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Journal : Fundamental Management Journal

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ANALYSIS OF FACTORS AFFECTING CONSUMERS IN BUYING KYT BRAND HELMET (Cace Study of Residents in Cawang East Jakarta) Dewi; Tobing , Fenny BNL; Sihombing, Christina N.
Fundamental Management Journal Vol. 5 No. 2 (2020): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:5 No.2 Oktober 2020
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v5i2.2236

Abstract

With the depelopment of technolog, there are many helmet products offered by producers toconsumers. Helmets, which are one of the products with a very rapid increase, have long been recognized by the public, namely the KYT helmet. Judging from the high consumer interest in buying KYT brand helmets, the demand for helmets increasing. The research was conducted on residents in the Cawang Village, Eas Jakarta with primary data sorcesobtained by researchers through a questionnaire distributed to 100 respondents. Meanwhile, secondary data were obtained from literature studies, questionnaires and other sources which are certainly related to this research. This research is quantitative in nature, namely using multiple linier regression analysis,instument testing, validity and reliabilitytesting, hypothesis testing, determintion coefficient test (R²), partial t test, and simultaneous f teston consumer buying decisions. To measure consumer purchasing decisions on the variables of teste, namely: type of model, color, and outer appearance (body), while for the quality variables, namely: comfort and durability. Keywords: type of model, color, and outward appearance (body), while for quality variables, namely: comfort and durability
Co-Authors Abd. Rasyid Syamsuri Abdul Pandi Agnes Doraresta Khatarina Tokan Ahmad Muktamar B Ali Nafiah Nasution Aliyas Aliyas Alwi, Muhammad Khidri Alwiyah Alamsyah Andita Andreas Anjelina Basrin, Fitriani Bistari Budhi Ardani Camelia Darmawati Darmawati Delviani Dewi, Andi Dewi Dr. Setinawati, M.T Een Kurnaesih Ekatni, Triana Elis Susanti Elmi Yuliani Ermi Girsang Ernawati Fatmah Afrianty Gobel Fauzan Firly Galura Muhammad Suranegara Gladys Christiani Gst. Kade Adi Widyas Pranata Hafiyyan Hestia Alika K I Putu Suka Arsa Ichwan Irfan Nasruddin, Irfan Ismanto Ismanto Isna, Nur Isnaini Kamil, Abdu Rahim Kartini H, Anita Lianda, Inge Cahaya Liena Mahmudah, Amirotul MH Mardiana Ng Mochammad Imron Awalludin Muhammad Muhammad Nur Hadi Mutiara Niar Astaginy Novitasari, Silvi Indri Novitasari Nur Kartika Ramadhan Nursusanti, Ayut Nurul Pangalapan Tua, Pasaribu Satria Pangestu, Mustaqiim Pransiska, Flora Purnama, Shilmy Putra, Edy Yulianto Putri , Yulia Putri, Bella Isa rachman, aris Reza Resita Riani, Shofia Rika Roslyn Rosdiah Rosros Rosdiantini Ruth Elisabeth Saputri, Citra Ayu Sari Serina Serina Serina Sihombing, Christina N. Silaban, Nataria Yanti Simon, Bernandus Louis Sri Mulyaningsih Sucipto Sudirman Sudirman Sukmandari Sulaiman Suliyah Sumarmi Sumarmi Syifaul Fuada Tamara, Rusdiana Tobing , Fenny BNL Trisnawaty Wardah Wayan Mahardika Prasetya Wiratama Wenny Pebrianti Wirren Chang Wisnu Yuwono WULANDARI Wulansari, Novia Zainal Zefri Maulana