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PENGARUH LOKASI USAHA, CITA RASA, DAN HARGA TERHADAP MINAT BELI PRODUK (STUDI PADA KONSUMEN STEAKY STEAK) Liana, Abel; Annisa, Wahyuni; Mahardika, Djodi; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 1 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i1.10545

Abstract

This study aims to determine the effect of business location, taste, and price on product purchase intention among Steaky Steak consumers. One of one of the steakhouses that is widely known and often visited by visitors is Steaky Steak. visitors is Steaky Steak. The research was conducted in the month of September 2023 which took place at Steaky Steak with the object of research is Steaky Steak consumers. In this study the authors used type of quantitative approach with data collection methods through questionnaire. The results of this study are expected to provide in-depth insight into the extent to which business location, taste, and price affect product product purchase interest. Steaky Steak should also think about the variables that influence it in order to increase the number of sales. variables that influence it in order to increase the number of sales at Steaky Steak.
PENGARUH STORE ATHMOSPHERE DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE NOTIZ HUT BANDAR LAMPUNG Mustaqim, Arif Hudal; Adinata, Yovan Ferdian; Suryani, Asri; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i3.10547

Abstract

This research aims to investigate the impact of two crucial factors, namely store atmosphere and product quality, on customer loyalty in the culinary industry. Store atmosphere and product quality are identified as key factors influencing consumer behavior and shaping the level of customer loyalty. Store atmosphere encompasses visual, auditory, and olfactory elements such as Store Exterior, General Interior, Store Layout, and Interior Display, creating a unique shopping experience within the establishment. Meanwhile, product quality refers to the standards and customer satisfaction regarding features like Performance, Conformance, Features, Reliability, and Aesthetics. This study adopts a quantitative approach, utilizing an online questionnaire through Google Forms as the data collection tool from respondents who are customers of Cafe Notiz Hut in Bandar Lampung. The collected data will be analyzed using relevant statistical methods to examine the relationships between store atmosphere, product quality, and customer loyalty. Control variables such as pricing will also be considered in the analysis to ensure accurate and reliable results. The anticipated outcomes of this research are expected to provide in-depth insights into the extent to which store atmosphere and product quality can influence customer loyalty. The practical implications of these findings will assist stakeholders in the culinary industry in developing more effective marketing strategies and enhancing the overall customer experience. Additionally, this study may serve as a foundation for further research in different contexts or by considering additional variables that could impact customer loyalty.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KANTIN UIN RIL) Nurhidayah, Wulan; Nuratia, Zahra; Saputra, Wahyu; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.10548

Abstract

This research is a test that aims to determine the influence of price and product quality on consumerpurchasing decisions. Number of samples in This research consisted of 90 respondents. Sampling in this research was carried out with a cross-sectional survey design. Data collection is done by sharing form (questionnaire) in the form of an online statement to respondents. Statistical tests were carried out using PLS-based Structural Equation Modeling. Test validity using loading factor values, while the reliability test uses Cronbach'c alpha, com posite values reliability and Average Variance Extracted (AVE). After all the results of the indicator items are used in this research is valid and reliable, then hypothesis testing is carried out. From The three hypothesesproposed were all supported and significant.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI GEPREK ABU AHDA Rahmadani, Nopi; Wirangga, Rezi; Zarna, Abael Diva; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i2.10767

Abstract

Marketing strategies in business must pay attention to providing customer satisfaction. The aim of this research is to determine whether price and product quality influence purchasing interest. This research is a quantitative research, the research used 90 respondents who were consumers of Abu Ahda Geprek Chicken. The data obtained was processed using a questionnaire. In this research, the indirect effect that is formed is weakening. The data collection technique is primary data or data taken directly from respondents through questionnaires. In this study, the results obtained were that price had a positive but not significant effect on buying interest, and product quality had a positive and significant effect on buying interest.
PENGARUH WORD OF MOUTH (WOM) DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN Firmansyah, A'lan Fattah; mirandha, yovie; Fadil, Ahmad; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i2.10805

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbalcommunication between one person and another that can be done face-to-face or through electronic media. Productcompleteness is an important concept in supply chain management and marketing. Product completeness refers toall elements or features included in a product or service to meet customer needs, expectations, and satisfaction. Andconsumer purchasing decisions are influenced by various factors, including personal, economic, functional,cultural, and psychological factors. These factors can affect the consumer decision-making process, which includesrecognizing a need, finding inf
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOLAM RENANG D'MARMAID Khoirunnisa, Ratu; Redyan Tasip, Tamam Adiyansah; Soaduon Hasibuan, Salim Amani; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.10833

Abstract

This research aims to explore the impact of price and service quality on customer satisfaction at the D'Mermaid Tirtayasa Swimming Pool. By carrying out this analysis, it is hoped that variables that have an important role in shaping customer satisfaction can be investigated, including aspects of price and level of service quality. The research method applied is a quantitative approach with data collection techniques using questionnaires. It is hoped that the findings from this research can provide a significant contribution in understanding and increasing the level of customer satisfaction within the D'Mermaid Tirtayasa Swimming Pool environment. Keywords: Price, Service quality, customer satsfaction
PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN: PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN Hariyanto, Muhammad Daffa; Yuliana, Priyanda; Raid Kamali, Shofwan; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era of increasing business competition, maintaining a loyal customer base is a significant factor for businesses. Customer loyalty helps companies achieve stable sales and provides long-term benefits such as positive recommendations, increased customer loyalty, and sustainable business growth. Price is one of the important factors that influence the marketing of a product. In this study, we, the authors, used quantitative methods. The focus of our research is on measurable and processable data: numbers. According to Arikunto (Arikunto, 2006), quantitative research is a research approach that uses a lot of numbers, from collecting data to interpreting the obtained data and presenting the results. Based on the hypothesized results, we find that the t-statistic value of the impact of price (X1) on customer loyalty (Y) is 13.699, the p-value is 0.000, and the original sample is 0.766. The obtained findings show that price has a positive and significant impact on customer loyalty at Darussalam Computer Center. The impact of price on customer loyalty of Darussalam Computer Center store in Scarameh, Bandar Lampung is positive and significant as it suggests that a proper pricing policy can increase customer loyalty in the store You can think that it is.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (STUDI KASUS RUMAH MAKAN MAMI LAMPUNG) Mustofa, Ahmad; Azizah, Ana Chosiatul; F Sanjaya, Vicky
Journal for Management Student (JFMS) Vol. 3 No. 1 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i1.11886

Abstract

This research aims to determine the influence of service quality, namely: Physical evidence (tangibles);Reliability (reliability); Responsiveness (responsiveness); Guarantee (assurance); Empathy, as well as theinfluence of product quality, namely: 1) Performance is related to the basic operating characteristics of aproduct. 2) Durability on customer satisfaction at the Mami Lampung restaurant with a sample of 93 customers.The sample was carried out by collecting data through a questionnaire. Data analysis uses PLS analysis whichshows the results that service quality and product quality have a positive and significant effect on customersatisfaction. Keywords : Service Quality; Product Quality; Customer Satisfaction; Restaurant
PENGARUH STORE ATMOSFER DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA LADYFAME SHOP BANDAR LAMPUNG Anindia, Zakia Nada; Siltra, Didi; Palupi, Alifah Lesi; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 2 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i2.11891

Abstract

Problems faced by the ladyfame shop, namely related to the atmosphere of the shop, such as the shop being not big and spacious enough, so that the space for consumers to move is limited, especially at times when there are lots of visitors, such as before holidays: a narrow space will certainly limit the space for visitors to move. This certainly disrupts visitor comfort because visitors cannot freely choose the clothes they want. This phenomenon can also be seen, based on research results which state that the indoor air temperature at Ladyfame makes consumers uncomfortable, and this can influence consumer purchasing decisions. Apart from store atmosphere, location can also be a factor that can influence consumer purchasing decisions. In the process of determining where a Buyer will see that location factors will be determining. Buyers tend to choose to shop at stores that have strategic locations. The population in this study were consumers who had shopped at the Ladyfame Shop. The sample for this research consisted of 90 respondents. The approach used in this research is a quantitative approach. Quantitative data is data in the form of a questionnaire and then the data is processed using smartpls 4. The results of this research show that the store atmosphere has a positive and significant influence. Based on the data testing that has been carried out, the results show that the store atmosphere has a positive and significant influence, while the location has a negative and no influence Significant.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MARTABAK AL-FATIH DI BELITANG Ulandari, Kiki; Sari, Lidia Novita; Sanjaya, Vicky F
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 3 No 1 (2022): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/glory.v3i1.7667

Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh harga dan promosi terhadap keputusan pembelian konsumen pada Martabak Al-Fatih. Penelitian ini dilakukan pada outlet Martabak Al-Fatih Sukajadi. Penelitian ini menggunakan data primer yang bersumber dari 44 orang responden. Sumber data diperoleh dengan teknik accidential sampling yaitu mengambil responden sebagai sampel secara kebetulan. Teknik pengumpulan data menggunakan kuesioner. Kemudian, data yang diperoleh dianalisis dengan menggunakan persamaan regresi linier berganda, koefisien determinasi (R2), uji t dan uji F. Berdasarkan hasil penelitian menunjukkan bahwa variabel harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Hal ini menunjukkan bahwa konsumen melakukan pembelian karena didasarkan harga dan promosi. Kata kunci : harga, promosi, dan keputusan pembelian
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Zuliansyah Abavi, Bintang Kenzo Abdul Fajar Iswara Abdullah Fikri, Abdullah Abel Liana Adam Maruf Adelia, Risa Sepria Adi riyanto, Adi Adib Fachri Adinata, Yovan Ferdian Afifah Zainuri, Mutia Aggim, Parham Agil Nauval Ardiansyah Agilia Syafitri aginda danuarta, aginda Agum Alfanis Agung, Iqbal Sobri Permana Agus Triono Agusanti, Amelia Agustina Hasibuan, Adelia ahmad habibi Ahmad Mustofa Ahmad Solihin Ahmad Solihin Ahmad Yusuf Ainurridho, Husni Akbar Andhika Akbar Andhika Alfanis, Agum Alfarizky, Surya alfina amalia, alfina Alfina Septiana Alfitri, Nadya Alfredo Kusuma Ali Sadikin Alivia Salsabila Aliyah Khoirunnisa Dzaki Amarta, Dhafi Syahputra Amelia Hidayati Amelia, Salsabila Amilia, Irsay Amrullah, Syahid Ana Samrotul Fuadah Ananda Satria Anastasya Ayu Saputri Andhika, Akbar angga aji saputra, Saputra Aji Angga Syaputra Anggraeni, Ade Ayu Anggun Patricia Ani Susilowati Anika Ria Ningsih Anindia, Zakia Nada Anisa Dwi Cahyani Anisa Rianti Putri Anisa Utami Anita Anita Annis Yuniar Sabilla Annisa Uswatun Hasanah Annisa Uswatun Hasanah Annisa, Wahyuni Annisya Millenia Arbia Sifa Kinasih Ardana, Thoriq Vico Ardian, Rega Aria, Dinda Arifa Kurniawan Arman Hidayatullah Arroisah, Ulfia Anis Artalia, Anggita Asrofi Huda Hanafi Aulia Rahmadini Aulia Rosmaniar Aulia Utari Ayu Diah Ramaiska Ayu Putri Lestari Ayu Wahyuni Azhar, Widiatka Azizah, Ana Chosiatul Azzahra Nur Mauliza Azzahra, Amelian Baiduri, Aprilia Balqis, Aisyah Baqiyyatus S, Nikmah Berama Berama Berama, Berama Bilqis Fitri Amanda Bimantoro, Jonathan Bung Sucinda Bunga Ayu Sucinda Chandra Setiawan Chandra Setiawan, Chandra chosiatul azizah, ana Citra, Welia Dandi, Faeza Danit Anggi Muninggar Danit Danu Zaki Azhar Danu zaki azhar Danu Dari, Septi Wulan Dayanti, Evy Della Irachmi Delviansyah Ade Patra Delviansyah Desi Ambarwati Deska Ismayanti Desta Rismawati Destifani, Logika Destika Destika Destika, Destika Desy Shelawati Devita Adela V Dewi Sartika, Mita Dewi, Cahya Komala Dhea Editya Diah Utami Diana Okta Lestari Dina Anggresa Oktina Dina Anggresa Oktina Dina Novianti Dina Pertiwi Dinda Aria Dinda Fali Rifan Djodi Mahardika Dwi Apriliani Dwi Apriliani Dwi Apriliani, Dwi Dwi Ayu Puspita Dwi Rahadini Dwi Sheta Dwi Taufik Aziz Eca Ratna Sari edho Maulana edwar fadhoil Effendi, Risky Dwian Eka Novita Sari, Eka Novita Eka Septiana Sari Eka Silvia Eka Yulianti Eko Pujiyulianto Ellen Praditha Elsa Tika Pertiwi Endah Dwi Utami Esmeralda, Kristina Evy Dayanti Fabella, Nurhaliza Tri fadil, Ahmad Fatih Fuadi Fatmasari, Diah Fattah F, A’lan Faulina, Ida Fauziah Rahayu Febila, Rizka Febriawan, Muhammad Ryan Ferdian Ali Ferdinan Ramadhan Firmansyah, A'lan Fattah Fitiryanti, Jeni Fitria Ningsih Fitrianita, Siska Friska Apriliana Gab Rizki Tiwi M Tiwi M Ghati, Laras Hapsari, Leona Febi Hariyanto, Muhammad Daffa Hasanah, Annisa Uswatun Hasbullah Hasbullah Herani Putri Heriyanti, Laili Hermanto, Muhammad Yogi Hidayat, Ade Rifki Huda, Muhammad Janan I Ketut Suada Ichsan, Amirul Ika Clindrika Priseptia Ikhbal, Syufalmi Indri Setianingrum Intan Angelina Intan Angelina Sunardi Intan Angelina Sunardi Intan Ayuni Intan Ferdina Pratiwi Intan Kumala Sari Intan Rahmawati Intan Rahmawati Intan Rahmawati Irfan Dafa Denara Irfansyah, Ahmad Irsandi, Wildan Aldi Ishaq, Rivaldo Isti Sara Iwan Eko Ariyadi Jaein Astrid Pratiwi Jayanti, Afrida Jumratun Naimah Junia Defita Junice Esti Pratiwi Kamali , Shofwan Raid Kamila, Anisa Karina Ismalia Karnilah Karnilah Khairunnisaa Khairunnisaa Khoirunnisa, Ratu Kholiqoh, Nurul Laeli Novita Sari Laila Ifti Faiyah Laili Nurul Hanifah Laras Ghati Lathifa Putri Afisna Leona Febi Hapsari Lestari, Mustatina Dwi Lestari, Yulia Tri Liana, Abel Lianto, Fitra Akbar Linzani, Arniz Lutfiana Khoirunnisa Lutfiana Luthfiah Jayati M Abdurrahman Faqihudin M iqbal Arya pramudya M. Alimul Kabir Albant M. Dwi Ananda M. Juvekillano Rava Tovarel M. Naufal Sahensah Mahardika, Djodi Mahmudin, Rizal Maisuri Malia Annissa Faisal Mara Yunika Marantika, Sindi Mardhiyah Hayati Mardiah, Putri Ainun Maruf, Adam Masikah Shofi Kamila Maulana, Muhammad Aldi Maulida, Inayatul Maulinda, Lina MAZNA MAZNA Ma’ruf, M. Siddiq Al Mediana Rahmatika Meli Agustina Melia Anggraini Meliyanti Meliyanti Meliyanti Merah Rizki Ramadhoni Merliana Widyawati Merza Nur AR Mirandha, Yovie Mona Enjelita Wijaya Muhammad Haddid Azizi Muhammad Naufal Arfani Muhammad Rizki Maulana Putra Muharia Mujianah, Siti Mukhlisin Mustaqim, Arif Hudal Mutiara Zahara Muzammil, Muzammil Muzammil, Via Kurniawati Nanda Ayu Novita Nanda Dwi Iskuntianti Nando Andreansyah Nikmah Baqiyyatus Shalihah Nira Dian Kinanti Noviandi, Ardi Novitasari, Asri Noviza Indar Sulistiani Nuerlela Wati Nuratia, Zahra NurAzizaturrahma Azizah Nurbari, Fiqih Alpriansyah Nurfitriani, Salsa Nurhaliza Tri Fabella Nurhalizah, Nurhalizah Nurhayati Nurhayati Nurhidayah, Wulan Nurma Yunita Nursya'adah, Alya Aulia Nurul Atika Rohmah Octaviane, Adinda Shabrina Okspendri, Chandra Palupi, Alifah Lesi Pirmansyah Pirmansyah Pramudya M Iqbal Arya Pratama, Aji Pratama, Nando Rizky Arnando Prima Rini Metri Puji Lestari Purnama, Wijaya Pusaka, Semerdanta Putra Adi Pradana Putra, Andika Mula Putri Jelita Putri Nanda Wulandari Putri Rahayu, Intan Putri Selviana Anjani Putri, Calista Raden Mohamad Herdian Bhakti Rahardi, Rahardi Rahmadani, Nopi Rahmat Raid Kamali, Shofwan Ramadhani, Tiara Ramadhoni, Merah Rizki Rani Puspita Sari Rayhan Muh. Durrasuwawi Redyan Tasip, Tamam Adiyansah Rela Wati Renanda Prastika Repita Sari Resti Mutiara W Rifai Budi Hartanto Rifaldi, Muhammad Rika Marlina Riki Wandoyo Rio Riandi Rio Syukron Jamal Risky Dwian E Ristian Lilis Rizka Febila Rizkiyah, Dara Rosalina Rosalina Roy Saga RR. Ella Evrita Hestiandari Rudi Stiawan Sa'adah, Nurul Sadid, Raihan Safira, Yeni Safitri Malik, Annisa salma firdaus salma Salsabiila Nur Aziizah Salsa Sandi, Ary Kurnia Sandy Firdaus Santi Hermalia Santi Hermalia . Santika, Wulan Saputri, Marliana Handata Sara, Isti Sari, Lidia Novita Sari, Mira Sari, Rani Puspita Sa’adah, Nurul Selvi Oktianingrum Septi Harliyani Septi Wulan Dari Setiawati, Siska Shafira Jingga Hernita Shelawati, Desy Shintia Ningrum Sholehah, Indah Lailatus Sholekhah, Asrialiatus Siltra, Didi Silviyana, Silviyana Sinta Mak’ibah Sinta Rahayu Rahayu Siregar, Syalsya Ita Sri Ani Siska Setiawati Siti Maisaroh Maisaroh Siti Rohimah siva, Siva karlina dewi Soaduon Hasibuan, Salim Amani Sofi, Silfia Maya Sofiana, Ananda Mery Steven, Willy Aldi Suratih, Winda Ayu Surohit Surohit, Surohit Suryani, Asri Syahidin, Ahsanu Syahputra Amarta, Dhafi Tania Rezki Farha Tanti Tanti Tasya Monica Tasya Salsabila Teguh aryan sandra Tengku Riza Zarzani N Thamara, Ferdalia Tiana Fungky Tiara Oktarienza Tiara Puspita Sari Tiara Ramadhani Tiara, Rani Titian Cahya, Bulan Tiwi M, Gab Rizki Tiwi M Tri Septiana TRI, TRI SETYONO Tria, Ratu Triani, Lita Ulandari, Kiki Utami Putri, Lisa V, Devita Adela Valen Desliena Fitra Vanissa Riva Vivi Tri Wulandari Vopi Fitriani Wahyudi Wahyu Cahyo Pratama Wahyu Saputra Wahyudin Sidik Wahyuni Annisa Wardi ansyah Welia Citra Wicoko, Adistyo Widani, Nabila Ahdania Wijaya, Thover Aldi Wijayani, Resti Mutiara Wiliardi lexi leyley Winda Ariyanti Wirangga, Rezi Yakub, Rizky Yani Setyawati Yeni Susanti Yerlinda Agustina Yobi, Yobi Sobirin Yogi Apriyanto Yuli Ratna Sari Yuliana, Priyanda Yuliatin Al Amiri, Akif Yulyana, Selfi Yulyana Yusuf Bakhtiar Zahra Dhaefina zaki febri setiawan Zarna, Abael Diva zulfanil Azizah