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Journal : Luxury: Landscape of Business Administration

Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa Purba, Jansaris Othniel; Christina, Cindy; Wijaya, Evelyn; Andi; Syahputra, Hidayat
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.16

Abstract

The purpose of this study was to determine and analyze the effect of promotion, brand image, and customer relationship management on purchasing decisions. This research was conducted at PT Global Alumindo Perkasa which is located at Jalan Soekarno-Hatta No.9 Pekanbaru. The population of this study is consumers who make purchases at PT Global Alumindo Perkasa, so the sample in this study is 120 with an accidental sampling technique. Data analysis using multiple linear regression. The results of the study explain that promotion and customer relationship management have a positive and significant influence, while the brand image has a positive and insignificant effect on purchasing decisions. For further researchers, it is expected to develop this research by adding other variables.
Interpersonal Communication, Transformational Leadership, and Workload on Employees’ Performance at PT Sawit Riau Makmur Andi; Puteri, Cinderella; Kudri, Wan Muhamad
Luxury: Landscape of Business Administration Vol. 1 No. 1 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i1.19

Abstract

The purpose of this research is to analyze the effect of interpersonal communication, transformational leadership, and workload on employee performance. This research was conducted at PT Sawit Riau Makmur Rokan Hilir. The population in this study were all employees of PT Sawit Riau Makmur Rokan Hilir, totaling 76 people. Due to the relatively small population size, the entire population was sampled in this study using the census method. The results of this study explain that communication has no significant effect on employee performance, leadership has no significant effect on employee performance, and workload has a positive and significant effect on employee performance at PT Sawit Riau Makmur Rokan Hilir.
Knowledge, Expertise, and Experience on Employee Performance at PDAM Tirta Siak Pekanbaru City Andi; Jufrianto; Tanjung, Amries Rusli; Komardi, Dadi; Purnama, Intan
Luxury: Landscape of Business Administration Vol. 1 No. 2 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v1i2.26

Abstract

The purpose of this study was to determine the effect of knowledge, expertise, and experience on employee performance. This research was conducted at PT. PDAM Tirta Siak Pekanbaru City. The population is the total number of employees at PT. PDAM Tirta Siak Pekanbaru City, namely 119 people. Then the sample in this study is the entire population in this study, amounting to 119 people. The technique of determining the sample using the census method. Data analysis using multiple linear regression. The results of the study explain that the knowledge variable, expertise variable, and experience variable have a positive and significant influence on employee performance variables at PDAM Tirta Siak Pekanbaru City.
Co-Authors A Syafir Rahman Ahmad Lamsari Ahmad Muchlis Amries Rusli Tanjung Ani Heryani Anton Bahiroh, Eloh Bambang Sutejo, Bambang Basri, Halima Cecilia Chandra, Randy Brilliant Christina, Cindy Clara Desvian Bandarsyah Dharma Putri, Asti Lintang Dian Andesta Bujuri Eddy, Pujiono Eko Hary Pudjiwati Eloh Bahiroh Estu, Ahmad Zulkarnain Eulis Yulianti Faridah Fahrizi, Haikal Al Fajar Pasaribu Fatika Andaristi Febri Pramudya Wardani Fernando, Edison Fitri Ginanjar, Seandy Grace Sriati Mengga HENDRA GUNAWAN B11211055 Henny Purnawa Dewi Hermansyah Hilda Nanda Priyatna Irma Herliza Rizki Isak Pasulu Ismail Izuddinsyah Siregar Jeferson, Boling Jufrianto JUMARDI JUNAID GAZALIN Kamaruddin Kariyani, Rina Komardi, Dadi Kosasih, Denny Kudri, Wan Muhamad La ode Arwan La Ode Muhammad Arham Leo Kendrew Lian Ayu Kembarani Machfudoh Magfiratul Awalia Maulana Muhamad Sulaiman Maya Sidi Muammar Rinaldi Muh. Adiwena Muhammad Aldo Muhammad Fauzan Azhmy MUHAMMAD YUSUF Mukhtar Muliyati Mulyani, Ana Susi Murlita Muthmainnah Mursidin Nadlifah, Hindun Khairotun Najla Indira Faradiva Nakata, Eko Niasari, Elva Nicholas Renaldo Nidia Rismania Dewi Nur Indah Mansyur Nurjannah Nurul Chairiyah Ongsa Ong, Rezeki Paramawardhani, Herninanjati Purba, Jansaris Othniel Purnama, Intan Puteri, Cinderella Putri, Novita Yulia Rahman, H Abd Rahmat Jaya Randeska Manullang Rezeki Rodiatun Niswah Romaito Sasmita Siregar Roseline Rosita, Ita Sahlan Santosa, Aa Saragih, Lenti Susanna Sawaluddin Siregar Sitepu, Muhammad Rizal Siti Zahara Soerono, Ayu Noorida Sri Ndaru Arthawati Sulfiani Sulfiani SUSI RAHMAWATI SUYONO Syahputra, Hidayat Syamsir Syarifuddin Thamrin Titik Ismandari Tri Nugraha Budi Santosa Wa Ode Suharni Wijaya, Evelyn Wilson, Vanness Yohana Theresia Maria Astuti Zahara Meutia Zalukhu, Febius Zeanette Tiarma Lisbet