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Journal : EKOBIS SYARIAH

The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol. 8 No. 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
Co-Authors A Sakir, A Sakir Abd Jamal, Abd Adhi, Ajar Parama Afandi ZT, Fitrah Al Amiri, Dhiauddin Al Ghifary, Ahmad Kamal Amri Amri Amri Amri, Khoirul Anzira, Raudhatul Auliani, Auliani Azharsyah Ibrahim Bin Ahmad, Aiyub Darwanis Darwanis Dewi Suryani DM, Burhanis Sulthan Eddy Gunawan, Eddy Edy Miswar, Edy Fadhil, Rahmat Faisal Faisal Fajri, Muhammad Iqbal Farid Farid Farid, Farid Farma, Junia Fatiya, Ina Fauzah, Nurmela Fitrah Khairi Fonna, Rizki Putri Nurita Fuad, Zaki Ginting, Ledy Mahara Halim, Hendra Hamdani, Ahmad Haris Riyaldi, Muhammad Hasnanti Putri, Windi Hawa, Aqlima Putri Humaira, Radhia Ihsan, Mhd Ikhsan Ilka Sandela Irawati, Wirdah Jalaluddin Jalaluddin Kamal, Fakhri Kanchawongpaisan, Sipnarog Kesuma, T. Meldi Klongrua, Silanee Kusuma, Teuku Meldi Lubis, Hana Salsabila M. Shabri Abd. Majid Makfirah, Fajar Maulina, Putri Muftahuddin Muftahuddin, Muftahuddin Muhammad Haris Riyaldi, Muhammad Haris Muhammad Syahrizal, Teuku Muharman Lubis Mukhlis Mukhlis Mukhlis Yunus Muliadi, Muhammad Yani Mulyadi Adam, Mulyadi Munadia, Milda Nabawi, Rifky Chalik Nabila, Nisa Nabilah Nabilah Najla Najla, Najla Nirlina, Eka Nisva, Raisa Ullya Nizam, Ahmad Nurlina, Eka Nurma Sari, Nurma Othman, Razali Bin Pratama, Agus Putri Mentari, Putri Raihana, Rana Ramida, Ramida Ramli, Fahmi Irwan Rani, Dzacky Muharram Rashid, Muhammad Hafiz Abd. Ridhwana, Zaidan Shadiq Ridwan Nurdin Sakir, A Salpina, Parjah Saputra, Irwan Sari, Meutia Dwi Novita Sartiyah Sartiyah Sartiyah, Sartiyah Sentosa, Dewi Suryani Sharmila Silvia, Vivi Siregar, Fachrul A Siregar, M. Ridha Siregar, Muhammad Rendhie Sitepu, Novi Indriyani Srinita, Srinita Susanna Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syakila, Nadia Talbani Farlian Taufiq Carnegie Dawood Teuku Meldi Kesuma, Teuku Meldi Triyono, Gandung Wirda, Nurul Zikran, Ghrina ZT, Fitrah Afandi Zuhri, Al