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Journal : dynamic management journal

QUALITY OF EXPERIENCE IN MODERATE LIFESTYLE, BRAND AWARENESS AND QUALITY OF TASTE ON REPURCHASE INTENTION Amelia, Riska; Bintarti, Surya
Dynamic Management Journal Vol 7, No 3 (2023): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i3.8712

Abstract

This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.
Co-Authors -, Rismansyah Abdul Haliq, Abdul Abu Bakar Adi Hermawansyah Agus Riyadi Agustin, Wanni Ajmalunnas M Alamsyah, Teuku Ali Murtadho Angraeni, Nia Anhar, Deli Annisa, Nur Ainun Aprillianti, Rika Ardiansyah, Syendy Arnita Arnita Asisah, Asisah Asrika, Asrika Astuti, Ermayanti Azrita, Azrita Bosker Sinaga Br Tarigan, Nera Mayana Bukhari Bukhari Bunga, Bunga Bustamam, Nurbaity Chuarajab Ms., Tawakkal Ciptanurani, Ceria Dahmiri Darmayanti, Yeasy Dian Agustin, Rahma Diennur, Usman Dina Mariana Dwi Kurniawan, Dwi Eli Apud Saepudin Erna Erna, Erna Fachry Abda El Rahman Fadhila, Feldha Fauziah Dasuki, Poppy Fauziah Fauziah Fauziah, Anti Zulfitri Ferry, Christian Firda Arlina Gea, Yufen Yuliandri Hafrijal Syandri Hanafi, Revo Hardiansyah, Yera Hari Sulistiyo Husmaini, Husmaini Imelba, Wianda Faza Indah Indah Intan Intan Jamaluddin Jamaluddin Jelina, Sherly Julyanti, Mutia Khairina, Nadia Krisswanti, Yuri Kurniawan, Ahmad Kusnadidi Subekti Kusuma Dewi Al-Ayyubi, Rizna Laoli, Friska Murni Kasih Maharani, Putri Suci Mahfida, Silvi Lailaltul Maliah, Maliah Malik, Syahrul Maryana, Yayan Muamanah, Victaria Roiffatul Muhammad Arsyad Muhammad Zaini Muluk, Imelda Murlena, Murlena Norhidayah, Siti Novi Fadhila, Alfitri Novitasari, Rahmawati Nur Thahirah Umajjah, Nur Thahirah Nur ‘Azah Nurhayati Pajar, Nanda Putra Poenamo, Gapu Desima Poppy Indriani Prastistha, Erica Agni Pratama, Ikhsan Fahri Prisca Livania Do Rego Tilman Putri Yulianti QOLBI, NURUL Ramadhan, Teguh Reskya Raudhatul Jannah Reni Yuliviona Rifka, Rosmida Rifkah, Aqila Rini Widyastuti Riskawati Rismawati Rismawati Rohmah, Ichmi Yani Arinda Rosmayati, Siti Rumidatul, Alfi Sahara, Nis Putri Sheila Nur Saputri, Maulidya Fathimah Sarwanto Sarwanto Sastika, Lia Ayu Septiani, Delina Herdian Setiawan Muhammad, Aris Shalilhah, Miftahush Sidik, Abdurrahman Siti Fatimah Siti Helmyati Siti Zulaikah Sitna Hajar Malawat Stefani Fitri Haryati Subekti, Kusnadi Sudarmin, Andi B. Mutmainnah Sulistio Putri, Yulianto Sunaryo, Budi Surya Bintarti SURYA, I GEDE Suryadimal, Suryadimal Suyono Suyono Sya'rani, Ridwan Syah Putri, Fauzia Syahwaliyah, Putri Sya’diah, Halimatus Syofia Achnes Wahyuni, Rahayu Wandi Syahindra Yohana Dewi Lulu Widyasari Yuliana Prasetyaningsih Yunita Yunita Yusri Wahyuni Yusuf Adam Hilman, Yusuf Adam Zaenudin Arif, Jihan Ahmad Zamzam, Muhammad Zulfadli Zulfadli Zulfadli Zulfadli