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All Journal Jurnal Kajian Manajemen Bisnis Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Linguistic, English Education and Art (LEEA) Journal Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) MANAJEMEN DEWANTARA Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business International Journal of Zakat (IJAZ) Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Demos Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Cakrawala Repositori Imwi Journal of Social Science jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman Jurnal Kesehatan Tambusai International Journal of Engineering, Science and Information Technology CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pengabdian Kepada Masyarakat ACADEMIA: Jurnal Inovasi Riset Akademik Jurnal EduHealth Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Linguistic, English Education and Art (LEEA) Journal Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sehat Rakyat: Jurnal Kesehatan Masyarakat Bulletin of Management and Business Journal of General Education and Humanities Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research Journal of Social Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat Journal of Management, Economic, and Financial Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Kustiawan, Unggul
Universitas Esa Unggul
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Pemberdayaan Ibu PKK melalui Pengembangan Usaha Frozen Food Berbasis Komunitas untuk Meningkatkan Kapasitas Produksi dan Pemasaran Digital Dodi Atmaja; Puspita Chairun Nisa2; Isniati Dwijayanti; Andi Hidayat Muhmin; Fachmi Tamzil; Unggul Kustiawan; Ritta Setiyati; Muniroh; Yuanita Arianti; Gilang Pratama Hafidz
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2026): May-August
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i2.2883

Abstract

Pemberdayaan ekonomi perempuan berbasis komunitas memerlukan pendekatan yang tidak hanya berorientasi pada keterampilan produksi, tetapi juga mengintegrasikan kemampuan manajemen usaha dan pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan kapasitas usaha kelompok ibu PKK Kelurahan Meruya Selatan, Jakarta Barat, melalui pengembangan usaha frozen food berbasis komunitas. Kelompok mitra memiliki 50 anggota, sedangkan kegiatan secara langsung melibatkan 12 orang perwakilan PKK RW sebagai peserta program. Program dilaksanakan melalui lima tahapan, yaitu sosialisasi dan pemetaan kondisi awal, pelatihan, penerapan teknologi tepat guna, pendampingan dan evaluasi, serta penguatan keberlanjutan program. Evaluasi dilakukan menggunakan pendekatan berbasis capaian melalui observasi, dokumentasi, diskusi dengan mitra, dan penilaian terhadap luaran kegiatan. Hasil kegiatan menunjukkan bahwa mitra mampu menerapkan proses produksi frozen food secara lebih terstruktur, menerapkan praktik higienitas dan sanitasi, serta menggunakan teknologi produksi dan pengemasan. Program menghasilkan tiga produk utama berupa risoles frozen, nugget ayam, dan dimsum frozen. Pada aspek manajemen usaha, peserta mampu menerapkan pencatatan usaha sederhana, menghitung harga pokok produksi dan harga jual, serta menerapkan pembagian peran dalam pengelolaan usaha kelompok. Pada aspek pemasaran, program menghasilkan penguatan identitas produk melalui merek, label, dan kemasan serta pemanfaatan WhatsApp Business, media sosial, dan katalog digital. Hasil kegiatan menunjukkan bahwa integrasi produksi, manajemen usaha, dan pemasaran digital dapat menjadi pendekatan pemberdayaan hulu–hilir dalam mentransformasikan keterampilan pengolahan pangan rumah tangga menjadi kegiatan ekonomi produktif berbasis komunitas.
From Emotion to Intention: Mapping the Evolution of Brand Love Research Through a Systematic Literature Review Marselinus; Tantri Yanuar Rahmat Syah; Unggul Kustiawan; Regina Deka Sofia
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2000

Abstract

This study aims to identify, analyze, and systematically synthesize the intellectual and empirical development of brand love research from 2016 to 2024. The novelty of this review lies in its integrative approach that not only maps how the construct has evolved conceptually and methodologically across 43 Scopus-indexed journal articles, but also distinguishes itself from previous reviews by combining a PRISMA-guided screening procedure with bibliometric visualization to uncover deeper thematic structures. Using PRISMA as the primary protocol, the article selection process was carried out transparently and stepwise, complemented by bibliometric analyses in VOSviewer that reveal emerging clusters and patterns of scholarly interconnections. The findings indicate that brand experience, brand trust, and customer engagement consistently function as dominant antecedents and outcomes within brand love research. Recent studies also emphasize the growing role of digital platforms and emotional authenticity in shaping stronger consumer–brand relationships. Overall, this review clarifies the theoretical progression of brand love from emotional attachment toward behavioral intention and offers an enhanced research agenda that advances cross-cultural and digital marketing perspectives.
DIGITAL TRANSFORMATION MARKETING STRATEGY FOR SECURITY SERVICES: A NICE MARKETING MIX APPROACH FOR AI AND IOT ADOPTION IN EMERGING MARKETS Heru Hariyanto; Rhian Indradewa; Unggul Kustiawan; Ketut Sunaryanto
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v6i4.15279

Abstract

Digital transformation has become a critical strategic agenda across industrial security services to resolve recurring operational inefficiencies and visibility limitations. However, technology-based security solutions face persistent customer acceptance barriers within business-to-business emerging markets. This quantitative study aims to formulate an integrated marketing strategy framework for digital security services and identify priority initiatives supporting technology adoption. Data were gathered through structured questionnaires administered to 19 enterprise security decision-makers across industrial sectors in the Greater Jakarta region. Quantitative assessments utilized multi-criteria strategic evaluation models, including internal-external factor matrices and strategic priority matrices. The empirical findings reveal that data-based performance measurement difficulties and reporting delays represent the most critical customer pain points. Furthermore, quantitative priority testing established drone patrol system development as the paramount strategic initiative. The investigation concludes that implementing the networking, interaction, common interest, and experience framework with advanced artificial intelligence and internet-of-things ecosystems optimizes market penetration, strengthens corporate partnerships, and establishes sustainable competitive advantages in emerging markets. ABSTRAK Transformasi digital telah menjadi agenda strategis yang krusial di seluruh layanan keamanan industri untuk mengatasi inefisiensi operasional dan keterbatasan visibilitas yang berulang. Namun, solusi keamanan berbasis teknologi menghadapi hambatan penerimaan pelanggan yang persisten di pasar berkembang business-to-business (B2B). Studi kuantitatif ini bertujuan merumuskan kerangka strategi pemasaran terintegrasi untuk layanan keamanan digital serta mengidentifikasi inisiatif prioritas yang mendukung adopsi teknologi. Data dikumpulkan melalui kuesioner terstruktur yang dibagikan kepada 19 pengambil keputusan keamanan perusahaan di berbagai sektor industri di wilayah Jabodetabek (Greater Jakarta). Penilaian kuantitatif menggunakan model evaluasi strategis multikriteria, termasuk matriks faktor internal-eksternal (internal-external factor matrices) dan matriks prioritas strategis (strategic priority matrices). Temuan empiris mengungkapkan bahwa kesulitan pengukuran kinerja berbasis data dan keterlambatan pelaporan merupakan titik masalah pelanggan (pain points) yang paling kritis. Selain itu, pengujian prioritas kuantitatif menetapkan pengembangan sistem patroli drone (drone patrol system) sebagai inisiatif strategis utama. Investigasi ini menyimpulkan bahwa penerapan kerangka kerja networking, interaction, common interest, and experience (NICE) dengan ekosistem kecerdasan buatan (artificial intelligence) dan internet of things tingkat lanjut mampu mengoptimalkan penetrasi pasar, memperkuat kemitraan korporasi, serta membangun keunggulan kompetitif yang berkelanjutan di pasar berkembang (emerging markets).  
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arianti, Yuanita Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Audi Putranto Butar Butar Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Cahyanti, Ichtiar Melia Cornellius, Josephin damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dodi Atmaja Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Ery Gunawan Fachmi Firzandi Prima Fachmi Firzandi Prima Fachmi Tamzil Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gilang Pratama Hafidz Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Heru Hariyanto Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Isniati Dwijayanti Joni Hartono Josephin Cornellius Juni, Anasthasia Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lambok Parulian Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Muhmin, Andi Hidayat Muniroh, Muniroh Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Poedji Hartaty Silalahi Pulung Adi Nugroho Puspita Chairun Nisa2 Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rayyan Satriawan Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yakub Gunawan Yenny Rany Yudha Hartlanda Martianto