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All Journal Jurnal Ilmu Pengetahuan Sosial Tadbir: Jurnal Manajemen Pendidikan Islam Al-Lisan Media Wisata JURNAL TADRIS STAIN PAMEKASAN Jurnal Studi Islam Jurnal Studi Agama dan Masyarakat Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Ijtima'iyya: Journal of Muslim Society Research JURNAL INSTEK (Informatika Sains dan Teknologi) SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) An Nabighoh Jurnal Pendidikan dan Pembelajaran Bahasa Arab YUME : Journal of Management Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat 'A Jamiy: Jurnal Bahasa dan Sastra Arab Economics and Digital Business Review Journal La Edusci ECIE JOURNAL Al-Buhuts (e-journal) Al-Lisan: Jurnal Bahasa Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Pedagogy : Jurnal Pendidikan Matematika Jurnal Al-Qayyimah Pusaka : Journal of Tourism, Hospitality, Travel and Business Event PEKERTI Journal Pendidikan Agama Islam & Budi Pekerti Tadris: Jurnal Pendidikan Islam AL-KILMAH Assuthur: Jurnal Pendidikan Bahasa Arab Indonesian Research Journal on Education Jurnal Ilmiah Pendidikan dan Keislaman Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Global Education Journal IHSAN : Jurnal Pendidikan Islam Jurnal Bisnis dan Kewirausahaan Celebes Journal of Community Services IECON: International Economics and Business Conference International Journal of Economic Entrepreneurship and Business Management JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Journal of Muhammadiyah’s Application Technology An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Journal of Islamic Education Management Research (JIEMER) Early Childhood Islamic Education Journal
Muh. Arif
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Media Wisata

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The Influence of Location, Price, Promotion, and Laundry Fragrance on the Decision to Use Laundry Services in Makassar Arif, Muh.; Alimukti, Bagus Alwi; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.741

Abstract

This study aims to analyze the effect of location, price, promotion, and laundry perfume aroma partially and simultaneously on decisions to use laundry services in Makassar. Data were collected through a survey of 165 laundry customers in Makassar. The analysis technique used is multiple linear regression. The results showed that location and promotion have a positive and significant effect on the decision to use laundry services while price and laundry perfume aroma have a negative and significant effect on the decision to use laundry services. The closer or easier the location of the laundry to the customer's residence, the cheaper the price offered, and the more intensive the promotion carried out, the more likely the customer is to use laundry services. The smell of laundry perfume that does not follow the tastes of laundry consumers will result in a decrease in the decision to use laundry services by consumers. Simultaneously, the variables of location, price, promotion, and laundry perfume aroma have a simultaneous and significant effect on the decision to use laundry services. Based on the results of this study, it is recommended for entrepreneurs or managers of laundry businesses to pay attention to business locations, prices offered, promotions carried out, and the aroma of laundry perfume used to increase the number of laundry customers.
Co-Authors A, Nurnaningsih A. Zulfikar AB, Ahmad Abas, Siti Zulaiha Abdul Rahman Mus Abdul, Moh. Rivaldi Adam, Meilan Ahmad Fauzi Alimukti, Bagus Alwi Amal, Citra Amalia Amalia, Andi Annisa Amri, Miftachul Andi Putri Andi Sismar Aprilia, Nita Aprilia Aprilian, Muh Arfah, Aryati Arfandi, Masri Arifin Arifin Arifin Arifudin, Opan Asfahani, Asfahani Asriany Asriany, Asriany Awaluddin Awaluddin Basalamah, Muhammad Syafi'i A. Baso Tola Burhanuddin AK. Mantau Busa, Ismail Dahlan, Nurlaila Dama, Kiman Damogalad, Nurul Aulia Darmawang Darmawang, Darmawang Darwis Said, Darwis Datunsolang, Rinaldi Djufri, Ayulinda edy susanto Fauzi Ahmad Muda FITRI, NUR ANNISA Fitriah S. Jamin Gamar, Nur H Aminuddin H. Aminuddin Hamzah, Muh. Fadhil Harim, Mahfud Hukma Ratu Purnama Husnah, Asmaul Ibrahim, Rabiatul Adawiyah Imaduddin, Imaduddin Inaku, Irma Nuryani Irwana Ismail Busa Istiqamah, Nurul Junaeda, Junaeda Junaid, Asriani Kaawoan, Selvi Yanti Kadeni Kadeni, Kadeni Kadir, Suleman Kartini Kartini Kasim Yahiji Khaerani, Khaerani Lahay, Mohamad Latief, Firda Nabillah Majid, Putri Fidyah Manoppo, Yanty K. Mapparenta, Mapparenta Mappaujung Maknun Mariana Mariana Marwan, Wiranti Moh. Zulkifli Paputungan Mokoginta, Sicilya C. Moonai, Sudirman Muda, Fat Fadilah Ismi K. Muh. Reza Ramdani Muhajirin, Muhammad Yazzid Mujahid Damopolii Mujahid Damopolii Mushlih Saleh Nahriana Nahriana, Nahriana Najamuddin Petta Solong Nawan Bileuto Nggolitu, Iswan nur wahidah thayib pido NUR, KHILDA WILDANA Nurdiansyah Nurdiansyah Nurul Fuadi Nurwanah, Andi Ondeng, Syarifuddin Paputungan, Djamila Pasulu, Elsap Patta Podungge, Ruljanto Pramukti, Andika Pratiwi, Fadhilah Ratu Purnama, Hukma Ratu Puspita S, Retno Ayu Putri, Mega Sulistiyani Rahmatullah Baderan Ramlawati Ratni Bt. Hj. Bahri Ratni Bt. Hj. Bahri Ratu Purnama, Hukma Reskiani Reskiani, Reskiani Ridha Nirwana Riza Amalia Rifani Rosady Mulyadi Sahabuddin Latif Sarif, Suharia Saro'i, Mohammad Sinring, Bahar SL, J. Fuji Inzani. SRI ZELVIANI Suhab, Resky Faradibah Syahril Katili Syahrir Mallongi SYAMSU ALAM Syamsu Nujum Syamsuriyawati, Syamsuriyawati Tamuu, Safira Prakasa Tandiawan, Vira Tangahu, Sri Irnawati Taufan, Rezky Ratnasari Tita Rostitawati Triastika, Cyndy Ummu Kalsum Wantu, Hasyim Mahmud Yahiji , Kasim Yandra, Rezali Zulkifli, Andi Ade