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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Analysis of Human Capital Plan Implementation In Improving Human Resource Performance at PT Furnimate Creation (PT FMC) Ilham Baihaqi Baharsyah; Rhian Indradewa; Muhammad Dhafi Iskandar; Unggul Kustiawan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10323

This study aims to analyze the implementation of a human capital plan to support the effectiveness of human resource management at PT Furnimate Creation (PT FMC), a furniture and interior design company. The background of this study is based on the importance of human resources as a strategic asset in creating competitive advantage, as well as the existence of a research gap that shows that studies related to the implementation of an integrated human capital plan in project-based and customization companies are still limited. This study uses a qualitative approach with descriptive methods. Data were collected through in-depth interviews, observations, and documentation, involving the company's management and employees. Data analysis techniques were carried out using an interactive analysis model that includes data reduction, data presentation, and conclusion drawing, and its validity was tested through triangulation of sources, techniques, and time. The results of the study indicate that the implementation of the human capital plan at PT Furnimate Creation (PT FMC) has been carried out in a structured manner through aspects of competency-based recruitment, employee training and development, performance assessment using a balanced scorecard approach, and a compensation system tailored to employee contributions. This implementation has been proven to support increased employee productivity and performance. However, several obstacles remain, such as limitations in the development of specialist competencies and the suboptimal integration between HR planning and the company's business strategy. The conclusions of this study indicate that human capital planning plays a crucial role in improving the effectiveness of HR management and supporting organizational sustainability. Therefore, a more integrated and long-term HR development strategy is needed to enhance company competitiveness.

The Influence of Servant Leadership on Job Performance through Employee Empowerment and the Dimensions of Organizational Commitment Pulung Adi Nugroho; Unggul Kustiawan
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1043

Employee performance in educational institutions is frequently associated with leadership style, empowerment practices, and organizational commitment; however, comprehensive empirical models integrating these variables, particularly within private school contexts, remain underexplored. This study aims to analyze the influence of servant leadership on employee empowerment, examine the effect of empowerment on the three dimensions of organizational commitment (affective, normative, and continuance), assess their impact on job performance, and test the moderating role of perceived supervisor support. A quantitative research design was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 161 private school teachers in Tangerang through purposive sampling and analyzed using SmartPLS 4. Measurement validity and reliability were confirmed prior to hypothesis testing, and structural relationships were evaluated through bootstrapping procedures. The findings indicate that servant leadership significantly enhances employee empowerment, and empowerment positively influences affective, normative, and continuance commitment. Among these dimensions, only affective commitment has a significant positive effect on job performance, whereas normative and continuance commitment do not. Furthermore, perceived supervisor support does not moderate the relationship between employee empowerment and the three commitment dimensions. The results highlight the pivotal role of empowerment and emotional attachment in driving teacher performance and underscore servant leadership as a strategic mechanism for strengthening empowerment in educational organizations.

Entrepreneurial Intention of MSME Actors in Indonesia: An Empirical Study on the Influence of Entrepreneurship Learning and the Moderating Role of Subjective Norms Indra Gunawan; Rhian Indradewa; Unggul Kustiawan
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1484

Entrepreneurship is one of the strategic pillars in driving national economic growth, particularly through the role of Micro, Small, and Medium Enterprises (MSMEs), which contribute more than 60% of Indonesia’s Gross Domestic Product (GDP). This study aims to analyse the factors affecting entrepreneurial intention among MSME actors in Indonesia who have participated in entrepreneurship training. Specifically, the study examines the influence of entrepreneurial motivation, market orientation, entrepreneurial orientation, entrepreneurial learning, entrepreneurial attitude, and entrepreneurial self-efficacy on entrepreneurial intention, as well as testing the role of subjective norms as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modelling (PLS-SEM) method, data were collected from 380 MSME respondents across the Greater Jakarta area. The findings reveal that entrepreneurial learning significantly mediates the relationship between market orientation and entrepreneurial intention, as well as between entrepreneurial motivation and entrepreneurial intention. Meanwhile, subjective norms were found to moderate the relationship between entrepreneurial attitude and entrepreneurial intention, but not the relationship between entrepreneurial self-efficacy and intention. These findings contribute theoretically to the understanding of the cross-path relationships between psychological and contextual variables in shaping entrepreneurial intention. In practical terms, entrepreneurship training should be designed to strengthen active learning and foster social norms that support entrepreneurial intention.

Pengaruh Orientasi Pasar Terhadap Kinerja UMKM Non-Woven Di Jabodetabek: Peran Mediasi Komunikasi Pemasaran Terpadu Dan Performa Merek Ery Gunawan; Unggul Kustiawan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 6: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i6.16662

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar terhadap kinerja UMKM dengan peran mediasi komunikasi pemasaran terpadu dan performa merek pada industri non-woven di wilayah Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 340 responden pelaku UMKM non-woven yang telah beroperasi minimal satu tahun dan memiliki merek usaha. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria tertentu yang disesuaikan dengan tujuan penelitian. Analisis data dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa orientasi pasar tidak berpengaruh langsung terhadap kinerja UMKM, melainkan melalui mediasi komunikasi pemasaran terpadu dan performa merek. Temuan ini mengindikasikan bahwa pemahaman terhadap kebutuhan pelanggan dan kondisi pasar belum mampu secara langsung meningkatkan kinerja usaha tanpa adanya implementasi strategi pemasaran yang efektif. Namun demikian, orientasi pasar terbukti memiliki pengaruh positif terhadap komunikasi pemasaran terpadu serta performa merek. Komunikasi pemasaran terpadu dan performa merek terbukti memiliki pengaruh positif terhadap kinerja UMKM.

Factors Influencing Omni-Channel Experience and Its Impact on Brand Love and Customer Loyalty Audi Putranto Butar Butar; Unggul Kustiawan
Linguistic, English Education and Art (LEEA) Journal Vol 9 No 2 (2026): Linguistic, English Education and Art (LEEA) Journal
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8v0zhg39

This study focuses on the Omnichannel Strategy, which is necessary to enhance brand love and its impact on customer loyalty in fulfilling consumer satisfaction with the experience of purchasing food at Padang restaurants. The purpose of this study is to determine the influence of channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience; to analyze the effect of the omni-channel experience on brand love; and to analyze the effect of brand love on customer loyalty. This research serves as a development of previous similar studies that have not extensively explained the research object of online market customers who purchase Padang food through online markets in Tangerang. The contribution of this study is expected to provide information at both the theoretical level of marketing management and in practical marketing strategies that have a positive impact on consumers as well as the consumers studied. Data collection in this study was conducted using a survey method, in which questionnaires were distributed online. Respondents were selected using a purposive sampling method targeting Padang restaurant customers who purchased Padang dishes through GoFood in Tangerang. For the analysis, the Variance-Based Structural Equation Modeling (PLS-SEM) method was employed using the SmartPLS application. The results of this study have proven a positive influence between channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience. Furthermore, the omni-channel experience was also found to affect brand love, and ultimately, brand love influences both behavioral loyalty and attitudinal loyalty. Keywords – Attitudinal Loyalty, Behavioral Loyalty, Brand Love, Channel Service Configuration, Customer Empowerment, Integrated Interaction, Omnichannel Experience

Environmental Sustainability and The Demand For Recycled Paper: A Case Study of Production and Supply Chain Management at PT. Recycled Paper Hub in the B2B Industry Fachmi Firzandi Prima; Rhian Indradewa; Tantri Yanuar Rahmat Syah; Unggul Kustiawan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 5 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i5.2304

This paper aims to explore PT. Recycled Paper Hub's response to the increasing demand for recycled paper within the context of sustainable production management and supply chain management, with a focus on the B2B industry. The study encompasses an analysis of the company's practices in managing relationships with suppliers of recycled paper, enhancing operational efficiency, and mitigating environmental impacts from its operations. PT. Recycled Paper Hub, a B2B company specializing in processing recycled paper into bales, faces rising demand for its products. This article presents research findings on how the company addresses the growing market demand through the utilization of advanced production technology and the application of lean manufacturing methods to minimize waste. Furthermore, the research evaluates how PT. Recycled Paper Hub manages relationships with suppliers of recycled paper to ensure stable and high-quality supply. Strategic partnerships with suppliers of recycled paper are identified as key success factors in meeting increasing demand. The research findings indicate that the increased demand for bales of recycled paper not only reduces waste and emissions but also reinforces PT. Recycled Paper Hub's commitment to sustainability. These findings offer valuable insights for the paper industry and other companies seeking to adopt more sustainable business models.

How High Quality Rice Shapes Repeat Purchases and Word of Mouth: The Role of Value and Satisfaction Diana Fajarwati; Holby Boy Martua Manurung; Unggul Kustiawan; Puspita Chairun Nisa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5780

Organic rice has gained importance due to its health benefits, especially for individuals aged 28 and older who have adopted a healthy diet. Organic rice is known to reduce the risk of diseases like diabetes, cancer, obesity, and brain development disorders. This highlights the significant impact of organic rice quality, encouraging consumers to purchase it without hesitation. This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.

Influence of Electronic Word of Mouth (WOM) and Brand Image on 'Semangat Coffe' Purchase Intentions Muhammad Rizky; Puspita Chairun Nisa; Unggul Kustiawan; Ika Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6042

This study examines the influence of Electronic Word of Mouth (E-WOM) and Brand Image on Purchase Intention in the context of coffee shops in Bekasi, Indonesia. The rising trend of coffee culture among Generation Z has shifted consumer behavior towards frequenting coffee shops over opting for instant coffee. E-WOM has emerged as a key source of information for prospective customers, shaping trust and decision-making through reviews on platforms like Google and social media. Brand Image is another critical factor, shaping consumer perceptions and fostering loyalty through positive brand associations. A quantitative approach with Structural Equation Modeling (SEM) was used to analyze data from a sample of Generation Z consumers. The findings reveal that E-WOM significantly impacts both Brand Image and Purchase Intention, highlighting the role of online reviews in influencing consumers’ decisions to visit coffee shops. Additionally, Brand Image positively affects Purchase Intention, underscoring its importance in driving consumer loyalty and repeat visits. This study extends previous research by focusing on a different cultural and geographical context, contributing to our understanding of how E-WOM and Brand Image shape consumer behavior in the Indonesian coffee shop industry.

Perencanaan Keuangan pada Bisnis Plan Budidaya Udang Vaname “The Ocean’s Finest Shrimp” Dwi Handoko; Dimas Angga Negoro; Unggul Kustiawan; Tantri Yanuar Rahmat Syah
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4790

PT Anugerah Jaya Abadi is an innovative company that focuses on sustainable vannamei shrimp cultivation with international quality standards. Established in Kebumen Regency, Central Java, the company integrates advanced technology, modern cultivation practices, and a commitment to sustainability to meet the needs of the global market, especially the United States. With a vision to become a global leader in the innovative shrimp cultivation industry, the company is committed to providing premium quality products, superior services, and environmentally friendly solutions. The research was conducted using a descriptive research method. In this study, the technique used to collect research data was a questionnaire as an instrument to answer a series of questions or written statements to respondents. The cultivation of vannamei shrimp "The Ocean's Finest Shrimp" shows promising prospects with an attractive level of profitability. A disciplined financial strategy, market diversification, and innovation in production cost efficiency are essential to ensure business sustainability and growth. The results of this financial planning will also be a strategic reference in making investment decisions and business development in the future.

Analisis Kelayakan Investasi dan Strategi Pembiayaan Pusat Perawatan Postpartum (Studi Kasus: PT Nuno Care) Nurul Hakiki; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i4.5313

Indonesia is one of the ASEAN countries with a high maternal mortality rate, partly due to postpartum depression. Postpartum depression has a more severe impact than baby blues, with a recovery period of up to six months. During the postpartum period, women often experience fatigue, fluctuations in appetite, mood swings, sleep disturbances, and physical discomfort due to cesarean section or normal delivery. Support such as adequate rest, healthy nutrition, and attention from partners and the environment are essential. Not only mothers, fathers also have the potential to experience postpartum depression. Risk factors include bipolar disorder, family history of depression, drug abuse, difficulty breastfeeding, and young pregnancy. Therefore, two out of a thousand mothers giving birth are at risk of experiencing mental disorders. Peer support and counseling by professional health practitioners are the main interventions in postpartum depression care. This study aims to assess the feasibility of PT Nuno Care's business in terms of investment and revenue projections, identify optimal funding sources for service development, determine short-term and long-term financial strategies for business sustainability and design a financial model that includes operational costs, service rates, and profitability strategies.

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arianti, Yuanita Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Audi Putranto Butar Butar Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Cahyanti, Ichtiar Melia Cornellius, Josephin damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dodi Atmaja Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Ery Gunawan Fachmi Firzandi Prima Fachmi Firzandi Prima Fachmi Tamzil Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gilang Pratama Hafidz Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Heru Hariyanto Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Isniati Dwijayanti Joni Hartono Josephin Cornellius Juni, Anasthasia Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lambok Parulian Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Muhmin, Andi Hidayat Muniroh, Muniroh Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Poedji Hartaty Silalahi Pulung Adi Nugroho Puspita Chairun Nisa2 Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rayyan Satriawan Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yakub Gunawan Yenny Rany Yudha Hartlanda Martianto

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