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All Journal International Journal of Artificial Intelligence Research Jurnal EMT KITA Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) International Journal of Social Science, Education, Communication and Economics Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research JIPITI: Jurnal Pengabdian kepada Masyarakat Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Manajemen Riset Bisnis Indonesia
Ekasari, Silvia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Co-Authors Abdurakhman, R. Nur Abdurohim Abdurohim Abdurohim, Abdurohim Afan Suyanto, Mohamad Al-Amin Amiruddin Amiruddin Antonio, Ferdi Asry, Wina Aulia, Eli Bahtiar Efendi Beryansyah, Beryansyah Catur Budi Susilo, Catur Budi Dadang Suhardi Dian Ariani diana, Rahma Donny Dharmawan Elizabeth Yohanes Emma Budi Sulistiarini Etik Puspitasari, Etik Fajariah, Faizatul Feriyadin, Feriyadin Firman Dera Fittriya, Nurul Laili Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hartanto hartati - Hendayani, Nenden Hendriarto, Prasetyono Hidayati, Heny Hotmaria Hertawaty Sijabat Hutabarat, Arnold Sultantio Jamadi Jamadi, Jamadi Jondar, Aloysius Judijanto, Loso Junianto, Pilifus Kespandiar, Tengku LAUNTU, ANSIR Luh Komang Candra Dewi Marihi, Laode Marsella, Uli Muharam, Hari Murwani Wulansari Musdirwan Musran Munizu Nazara, Desman Serius Nila Alia Ningsih, Liasulistia Noviati Fuada Nurdiani, Tanti Widia Nurhasanah Nurhasanah Nurwita, Nurwita Octavia, Yusi Faizathul Olfin Ishak Perkasa, Rilis Eka Purbaningsih, Yuli PURWANTI PURWANTI Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Ratnawita Rino Istarno Rudianto Rudianto Safrida Safrida Saksono, Lalang Senita, Patrisia Septa Katmawanti, Septa SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Sintesa, Nika Sri Yanna Sumardi . Surip, Ngadino Syailendra Reza Irwansyah Rezeki Tammubua, Milcha Handayani Tanjung, Indra Ismayudi Uli Wildan Nuryanto Utari, I Gst. Ayu Diah Wachyu Hari Haji Wakhidah, Esti Nur Weddakarti, Eva WULANDARI Yuniarti Utami, Eva Zilfana, Zilfana