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All Journal Dental Journal (Majalah Kedokteran Gigi) Nusantara Medical Science Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Penelitian Pendidikan IPA (JPPIPA) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Pendidikan Islam AL-ILMI Academy of Education Journal Ilomata International Journal of Tax and Accounting Didaktik : Jurnal Ilmiah PGSD STKIP Subang BJRM (Bongaya Journal of Research in Management) Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Jurnal Ilmiah JKA (Jurnal Kesehatan Aeromedika) Airlangga Journal of Innovation Management Jurnal Kajian Ilmiah IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Kewarganegaraan Jurnal Administrasi Pendidikan Islam Nursing Care and Health Technology Journal (NCHAT) Ta'dib Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Al-Ashr : Jurnal Pendidikan dan Pembelajaran Dasar International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Kolaboratif Sains Journal of Computer and Information System (J-CIS) Dinamis Jurnal Al-Fikrah Economic Reviews Journal J-Innovation Jurnal Pengabdian Digital Transformation Technology (Digitech) International Journal of Economics (IJEC) Halal Tourism and Pilgrimage Eduvest - Journal of Universal Studies Journal of Sustainable Community Service Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora Jurnal Ilmiah Falsafah Karimah Tauhid Hakim: Jurnal Ilmu Hukum dan Sosial Nobel Community Services Journal Medic Nutricia : Jurnal Ilmu Kesehatan Jurnal Ilmiah Kesehatan Mandala Waluya Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Anoa Keperawatan Mandala Waluya Journal of International Multidisciplinary Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi Qonuni: Jurnal Hukum dan Pengkajian Islam Jurnal Pengabdian Masyarakat Bumi Anoa Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Media Keperawatan: Politeknik Kesehatan Makassar Journal of Ekonomics, Finance, and Management Studies
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Journal : Airlangga Journal of Innovation Management

 1 
Bahasa Inggris Sokhiful Jannah, Siti; Indra
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.55460

Abstract

The development of economic trends and literacy in consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status of cosmetic products. Therefore, it is important to observe factors behind Generation Z's purchase intention towards halal-labeled cosmetics in Bogor. This research used questionnaires to collect the data and applied a purposive sampling technique in sample collection. This study involved 103 respondents. This research was conducted in two places and used the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of Smart-PLS 3.0 software. The first step is to evaluate the measurement model (outside the model) and the structural model (inside the model). This research provides insights to the cosmetic industry regarding the importance of halal certification in attracting the purchasing interest of Generation Z. From this research indicates a person's interest in purchasing halal cosmetics was mostly influenced by societal norms, attitudes toward halal items, and their capacity for self-control These findings can guide cosmetic manufacturers and marketers to enhance their marketing strategies and communications, focusing on halal values.
Bahasa Inggris Dellby, Chintya; Aam Slamet Rusydiana; Indra
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.59021

Abstract

This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling and quantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by 148 customers of halal restaurants in Indonesia and analyzed using the SEM-PLS method. The research results indicate that brand image, halal certification, and religion are mediating variables that have a positive and significant influence on customer loyalty to halal restaurants in Indonesia. This study makes a significant theoretical contribution to the understanding of the determinants of customer loyalty by integrating different theoretical perspectives, thereby serving as a basis for practitioners and Relevant policymakers to direct the development of the halal industry, especially the halal food supply sector in Indonesia.
Co-Authors Aam Slamet Rusydiana Abd. Aziz, Moh. Nisyar Sy. Abdillah, Farhan Wahyu Achmad Firdaus Adita Dyah Asokawati Agus Umar Hamdani Agussabti Ahmad H. Siregar Alfian Hamsi Aliem Bahri, Aliem Alkadri Ambiyar, Ambiyar Ameta Primasari Andi Dahrul Andi Mansyur Tanra Andriesgo, Johan Andya Safrizal Anggraini*, Leriza Desitama Annisa Mu’minuna Usman Anto, Sardi Antula, Pratiwi Ardiansyah, La Ode Ardiansyah, Noval Bayu Asbath Said Ashsidiqqi, Hasbi Asmawati Astrit Lamadi Athalla, Muhammad Radjab Aulia, Novita Azmi, Maulida Bergita Dumar Brayn, Randy Bustami Syam Darmawan, Rizqi Dedi Ikhwani Dellby, Chintya Dewi Kusuma Wardani Deyidi Mokoginta Dhari, Putri Wulan Dumar, Bergita Dwi Wulandari Ningtias Purnama Dzaironi, Muhammad Ervina Sofyanti Fajri Fakhrul Razak Febrian, Mutiara Adinda Ferianto, Djonny Hadari Haerani, Herty Hairun Nisya A.Mamente Hamrul, Heliawati Harahap, Sayla Ar Rahmah Hafiidzah Harlinawati Haryanto, Anton Hertati , Lesi Hery Widijanto Heryahya, Andang Heryati, Agustina Hiola, Dewi Suryaningsi Holdani Hunowu, Sri Yulian Ichsanul Khairi Ikhwansyah Isranuri Indrayani Islamiah Ismail, Mirta Della Iswahyudi, M. Subhan Khairiska Afra Kusmawati, Sri Lazirkha, Diana Putri Lisnawati Lubis, Rusdi Hamka Lutfiah, Anisa M Arif Al Islami M. Sabri M. Sabri Mahadi Mappamiring Mardalena Maulida , Ika Mauridhy Hery Purnomo Mihrawaty S. Antu Moh. Nisyar Sy. Abd. Azis Monalisa Muammar Khaddafi Mubarok, Zam Zam Saepul Muh. Ma'ruf Indris Muh. Nursyukriani Yusuf Muh. Satria Pagala Muhamad Arul Rizky Muhammad Dini Adita Muhammad Iqbal Mustakim Musyrifah Muzaini, Muhammad Narmada , Ida Bagus Nashir, Fathin Kemala Nasrun Pakaya Nawangsari, Sefti Afi nawawi Nazaruddin Nirwanto K. Rahim Novianti, Asri Dwi Noviati Nur Azizah Pulungan Nur, Ismet Nur, Nahya Nurbaeti, Fitri Nurdiana Djamaluddin Nurrohman, Muhammad Nurul Huda Nurul Izzati Permasari Sabaniah Pieter Jr, John Puteri, Adinda Mutiara Putri, Septia Amelia Raja Rafiza Rendi K. Gurusinga Resi Ario Bismo Rina Rizka Fitri Rustiana, Deden S. Shihab, Muchsin Saepul Anwar Salbiah, Rahma Siti Sampepajung, Elridho Sapan, Vannes Caesar Palebangan Sariah Sartika Sherlina, Ananda Putri Sinaga, Sopian Sipahutar, Abdul R. Siti Bahirrah Siti Bakdiah Sokhiful Jannah, Siti SRI RAHAYU Suci Nur Utami Suci Setiawati Suparman, Ade Surahmat, Asep Syafruddin Ilyas Syahrul Abda Syamsu, Salman Ardi Tamia, Fera Taswin Terttiaavini Toding, Rensi Tugiman Tuzsaliha, Rafiah Veza, Okta Vivi Nila Sari Wa Ode Rahmadania Wahyumi Ekawanti WAHYUNI Waskito Wowiling, Steiva Amerlien Sandra Yusnayanti, Cici Zaerofi, Afif Zahalim Zahalim Zahalim Zannah Zaqi Kurniawan Zena Dwi Mentari Zulkifli B. Pomalang Zulkifli B. Pomalango