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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Factors Influencing Omni-Channel Experience and Its Impact on Brand Love and Customer Loyalty Butar Butar, Audi Putranto; Kustiawan, Unggul
Linguistic, English Education and Art (LEEA) Journal Vol 9 No 2 (2026): Linguistic, English Education and Art (LEEA) Journal
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8v0zhg39

This study focuses on the Omnichannel Strategy, which is necessary to enhance brand love and its impact on customer loyalty in fulfilling consumer satisfaction with the experience of purchasing food at Padang restaurants. The purpose of this study is to determine the influence of channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience; to analyze the effect of the omni-channel experience on brand love; and to analyze the effect of brand love on customer loyalty. This research serves as a development of previous similar studies that have not extensively explained the research object of online market customers who purchase Padang food through online markets in Tangerang. The contribution of this study is expected to provide information at both the theoretical level of marketing management and in practical marketing strategies that have a positive impact on consumers as well as the consumers studied. Data collection in this study was conducted using a survey method, in which questionnaires were distributed online. Respondents were selected using a purposive sampling method targeting Padang restaurant customers who purchased Padang dishes through GoFood in Tangerang. For the analysis, the Variance-Based Structural Equation Modeling (PLS-SEM) method was employed using the SmartPLS application. The results of this study have proven a positive influence between channel service configuration, integrated interaction, and customer empowerment on the omni-channel experience. Furthermore, the omni-channel experience was also found to affect brand love, and ultimately, brand love influences both behavioral loyalty and attitudinal loyalty. Keywords – Attitudinal Loyalty, Behavioral Loyalty, Brand Love, Channel Service Configuration, Customer Empowerment, Integrated Interaction, Omnichannel Experience

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8v0zhg39

Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Martianto, Yudha Hartlanda; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.80

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.

Analisa Strategi Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Kristianes Kristianes; Dimas Negoro; Unggul Kustiawan; Rhian Indradewa
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.359

Penelitian ini bertujuan untuk menganalisis strategi bisnis yang tepat dalam perencanaan usaha Dokter Molis, sebuah bisnis yang bergerak di bidang konversi dan perawatan motor listrik. Dalam menghadapi dinamika industri kendaraan listrik yang masih berkembang di Indonesia, analisis strategi dilakukan dengan pendekatan lingkungan eksternal dan internal, serta pemetaan posisi kompetitif usaha. Metode analisis yang digunakan mencakup PEST Analysis, Porter’s Five Forces, EFE (External Factor Evaluation) Matrix, IFE (Internal Factor Evaluation) Matrix, serta SWOT Analysis untuk merumuskan strategi yang relevan dan aplikatif. Hasil analisis menunjukkan bahwa Dokter Molis memiliki peluang besar di tengah dukungan regulasi pemerintah dan meningkatnya kesadaran masyarakat terhadap kendaraan ramah lingkungan, namun dihadapkan pada tantangan berupa harga baterai yang mahal, ketergantungan impor, serta edukasi pasar yang masih terbatas. Melalui strategi yang berfokus pada inovasi layanan, kemitraan strategis, dan edukasi pasar, bisnis ini memiliki potensi untuk tumbuh secara berkelanjutan. Temuan ini diharapkan dapat menjadi dasar dalam penyusunan rencana bisnis yang adaptif dan berdaya saing tinggi

Analisa Faktor Eksternal dan Perencanaan Pemasaran PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Hariani Widyastuti; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/sehatrakyat.v5i1.5021

Globally, 1 in 8 mothers experience postpartum depression (PPD). In Indonesia, many postpartum mothers face various psychological conditions, such as postpartum stress, extreme fatigue, emotional disturbances, severe anxiety, loss of bonding with their baby, and changes in their lifestyle. This study aims to analyze in depth the external factors that influence the marketing planning of PT Nuno Care, a postpartum care center that focuses on postpartum depression management. A qualitative descriptive approach is used to understand the conditions and dynamics of the external environment that influence the company's marketing strategy. Data were collected through literature studies, interviews with management, and market observations aimed at capturing various aspects such as market conditions, industry competition, government regulations, and technological advances that continue to develop. This study emphasizes the importance of adaptation and responsiveness to changes in the external environment so that marketing strategies can be aligned with market needs and preferences. The results of the study indicate that marketing success is highly dependent on the company's ability to anticipate and utilize opportunities and overcome external threats. The recommendations provided aim to assist management in formulating and implementing effective, innovative, and sustainable marketing strategies to enhance competitiveness and support PT Nuno Care's long-term growth. Marketing strategies should be directed at increasing brand awareness regarding the importance of postpartum care services, optimizing digital marketing targeting new mothers and families as decision-makers, and strengthening partnerships with hospitals, maternity clinics, and healthcare professionals as primary referral sources.

Optimasi Kinerja Karyawan Sektor Konstruksi melalui Humble Leadership: Peran Mediasi OCB dan Employee Engagement Nelci Selan; Unggul Kustiawan
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.6969

This study aims to examine the influence of Leader Humility on Job Satisfaction, Employee Engagement, Organizational Citizenship Behavior (OCB), and Employee Performance in construction companies located in Tangerang. The research approach used is quantitative with the Structural Equation Modeling (SEM) method. Data were collected through online questionnaires using Google Forms, which were distributed to 250 respondents working in various construction companies in Tangerang. Data analysis was conducted using SmartPLS 4.0 software to test the relationship between variables and the validity of the model. The results show that Leader Humility has a significant positive influence on Job Satisfaction, Employee Engagement, and OCB, which in turn contribute to improving Employee Performance. However, the research findings also show that Job Satisfaction does not have a direct influence on Employee Performance, although it plays a role in shaping extra work behavior through OCB and Employee Engagement. These findings provide important insights for managers and organizational leaders, that the implementation of Humble Leadership can be an effective strategy to improve overall employee performance, through increased engagement, satisfaction, and proactive behavior within the organization.

Strategi Perencanaan Sumber Daya Manusia pada Marketplace 'Swipewash' untuk Optimasi Layanan Laundry" atau "Analisis Kebutuhan Sumber Daya Manusia dalam Pengembangan Ekosistem Digital Swipewash Athira Shafa Berliana; Dimas Angga Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.7453

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. Based on a combination of strengths, weaknesses, opportunities, and threats. Strategies to take advantage of the company's opportunities and strengths include utilizing e-commerce technology and the Internet of Things (IoT) to improve operational efficiency while expanding the market. To overcome weaknesses while taking advantage of existing opportunities, SwipeWash plans to apply for additional funding to improve technology and utilize data analytics. In an effort to realize SwipeWash's vision as a leading, innovative and trusted e-commerce laundry platform, human resource management is one of the key elements. The goals and objectives formulated are aimed at ensuring operational sustainability, supporting company growth, and creating a productive and competitive work environment. Through structured planning, SwipeWash is committed to presenting a solid, competent team that is in line with market needs, both in the short, medium and long term.

From Emotion to Intention: Mapping the Evolution of Brand Love Research Through a Systematic Literature Review Marselinus; Syah, Tantri Yanuar Rahmat; Kustiawan, Unggul; Sofia, Regina Deka
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2000

This study aims to identify, analyze, and systematically synthesize the intellectual and empirical development of brand love research from 2016 to 2024. The novelty of this review lies in its integrative approach that not only maps how the construct has evolved conceptually and methodologically across 43 Scopus-indexed journal articles, but also distinguishes itself from previous reviews by combining a PRISMA-guided screening procedure with bibliometric visualization to uncover deeper thematic structures. Using PRISMA as the primary protocol, the article selection process was carried out transparently and stepwise, complemented by bibliometric analyses in VOSviewer that reveal emerging clusters and patterns of scholarly interconnections. The findings indicate that brand experience, brand trust, and customer engagement consistently function as dominant antecedents and outcomes within brand love research. Recent studies also emphasize the growing role of digital platforms and emotional authenticity in shaping stronger consumer–brand relationships. Overall, this review clarifies the theoretical progression of brand love from emotional attachment toward behavioral intention and offers an enhanced research agenda that advances cross-cultural and digital marketing perspectives.

Implementation of ISO 31000-Based Risk Management in Enhancing the Sustainability of Digital Business Platforms in Indonesia Cornellius, Josephin; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Kustiawan, Unggul
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10810

The rapid growth of digital businesses in Indonesia presents significant opportunities along with increasingly complex risks, particularly in technological, operational, and reputational aspects. This study aims to analyze the implementation of ISO 31000-based risk management in enhancing the sustainability of digital businesses. The research employs a qualitative approach using a literature review method by analyzing various relevant scientific journals. The findings indicate that technological and operational risks are the most dominant, categorized as high to extreme risks. The implementation of ISO 31000 risk management, which includes risk identification, analysis, evaluation, and mitigation, has proven effective in improving operational stability, reducing potential losses, and increasing customer trust. Furthermore, this study highlights that risk mitigation strategies must be adapted to industry characteristics to achieve optimal effectiveness. Therefore, risk management becomes a key factor in ensuring the sustainability of digital businesses in the era of technological transformation.

Pengaruh Orientasi Pasar Terhadap Kinerja UMKM Non-Woven Di Jabodetabek: Peran Mediasi Komunikasi Pemasaran Terpadu Dan Performa Merek Gunawan, Ery; Kustiawan, Unggul
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 6: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i6.16662

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar terhadap kinerja UMKM dengan peran mediasi komunikasi pemasaran terpadu dan performa merek pada industri non-woven di wilayah Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 340 responden pelaku UMKM non-woven yang telah beroperasi minimal satu tahun dan memiliki merek usaha. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria tertentu yang disesuaikan dengan tujuan penelitian. Analisis data dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa orientasi pasar tidak berpengaruh langsung terhadap kinerja UMKM, melainkan melalui mediasi komunikasi pemasaran terpadu dan performa merek. Temuan ini mengindikasikan bahwa pemahaman terhadap kebutuhan pelanggan dan kondisi pasar belum mampu secara langsung meningkatkan kinerja usaha tanpa adanya implementasi strategi pemasaran yang efektif. Namun demikian, orientasi pasar terbukti memiliki pengaruh positif terhadap komunikasi pemasaran terpadu serta performa merek. Komunikasi pemasaran terpadu dan performa merek terbukti memiliki pengaruh positif terhadap kinerja UMKM.

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Adelia, Nida Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Cornellius, Josephin Dakaria, Yus damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dimas Negoro Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Fachmi Firzandi Prima Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gunawan, Ery Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Irhamdani, Irhamdani Joni Hartono Josephin Cornellius Juni, Anasthasia Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Perdana, Rival Poedji Hartaty Silalahi Pulung Adi Nugroho Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rania, Talitha Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yenny Rany

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