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Debora Tambunan
Universitas Mahkota Tricom Unggul
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Journal : International Journal of Business Economics (IJBE)

 1 
Efforts to Increase Customer Loyalty Forex Trading Judging from the Elements of Trust and Relationships Emotional Mhd Ismail Magfur; Nasib Nasib; Debora Tambunan; Ester Hervina Sihombing; Widy Hastuty HS
International Journal of Business Economics (IJBE) Vol 3, No 2 (2022): March - August
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i2.9370

Abstract

This study aims to determine the effect of trust and emotional relationships partially and simultaneously on customer loyalty in forex trading at the European Rexchanger Trading Company Graha Medan. The research approach used is quantitative research. The population in this study consisted of all customers of the European Rexchanger company Graha Medan Branch, amounting to 2700 people. The sampling technique used was accidental sampling where 96 regular customers at Rexchanger Europe Graha Medan Branch. Questionnaires were selected in this study as a data collection technique. The results of this study partially positive effect on customer trust and emotional relationships partially positive effect on customer trust. Simultaneous test results (Test f) trust and emotional relationships have a positive and significant effect on customer loyalty in Forex trading. The result of the determination test is that 72.7% of the variation in the dependent variable, namely Trust and Emotional Relationships, has a contribution to customer loyalty in Forex trading. While the remaining 28.3% is influenced by other variables outside the variables studied.
Co-Authors Ade Pratama Adi Harianto Affendy Abu Hassim Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Ali Syah Putra Ali Syahbana Alimin, Erina Amin Hou Aminatu Zahra Anggusti, Martono Anita Anita Arsyaf Tampubolon Asriyana Asriyana Asriyana S. Kaseng Bayu Pranata, Bayu Bhastary, Manda Chaniago, Sabaruddin Darwan Tanady Deby Siska Oktavia Pasaribu Deby Siska Oktavia Pasaribu Della Amanda Denni Denni Devia Febrina Dewi Rafiah Pakpahan Dini Vientiany Dona Pasaribu Dwi Pertiwi Anggraini Elisabeth Nainggolan Emma Novirsar Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Fauzia Mei Salsabillah Fichri Alfisyahri Fiqrida Amalia Frans Gideon Sinuhaji Ginting, Rika Adelina Br. Glen Bagasta Simanjuntak Grestin Ekalina Turnip Hamjah Arahman Hana Salsabila Lubis Hariati, Hariati Harman Syahfendi Hendra Jonathan Sibarani Hendry Hendry Hervina Sihombing, Ester Husni, Calysta Thedrica Ika Puspa Satriany Inda Arfa Syera Indra Budiman Iventura Fitra Uli Tamba Jefri Pranata Jen Peng Huang Jennifer Chandra Jimmy Kelana Jonson Rajagukguk Juliansyah, Roni Juliansyah, Roni Kaseng, Asriyana Kevin Kevin Khairun Nisa Lili Maulidza Loren Simbolon M Chandra Wibowo Maduma Sari Sagala Manalu, Juita Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Mega Hernawati Harefa Mega Sanjaya Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Fathoni Muhammad Fathoni, Muhammad Nabhilla Fraynceni Nainggolan, Susan G.V. Nasib Nasution, Muhammad Ilham Nidya Banuari Novirsari, Emma Nur Ikhsan Umam Nurmaidah Ginting Olivia Winda Ony Panjaitan Pakpahan, Victor Maruli Puspita Dewi Ratih Amelia Ratih Amelia, Ratih Rayhan Ananda Rifda Daulay, Zulia Rina Asriani Levianti Rita Agusniat Larosa Rivai, Ahmad Rivai, Ahmad Robin Roni Juliansyah Royanti Lusiana Lumbangaol Salqaura, Siti Alhamra Salsabillah, Fauziah Mei Sibarani, Hendra Jonathan Sihombing, Natalia E. Sinurat, Elperida Juniarni Sitorus, Dompak SRI RAHAYU Steven Gea Sulistiyowati, Lisa Harry Sungguh Ponten Pranata Susan Grace Veranita Nainggolan Syahlina, Maya Tiara Dwi Mauliddyna Tony Tony Blayer Simangunsong Tony Honkley Tony Honkley Varissa Vikro Gabriel V. Saing Vina Maria Ompusunggu Wasiman, Wasiman Widy Hastuty HS Wijaya, Elyzabeth Winda Sari, Vina Windy Cang Yenni Martok Yesika Yanuarisa ZAKIA FADILA Zulia Rifda Daulay