan secara interaktif melalui tahapan kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa SMK Karya Bhakti Brebes telah menerapkan strategi promosi secara terencana melalui pembentukan tim PPDB, pemanfaatan media sosial, website, brosur, spanduk, serta sosialisasi langsung ke SMP/MTs. Promosi yang dilakukan tidak hanya berfungsi sebagai sarana penyebaran informasi, tetapi juga sebagai upaya membangun citra dan kepercayaan masyarakat terhadap sekolah. Dari sisi fasilitas, sekolah memiliki ruang kelas, laboratorium komputer, ruang praktik, perpustakaan, mushola, sanitasi, dan jaringan internet yang mendukung proses pembelajaran, meskipun beberapa perangkat masih memerlukan pembaruan. Keputusan masyarakat dalam memilih sekolah dipengaruhi oleh kombinasi strategi promosi, kelengkapan fasilitas, reputasi sekolah, biaya pendidikan, lokasi, dan rekomendasi alumni. Dengan demikian, strategi promosi yang terintegrasi dan didukung oleh fasilitas yang memadai berperan penting dalam membangun daya tarik sekolah dan memperkuat kepercayaan masyarakat sehingga berkontribusi terhadap peningkatan jumlah siswa di SMK Karya Bhakti Brebes
Co-Authors Abdul Aziz Ade Rahmawati Afridah, Nur Agustian Maulana Agustian Nur Alif Ahmad Faozan Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Dharma Wahana Alim Mutaqin Amelia Sholeha Amey, Vivian Pushein Margaretha Andi Yulianto Andi Yulianto Anisa Sains Kharisma Antika, Tri Linda Ari Kristiana Ari Kristiana Asih Setyaningsih Ayip Febriansyah Azizah Indiyani Azzah Hanifah Budi Raharjo Deva Ariyani Dian Nur Millah Dumadi Dumadi, Dumadi Dwi Harini Dwi Harini DWI HARINI Eva Lutfiyatul Latipah Faninda Ayu Khumaeroh Farhan Saefudin Wahid Febrianti, Hilda Amalia Fera, Melly Gian Fitralisma Gian Fitrialisma Hanari Fajarini Hendri Sucipto Hendri Sucipto Hendri Sucipto Hendri Sucipto Heni Anggraeni Heru Mulyanto Heru Subagja Hesti Karuniati Rizkiana Hidayah, Siti Ulin Nuril Hilda Kumala Wulandari Hilda Kumala wulandari Ikhwan, Syariefful Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ismi Nur Kholifah Jaenal Untung Jamilatun Hikmah Jayawarsa, A.A. Ketut Khaerunnisa Khalimatul Laeliah Kholil Rokhmat khusnul khotimah Khusnul Khotimah Kristiana, Ari Lilis Setiyani Listantia Valentine Lusi Suryani M Badrun Zaman M. Ajis Susilo M. Badrun Zaman Maftukhin Maftukhin Melania Noeri Alifiyah* Mey Nur Aisyah Mila Febriani Dzun Nur Ain Moh Toharudin Moh. Nurizki Mohamad Badrun Zaman Muhamad Syahrul Aziz Muhammad Saefulloh Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Mukson Mukson Mukson Mulyamin Mulyamin Nihayatul Fadlilah Noeri Alifiyah*, Melania Nur Afridah NUR AISYAH Nur Khojin Nur Khojin Nur Kiman Nuroksi Apipah Nurul Fitriyani Otong Saeful Bachri Permana, Rindi Ayu Puspawati Rais Puji Rahayu Rani Reviyana Purwanti Rinaldi Dwi Imani Robby Setiadi Robert Rizki Yono Roni Roni Roni, Roni Sabila Imelda Putri Salsa Ainurrohmah Saputra, Agung Aji Septa Wigo Lisnandiyanto Setiyoko, Didik Tri Siti Marselia Siti Rofiqoh Siti Tasyakurotul Mubarokah Solikha Puji Astuti Solikhin Suci Nur Utami Sucipto, Hendri Sulisti Zulia Aprilianti Syaeriefful Ikhwan Syariefful Ikhwan Titi Rahmawati TITI RAHMAWATI Toha, Muhamad Tri Octaviani Triputra, Dedi Romli Ubaedillah Ubaedillah Ubaedillah Umisara, Elinda Wadli Wadli Wahana, Akbar Nuur Purnama Darma Wahid, Farhan Saefudin Wahyu Wibowo Wahyu Wibowo Warpuah Widiya Ananda Widiya Nurul Azmia Wihartiani Wihartiani Winda Sofiana Sundari Windi Nur Aeni Windy Oktafiana Wiwin Julianti Wulandari, Anna Yenny Ernitawati Yulies Ayu Lestari Yumna Nada Salsabila Yuniarti Ma’nawiyah