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STRATEGI BAURAN PEMASARAN USAHA ROTI MAROS SALENRANG DI KABUPATEN MAROS, PROVINSI SULAWESI SELATAN KURNIA; MARHAWATI; MUSTARI; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine and analyze the marketing mix strategy of the Maros Salenrang Bread Business in Maros Regency, South Sulawesi Province. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of the research object, which is then analyzed using SWOT analysis. Based on the results of the research shows that the strategy adopted by the Maros Salenrang Bread Business is in accordance with the SWOT analysis in quadrant I, which is an aggressive strategy with the application of a strategy (growth oriented strategy) which is a very profitable situation with the application of a marketing mix policy, so this strategy is expected increase growth and achieve maximum business progress.
ANALISIS PENDAPATAN USAHATANI PADI DI DESA CAMBA-CAMBA KECAMATAN BATANG KABUPATEN JENEPONTO NUR ISMI; MARHAWATI; MUSTARI; MUHAMMAD IHSAN; SAMSYU RIJAL
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 04 (2020): JINTELEKTIVA : JURNAL EKONOMI,SOSIAL & HUMANIORA (EDISI NOVEMBER 2020)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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This study aims to determine the income and feasibility of rice farming in Camba-Camba Village, Batang District, Jeneponto Regency. In this study using quantitative descriptive research. The population in this study were 300 people and the number of respondents in this study was 10 percent or equal to 30 people. The sampling technique used is Simple Random Sampling. The data collection techniques used were observation, interviews, and documentation. The data analysis techniques used are income analysis techniques, R / C ratio analysis, and Break Even Point (BEP) analysis. The results of this study indicate that the average income of rice farming in Camba-Camba Village, Batang District, Jeneponto Regency in one harvest season is IDR 19,104,717, the R / C ratio obtained is 3.4, which means that the farming experiences a profit. Thus, rice farming carried out by farmers in Camba-Camba Village, Batang District, Jeneponto Regency is feasible to be cultivated by farmers.
PENGARUH LUAS LAHAN DAN TENAGA KERJA TERHADAP PRODUKSI UDANG VANAME DI DESA BURANCIE KECAMATAN SOPPENG RIAJA KABUPATEN BARRU NURFAUSIAH; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah luas lahan dan tenaga kerja berpengaruh secara parsial dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kuantitatif dengan populasi 20 responden yang merupakan petani udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Pengumpulan data dilakukan dengan teknik observasi, angket dan wawancara. Hasil penelitian menunjukkan bahwa variabel luas lahan secara posisitf dan singnifikan berpengaruh terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru, sedangkan variabel tenaga kerja berpengaruh negatif dan tidak singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Luas lahan dan tenaga kerja secara bersama-sama berpengaruh positif dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru.
PENGARUH LUAS LAHAN, TENAGA KERJA, BIBIT DAN PUPUK TERHADAP PRODUKSI CENGKEH DI DESA SEPPONG KECAMATAN TAMMERODO KABUPATEN MAJENE AULYA RAHMA T; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui besar pengaruh luas lahan, tenaga kerja, bibit dan pupuk terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Waktu penelitian dilaksanakan pada bulan Maret sampai dengan April 2020. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kauntitatif dengan sampel 54 responden yang merupakan petani cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Data dalam penelitian ini menggunakan data primer, wawancara dan kusioner serta data sekunder. Hasil penelitian menunjukkan bahwa secara simultan (bersama-sama) variabel independen berpengaruh nyata terhadap variabel dependen. Dari hasil uji parsial ternyata terdapat 2 variabel yang berpengaruh nyata terhadap produksi cengkeh di Desa Seppong yaitu luas lahan dan pupuk, sedangkan variabel tenaga kerja dan bibit berpengaruh tidak nyata terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene.
Pengaruh Motivasi, Sarana Dan Prasarana,Tanggungjawab Dan Kompensasi Terhadap Kinerja Pegawai Dinas Perhubungan Kabupaten Gowa Mustari; Natsir, Muhammad; Syam, Andi Hendra
Jurnal Online Manajemen ELPEI Vol 4 No 1 (2024)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v4i1.229

Abstract

This research carried out from March to Ausgut 2023 with research location at Regional Gowa District Transportation Department. The aim of this research is (1) to know the influence of motivation, facility, and infrastructure, responsibility and compensation towards the erformance of Gowa District Transportation Department; (2) to know some dominant factors influencing the staff performance of Gowa District Transportation Department. This research is a survey towards the staff of Gowa District Transportation Department with analysis unit in this research is individual. Sample selection is by using total sampling method. The observed variable is (1)staff performance (2) motivation (3)facility and infrastructure, (4) responsibility, and (5) compensation. The obtained data then analyzed by using double regression with calculation through computer with program SPSS 12.00. The results show that (1) motivation factor, facility and infrastructure, and conpensation show that simultanously four variables give positive and significant influence towards the improvement of staff performance at Gowa District Transportation Department, (2) the results of analysis with double regression show that motivation factors is variable that mostly give contribution towards the improvement of staff performance at Gowa District Transportation Department. This results supported by high motivation of staff namely (67%).
PKM Kewirausahaan Pembuatan Keripik Pisang Rasa (KRISANGRA) Mustari; Nurjannah; Nur Arisah; Ratnah S; Nahriana
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i2.729

Abstract

One activity that can increase the entrepreneurial spirit of the community is a home industry business or what is usually called a home business in making Banana Flavored Chips (KRISANGRA). Processing of higher quality banana chip products and a more contemporary design. As globalization progresses, society will be able to provide the ever-increasing need for nutritious food that everyone needs to be healthy. An opportunity for the general public to start a simple food or snack business with many banana-based preparations. With innovation and increasingly developing times, these banana chips are prepared with various flavors like the ones we make, especially balado, chocolate and cheese milk, suitable as snacking companions. Various flavors of banana chips are one of the snack products that is most popular with consumers in various circles. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) Training on making Flavored Banana Chips (KRISANGRA) was responded well by participants; (2) The high interest and motivation of the training participants really supports the transfer of knowledge and skills from the service to the training participants, so that the training material provided can be absorbed by all; and (3) The training product for making Flavored Banana Chips (KRISANGRA) can be consumed daily and can be used as an entrepreneurial product
STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN DAYA SAING (STUDI KASUS WARUNG KOPI DOTTORO JALAN TINUMBU MAKASSAR) Najib, Marhawati; Fuad, M. Fikri Nur; Mustari; Rahmatullah; Tadampali, Andi Caezar To
AMAL: Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): June 2024
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v6i1.7326

Abstract

Marketing strategies are essential to apply in all areas related to business. Without marketing, the business you run will not develop rapidly. This research aims to determine the marketing strategy carried out by the Dottoro coffee shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was chosen deliberately, namely the owner of the Dottoro coffee shop. Data collection procedures used in research include observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the Dottoro coffee shop business in Jalan Tinumbu Makassar, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the IFAS strategy coordinates with a coordinate point obtained, namely 3.45. In contrast, the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point obtained, namely 3.06. The strategy that needs to be improved in the coffee shop business is to maintain the reputation of the Dottoro coffee shop by serving local specialty coffee. The availability of raw materials will make it easier for the Dottoro Coffee Shop business to expand locations in strategic places. Keywords: Coffee shop, marketing strategy, SWOT analysis, MSMEs  
Makanan Alami Ikan Julung-Julung (Zenarchopterus dispar Valenciennes, 1847) di Teluk Kendari dan Teluk Staring Kota Kendari Fekri, Latifa; Analuddin, Analuddin; Yusnaini, Yusnaini; Mustari; Adimu, Hasan Eldin
JSIPi (JURNAL SAINS DAN INOVASI PERIKANAN) (JOURNAL OF FISHERY SCIENCE AND INNOVATION) Vol 8 No 2 (2024): JURNAL SAINS dan INOVASI PERIKANAN
Publisher : Pascasarjana Universitas Halu Oleo

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Abstract

ABSTRAK Pengetahuan makanan alami ikan dibutuhkan untuk pengelolaan sumberdaya biota. Penelitian ini bertujuan untuk mengetahui makanan alami ikan julung-julung di perairan Teluk Kendari dan Teluk Staring Kota Kendari. Penelitian dilaksanakan pada bulan September hingga November 2023. Analisis isi lambung dilakukan untuk mengindentifikasi jenis makanan alami ikan julung-julung. Terdapat 10 jenis makanan yang terdapat dalam lambung ikan yakni: Chorella sp., Microcsytis sp., Diatoma sp., Achnanthes sp., Pleurosigma balticum, larva Gerris marginatus, dan serasah mangrove. Berdasarkan dominasi jenis, jumlah dan persentase makanan disimpulkan bahwa ikan julung-julung (Zenarchopterus dispar) dengan kisaran ukuran panjang 16,7-20,7 cm dan berat 13,7-23,7g bersifat herbivora.
Integration of Traffic Knowledge in the PPKN Learning Process at SMK 7 Bone Ariska; Mustari; Najamuddin
DIROSAT: Journal of Education, Social Sciences & Humanities Vol. 1 No. 4 (2023): Innovation in Education and Social Sciences Research
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/dirosat.v1i4.52

Abstract

The aim of this research is to find out about (i) The integration of traffic knowledge in the PPKn learning process at SMK Negeri 7 Bone, (ii) The level of compliance with traffic laws for students at SMK Negeri 7 Bone, (iii) The strategies implemented by the school and the police in integrating traffic knowledge for students. This type of research is mixed methods, namely a type of research that combines qualitative and quantitative research using percentage analysis. The results of the research show that, (i) Integration of traffic knowledge in the PPKn learning process at SMK Negeri 7 Bone is found in several basic competencies in classes XI and ii) The level of traffic knowledge for students is still relatively low, this can be seen from the traffic education knowledge indicator (iii) The strategy that the school has implemented in integrating traffic knowledge through several activity and outreach programs delivered directly by the Principal and the police
Economic Analysis of Fisher Households: Income, Expenditure and Economic Sustainability in the Coastal Area of Karanrang Island, Pangkajene and Kepulauan Regency Mustari; Alwi, M. Rasdul; Nurdiana; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.176

Abstract

This study aims to analyze the economy of fisher households both from income, expenditure and economic sustainability in the coastal area of Karanrang Island, Pangkajene dan Kepulauan Regency. This research used a survey method with a quantitative descriptive approach to answer the first and second problem formulations, and a qualitative approach to answer the third problem formulation. This study took 28 samples of fishermen household actors in the Karanrang Island Coastal Area from 73 households in the population with an error rate of 10% using simple random sampling. The data collection techniques used were observation, interview and documentation. The results showed that the total income of fishermen households in the coastal area of Karanrang Island, Pangkajene dan Kepulauan Regency amounted to IDR 4,576,680 / month with the contribution of fishermen's income by 56% affecting income, for fishermen's household expenditure on average spent IDR 3,895,179 / month for food expenditure with a proportion of expenditure of 72% and the economic sustainability of fishermen households analyzed from the concept of blue economy can be said to continue in economic and social aspects but there needs to be special attention to ecological / environmental aspects. It is expected that the economic actors of fisher households can maximize their income either from the fisheries sector or from non-fishermen. It is expected that fishermen can manage and utilize fishery resources wisely and responsibly. It is expected for the government to pay more attention to the people in the Coastal Zone. Then, for researchers to be able to develop this research and be able to be continued by other researchers to conduct more in-depth research on income, expenses and economic sustainability in the Coastal Zone. This research supports and strengthens the findings of previous studies. The results provide an overview of the economic situation of household actors in terms of income, expenditure and economic sustainability in the region.
Co-Authors Agus Syam Ahmad Murajid Ahmad, M. Ihsan Said Alwi, M. Rasdul Andi Aria Rahmat Andi Bau Mallarangeng Andi Dadi Mashuri Makmur Andi Hendra Syam Andi Herawati Andi Muh. Nabil Andi Rinda Oktariani Andi Tenri Ampa Andi Wahyuddin Nur Ardi ansyah Ariska Aryuniasari Astuti Susanti Auliana Rezky Widyaningsih AULYA RAHMA T Besse Muqita Dewi Besse Nurfatimah Bin Saiful Hafni, Izharulhak Darwis, Nirwana Desriana Maharani Dewi Wahyuni Mustafa Dinar, Muhammad Dzulvy Tri Sardi Fatanah Nurul Muflihah Fatur Rahmatullah Fiere Lapesa Kembara Firman Fuad, M. Fikri Nur Gusti Gustina Hasan Eldin Adimu Hasriani Hidayah, Resky Wira Ihsan Said Ahmad, Muhammad INANNA Ismail Ali Iswandar Judijanto, Loso Jumat, Gani Kadek Ade Wahyudi Kadek Ari Wahyudi Kangkuso Analuddin, Kangkuso Kasnadi, Andi Nabila Kurnia M. Ihsan Said Ahmad Mallajareng, Muhlis Marhawati, Marhawati Martono Muh Ihsan Said Ahmad Muhajira Nurul Lutfiya Muhammad Alif Chandra Muhammad Bayu Aprilian Chandra MUHAMMAD DINAR Muhammad Hasan Muhammad Hasan Muhammad Hasan MUHAMMAD IHSAN Muhammad Natsir Muhammad Rakib Muharawati Mustafa, Dewi Wahyuni Mustaring Mustaring Nahriana Najib, Marhawati Nasrul Latifi, Yulia Ning Ainiyyah Magfirah Novia Surahma Nur Arisah Nur Fadilah Ayu Sandira Nur Hikmah NUR ISMI Nurdiana NURFAUSIAH Nurjannah Nurwahyuni Rahman, Nur Delima Novita Rahmatullah Ramida Ratnah S Reski Aulia Safruddin, Andi Kurniawati SALAMUN PASDA SAMSYU RIJAL Saskia Dwi Anggaraeni Selfiana Sitti Nurkhaerah Sulaeman Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Tuti Supatminingsih Wulan Purnamasari WULAN PURNAMASARI, WULAN Yusnaini Yusnaini Yustiana