Article Per Year (5 Year)
p-Index From 2021 - 2026
6.024
P-Index
This Author published in this journals
All Journal e-GIGI e-CliniC LEX CRIMEN JAKPI Jurnal Manajemen Bisnis JSM (Jurnal SIFO Mikroskil) TATANAN Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Jurnal Manajemen Pendidikan Omni-Akuatika Jurnal Penelitian Pendidikan IPA (JPPIPA) EBSJ SENTRALISASI BALANCE: Jurnal Akuntansi, Auditing dan Keuangan Jurnal PROTEKSI (Proyeksi Teknik Sipil) Jurnal Masyarakat Merdeka (JMM) HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM Inovasi: Jurnal Ilmiah Ilmu Manajemen Jusikom: Jurnal Sistem Informasi Ilmu Komputer MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial SOLUSI Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Promotif Preventif Medical Scope Journal (MSJ) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Research in Social Science and Humanities Action Research Literate (ARL) Manajemen dan Bisnis Jurnal Komputer, Informasi dan Teknologi Jurnal Paradigma Akuntansi Indonesian Accounting Research Journal Modality Journal: International Journal of Linguistics and Literature Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ilmu Pendidikan Indonesia Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal International Journal of Application on Economics and Business Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital The Indonesian Journal of General Medicine Greenation International Journal of Tourism and Management Computer & Science Industrial Engineering Journal Balance: Jurnal Akuntansi, Auditing, dan Keuangan Jurnal Sistem Informasi dan Aplikasi Jurnal Bakti UPPR
Albert Albert
Bina Nusantara University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SENTRALISASI

 1 
The The Role of Brand Trust as a Mediating Variable in The Relationship Between Brand Image and Promotion In The Decision to Choose a College Yani, Tri Endang; Albert, Albert; Kridasusila, Andy; Santoso, Aprih; Kuswardani, DC
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4133

Abstract

The research aims to examine the role of Brand Trust, Brand Image and promotion in the decision to choose a college. Research provides the benefit of providing input for universities in their efforts to increase the number of students. The population in this study were students who had still been active at Semarang University. The total number of samples taken was 106 respondents using purposive sampling data collection techniques. The analysis technique used is multi-linear regression and path analysis. The research results show that Brand Image and Promotion partially influence Brand Trust. Brand Image, Promotion and Brand Trust partially influence the decision to choose a university. However, Brand Trust is not able to mediate the relationship between Brand Image and the Decision to Choose a college and the relationship between Promotion and the Decision to Choose a college. The results of this research have the implication that universities can develop more targeted strategies to create a positive image of universities and design appropriate promotional strategies to increase trust in universities and increase the number of students.
Co-Authors Abda Abda Achmad Noerkhaerin Putra Agus Susanto Alfarizy, Tomy Aminingtyas, Septi Andini Andayani, Lia H. Andini, Lilla Andyka Andyka, Andyka Angkasa, Marco Anita Damajanti Aprih Santoso Arman Husni Aurelia, Clarecia Bonnarty Steven Silalahi Budianto, Justin Chairisni Lubis Chandra, Felixco Chandriani, Casslyn Collins Willim, Zackrey Dewayani , Ery Dewi Apipah, Wulan Djohan, Deva Djohan, Stevannie Duti Volya Elbistian, Kevin Putra Endah Dwi Kusumastuti, Endah Dwi Ermatita - Etty Widyastuti Gawei, Apria Brita Pandohop Girsang, Ermi Hairinsyah, Kesuma Halawa, Misdayanti Hamidjaja, Beverly C. Harahap, Zainy Kholis Muda Hariyanti , Tri Yuli Hartanto, Janssen Yohana Putri Hartati Hartati Haryadi, Nicko Hassim, Affendy Abu Helmy Thendean Hutabarat, Chintya Yohana Putri Hwang, James IKA PUSPA SATRIANNY Indarto Indarto Iratutisisilia, Iratutisisilia Irmawati, B Irwandi Irwandi Ita Fionita Izza, Ainul Jacqueline, Jacqueline Jawari, Irvan Kosasih, Hengky Kridasusila, Andy Kuswardani, Dc Laoli, Tierlin Gustin Kristiani Lestari , Rohmini Indah Liana Susanto Lim, Jennifer Lowins, Leandro Maimori, Romi Manginstar, Christian Manginstar, Christian O. Manik, Rifqa Yolandha Efreymind Marissa, Novaria Marselus A. Merung, Marselus A. Marselus Merung, Marselus Masduki Masduki Meliala, Juli Elisabet Mayen br Muhamad Fajri, Muhamad Mulyono, Jovan Naga , Dali Santun Nasib Nefianto, Tirton Nely Arif Nengsih, Widya Nesia, Yesha Nunung Fajaryani, Nunung Nurhayati Nurhayati Okta Jaya Harmaja Pasaribu, Ester YYN Pranata, Hamdi Pranyoto, Edi Prasetio, Meriyawaty Amelia Prastyaningsih, Nila Robin Robin, Robin Rochimah, Heni Rojuaniah Rojuaniah Rudi Waluyo SAFITRI, CANDRA Sagala, Lapiti Gokmatua Sahat Simbolon Saleh, Denny SALMAN FARIS Santoso, Thomas Budi Santy Deasy Siregar Saragih, Saut Pintubipar Sarumi, Rasniah Savitri, Fania Mutiara Sucandra, I Made Agus Kresna Sulistiani Sulistiani, Sulistiani Sunario Megawan Surya Surya SUSANTI Sutanto, Fernando Thamrin Thamrin Tita Elfitasari Tjokorda Gde Agung Senapathi Tommy Setiawan Ruslim, Tommy Setiawan Trijani Suwandi Ugang, Yandi Valerie, Valerie Wahid, Ayi Wedra Aprison Wiguna, Teguh Nusa Wijaya, Elyzabeth William, Justin Sebastian Winda Rika Lestari Wizmar, Dickie A. Yani, Tri Endang Yohana Yohana Yuli Budiati Yusmei, Nining Zulfani Sesmiarni