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The Role of Entrepreneurship Literacy in Community Empowerment to Improve Local Economic Potential in Denai Sarang Burung Village Dalimunthe, Ritha F; Nauly, Meutia; Hafizah, Nor; Fadli; Ramadani
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.343

Abstract

This study aims to examine the role of entrepreneurial literacy in community empowerment to enhance local economic potential in Denai Sarang Burung Village. The methods used include digitalization training, strengthening market access, and collaboration with international partners. The results show that improving entrepreneurial literacy significantly increases the capacity and competitiveness of women MSME actors. The establishment of institutions such as the Merah Putih Cooperative strengthens coordination and collective marketing, supporting business sustainability. The challenges of women's dual roles as housewives and entrepreneurs have begun to be identified and are the focus of sustainable solutions. This study provides an important foundation for the development of an inclusive and sustainable community-based local economy.
Inclusive Economic Empowerment through Halal Product Certification and the Development of a Culinary Center for Women-Led MSMEs in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Dalimunthe, Ritha F; Pujiati; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.348

Abstract

This community engagement program aims to enhance the village’s economic self-reliance and social resilience through a participatory and collaborative approach involving women-led micro, small, and medium enterprises (MSMEs), youth, children, and the village government as key partners. The implementation stages began with village potential mapping through focus group discussions, followed by business legalization assistance including the issuance of Business Identification Numbers (NIB) and halal product certification along with training in business management, product innovation, and digital marketing. The results demonstrate a significant increase in local capacity and competitiveness: several women-owned MSMEs successfully obtained NIB and halal certificates, the process of establishing a culinary and souvenir center (Pujasera) as a hub for local product promotion was successfully initiated, and a digital marketing network was developed to expand market access, while a more child-friendly and gender-equitable village environment was fostered. These achievements confirm that a participatory and collaborative model can effectively create an inclusive, competitive, and sustainable village ecosystem, while also making a tangible contribution to the advancement of knowledge.
Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Nasution, Eva Syahfitri; Siregar, Hairani; Syarifah; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.359

Abstract

Denai Sarang Burung Village has an important social issue to consider, namely child protection. One of the challenges faced by the community is cases of bullying that occur among children and adolescents. To anticipate and prevent this, an approach based on local wisdom and cultural arts is needed. The implementation of this community service activity successfully applied a participatory and collaborative approach, which encouraged the active involvement of the community, especially women, children, adolescents, and the village government as the main partners. In the implementation of community service activities, there was an increase in community knowledge, especially related to improving gender and bullying in an effort to strengthen a gender-based inclusive economy through women's empowerment and child protection.  The formation of the Youth Monday Dance Studio under the name "Lentera USU Dance Studio" in Denai Sarang Burung Village was inaugurated attended by the Village Head and his staff, Babinsa, Bhabinkamtibmas and all elements of the Denai Sarang Burung Village Community. The selection of the name Lentera USU Dance Studio is expected that this dance studio will bring light and inspiration to children and adolescents in particular and the community in general about the importance of skills for children and adolescents for their future.
Co-Authors , Waliyul Maulana Siregar Abubakar Arief Adityas Widjajarto Ahmad Azril Akbar Ahmad Farhan Jumain Akbar Akbar Matondang, Ilham Akbar, Muhammad Hajar Alfarizi, Ilham Alvito Bastanta Amir Hamdani Anggraeni , Dewi Aras Firdaus Ardina Arlina Nurbaity Lubis Arnolt Kristian Pakpahan, Arnolt Kristian Az-Dzahabi, Gibran Azizatuz Zahro Azukma, Khairul Fadhli Azzahrawani, Fatharisa Brahmana, Febi Febonecci S. Butar, Rini Andriani Cahya Wulandari, Devita Sari Dalimunthe, Ritha F. Dede Kurniawan Diniyah Rizkiyanti Zebua Dizar , Shafrani Elmaria Situmeang Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Nurfajar Fatah Al Munawar, Rafli Fatharisa Azzahrawani Fyka, Samsul Alam Gerald Elisa Munthe Ghani M, Januar Gina Hafizah, Nor Harahap, Nafsiyah Agustina Hermawan, Mhd Anggi Hilda Yanti Br Torus Pane Ice Desvikayati Ilcham, Ilcham Indra Prastya Iswandi Idris Kelvin Ramadhan Kinanti Wijaya, Kinanti Lisda Pebriyanti M. Yogi Riyantama Isjoni Magetsari, Ovy Noviati Nuraini Mahesa Birawa Mardiawan, Fajri Marpaung, Durahman Maymunah Pos Pos Meutia Nauly Mhd Ansor Lubis Muhamad Suhendra Muhammad Arif Muhammad Faiz Abdullah Muhammad Nazir Muhammad Rizal Abdul Aziz muhammad safrizal Muhammad Zaky Shafwan Abdurrahman Muslim Harahap Muzdalifah Nabil Al-Farid Nasution, Muhammad Syauqi Naufal Fawwazi Ni'mah Harahap, Aflah Nilawati , Yuana Jatu Nisyatu Zahra Azharani Nurhaliza Oktopanda Paskah Valerius Sagala Perani Rosyani Pratomo , Luki Adiati Prihatin Lumbanraja Pujiati Ratno, Suyit Regina Yolanda Naibaho Rhiki Budianto Rianti Rizky Ferdiansyah, Yusuf Rizky Putra, Rizky Rodia, Harahap Rodiatul Hasanah Siregar Rubby Ramadhani Sahril Amin Lubis Sandia Yudha, Viki Sari, Ruri Aditya Saufina, Dina Sausanto, Angelica Dea Shyaillah Fadillah Siregar, Hairani Siregar, Muhammad Bangun Siti Zulfa Yuzni Sufyarma Mursidi SUTRISNO Syafiatun Siregar Syahrul Affan Syarifah Tagor Indra Mulia Lubis Tarigan , Alvito Basnanta Toto Supriyono, Toto Umar Yunan Kurnia Septo Hediyanto Yeni Karneli Yulfanni Br. Tarigan, Ririn Yusriadin, Yusriadin ZULIAH, AZMIATI