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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Strategic Financial Planning Analysis to Deliver Sustainable Profits Yenny Rany; Rhian Indradewa; Ferryal Abadi; Unggul Kustiawan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2996

The evolution of consumer behavior in Indonesia, along with technological advancements, has led to a growing demand for personal shopping services, particularly in major cities. The digital application TITIP provides a digital platform solution that makes it easy for users to obtain necessary items without having to travel to get the needed goods. With a comprehensive investment analysis of market conditions and competitors, TITIP can determine financial planning strategies that can enhance market development growth, increase brand awareness, and implement digital marketing to strengthen TITIP's position in the digital consignment service industry. This research uses qualitative descriptive methods and data analysis on financial planning, which includes a framework of short-term, medium-term, and long-term financial goals; revenue and cost management strategies; and five-year financial projections. The results of the business feasibility analysis show strong growth potential and significant opportunities for the TITIP application to become the leading consignment service platform in Indonesia. Financial planning using investment feasibility analysis calculations such as Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR), this study assesses TITIP's ability to optimize investments and achieve maximum profit growth. The results show that TITIP has a strong financial base, enabling operational efficiency and creating sustainable growth.

Marketing Strategy Implementation for Business Plan at Imported Beef Supply Startup Meat Tech Fetiana Pristianti; Tantri Yanuar Rahmat Syah; Unggul Kustiawan; Nofierni Nofierni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3118

The culinary industry in Indonesia, especially among the middle class in major cities such as Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), is experiencing rapid growth. To continue attracting consumer interest, restaurants compete to introduce new and unique menus. This presents an opportunity for suppliers like PT Meat Tech, which specializes in providing high-quality imported beef, to innovate and meet market demand. A marketing plan is a strategic process in marketing that aims to achieve predetermined targets. In this process, the marketing strategy is a crucial element as it encompasses the company’s values and objectives. PT Meat Tech will focus on Marketing Goals and Objectives, Segmentation, Targeting, and Positioning (STP) Strategy, business-to-business (B2B) Marketing Mix, Sales Activities, Sales Budget Projections, and Revenue Stream Projections to enhance sales and achieve revenue targets. This study aims to assist PT Meat Tech in successfully marketing its beef products through differentiation strategies that support revenue growth. Data collection will involve a multifaceted approach, including semi-structured interviews with key stakeholders at Meat Tech, such as marketing managers, sales representatives, and other relevant personnel. The study results indicate that an effective marketing plan is influenced by several factors, including the business establishment purpose, pricing strategy, location, promotion, sales activities, and financial management. By addressing these factors, PT Meat Tech can optimize its marketing strategy and strengthen its market position.

The Role of the Job Demands & Job Resources Model (JD-R Model) on Turnover Intention with Employee Engagement and Job Satisfaction as Mediating Variables Rehabeam Rehabeam; Unggul Kustiawan
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.907

The purpose of this study is to further investigated the role of job demand & job resources model (JD-R Model) on employee turnover intention with employee engagement and job satisfaction as mediating variables. This quantitative study using the Structural Equation Model (SEM) method began in early 2024. The population of this study is focusing on nurses who work in type B private hospitals in Tangerang area. Research data was collected by distributing questionnaires online using google form which resulted in a total of 153 respondents. The findings of this research show that there is an indirect influence between the JD-R Model on turnover intention through the mediating role of job satisfaction and employee engagement. The influence of job satisfaction and employee engagement is an important factor in reducing the low turnover intention rate of nurses in hospitals. This study provides managerial implications for organizations operating in the healthcare industry such as hospitals, hospital management to empower nurses properly, because nurses have a very vital role in the running of services in hospitals. Nurses who have high engagement with the hospital will provide maximum contributions in improving the hospital's performance

The Influence of Perceptions of Organizational Support, Work Stress, Organizational Commitment, and Job Satisfaction on Employee Performance In The Automotive Industry Kustiawan, Unggul; Septiyaningsih, Septiyaningsih; Syah, Tantri Yanuar Rahmat; Rojuaniah, Rojuaniah; Budiman, Arief
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33913

The objective of this research is to explore the effect of perceived organizational support, work stress, organizational commitment, and job satisfaction on employee performance, which then builds organizational commitment and job satisfaction so as to give rise to employee performance, which has a good impact on productivity and enterprise. Data collection was carried out by distributing questionnaires online using a Google Form, which resulted in 205 respondents working for automotive industry companies in the Cikarang and Karawang industrial areas. Data analysis and processing using Lisrel 8.8 software The findings of this study indicate that perceived organizational support has a negative effect on work stress and a positive effect on organizational commitment. When employees feel there is no organizational support, this triggers stress. Work stress has no negative effect on job satisfaction, and organizational commitment has a positive effect on job satisfaction. Meanwhile, job satisfaction has a positive effect on employee performance. The results of this study are expected to provide valuable insights for the company. With a better understanding of these factors, companies can increase employee productivity and achieve company goals.

Pengaruh Nilai yang Dirasakan, Kepercayaan Merek, Rekomendasi dari Mulut ke Mulut, dan Kepuasan Pelanggan terhadap Niat Membeli Kembali Satriawan, Rayyan; Kustiawan, Unggul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12270

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi repurchase intention pada pengguna sepatu running merek Nike di Jakarta. Fokus utama penelitian ini adalah pada perceived value, brand trust, word of mouth, dan customer satisfaction. Keempat variabel tersebut diyakini saling berhubungan dan memiliki peran penting dalam mendorong keputusan pembelian ulang. Perceived value dan brand trust diasumsikan dapat meningkatkan customer satisfaction dan menghasilkan word of mouth yang positif. Customer satisfaction kemudian berperan penting dalam memperkuat niat konsumen untuk membeli kembali produk Nike. Selain itu, perceived value dan brand trust juga dianggap memiliki pengaruh langsung terhadap repurchase intention. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) melalui aplikasi SmartPLS 4. Data dikumpulkan pada tahun 2025 melalui Google Form dengan jumlah responden sebanyak 125 orang. Hasil penelitian menunjukkan bahwa semua hubungan antar variabel signifikan. Temuan ini memberikan implikasi strategis bagi pihak Nike untuk meningkatkan nilai produk, membangun kepercayaan, dan menciptakan kepuasan pelanggan guna mendorong niat beli ulang.

The Influence of Corporate Social Responsibility (CSR) on Customer Loyalty Mediated by Customer Satisfaction, Trust, Word of Mouth (WOM), and Company Reputation Wulan Rahmawati; Unggul Kustiawan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3480

Retaining customers is important for companies because the cost of acquiring new customers is much greater than the cost of maintaining relationships with current customers. This is because loyal customers will certainly provide a positive image for the company and generate word of mouth promotion in acquiring new customers. The purpose of this study is to examine the effect of Corporate Social Responsibility (CSR) on customer loyalty mediated by Customer Satisfaction, Trust, Word of Mouth (WOM), and Corporate Reputation. Type data Which used is data primary, is data Which sourced or managed in a way direct by researcher. Collection data in study This done through questionnaire with using google-form . The population of this study were customers who had been Government Banks for more than 1 (one) year, namely Bank Mandiri, Bank BNI, and Bank BRI and were over 17 years old (seventeen years old). The sample in this study was 100 customers of Government Banks, namely Bank Mandiri, Bank BNI, and Bank BRI who have used and are still using the services of these banks. This study uses the Structural Equation Model (SEM) approach with a measurement model assisted by the Smart PLS program version 3.2.9. Furthermore results study show that corporate social responsibility has a significant positive effect on customer satisfaction, trust, word of mouth, corporate reputation , and customer loyalty. Then the variables customer satisfaction, trust, corporate reputation found has a significant positive effect on customer loyalty, but the word of mouth variable does not affect customer loyalty . Furthermore, it was found that customer satisfaction, trust, and corporate reputation can mediate the relationship between corporate social responsibility and customer loyalty . However, the corporate social responsibility variable does not affect customer loyalty with word of mouth as a mediator.

Streamer Influencers and Live Shopping: A PRISMA Systematic Review Meilisa Alvita; Ferryal Abadi; Unggul Kustiawan; Rina Anindita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4906

This study analyzes the role of streamer influencers in the digital marketing ecosystem through a systematic review of 43 journals using the PRISMA approach. The results show that live streaming and shopstreaming increase audience engagement, build authenticity, and drive purchasing decisions through real-time interaction. Influencer authenticity, entertainment value, and brand credibility are key success factors, while the use of artificial intelligence technology in virtual influencers presents both opportunities and ethical challenges. In addition to its benefits, challenges such as streamer burnout and the need for ethical regulations in digital marketing are also identified. These findings provide valuable insights for developing effective digital marketing strategies.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12270

Analisis Kelayakan Investasi dan Strategi Pembiayaan Pusat Perawatan Postpartum (Studi Kasus: PT Nuno Care) Nurul Hakiki; Dimas Angga Negoro; Kustiawan, Unggul; Mohamad Reza Hilmy
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i4.5313

Indonesia is one of the ASEAN countries with a high maternal mortality rate, partly due to postpartum depression. Postpartum depression has a more severe impact than baby blues, with a recovery period of up to six months. During the postpartum period, women often experience fatigue, fluctuations in appetite, mood swings, sleep disturbances, and physical discomfort due to cesarean section or normal delivery. Support such as adequate rest, healthy nutrition, and attention from partners and the environment are essential. Not only mothers, fathers also have the potential to experience postpartum depression. Risk factors include bipolar disorder, family history of depression, drug abuse, difficulty breastfeeding, and young pregnancy. Therefore, two out of a thousand mothers giving birth are at risk of experiencing mental disorders. Peer support and counseling by professional health practitioners are the main interventions in postpartum depression care. This study aims to assess the feasibility of PT Nuno Care's business in terms of investment and revenue projections, identify optimal funding sources for service development, determine short-term and long-term financial strategies for business sustainability and design a financial model that includes operational costs, service rates, and profitability strategies.

Exploring the Impact of Store Attributes on Brand Loyalty through the Omni-Channel Experience and Brand Love Mukhsin, M.; Kustiawan, Unggul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1828

The purpose of this study is to explore the factors influencing offline store attributes and online store attributes on brand loyalty through omni-channel experience and brand love, focusing on Chinese smartphone brands in Indonesia among Generation Z and Millennial consumers. The research data were collected using a survey method through the online distribution of questionnaires to 150 respondents, of which 127 completed responses were used as the study sample. Data analysis was conducted using factor analysis and structural equation modeling (SEM) with SmartPLS software. The strength of this study lies in its omni-channel context, which integrates both online and offline dimensions. The results show that both offline and online store attributes positively influence omni-channel experience, brand love, and brand loyalty. Brand love further strengthens brand loyalty. Offline and online store attributes serve as key drivers of omni-channel experience, which enhances brand love and ultimately leads to brand loyalty (R² = 77.2%). Omni-channel experience partially mediates the relationship between offline store attributes and brand love, while fully mediating the relationship between online store attributes and brand love. Managerial implications for enhancing brand loyalty include providing responsive service, maintaining store cleanliness and neatness, and ensuring that online systems facilitate easy access to and comparison of a wide range of products. Furthermore, the strategy for enhancing the omni-channel experience is focused on strengthening offline and online store attributes through the provision of a comprehensive product assortment and quality that meets customer expectations.

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Adelia, Nida Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Cornellius, Josephin Dakaria, Yus damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dimas Negoro Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Fachmi Firzandi Prima Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gunawan, Ery Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Irhamdani, Irhamdani Joni Hartono Josephin Cornellius Juni, Anasthasia Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Perdana, Rival Poedji Hartaty Silalahi Pulung Adi Nugroho Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rania, Talitha Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yenny Rany

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