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Journal : MEDIA KONSERVASI

Subak Padanggalak Development Strategy as Tourism Attraction in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 23 No 3 (2018): Media Konservasi Vol. 23 No. 3 Desember 2018
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.804 KB) | DOI: 10.29244/medkon.23.3.281-292

Abstract

The development of subak as tourist attraction will be inline within Bali cultural tourism development, since subak and tourism in Bali are both are Balinese culturally basis. This is an effort to maintain the sustainability of subak while controlling the paddy field conversion and supporting environmental sustainability. However, the absence of subak strategy as tourist attraction becomes a problem. This paper analyzes the internal and external environmental factors that influence Subak Padanggalak, Denpasar City, Bali as tourism attraction and designing the subak strategy as tourism attraction in urban area. To do so, it will be analyzed using SWOT and Quantitative Strategic Planning Matrix (QSPM). The I-E matrix analysis falls into cell V, namely using maintain subak as tourism attraction dan pushing market penetration and product development. SWOT analysis produces four alternative strategies, namely: (a) S-O strategy (expansion of tourist markets, provision of subak tourism facilities), (b) S-T strategy (stressing agricultural activities and rituals as tourist attractions, tourism activities based on subak norms and rules, involving subak members in subak tourism activities), (c) W-O strategy (subak is more involved in developing tourism attraction and cooperating with government), and (d) W-T strategy (strict rules for controlling land conversion, limiting the coming of external labor working in subak, and adequate facilities to empower farmers and foster public appreciation of subak). Priority analysis of the subak strategy successively starts from the development of tourist attraction based on agricultural activities and rituals in subak through cooperation with the government and entrepreneurs to empower farmers through providing additional sources of income from tourism activities. To ensure the sustainability of subak, it is necessary to have strict rules to control the conversion of agricultural land functions, and limit the external workforce to subak. The strategy must be is in line with subak norms and rules to achieve sustainability of subak-based urban tourism attraction. Keywords: attraction, Denpasar, development strategy, subak, tourism  
PENGARUH ATRIBUT DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DAYA TARIK WISATA PERTANIAN SUBAK DI KOTA DENPASAR BALI: Effect of Attributes and Service Quality on Visitors Satisfaction in Subak Agricultural Based Tourism Destination in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 25 No 2 (2020): Media Konservasi Vol. 25 No. 2 Agustus 2020
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.25.2.113-123

Abstract

Subak sebagai daya tarik wisata (DTW) di perkotaan memiliki kekuatan pada atribut daya tarik wisatanya dan memiliki peluang besar untuk berkembang lebih lanjut. Namun, belum ada informasi yang cukup bagaimana pengaruh atribut DTW subak dan kualitas layanan yang diberikan dalam mempengaruhi kepuasan pengunjung. Kepuasan pengunjung merupakan kunci keberlanjutan sebuah DTW termasuk di Subak Padanggalak. Penelitian ini menganalisis: (a) persepsi pengunjung terhadap DTW Subak Padanggalak, (b) pengaruh atribut dan kualitas layanan terhadap kepuasan pengunjung DTW Subak Padanggalak. Penelitian dilakukan di Subak Padanggalak, Kota Denpasar Bali. Penelitian menggunakan analisis kuantitatif yaitu SEMPLS dengan software WarpPLS 3.0 for Windows. Responden 100 pengunjung dipilih secara convenience sampling. Hasil penelitian menunjukkan bahwa (a) rata-rata pencapaian skor persepsi pengunjung terhadap DTW Subak Padanggalak sebesar 3,81 (dari skor maksimal 5,0) yang termasuk kategori persepsi baik yang didukung oleh rata-rata pencapaian skor persepsi responden terhadap atribut DTW yang tergolong baik, kualitas layanan yang tergolong baik, dan kepuasan terhadap DTW yang juga tergolong baik, dan (b) variabel atribut DTW (X1) dan variabel kualitas layanan DTW (X2) berpengaruh signifikan dan positif terhadap variabel kepuasan pengunjung terhadap DTW Subak Padanggalak (Y) dengan nilai R-squared sebesar 0,533 (atau 53,3%) dan tergolong moderat. Subak Padanggalak disimpulkan memenuhi ekspektasi pengunjung sebagai DTW berbasis pertanian di perkotaan karena atribut dan kualitas layanan yang diberikan mampu memuaskan pengunjung. Namun demikian indikator-indikator yang kurang peranannya perlu diperbaiki agar menjadi pendorong niat pengunjung untuk berkunjung ke DTW Subak Padanggalak. Kata kunci: atribut, kepuasan, layanan, subak, pariwisata
Co-Authors A A Kt Yoga Putra A. A. Sri Indrawati A.A Ayu Indah Mahardani A.A Ayu Wulan Ratna Dewi A.A Gde Agung Brahmanta A.A Sagung Intan Pradnyaningrum A.A. BAGUS JODI DHARMA DIAKSA A.A. Triangga Jaya Sakti Ade Septyana Aditya Putera Ardhana Anak Agung Gde Siddhi Satrya Dharma Anak Agung Gede Bagus Rahardiputra Anak Agung Gede Kresna Dalem Anak Agung Istri Agung Prajna Paramitha Anak Agung Istri Agung Pranita Bastari Anak Agung Istri Ari Atu Dewi Anak Agung Ketut Sukranatha Anak Agung Sagung Wiratni Darmadi Anak Agung Sintya Iswari Anak Agung Sri Indrawati Anak Agung Sri Nari Ratih Pradnyawathi Asri, Ni Made Intan Purnama Billyzard Yossy Lauran Cindy Isabelle Ekak Cokorda Istri Ilma Sisilia sari Cokorda Istri Ratih Dwiyanti Pemayun Cornelius Novan Trihansyah Debbi Maharani Desak Nyoman Dwi Indah Parwati Desak Putu Dewi Kasih Deviera Dika Putri Harlapan Dewa Ayu Dinda Yudia Aristika Dewa Ayu Made Fitriani Adiningsih Dewa Putu Ady Wiraz Peremana Dio Christianta Sergio Eddy Nyoman Winarta Gede Agus Pratama Dwita Gede Ngurah Prasetya Utama Gusti Ayu Mirah Handayani Gusti Ayu Nadina Utama Pramadani I Dewa Made Daghanam Prabu I Gde Anriz Madha I Gde Made Widia Sastra Nayaka I Gede Made Gandhi Dwinata I Gust i Ngurah Wairocana I Gusti Agung Ayu Istri Ngurah Intan Savitri D. I Gusti Agung Dewi Mulyani I Gusti Agung Krisna Ary Ananda I Gusti Agung Mas Rwa Jayantiari, I Gusti Agung I Gusti Agung Ryan Dwiyantara M I Gusti Ayu Amara Dewi H. I Gusti Ayu Kartika I Gusti Ayu Made Aryastini I Gusti Ayu Sinta Kesuma Devi I Gusti Ketut Riza Aditya I Gusti Made Triana Surya Pranatha I Gusti Ngurah Agung Niki Diatmika I Gusti Ngurah Rama Darmawangsa I Gusti Putu Ngurah Satriawibawa I Kadek Arinata I Kadek Yoga Arya Putra I Ketut Candra Wistara I Ketut Markeling I Ketut Mertha I Ketut Rai Setiabudhi I Ketut Sardiana I Ketut Surya Diarta I KETUT WESTRA I Made Arya Utama I Made Budi Pradnyana I Made Dedy Priyanto I Made Pasek Diantha I Made Udiana I Made Yonathan Hadi Sanjaya I Nyoman Darmadha I Nyoman Dharmadha I Nyoman Ganang Bayu Weda I Nyoman Gian Erlangga I Nyoman Mudana I Nyoman Sirtha I Nyoman Yatna Dwipayana Genta I Putu Agus Putrawan I Putu Hendra Ardyawan I Putu Raditya Sudwika Utama I Putu Reinaldy Putrawan I Wayan Jeffry Arya Putra I Wayan Suriantana Ibrahim. R Ida Ayu Agung Nara Kirana Udiyana Ida Ayu Brahmantari Manik Utama Ida Ayu Divia Suryasha Manuaba Ida Ayu Listia Dewi Ida Ayu Listya Candradevi Ida Ayu Made Widyari Ida Ayu Padma Trisna Dewi Ida Bagus Erwin Ranawijaya Ida Bagus Gede Dwi Wedagama Ida Bagus Komang Hero Bhaskara Ida Bagus Putu Sutama Ida Bagus Trian Dhana Ida Bagus Widnyana Imelda Sutoyo Imma Mutia Dewi Sindrawan Indah Triari Dwijayanthi Intan Khofifah Yulinar Ivan Aswinabawa Jasmine Sahira Kusnadi Jay Maulana Julian Albert Dewantara Kadek Dwijayanti Kadek Mas Kinari Dewi Kadek Regita Cahyanti Kadek Sumiasih Kadek Surya Diatmika Ketut Surya Darma Komang Aditya Darma Putra Komang Angga Mahaputra Komang ` Tatik Triana Robed Larasati Indriana Gunawan Luh Gede Siska Dewi Gelgel Luh Putu Try Aryawati Made Ary Suta Made Bella Meisya Prihantini Made Putri Shinta Dewi Hanaya Namira Sista Natalia Ningsih Natasya Milenizha Irianti Ni Kadek Ari Novita Sari Ni Kadek Ayu Ena Widiasih Ni Kadek Setiawati Ni Ketut Supasti Dharmawan Ni Komang Ayu Melda Gayatri Ni Komang Laba Swastami Yanti Ni Komang Sri Adnyani Ni Luh Putu Dilvia Mas Manika Ni Luh Putu Radha Gauri Satya Narayana Ni Luh Putu Yulistia Dewi Ni Made Cindhi Duaty Githasmara Ni Made Dedy Priyanto Ni Made Devi Aselina Putri Ni Made Dwi Ananda Laksmi Wiharini Ni Made Gina Anggreni Ni Made Pipin Indah Pratiwi Ni Made Pratiwi Dharnayanti Ni Made Rian Ayu Sumardani Ni Made Santi Adiyani Putri Ni Made Srinitha Themaswari Ni Made Tiara Pratiwi Ni Made Wimas Suni Nurbaheni Ni Putu Purwanti Ni Putu Sri Utari Ni Putu Sri Wulandari Ni Putu Tamar Raisa Bangsawan Novena Sari Patricia Karin Purba Patricia Mara'Ayni Neysa Putu Adinda Tasya Saraswati Putu Aras Samsithawrati Putu Aris Punarbawa Putu Aristia Anggara Putera Putu Ayu Tasya Agnesty Putu Devi Yustisia Utami Putu Diah Maharni Partyani Putu Dinanda Prajna Putri Putu Dinanda Prajna Putri Putu Genta Prayoga Mahardika Putu Rahajeng Pebriana Putu Sri Bintang Sidhi Adnyani Putu Tissya Poppy Aristiani Putu Udayani Wijayanti putu wahyu ning egarini Radot Gilbert Putra Limbong Ratrinia Melia Putri Reyno Iksan Derizky Richard Revel Wijaya Theda Sonia Pricillia Liman Sri Putri Mada Siltia Ughude Suatra Putrawan Swandewi - Tania Novelin Tasya Febri Ramadhanti Tyas Yuniawati Suroto Vernia Desfyana Weka Adreana Septia Putri Yohanes Usfunan