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All Journal TEKNIK E-JUPEKhu Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Jurnal Ilmiah Mahasiswa Bidang Hukum Pidana FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Almufida: Jurnal Ilmu-Ilmu Keislaman Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Education, Social Sciences and Research (IJESSR) Yustisi: Jurnal Hukum dan Hukum Islam Jurnal Pengabdian kepada Masyarakat Merdeka Indonesia Jurnal International Proceeding International Seminar of Islamic Studies Journal Evidence Of Law Journal of Information Technology (JINTECH) Journal of Community Service ADIBA: Journal of Education Worksheet : Jurnal Akuntansi Jurnal Manajemen, Akuntansi, Ekonomi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Indonesian Journal of Multidisciplinary Sciences Guruku: Jurnal Pendidikan dan Sosial Humaniora International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Contemplate: Jurnal Ilmiah Studi Keislaman Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Pajak dan Analisis Ekonomi Syariah Eumpang Breuh: Jurnal Pengabdian Masyarakat Rabbayani: Jurnal Pendidikan dan Peradaban Islami El-Mubarak: Islamic Studies Journal Journal of multidisipline and Equality Journal of Economics and Development Ulil Albab Jurnal Pendidikan dan Kewarganegara Indonesia (jupenkei) Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Sistem Informasi dan Ilmu Komputer
M. Iqbal
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Mediation Role of Satisfaction in the Influence of Experiential Marketing on Word of Mouth on Sharia Bank Customers Rudi Yacuub; M. Iqbal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6785

Abstract

This study aims to determine how the mediating role of satisfaction in the influence of experiential marketing on word of mouth on Islamic bank customers. This study uses a quantitative method with a questionnaire as a research instrument. The population in this study were 130 customers of BSI KC Palembang Demang using the accidental sampling method. The results show that experiential marketing has a positive impact on satisfaction, satisfaction has a positive impact on word of mouth, and experiential marketing has a positive impact on word of mouth, and satisfaction successfully mediates experiential marketing on word of mouth.
Co-Authors Abdullah Abdullah Ade Setia Wati Adinda Putri Sitepu Ahmad Firdaus Lingga Ahmad Ridwan Ajeng Lestari Al Zuhri Alfonsius Ligori Keer Amzar Rafie Anastasya Sembiring Anisa Amelia Purba Arini Maulida Sitepu Arini Surbakti Astri Astri Asty Almaida Azizan Hadi Baginda Hamzah Basania Nasution Beni Satria Berthauli S. Berthauli. S Chesio, Muhammad Rafli Clarissa W Manawan Dalimunthe, Erpandi Dalimunthe, Fitri Zalita Danyl Mallisza Darmansyah Darmansyah Dea Sinta Mirela Dedek Fania Dedi . DEKY, DEKY ANWAR Devi Agustini Dewirman Prima Putra Diem, M. Junestrada Dina Maharani Dules Ery Pratama Dwi Urip Wardoyo Edy Kurniawan Efrin Canella Eko Sasmito Hadi Elrisa Barus Fachry Abda El Rahman Farhan Miswari Farhanah Ramdhani Sumardi Fatma Anggraini Lubis Fatur Rahman Fauziah Amarani Fauziah Fauziah Fitrah Nabila Aini Gina Fadhila Hamdani, Almanna Fikri Hasibuan, Syahir Afwan Hermansyah Alam Hilda Hilda Ida Fitri Anggarini Ingek Kustrian Insany Fitri Nurqamar Irfan Noor Irhammudin Isabel Maria Isnawati Osman Ivana Theo Philia Iwidya Risti Sinaga Jannah Miftahul Jodi Heryansah Juan Dini Juwita Anggraini Khairan Tuahdi Liska Lestari M. Bahrul Ilmi M. Rasyid Redho M. Tauhid S Maftukhatusolikhah Maharani Alya Maharani Syabila JR Manurung, Lora Regina Mgs Muhammad Nur Ramadhan Mhd Erpandi Dalimunthe Mhd Rizki Khairi Mikha Valdo Tambunan Mikhael Sebayang Miming Kartika Olivia Silitonga Misla, Misla Nurhasanah Moh. Ali Ridho Moy Diva Yella Muhamad Rahman Bayumi Muhammad Afdil Muhammad Ali Muhammad Faris Afif Muhammad Hasan Asy Ary Muhlis Muknizar, Muknizar Mutiah Khaira Sihotang MUTIARANI MUTIARANI Naurah Novita Harini Novy Ayu Trisna Nur Cahyu Azizah Nuraeni Kadir Nurul Latifah Hamzah Okky Budi Nurlita Paizaluddin Parlindungan Manik Putri Pelangi Putri Utami Damayanti PUTRI, RAFIKA Putriana Sinaga Rafi Raihan Kholid Rahmaniar Rahmaniar, Rahmaniar Rahmatang Rahmatang Ramadhani Adinda Suci Rendiano Rendiano Reni Ilma Sari Resti Yurillita Retno Aprilla Hardi Reynaldi Prameswara Reysa Zivana Hafiza Reza Praditya Pradana Rifani Khairani Pohan Rifdah Atika Pasaribu Rini Sarianti Rinol Sumantri Risal Abu Riska Riza Kania Rizka Dwi Rahmadayana Rizky Khadijah Ade Robi Arianto Rolis Romaito Reni Rudi Yacuub Ruth Hanna Sihombing Ruth Yessika Siahaan Sabriadi Safrina Safitri Said Abdullah Syahab Salsabila Amanda Salsabila Aura Santi Theresia Sinurat Saqinah Aifi Kirmala Sari Dyah Mutia Sariana Sitepu Greciya Febina Siti Sofia Sari Sri Rejeky Sitohang Suci Wulandari Sumardi . Syaefudin Syahri Ramadhan Syahrul Gunawan Syamsiar Zahrani Talita Sembiring Tari, Rizki Kurnia Tarigan Renita Maulidya Tesa Novia Siburian Ummi Amalia Upik Nurhasanah Uswah Hasanah Viola Aysiah Wahda, Wahda Wahyudi Nasution Wardhani Hakim Warikon Wasi Yakinda Benianfi Munthe Yolanda Adista Septiani Aksa Zuul Fitriani Umari ‘Ashriyani Fadhilah