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All Journal MEDIA KONSERVASI Jurnal Ilmu dan Teknologi Kelautan Tropis Forum Pasca Sarjana Jurnal Biologi Udayana Jurnal Peternakan Indonesia Tajdida Suhuf BERITA BIOLOGI Metal Indonesia Risâlah, Jurnal Pendidikan dan Studi Islam Jurnal Pendidikan Fisika al-Afkar, Journal For Islamic Studies Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Iseedu: Journal of Islamic Educational Thoughts and Practices Jurnal Jatiswara CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Indonesian Psychological Science (JIPS) Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Hexagon Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Kajian dan Penelitian Umum Solo Universal Journal of Islamic Education and Multiculturalism Jurnal Riset dan Inovasi Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Bagian Hukum Pidana Fakultas Hukum Universitas Mataram Student Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Journal of Financial, Business and Economics Ebisnis Manajemen Master Manajemen Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Intellektika: Jurnal Ilmiah Mahasiswa ALTRON Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi, Akuntansi dan Perpajakan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Multidisiplin Indonesia Journal of Education Technology and Inovation Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa AJCD Proceeding of The International Conference on Management, Entrepreneurship, and Business
Syamsul Hidayat
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Journal : Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa

 1 
Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Iphone Di Kalangan Mahasiswa Namira Rahmi Rizqia; Nurhasanah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.814

Abstract

Communication is a social process in human life, one thing that is very basic and very necessary in human life. As time goes by, communication technology has become a basic need for various groups, initially telephones were only used to make calls and send messages, now they have developed into smart phones or smartphones which have many features so that smartphones have become an important need and a special priority among today's students. In this research study, many researchers have carried out consumer behavior, purchasing interest and purchasing decisions. Some related results from previous research are as follows: the first research was conducted by SH Amalia and SH Syahril (2017) with the title "Analysis of consumer behavior towards the iPhone purchasing decision process". This research aims to understand iPhone product management in depth about consumer behavior that will be the target, including the consumer decision making process. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of consumer behavior towards iPhone users among Bina Bangsa University students in the city of Serang. It can be concluded that communication is a social process in human life, one thing that is very basic and very necessary in human life. As time goes by, communication technology has become a basic need for various groups of students. Initially telephones were only used to make calls and send messages, now they have developed into smart phones or smartphones which have many features so that smartphones have become an important need and a special priority among students today. This research was conducted to determine consumer behavior in iPhone purchasing decisions among students. Based on the introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter, the following conclusions can be drawn: consumer behavior variables have a significant influence on purchasing decisions.
Analisis Kepuasaan Pelanggan Labbaik Chicken Menggunakan CSI (Customer Satisfaction Indek) Resti Apipah; Khoirunnida; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.815

Abstract

This research aims to determine the level of customer satisfaction with the products and services provided by the Labbaik Chicken Company. The method used was a survey using an instrument in the form of a questionnaire which was delivered to a research sample of 330 respondents. Data was analyzed using the Customer Satisfaction Index (CSI) to measure the overall level of customer satisfaction. The research results showed that the CSI value obtained was 54.19 which was in the "Quite Satisfying" category. This indicates that in general Labbaik Chicken customers are quite satisfied with the products and services they receive. Factors that have a positive influence on customer satisfaction are food quality, taste and speed of service. Meanwhile, prices were seen as quite expensive by some respondents. This research is expected to provide an overview of the level of satisfaction of Labbaik Chicken customers and input for improving service quality in order to increase customer loyalty in the future.
Analisis Kepuasan Konsumen Pada Pelayanan Ojek Online Dan Dampaknya Terhadap Pemberian Rating Naisa Laila Yasri; Siti Ila Awaliah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.816

Abstract

Online motorcycle taxi (online transportation) is an online transportation service that uses an application to run it. This article discusses the analysis of consumer satisfaction with online motorcycle taxi services and its impact on rating. Rapid developments in the field of online transportation, especially in Indonesia, have created increasingly tight competition between companies providing these services, such as Gojek, Grab and Uber. The aim of this research is to identify factors that influence consumer satisfaction and order by providing ratings. The data used in this research comes from respondents who use online motorcycle taxi services, especially Gojek, Grab and Uber. The results of the analysis show that service quality is a factor that influences consumer satisfaction and rating. Previous research has also shown that consumer satisfaction has a positive and significant influence on consumer loyalty. In addition, this article also identifies several problems faced by online motorcycle taxi drivers, such as excessive working hours and lack of job security and protection. This article provides a better understanding of the importance of consumer satisfaction in the online transportation industry and provides recommendations for companies- service provider companies in improving service quality and paying attention to consumer needs in order to maintain their market share.
Analisis Kepuasan Pengguna Produk Laptop Asus Dikalangan Mahasiswa Mustika Via Baharsah; Feoniy Amanda putri; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.817

Abstract

This research aims to determine the effect of price and product quality on consumer loyalty through consumer satisfaction with Asus Laptop products. This research was conducted at Bina Bangsa University, with a sample size of one hundred and eighteen respondents where sampling used a survey method. From the results of the analysis, it was found that price had a positive influence on consumer loyalty. This can be positive because Asus laptops are one of the products most in demand by consumers, especially Asus laptops.
Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Analisis Strategi Pemasaran Dalam Mempertahankan Loyalitas Pelanggan Pada Merek Mcd Kota Serang Yuana Putri Febriyanti; Ade Muhita; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.820

Abstract

This research aims to determine marketing strategies in maintaining customer loyalty. This research was conducted on the McDonald's trademark in Serang-Banten City. This research method uses qualitative, sampling techniques using random sampling techniques with the process of distributing questions carried out online and to the public as many as 66 respondents who filled in the questions. Based on the research results, it shows that there are still many respondents who often visit local competitors due to the difference in price and taste quality which is not much different. This is directly realized by the McDonald's trademark in Serang-Banten City which is experiencing competition so that the business strategy implemented by McDonald's utilizes its capabilities with strategic management to run advertising, service, public relations and direct marketing campaigns as well as analyzing SWOT with the aim of being able to maintain the trademark. The research results show that McDonald's has a good marketing strategy in maintaining customer loyalty.
Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa Dellawati; Frischa Anggraeni; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.821

Abstract

Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang Dian Novita; Sabinah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.822

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
Analisis Strategi Peningkatan Kepuasan Pada Produk Xiomi Iis Mariyam; Tasya Aulia; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.823

Abstract

Mobile phones are a technology that is developing rapidly from year to year. Many new brands are emerging in the world cellphone competition that competes with each other to create products their flagship. Several factors can influence the decision consumer purchases, namely: brand image, price and product quality. Image A brand is an association of all available information about a brand The products, services and companies of this brand are the abstract of this journal article which reveals the background that mobile phones are a technology that is developing rapidly with the emergence of many new competing brands. Several factors that influence consumer purchasing decisions include brand image, price and product quality.
Analisa Persaingan Bisnis Antara Merek Mie Sedap Dan Mie Indomie Anneira Azzahra; Mia Mulyani Zahra; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.824

Abstract

People's lives have begun to change in this era of globalization, everything that is needed is required to be fast and practical. Several needs, including food, have become instantaneous, creating a very high level of development in the food business, especially in Indonesia. . With the current busy activities of society, business actors have the opportunity to create fast food products (Hernawan, 2019). Therefore, new businesses began to emerge known as fast food or fast food. Instant noodles are popular with everyone, both young and old. Therefore, the focus of the research entitled "BUSINESS COMPETITION ANALYSIS BETWEEN SEDAP NOODLE AND INDOMIE NOODLE BRAND" focuses on when purchasing a product, there are many factors that consumers consider to make a decision. In addition to the economic situation of each consumer. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of business competition between the Sedap noodle and Indomie noodle brands among Bina Bangsa University Serang students. People currently choose instant noodles because they are cheap, easy to prepare and long-lasting (Cindy et al. , 2016). Currently, many companies competing in the instant noodle business make various different variations, providing superior products to offer to the public by producing instant noodle products such as Sedaap noodles, Indomie, Supermie, Sarimi, Gaga noodles, ABC, Success noodles and others. (Roisah et al., 2021). However, instant noodle products are currently very vulnerable to brand switching because many new products have emerged with new flavor variants, resulting in consumers switching brands for certain reasons (Indrawati & Untarini, 2017).
Co-Authors Abdul Wahid Alfarizi Abdurahman M A Tokan Ade Ifan Mujayanto Ade Muhita Adinda Satria Bagus Agung, Yusuf Ratu Ahmad j Ahmad Jazuly Ahmad Jazuly Aini Pungki Sri Rahayu Ainur Ra’in Aji Nurantono Ali Umar Dani Alvina Novanka Aminuyati Ananda Nur Amalia Andri Nirwana AN Anggi Rizki Anisa Arlinda Putri Anneira Azzahra Annisa Novianti Apriyani Aqmal Maulana Sidik Aryati Aryati Awanda Rohmadona Ayu Nuryani Bahtiar, Syamsul Bella Bunga Sejagad Betha M Zaky Debby Ratna Daniel Dellawati Denisa Fitriya Uzzahra Deshinta Maia Desta Melani Amalia Devi Eka Kumalasari Devi Noviana Dewi Sagita Dian Ardiyani Dian Novita Diana Niati Manalu Didik Widyatmoko Dindha Tria Lestari Ela Kurnia Elsa Savitri Ervizal A.M. Zuhud Esti Munawaroh Estu Dwi Saputro Fahri Juniardi Fajarullah Bangkit Nugraha Fajri Sodik Fani Fardiani Fauzi Widyawati Feoniy Amanda Putri Frischa Anggraeni Fuaturosida, Rika Hafidzd Hakimuddin Salim Hani Fatu Zahra Henny Purwanti Herni Herawati Hikmal J Holyness Nurdin Singadimedja Hudefah Hudefah Iis Mariyam Ilham Ramadian Imam Wierawansyah Eltara Imarananda Putri Imran Imoni Misadiwana Imron Rosyadi Indah Fitriani Ismail Abdul Ghani al-Jalal Ismi Azalika Ummah Izu Andry Fijridiyanto Jalaludin Jorina Waworuntu Julina Julina Kamila Cahya Kharis Nugroho Khayatin Nupus Khoirunnida Leyla Ayu Azkiyah Lida Urbaningrum Linda Destia Putri Lisa Julianti Lusi Emilia Wulandari M. Ainul Yaqin M. Naufal Firosa Ahda M. Rudy Sumiharsono Maesyaroh Rasyid Mahpudoh Mahpudoh Makmuri Makmuri Mamay Komarudin Meita Rahayu Mentari Salsabila Mia Mulyani Zahra Muh Nur Rochim Maksum Muhamad Jundanila Muhammad Akmal Jauhar Rifqi Muhammad Arif Wicagsono Muhammad Hidayatullah Muhammad Qaddafi Muhammad Ridho Dhiaz Muhammad Rizki Priantono Mukhyidin Mukhyidin Mulia Purba Muliani Muliani, Muliani Mulya Tiara Fauzi Mustika Via Baharsah Muthoharun Jinan Muthoifin Mutiara Anisa Titian Trisna Mutohharun Jinan Nabila Agustina Naisa Laila Yasri Namira Rahmi Rizqia Naoval hakiki rd Nasrulloh Nasrulloh Naufal Affandi Nepi Andriani Nia Maharani Norma Puspitasari Novia Anggelina Novia Herman Devi NOVIA RAHMAWATI Novianti Novianti Nungki Agustin Nur Syamsudin Nuraida Safitri Nurhasanah Nurholisah Okvin Mulia Paris Ali Topan Pratama Putri Arifani Qoni’ah Al Munasiroh Rana Rana Resti Apipah Rico Sandi Aji Rini Rohmawati Riska Susilawati Rizkiyah Nurmalia Rizky Fahrul Rodiatul Ulfah Rosiyanti Rosiyanti Sabilla Anggraini Sabinah Salahudin Salahudin Samahwati Samahwati Samsul Bahri Satria Bagus Pribadi Shinta Damayanti Sika Noviani Silfi Purnama Nur Siti Aulia Nurmedina Siti Ila Awaliah Siti Lutfiyani Siti Nur Hidayati Siti Nur Rohmah Siti Rani Siti Rohayu Siti Salma Nur Izati Siti Sugiarti Siti Sutihat Solihat Solihat Sudarmono Sudarmono Suhubdy Suhubdy Supianto Cibro Suseno, Bambang Dwi Sutisna Sutisna Sutisna Syamsul Bahtiar Syarif Mamang Tadkirotun Nakiya Tashella Nazha Tasya Aulia Titin Nurfatlah Tomi Irawan Tri Amanah Tuti Alawiyah Uktafiya Nurhayati Ulinnuha Ulinnuha Wahyudi Wahyudi Wakhidia Rahmatu A Wananda Purna Maulidi Wieke Dwi Sulistianova Wisnu Sagantara Wulan Ayu Ningsih Yahya yahya Yeni Lasmawati Yeti Dahliana Yuana Putri Febriyanti Yuni Apriliani Zahrotul Hayat Zanuba Qotrun Nada