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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia E-JRM
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, Persepsi Harga, Promosi Dan Label Halal Terhadap Kepuasan Pelanggan Ms Glow Pada Rentang Usia 18-25 Tahun Di Kota Malang Ashifa Maharani; Rois Arifin; M. Khoirul Anwarodin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to see how brand image, product quality, pricing perception, promotion, and the halal label affect Ms Glow's customer happiness in Malang, Indonesia. This study is an example of explanatory research using a quantitative approach to investigate the relationship between variables. The participants in this study were Malang-based female Ms Glow product customers between the ages of 18 and 25. A sample will be determined from this population using Malhotra's formula approach, yielding a sample of 95 samples. Instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests were used in this study's data analysis. The results demonstrated that there was a simultaneous influence between the factors of brand image, product quality, price perception, promotion, and halal label on Ms Glow's customer satisfaction in the age range of 18-25 years in Malang City, based on the results of the t-test and f-test. The variables brand image (X1), product quality (X2), pricing perception (X3), promotion (X4), and halal label (X5) can explain 78.1 percent of the dependent variable, namely consumer satisfaction, whereas other variables outside the study model can explain 21.9 percent. Keywords: Customer Satisfaction, Brand Image, Product Quality, Price Perception, Promotion, Halal Label
PENGARUH LABEL HALAL, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH RACEK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM MALANG) Yusuf Andriansyah; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRAKTujuan dari penelitian ini adalah untuk menguji pengaruh label halal, citra merek dan kualitas produk terhadap keputusan pembelian Teh Racek (studi kasus pada mahasiswa Fakultas Ekonomi Universitas Islam Malang). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Islam Malang. Sampel dalam penelitian ini  menggunakan teknik  purposive sampling  yang berjumlah 96 responden mahasiswa Fakultas Ekonomi Universitas Islam Malang.Analisis dilakukan dengan menggunakan model Regresi dan Asumsi Klasik. Hasil penelitian ini menunjukan bahwa : (1). Uji t (Uji parsial) Variabel label halal memiliki nilai thitung sebesar 4,749 dengan signifikansi sebesar 0,000. Karena |thitung| > ttabel (4,749 > 1,985) atau sig. t < 5% (0,000 < 0,05), bahwa secara parsial variabel label halal berpengaruh signifikansi terhadap variabel keputusan pembelian, (2). Variabel citra merek memiliki nilai thitung sebesar 4,265 dengan signifikansi sebesar 0,000.karena |thitung| > ttabel (4,265 > 1,985) atau sig. t < 5% (0,000 < 0,05), bahwa secara parsial variabel citra merek berpengaruh signifikan terhadap variabel keputusan pembelian, (3). Variabel kualitas produk memiliki nilai thitung 2,707 dengan signifikansi sebesar 0,008. Karena |thitung| > ttabel (2,707 > 1,985) atau sig. t < 5% (0,008 < 0,05), bahwa secara parsial variabel kualitas produk berpengaruh signifikansi terhadap variabel keputusan pembelian. (4). Uji F (Uji simultan) hasil analisis yang terdapat pada tabel regresi, diperoleh nilai Fhitung  sebesar 148,509. Nilai ini lebih besar dari F tabel (148,509 > 2,699) dan nilai sig. F (0,000) lebih kecil dari α (0,05) artinya Variabel label halal, citra merek dan kualitas produk secara simultan berpengaruh signifikan terhadap keputusan pembelian.Kata Kunci : Label Halal, Citra Merek, Kualitas Produk dan Keputusan Pembelian
Pengaruh Brand Awareness, Brand Image, Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek AQUA ( Studi Kasus pada Masyarakat di Kecamatan Pandaan Jawa Timur ) Dita Octavia; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine and analyze the influence of Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of AQUA Brand Bottled Drinking Water (AMDK) (Case Study on Communities in Pandaan District, East Java).  This research belongs to the type of explanatory research with a quantitative approach, which was conducted to determine and analyze the influence between variables.  Ferdinand's theory was used to take a sample, ie the number of items x 5 so that a total sample of 115 people was found.To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study are that there is a simultaneous influence between Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of Bottled Drinking Water (AMDK) Brand AQUA (Case Study on Communities in  Pandaan District, East Java).  There is a partial influence between Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of AQUA Brand Bottled Drinking Water (AMDK) (Case Study on Communities in Pandaan District, East Java). Keyword : Purchase Decision, Brand Awareness, Brand Image, Product Quality, Price And Promotion
Pengaruh Iklan, Harga Dan Brand Image Produk Kecantikan Merek Scarlett Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Pengguna Produk Scarlett Mahasiswa Universitas Islam Malang) Hikmatun Nafiah Ali; Rois Arifin; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of advertising, price and brand image on purchasing decisions for Scarlett brand beauty products. The location of this research was carried out on students of the Islamic University of Malang who became consumers of Scarlett brand beauty products. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to students of the Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Ferdinand formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression and determination test. Based on the results of data analysis, the results of the F test show that Advertising, Price and Brand Image have a significant and positive effect on purchasing decisions for the Scarlett brand of beauty products. Furthermore, the results of the t test show that advertising, price and brand image partially have a significant and positive effect on purchasing decisions for Scarlett brand beauty products. The results of the determination test show that the percentage is 56.7% where purchasing decisions can be influenced by Advertising, Price and Brand Image. Keywords: Purchase Decision, Advertising, Price and Brand Image
PENGARUH KOMPENSASI, KOMITMEN, KONFLIK, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI (Study Kasus Pada Badan Kepegawaian Daerah Kota Malang) Mukhamad Amin Suryanulloh; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 3 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of compensation, commitment, conflict, and work environment on the performance of employees partially and simultaneously. This type of research is a quantitative research. Respondents in this study are employees in the Regional Personnel Board of Malang (BKD). The sample used in this study all employees who numbered 51 people. Data collection method used is to spread the questionnaire and interview. The results showed that compensation and conflict did not affect the performance of employees partially. While the commitment and work environment affect the performance of employees partially. Simultaneously the variable compensation, commitment, conflict, and work environment affect the performance of employees. Keywords: performance, compensation, commitment, conflict, work environment
Pengaruh Kualitas Produk, Brand Association, Brand Image, Brand Trust, Price Dan Word Of Mouth Terhadap Keputusan Pembelian Sepatu Merk Vans ( Studi kasus pada pembelian Sepatu Sneakers merek Vans Di Infusionstore Malang ) Luthfi Humam; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of product quality, brand association, brand image, brand trust, price, and word of mouth on purchasing satisfaction. Researchers are interested in this study because sales of Vans Sneakers at the Infusionstore are decreasing or not growing. With the existing theory, hopefully it can answer the problems that occur, the sample in this study is 73 consumers. The population of this study is in this study the population is all buyers of Vans Sneakers at the Malang Infusionstore from Mei to July 2020, which is estimated to reach 264 consumers. Based on the results of hypothesis testing, it is known that product quality, brand association, brand image, brand trust, price and word of mouth have a simultaneous effect on purchasing decisions and product quality, brand association, brand image, brand trust, price and word of mouth have a partial effect on purchasing decisions. . Keywords: product quality, brand association, brand image, brand trust, price, word of mouth, purchase satisfaction
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN CONVENIENCE GOODS PADA KONSUMEN SWALAYAN KUD PAKIS Muhammad Rukmana; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to find out and analyze the effect of simultaneous and partial variables on product quality, service quality, price and word of mouth promotion on goods purchasing decisions in KUD Pakis supermarket customers. With this type of research is explanatory, namely research explains. This research was conducted in April-July 2019, and took place at KUD Pakis supermarket, Pakis District, Malang Regency. The population in this study amounted to 1,750 obtained in April 2019, and the sample used the accidental sampling method with 95 respondents. This study uses primary data through questionnaires and measurement scale is a Likert scale. The analytical tool in this study uses the Test Instrument data method, Normality test, multiple regression analysis, and Classical Assumption Test.Based on the results of the statistical test, the results show that product quality, service quality, price and word of mouth simultaneously influence purchasing decisions. And partially product quality, service quality and price have a positive and significant influence on purchasing decisions, while word of mouth has no significant effect on purchasing decisions.Keywords: Product Quality, Service Quality, Price, Word Of Mouth, Purchase Decision
Pengaruh Service Quality, Price, dan Service Recovery Terhadap Customer Loyality dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Pelanggan Kereta Api Gajayana di Stasiun Kota Baru Malang) Ego Andromega; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis purpose of this research was to determine and analize the effect of service recovery, price and service recovery on customer loyality through customer satisfaction on Gajayana train customers.. the research location was in Kota Baru Malang station with a population of all Gajayana train passengers in December 2018 of 5,549 people. From the population, samples were taken using the Slovin formula with a standard error of 10%, obtained by 98 respondents with criteria that had used Gajayana train service at least twice or had experienced disappointment. This type of research is explanatory research.               The analysis technique used in this study is quantitative and qualitative analysis. Quantitative testing includes validity test, reliability test, normality test, path analysis, significance test (t test) and sobel test. From the results of the analysis of calculations that have been carried out, it shows that there is a direct influence between service quality on customer loyalty through customer satisfaction of 0.339. Price on customer loyalty through customer satisfaction of 0.100. Service recovery for customer loyalty through customer satisfaction of 0.149. there is also an indirect effect between service quality on customer loyalty at 0.046, the indirect effect between price on customer loyalty is 0.128 and the indirect effect of service recovery on customer loyalty is 0.167. Keywords: service quality, price, service recoveri, customer satisfaction, customer loyality
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA) Wahyu Anggar Saputra; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 15 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT  This research is based on the tight competition of electronic products in the form of mobile phones with. As well as how the company can survive in determining the position B and get the spotlight from consumers (especially Samsung products). This study aims to (1) find out and analyze the influence of the simultaneous brand image and word of mouth on the Samsung mobile purchasing decision process and (2) to find out and analyze the influence of partial brand image and word of mouth on the purchase decision of Samsung mobile phones. The population in this study were students of the Faculty of Economics and Business Management Department and obtained 82 respondents with technical testing of validity, reliability, t test and F test processed into the regression equation as follows: Y = 3.315 + 0.449 + 0.332 + e. Where is the brand image variable as X1, word of mouth as X2 and purchase decision as variable Y. The results show that there is a significant influence both partially and simultaneously brand image and word of mouth variables on the purchase decision of Samsung brand mobile phones.  Keywords : Brand Image, Word Of Mouth and Purchase Decision. 
Pengaruh Experiential Marketing, Atmosphere Toko, Dan Sense Of Trust Terhadap Kepuasan Konsumen Mahasiswa Kedai Kopi Pete, Kota Malang M. Aliyuddin; Rois Arifin; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to know satisfaction of consumers in Kopi Pete Shop in Malang City. Based on the influence of experiential marketing, shop’s atmosphere and sense of trust. This is quantitative descriptive verificative research using non probability sampling with purposive sampling method as a sampling technique. 75 respondent was picked as a sample for this research. The result shows that experiential marketing variable doesn’t affect to consumer’s satisfaction partially, otherwise the shop’s atmosphere trust affect to consumer’s satisfaction partially, sense of trust affect to consumer’s satisfaction partially. Experiential marketing, shop’s atmosphere, and sense of trust, affect simultaneously towards consumer’s satisfaction in Kopi Pete Shop Malang. Researcher hope for the next generation to add another variable, respondent’s amount and using newer theory to give interesting update in the research. Keywords : Experiential Marketing, Shop’s Atmosphere, Sense Of Trust,  Consumer’s Satisfaction
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A&#039;yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur