Article Per Year (5 Year)
p-Index From 2020 - 2025
6.656
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN Jurnal Abdi Ilmu Jurnal Mantik EKONOMI BISNIS Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) ProBisnis : Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi JURNAL REGIONOMIC Journal of Applied Sciences in Travel and Hospitality Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis International Journal of Economics, Business and Innovation Research Society J-CEKI Journal of Business Integration Competitive Journal of Finance Integration and Business Independence Jurnal Mahkota Bisnis
Debora Tambunan
Universitas Mahkota Tricom Unggul
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Applied Sciences in Travel and Hospitality

 1 
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Erina Alimin; Ali Syah Putra; Nasib Nasib; Siti Alhamra Salqaura; Debora Tambunan
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Co-Authors Ade Pratama Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Ali Syah Putra Ali Syahbana Amin Hou Aminatu Zahra Anita Anita Arsyaf Tampubolon Asriyana Asriyana Asriyana Kaseng Asriyana S. Kaseng Bayu Pranata Bhastary, Manda Chaniago, Sabaruddin Darwan Tanady Deby Siska Oktavia Pasaribu Della Amanda Denni Denni Devia Febrina Dewi Rafiah Pakpahan Dona Pasaribu Dwi Pertiwi Anggraini Elisabeth Nainggolan Emma Novirsar Erina Alimin Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Fauzia Mei Salsabillah Fichri Alfisyahri Fiqrida Amalia Frans Gideon Sinuhaji Ginting, Rika Adelina Br. Glen Bagasta Simanjuntak Grestin Ekalina Turnip Hamjah Arahman Hariati, Hariati Harman Syahfendi Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendry Hendry Husni, Calysta Thedrica Ika Puspa Satriany Inda Arfa Syera Indra Budiman Iventura Fitra Uli Tamba Jefri Pranata Jen Peng Huang Jennifer Chandra Jimmy Kelana Jonson Rajagukguk Juliansyah, Roni Juliansyah, Roni Kevin Kevin Khairun Nisa Lili Maulidza Loren Simbolon Maduma Sari Sagala Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Mega Sanjaya Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Fathoni Muhammad Fathoni, Muhammad Nabhilla Fraynceni Nasib Nasution, Muhammad Ilham Nidya Banuari Novirsari, Emma Nur Ikhsan Umam Nurmaidah Ginting Olivia Winda Ony Panjaitan Pakpahan, Victor Maruli Puspita Dewi Ratih Amelia Ratih Amelia, Ratih Rayhan Ananda Rina Asriani Levianti Rita Agusniat Larosa Rivai, Ahmad Robin Roni Juliansyah Roni Juliansyah Royanti Lusiana Lumbangaol Salqaura, Siti Alhamra Salsabillah, Fauziah Mei Sihombing, Natalia E. Sinurat, Elperida Juniarni Sitorus, Dompak SRI RAHAYU Steven Gea Sulistiyowati, Lisa Harry Susan G.V. Nainggolan Susan Grace Veranita Nainggolan Syahlina, Maya Tiara Dwi Mauliddyna Tony Tony Blayer Simangunsong Tony Honkley Varissa Vikro Gabriel V. Saing Vina Maria Ompusunggu Wasiman, Wasiman Widy Hastuty HS Wijaya, Elyzabeth Windy Cang Yesika Yanuarisa ZAKIA FADILA Zulia Rifda Daulay