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Journal : Luxury: Landscape of Business Administration

Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa Purba, Jansaris Othniel; Christina, Cindy; Wijaya, Evelyn; Andi; Syahputra, Hidayat
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.16

Abstract

The purpose of this study was to determine and analyze the effect of promotion, brand image, and customer relationship management on purchasing decisions. This research was conducted at PT Global Alumindo Perkasa which is located at Jalan Soekarno-Hatta No.9 Pekanbaru. The population of this study is consumers who make purchases at PT Global Alumindo Perkasa, so the sample in this study is 120 with an accidental sampling technique. Data analysis using multiple linear regression. The results of the study explain that promotion and customer relationship management have a positive and significant influence, while the brand image has a positive and insignificant effect on purchasing decisions. For further researchers, it is expected to develop this research by adding other variables.
Interpersonal Communication, Transformational Leadership, and Workload on Employees’ Performance at PT Sawit Riau Makmur Andi; Puteri, Cinderella; Kudri, Wan Muhamad
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.19

Abstract

The purpose of this research is to analyze the effect of interpersonal communication, transformational leadership, and workload on employee performance. This research was conducted at PT Sawit Riau Makmur Rokan Hilir. The population in this study were all employees of PT Sawit Riau Makmur Rokan Hilir, totaling 76 people. Due to the relatively small population size, the entire population was sampled in this study using the census method. The results of this study explain that communication has no significant effect on employee performance, leadership has no significant effect on employee performance, and workload has a positive and significant effect on employee performance at PT Sawit Riau Makmur Rokan Hilir.
Knowledge, Expertise, and Experience on Employee Performance at PDAM Tirta Siak Pekanbaru City Andi; Jufrianto; Tanjung, Amries Rusli; Komardi, Dadi; Purnama, Intan
Luxury: Landscape of Business Administration Vol. 1 No. 2 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i2.26

Abstract

The purpose of this study was to determine the effect of knowledge, expertise, and experience on employee performance. This research was conducted at PT. PDAM Tirta Siak Pekanbaru City. The population is the total number of employees at PT. PDAM Tirta Siak Pekanbaru City, namely 119 people. Then the sample in this study is the entire population in this study, amounting to 119 people. The technique of determining the sample using the census method. Data analysis using multiple linear regression. The results of the study explain that the knowledge variable, expertise variable, and experience variable have a positive and significant influence on employee performance variables at PDAM Tirta Siak Pekanbaru City.