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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Analisa Strategi Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Kristianes Kristianes; Dimas Negoro; Unggul Kustiawan; Rhian Indradewa
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.359

Penelitian ini bertujuan untuk menganalisis strategi bisnis yang tepat dalam perencanaan usaha Dokter Molis, sebuah bisnis yang bergerak di bidang konversi dan perawatan motor listrik. Dalam menghadapi dinamika industri kendaraan listrik yang masih berkembang di Indonesia, analisis strategi dilakukan dengan pendekatan lingkungan eksternal dan internal, serta pemetaan posisi kompetitif usaha. Metode analisis yang digunakan mencakup PEST Analysis, Porter’s Five Forces, EFE (External Factor Evaluation) Matrix, IFE (Internal Factor Evaluation) Matrix, serta SWOT Analysis untuk merumuskan strategi yang relevan dan aplikatif. Hasil analisis menunjukkan bahwa Dokter Molis memiliki peluang besar di tengah dukungan regulasi pemerintah dan meningkatnya kesadaran masyarakat terhadap kendaraan ramah lingkungan, namun dihadapkan pada tantangan berupa harga baterai yang mahal, ketergantungan impor, serta edukasi pasar yang masih terbatas. Melalui strategi yang berfokus pada inovasi layanan, kemitraan strategis, dan edukasi pasar, bisnis ini memiliki potensi untuk tumbuh secara berkelanjutan. Temuan ini diharapkan dapat menjadi dasar dalam penyusunan rencana bisnis yang adaptif dan berdaya saing tinggi

Analisa Faktor Eksternal dan Perencanaan Pemasaran PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Hariani Widyastuti; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/sehatrakyat.v5i1.5021

Globally, 1 in 8 mothers experience postpartum depression (PPD). In Indonesia, many postpartum mothers face various psychological conditions, such as postpartum stress, extreme fatigue, emotional disturbances, severe anxiety, loss of bonding with their baby, and changes in their lifestyle. This study aims to analyze in depth the external factors that influence the marketing planning of PT Nuno Care, a postpartum care center that focuses on postpartum depression management. A qualitative descriptive approach is used to understand the conditions and dynamics of the external environment that influence the company's marketing strategy. Data were collected through literature studies, interviews with management, and market observations aimed at capturing various aspects such as market conditions, industry competition, government regulations, and technological advances that continue to develop. This study emphasizes the importance of adaptation and responsiveness to changes in the external environment so that marketing strategies can be aligned with market needs and preferences. The results of the study indicate that marketing success is highly dependent on the company's ability to anticipate and utilize opportunities and overcome external threats. The recommendations provided aim to assist management in formulating and implementing effective, innovative, and sustainable marketing strategies to enhance competitiveness and support PT Nuno Care's long-term growth. Marketing strategies should be directed at increasing brand awareness regarding the importance of postpartum care services, optimizing digital marketing targeting new mothers and families as decision-makers, and strengthening partnerships with hospitals, maternity clinics, and healthcare professionals as primary referral sources.

Optimasi Kinerja Karyawan Sektor Konstruksi melalui Humble Leadership: Peran Mediasi OCB dan Employee Engagement Nelci Selan; Unggul Kustiawan
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.6969

This study aims to examine the influence of Leader Humility on Job Satisfaction, Employee Engagement, Organizational Citizenship Behavior (OCB), and Employee Performance in construction companies located in Tangerang. The research approach used is quantitative with the Structural Equation Modeling (SEM) method. Data were collected through online questionnaires using Google Forms, which were distributed to 250 respondents working in various construction companies in Tangerang. Data analysis was conducted using SmartPLS 4.0 software to test the relationship between variables and the validity of the model. The results show that Leader Humility has a significant positive influence on Job Satisfaction, Employee Engagement, and OCB, which in turn contribute to improving Employee Performance. However, the research findings also show that Job Satisfaction does not have a direct influence on Employee Performance, although it plays a role in shaping extra work behavior through OCB and Employee Engagement. These findings provide important insights for managers and organizational leaders, that the implementation of Humble Leadership can be an effective strategy to improve overall employee performance, through increased engagement, satisfaction, and proactive behavior within the organization.

Strategi Perencanaan Sumber Daya Manusia pada Marketplace 'Swipewash' untuk Optimasi Layanan Laundry" atau "Analisis Kebutuhan Sumber Daya Manusia dalam Pengembangan Ekosistem Digital Swipewash Athira Shafa Berliana; Dimas Angga Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.7453

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. Based on a combination of strengths, weaknesses, opportunities, and threats. Strategies to take advantage of the company's opportunities and strengths include utilizing e-commerce technology and the Internet of Things (IoT) to improve operational efficiency while expanding the market. To overcome weaknesses while taking advantage of existing opportunities, SwipeWash plans to apply for additional funding to improve technology and utilize data analytics. In an effort to realize SwipeWash's vision as a leading, innovative and trusted e-commerce laundry platform, human resource management is one of the key elements. The goals and objectives formulated are aimed at ensuring operational sustainability, supporting company growth, and creating a productive and competitive work environment. Through structured planning, SwipeWash is committed to presenting a solid, competent team that is in line with market needs, both in the short, medium and long term.

Implementation of ISO 31000-Based Risk Management in Enhancing the Sustainability of Digital Business Platforms in Indonesia Cornellius, Josephin; Indradewa, Rhian; Iskandar, Muhammad Dhafi; Kustiawan, Unggul
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10810

The rapid growth of digital businesses in Indonesia presents significant opportunities along with increasingly complex risks, particularly in technological, operational, and reputational aspects. This study aims to analyze the implementation of ISO 31000-based risk management in enhancing the sustainability of digital businesses. The research employs a qualitative approach using a literature review method by analyzing various relevant scientific journals. The findings indicate that technological and operational risks are the most dominant, categorized as high to extreme risks. The implementation of ISO 31000 risk management, which includes risk identification, analysis, evaluation, and mitigation, has proven effective in improving operational stability, reducing potential losses, and increasing customer trust. Furthermore, this study highlights that risk mitigation strategies must be adapted to industry characteristics to achieve optimal effectiveness. Therefore, risk management becomes a key factor in ensuring the sustainability of digital businesses in the era of technological transformation.

IMPROVING CREATIVE PERFORMANCE THROUGH OPPORTUNITY-ENHANCING HR PRACTICES: THE MEDIATION ROLE OF WORK ENGAGEMENT AND WORK-RELATED FLOW IN MANUFACTURING FIRM Pasha Pingkaniswari; Unggul Kustiawan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.786

This study aims to examine the influence of opportunity-enhancing HR practices on creative performance, by considering the mediating roles of work engagement and work related flow. A quantitative approach was applied using a survey method and CB-SEM SmartPLS analysis on 317 manufacturing employees in Tangerang. The results indicate that opportunity-enhancing HR practices has a significant positive effect on both creative performance and work engagement. Additionally, work autonomy and proactive personality significantly influence work engagement, while proactive personality also affects work related flow. Furthermore, work related flow mediates the relationship between proactive personality and creative performance. The study recommends that manufacturing firms implement policies that provide space for employee participation, creativity, and development initiatives. The primary contribution of this research is to strengthen the role of opportunity-enhancing HR practices for creative performance through optimal work engagement and work related flow. As well as to broaden theoretical understanding of the psychological dynamics of the manufacturing work environment.

Due Diligence in Financial Aspects for Remedies Postpartum Care Center Saptiangga Sartono; Rhian Indradewa; Unggul Kustiawan; Rian Adi Pamungkas
Return : Study of Management, Economic and Bussines Vol. 4 No. 3 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i3.349

This study evaluates the financial feasibility of the Remedies Postpartum Care Center, which aims to provide holistic health services for postpartum mothers during the critical period of 0-14 days after delivery. The purpose of this study is to assess the feasibility of investment by conducting a financial due diligence analysis, including revenue projections, Return on Investment (ROI), Net Present Value (NPV), and Internal Rate of Return (IRR) calculations. The results showed that the average ROI reached 16.93%, with a positive NPV and a payback period of four years. In addition, the IRR was recorded at 44% in the fifth year, indicating that the project was feasible. The findings also showed that Remedies had no short- or long-term debt, with a current ratio of 2.64 times. The Remedies Postpartum Care Center has good prospects based on the financial analysis conducted. With a solid risk management strategy and significant revenue projections, the project is feasible for implementation. This research provides guidance for investors and entrepreneurs in assessing the feasibility of healthcare projects. The results can be used as a reference for policy development to support postpartum care centers in Indonesia.

Pengaruh Perceived Price dan Delivery Quality terhadap Repeat Purchase Intention: Peran Perceived Value dan Consumer Satisfaction Anisah Saniyyah; Unggul Kustiawan
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7631

E-commerce has become a dominant platform in modern consumer shopping behavior; however, the low level of repeat purchase intention remains a significant challenge for digital business operators. This study aims to analyze the influence of perceived price and delivery quality on repeat purchase intention, considering the mediating roles of perceived value and consumer satisfaction among e-commerce users in Bekasi City. A quantitative approach was employed using an online survey method through a questionnaire distributed to 110 respondents selected via purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results indicate that both perceived value and consumer satisfaction have a significant positive effect on repeat purchase intention. Perceived price significantly influences perceived value and consumer satisfaction, while delivery quality has a positive effect on perceived value but does not significantly affect consumer satisfaction. These findings suggest that perceived value and consumer satisfaction are key determinants in shaping repeat purchase intention on e-commerce platforms. Therefore, implementing competitive pricing strategies, improving service quality, and managing customer experience holistically are essential to strengthening consumer loyalty in the digital era.

Systematic Literature Review on The Influence of Channel Integration on Omni-Channel Customer Loyalty Dewi Anggraeni; Endang ruswanti; Unggul Kustiawan; Edi Hamdi
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.02

The rapid evolution of digital technologies and shifting consumer expectations has accelerated the adoption of omnichannel strategies across global retail markets. The effectiveness of these strategies depends greatly on the level of channel integration, which enables seamless transitions across online and offline touchpoints. This systematic literature review synthesizes empirical findings from the past five years to examine how channel integration shapes customer loyalty in omnichannel retailing. The review identifies key mechanisms such as enhanced customer experience, perceived value, trust formation, and cross-channel consistency as critical pathways linking integration to loyalty outcomes. It also highlights relevant theoretical perspectives and emerging mediating and moderating variables. The findings offer theoretical implications by clarifying the mechanisms through which channel integration strengthens loyalty formation, and practical implications by guiding retailers to develop integrated channel strategies that improve customer engagement, satisfaction, and long-term loyalty.

Implementation of ISO 31000-Based Risk Management in Enhancing the Sustainability of Digital Business Platforms in Indonesia Josephin Cornellius; Rhian Indradewa; Muhammad Dhafi Iskandar; Unggul Kustiawan
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10810

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Audi Putranto Butar Butar Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Cahyanti, Ichtiar Melia Cornellius, Josephin damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dodi Atmaja Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Ery Gunawan Fachmi Firzandi Prima Fachmi Firzandi Prima Fachmi Tamzil Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gilang Pratama Hafidz Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Heru Hariyanto Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Isniati Dwijayanti Joni Hartono Josephin Cornellius Juni, Anasthasia Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lambok Parulian Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Muhmin, Andi Hidayat Muniroh Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Poedji Hartaty Silalahi Pulung Adi Nugroho Puspita Chairun Nisa2 Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rayyan Satriawan Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yakub Gunawan Yenny Rany Yuanita Arianti Yudha Hartlanda Martianto

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