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Journal : BULLET : Jurnal Multidisiplin Ilmu

Pengaruh Customer Feedback Terhadap Peningkatan Service Quality Dimediasi Loyalitas Konsumen Pada PT. Pos Indonesia Masruroh
BULLET : Jurnal Multidisiplin Ilmu Vol. 3 No. 4 (2024): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

This research examines the influence of customer feedback on improving service quality, as well as the role of consumer loyalty as a mediator in this relationship. This research uses quantitative sampling techniques with purposive sampling with the criteria that respondents have previously provided feedback to PT. Pos Indonesia sub-district branch. Paciran, sample size 100 respondents. are customers. The analysis method uses Smart PLS. The results of testing the first hypothesis (H1) show that customer feedback has a positive influence on the service quality variable. This shows that feedback that is received and responded to well by the organization can increase service excellence. The results of testing the second hypothesis show that consumer loyalty can be a mediator in the relationship between customer feedback and service excellence.
Pengaruh Tipe Keterlibatan Konsumen Terhadap Kepercayaan Merek Dan Dampaknya Pada Keputusan Pembelian Sepeda Motor Di Kota Lamongan Masruroh; Kusumawan, Ardie
BULLET : Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2024): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

The purpose of this research is examining the influence of type of consumer involvement on the brand trust to the purchase decision for the motorcycle in Lamongan. The instrument of this article is Path Analysis. This research design applies confirmatory study that uses survey approach. The primary data is obtained non probability with purposive sampling methode. The respondence are consumer who is purchase in the motorcycle dealer in Lamongan.The result of this research shows that the type of consumer involvement positively influence to the brand trust to the purchase decision,there is positively influence for brand trust to purchase intention,the variable of situational involvement have dominant influence to the brand trust and purchase intention. There are direct influence to the type of involvement to purchase intention while the brand trust as mediator.
Co-Authors Abdul Ghofar Adeya Ilma Permana Afriyani, Luvi Dian Afriyani agil ayu sabila Agustina, Ajeng Ainun Nazilah Alfian Nor Muthia Sarie Alfina Damayanti ALI SORMIN, MUHAMMAD ALI SORMIN Alifia Jumeisya Setyawan Alya Fernanda Khairani Ana Farida Ulfa, Ana Farida ANA ISTIANA Ana Riandari Andriani, Tithin Anggi Anggraeni, Sovia Puspita Anissa Regita Any Sugesti Aridhina Yunita Rahma Aris, Ayub Pratama Armada, Ade Asmida Erliana Simatupang Audina, Yordania Vitax Aulia, Mardianita Ayatullah Sadali Ayu Ismi Hanifah Azizah, Luthfi Nur Bunga Asmara Nugra Cahyaningrum Calesta, Verga Friscyla Chusnul Oktaviana Rachmawati Citra Alif Lia Elliana Arianti Dian Cahya Putri Diana Novitasari Dianatul Mustafidah Dionysius J. D. H. Santjojo Dwi Prasetyorini Eka Sularsih elviatun nisa, risha nur Enjes Sita, Sang Ayu Putu Eny Lutfiyah Erlangga, Adhitian Deva Eva Desita Sari Evania, Irma Fatichatus Sa’diyah fatimah, nur fatimah Ferdiansyah, Irfan Fitariani, Selvia Fitria Herawati, Fitria FITRIYAH Galih Satriyo Hutomo Hapsari Windayanti Haque, Elva Hidayatul Hartono, Arif Hendri Hermawan Adinugraha Herin Mawarti Hidayansya, Taufik Hidayaturrahmah Husnul Hotimah, Husnul Ianatussoleh Ilham Apri Imam Wahyu Pratama Imroatul Islamia Islamia, Imroatul Isni, Fitri Istiroyah Iswati, Dian Dwi Jaya, Asrul Jumiati KIKI SEPTARIA Komalasari, Tuti Kormil Saputra Kurnia Pratiwi Kurniawati Kusumawan, Ardie Lujeng Muliyati Lusiana Shinta Dewi Lutfianto, Mohammad M. Jauhar Ali Maryam Bte Badrul Munir Maryanti Maulana Ibrahim Mawaddah Miftahul Jannah Modanggu, Intan Moneca Dyah Listiyaningsih Mudrikah Mufti Lathif Muhdia Mukhoyyaroh, Nur Indah Musdalifah Nafa Nofitasari NASRUDIN Nikke Agustina Pratiwi Ninsafitri Norna Amalia Sholeha Nova Oktaviani Novadhila Purwaningtyas Nur nafi'iyah Nurhidayatulloh, Farkhan Pambudi, Moch Rio Permana, Aang Panji Pranoto, Heni Pratama, Moh. Iqbal Liayong Puji Catur pujiani Puput Putri Apriliyani Putri, Risma Aliviani rahayu, nisfia lika rahayu Rahmawati, Mamik Rahmawati, Nurhalizah Sugi Renny Anjelina Rifky Aisyatul Faroh Ryan Nabela Maha Rani Saefullah, Lalu Sasminaryati Savitra, Tri Anjani Septiari Candra Puspitasari Shinta Lutfiani Sidarti P.T intan Surullah Sintia Pagirik Siti Apriyati Siti Ayu Masthuroh Siti Muniroh Soendari Sri Mulyani Sri Renita Utami Sri Sulistyani1 Suryani, Atika Rizki Susiani Heny Sutrisnawati Syaiful Anwar Titis Dwicahya Prabaningrum Ulul Ilmi Vanisa Veftisia, Vistra Wahyu Indah Lestari Wahyu Kristiningrum Waslikha, Siti Watmawati Wida Puteri Agista Widada, Dharma Widayati Widda A Widya Yunita Ariani Wijaya, Revaldo Rangga Putra Aji Yamba kodi, Elvira Yaumil Agustine Yudi Yuliance Kabak YUNITA Yunita Fajarwati Zulfikar Zuliani