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All Journal Jurnal Manajemen Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Pengaruh Content Marketing, Physical Evidence, dan Word of Mouth Terhadap Keputusan Pembelian Apriyana, Nurul; Utami, Restu Frida; Astuti, Herni Justiana; Endratno, Hermin
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9126

Abstract

The increasingly fierce competition in the food and beverage industry in Purwokerto City requires cafe business owners to understand the dominant factors that trigger consumer purchasing decisions. This study aims to analyze the influence of content marketing, physical evidence, and word of mouth on purchasing decisions among customers of Arasta Alpha Cafe in Purwokerto. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis method. The sample in this study consisted of 127 respondents selected using a purposive sampling technique based on certain criteria. The results of the analysis show that content marketing and physical evidence have a positive and significant effect on purchasing decisions. Conversely, word of mouth does not have a significant effect on purchasing decisions. The three variables are able to explain 71.4% of the variation in consumer purchasing decisions. This finding indicates that the model built has strong predictive power in explaining consumer behavior. This emphasizes the importance of implementing relevant content marketing strategies and optimal physical evidence in attracting purchasing decisions. The results show that word of mouth has no significant effect, indicating that verbal recommendations without visual evidence are less able to validate consumer expectations. On the other hand, content marketing and visible physical evidence play a greater role in influencing purchasing decisions.
PENGARUH LIFESTYLE, BRAND IMAGE, BRAND AWARENESS DAN KUALITAS PRODUK TEHADAP KEPUTUSAN PEMBELIAN IPHONE(STUDI PADA MAHASISWA/MAHASISWI DI PURWOKERTO) Amira, Putri Nur; Astuti, Herni Justiana; Purwidianti, Wida; Hidayah, Arini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bn2gtp75

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Brand Awareness, and Product Quality on iPhone purchasing decisions among college students in Purwokerto. The research was conducted using a quantitative approach with a survey method through questionnaires distributed to 108 students from three universities. Data analysis employed validity and reliability tests, multiple linear regression, F-tests, and t-tests using SPSS version 25. The results indicate that brand image and product quality have a significant effect on purchasing decisions, while lifestyle and brand awareness do not show significant effects. The regression model obtained an Adjusted R Square of 0.572, meaning that 57.2% of purchasing decisions are explained by the four variables studied. These findings suggest that rational cognitive evaluation through product quality and emotional affective responses related to brand image are dominant factors influencing iPhone purchasing decisions among students in Purwokerto.
The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee Saputri, Dinda Indah; Randikaparsa, Irawan; Astuti, Herni Justiana; Bagis, Fatmah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 2 (2026): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i2.56923

Abstract

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buying of Glad2Glow products on Shopee. A quantitative approach was employed using a survey of 333 students of Universitas Muhammadiyah Purwokerto, analyzed through PLS-SEM. The results indicate that all variables simultaneously affect impulse buying. Partially, E-WOM has no significant effect, while Hedonic Shopping, Sales Promotion, and FOMO show positive and significant effects. These findings suggest that impulse buying is driven more by emotional and situational factors than by online review information. This research is expected to contribute to business actors in designing more effective marketing strategies on digital platforms.
Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Persepsi Risiko, Gaya Hidup dan Kepercayaan Terhadap Minat Menggunakan QRIS pada Gen-Z di Purwokerto Maulana, Muhammad Fadhiil; Astuti, Herni Justiana; Rahayu, Tri Septin Muji; Bagis, Fatmah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11250

Abstract

This study aims to analyze the influence of perceived usefulness, perceived ease of use, perceived risk, lifestyle, and trust on the intention to use QRIS-based electronic money among Generation Z in Purwokerto. The research employs a quantitative approach with a purposive sampling method. The sample size was determined based on Hair’s criteria, namely five times the number of indicators (5 × 22 indicators), resulting in 110 samples, which were then rounded up to 150 respondents to enhance data accuracy. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) 4.0 approach. The results indicate that perceived usefulness and trust have a positive and significant effect on the intention to use QRIS among Generation Z. However, perceived ease of use and lifestyle were found to have no significant effect on this intention. Furthermore, perceived risk was also found to have no significant influence on the intention to use QRIS. This finding is attributed to the high level of digital literacy and self-efficacy among Generation Z, which leads them to perceive risks as tolerable compared to the benefits offered. The implications of this study suggest that financial service providers should focus their development strategies on strengthening cybersecurity infrastructure to maintain user trust and enhancing functional benefit features that support daily transaction efficiency. Theoretically, this study confirms that for digital natives, ease of use is no longer a major barrier due to their high digital literacy capacity. In addition, as QRIS usage has become an inclusive necessity rather than merely a lifestyle symbol, MSME actors are encouraged to provide this system to meet the public’s need for practical daily transactions
The Mediating Role of Financial Self-Efficacy in Financial Management Behavior Nur Reza, Anggita; Tubastuvi, Naelati; Astuti, Herni Justiana; Innayah, Maulida Nurul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11274

Abstract

College students are the agent of change who are expected to boost the country’s economy, but the consumerist and wasteful lifestyle among college students remains a real problem. This study aims to analyze the influence of financial attitude, financial literacy, and locus of control on financial management behavior with financial self-efficacy as a mediating variable among students in Purwokerto. The population in this study consisted of 9,037 active students majoring in economics and business from three universities, namely Muhammadiyah University Purwokerto, Jenderal Soedirman University, and Prof. KH. Saifuddin Zuhri State Islamic University Purwokerto. The sampling technique used the Slovin formula, which produced 170 respondents. The research approach used was quantitative with data processing techniques using SmartPLS version 3.0 through three stages, namely outer model, inner model, and bootstrapping. The results showed that financial attitude, financial literacy, and locus of control had a positive and significant effect on financial self-efficacy and financial management behavior. In addition, financial self-efficacy was also proven to positively and significantly mediate the relationship between financial attitude, financial literacy, and locus of control with financial management behavior. These findings confirm that self-confidence in financial abilities plays an important role in strengthening the relationship between attitude, literacy, and self-control in students' financial management behavior. This study implies that improving financial self-efficacy and financial literacy education should be a primary focus in shaping wise and responsible financial behavior among the younger generation
Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model Astuti, Herni Justiana; Abdullah, Nor’ain; Priwanti, Wiwin Dyah; Hakim, Suryo Luqman
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.005

Abstract

Objectives: This study aims to investigate how patient loyalty and hospital switching are impacted by service quality and hospital image via satisfaction.Methodology: Purposive sampling is used in this approach, where the prerequisite is a patient who have undergone treatment at least 3 times in the last 3 months and have used other hospital care. Based on this technique, a sample of 100 patients. Data were analyzed using structural equation modeling using partial least square technique, via two distinct but sequentially related phases.Finding: The findings demonstrate that satisfaction is positively and significantly impacted by hospital image and service quality.  Only loyalty is impacted by the hospital's reputation; transferring hospitals is not directly impacted.  However, hospital switching and loyalty are unaffected by service quality. Patient satisfaction can only mediate the relationship between the hospital image and hospital switching as well as patient loyalty, which does not apply to service quality. This study indicates that patient stimulus comes from external influences, where service quality and hospital image provide individual impacts (Organism) reflected in feelings of satisfaction or dissatisfaction. This then leads to a response, which is loyal patients. The satisfaction or dissatisfaction felt by patient as ‘Organism’ does not affect their decision to switch services to another hospital.Conclusion: Patient loyalty and satisfaction are directly impacted by hospital image.  Patient satisfaction is directly impacted by service quality, but loyalty is not much impacted.  Only patient satisfaction can operate as a mediator in the interaction between loyalty and hospital image.
Co-Authors Abdullah, Nor’ain afifah nurazizah Afnan Abdulraheem Motea Alaqab Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Amira, Putri Nur Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Apriyana, Nurul Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Dian Widyaningtyas Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hakim, Suryo Luqman Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulana, Muhammad Fadhiil Maulida Nurul Innayah Mauluddin, Geri Garyadina Melani, Kiki Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nawalin Nazah Nuha, Muhammad Aufa Abyan Nur Reza, Anggita Pangesti, Navrila Aida Pratiwi, Kurnia Anggi Priwanti, Wiwin Dyah Pujiharto Pujiharto Purnadi purnadi purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramadani, Nuzula Nurusyifa Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Saputri, Dinda Indah Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Siti Rahayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Trias Aprilianto Nugroho Wida Purwidianti Widoyo, Fauzi Rifqi Widyaningtyas, Dian Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq