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Soedarto, Teguh
Agribisnis, UPN Veteran Jawa Timur
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Risk Management of Cinnamon Commodity Marketing in Mojokerto Siska, Adela Silviana; Soedarto, Teguh; Laily, Dona Wahyuning
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of Indonesia's leading commodities, characterized by high economic value and broad market demand both domestically and internationally, is cinnamon, which is frequently utilized in the food, pharmaceutical, and cosmetics industries. This research aims to deeply analyze the marketing risks experienced by distributors, thereby identifying the main opportunities and challenges in enhancing cinnamon marketing at UD Hilal Jaya Makmur, Mojokerto, by employing a descriptive qualitative and quantitative methodological approach, along with Failure Mode and Effects Analysis (FMEA), Fishbone Diagram, and Pareto analysis. The research findings indicate that the primary risks faced include uncertain price fluctuations and high transportation costs, while opportunities arise through marketing digitalization and establishing long-term contracts with partners, given the high global demand for spices. However, significant challenges persist, encompassing limited market access, inconsistent product quality standards, and continuously rising distribution costs; therefore, it is recommended that the company create stable price contracts with regular buyers, enhance the raw material storage system to maintain quality, implement quality standards compliant with regulations, expand sales reach via both offline and online channels, and overall improve distribution efficiency to address these challenges and support business sustainability.
Manajemen Produksi Berbasis POAC Melon Hidroponik (Studi Unit Pertanian Puspa Agraria Kabupaten Malang) Yunita Rochyana; Teguh Soedarto; Dita Atasa
Jurnal Sains Agribisnis Vol 6 No 1 (2026)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v6i1.2733

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan manajemen produksi yang dilaksanakan oleh Unit Pertanian Puspa Agraria dalam budidaya melon hidroponik. Unit Pertanian Puspa Agraria merupakan greenhouse melon hidroponik yang dikelola oleh BumDes Puspa Nagari dan berlokasi di Desa Bedali, Kecamatan Lawang, Kabupaten Malang dengan luas lahan sekitar 800 m². Penelitian ini dilaksanakan pada bulan Maret hingga April 2026. Responden penelitian ini ada 4 yaitu direktur BumDes, pengurus teknis, dan tenaga kerja. Pengumpulan data dilakukan melalui observasi, wawancara, kuesioner, dan dokumentasi. Metode analisis yang digunakan yaitu analisis deskriptif. Hasil penelitian menunjukkan bahwa manajemen produksi melon hidroponik pada Unit Pertanian Puspa Agraria meliputi lima tahapan, yaitu perencanaan, pengorganisasian, pelaksanaan, pengawasan, dan pengendalian namun, terdapat manajemen yang belum terlaksana dengan baik dan perlu dilakukannya evaluasi dan serta perbaikan terutama pada manajemen perencanaan yang menjadi dasar kegiatan. Kontribusi praktis dari penelitian ini, yaitu menjadi dasar bagi pelaku usaha yang ingin memproduksi melon hidroponik serupa dengan mengadopsi teknologi inovasi berupa penanaman hidroponik. Penelitian ini merekomendasikan perlunya penambahan wawasan dan evaluasi tenaga kerja serta melakukan pengolahan pada melon yang tidak dapat dijual secara mentah.
Co-Authors Adzanil Rachmadhi Putra Ainul Yaqin Al Kurnia, Dyanovita Alfiani, Fina Ali, Mukti Alit, Ronggo Alvian Dwiangga Wijaya Amelia Risky Camila Amir, Indra Tjahaja Amir, Indra Tjahaya Anggraeni, Yuni Tiara Anggriawan, Teddy Prima Aprilia Dwi Permata Sari Arbaatun, Yunia Arfiana Dita Arum Sari Ariel Hidayat Arika Mardiana Armana, Andru Arum Sari, Arfiana Dita Aryani, Gisca Sabrina Dwi Avivah, Elmira Dhiva Belia Onny Putri Azizah Bella Rahma Nadia Firdaus Budi Utomo Churin’in, Rachma Arsyieta Cici Aulia Permata Bunda Dhamayanti Mutiara Putri Dina Mawarni Pakpahan Dini Oktavira Wijaya Dita Atasa Dona Wahyuning Laily Eko Nurhadi Eko Nurhadi Endang Yektiningsih Endang Yektiningsih, Endang Enok Sumarsih Erika Aprilia Renata Faiqoh, Nadya Kamilia Faisol Humaidi Faisol Humaidi Faisol Humaidi Faqihuddin Faqihuddin Farikhah Linda Aurantifolia Fatchur Rozci Febryanti, Lilik Firliah, Nyahni Arisandi Firnanda, Fida Dea Firza Prima Aditiawan Fredella, Femy Atha Gusti Eka Yuliastuti Habibah, Nadia Hadianti, Imania Hamidah Hendrarini Hardi, Tri Henni Endah Wahanani Hidayat, Hana Safira Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ilham, Afizh Muhammad Inas Arifatun Inas ’ Indah, Pawana Nur Indra Tjahaja Amir Isna Hamidah Hilmi Issafira, Radissa Dzaky Jumiatik, Jumiatik Kanisius Karo Karimullah, Muhammad Khasan, Umar Khoirul Anam KHUSNIYAH Kurniasari, Dwiyana Anela Laraswari, Ananda Nabila Layllindra, Fasya Arifatin Lucianus Budi Kagramanto M Samsul Arifien M Samsul Arifien M. Alivi Aziz Ma'arif, Alia Replica Mahanani, Anajeng Esri Edhi Marpaung, Febri Ari Ma’rufi, Afif Melinda Trirahayu Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Mubarokah Muhamad Sayyid Wahyu Putra Nada, Irma Qotrun Nadya Kamilia Faiqoh Ningrum, Anisa Sulistya Noor Rizkiyah Nugroho, Sigit Dwi Nugroho, Sigit Dwi Nurhadi, Eko Nuriah Yuliati Nuriah Yuliati Pandu Dewa Dana Prasmita Dian Wijayati Prasony, Ilham Akbar Nur Prayoga, Yoga Purwanti, Arinta Puspita Ayu, Adinda Rachmawati Putra, Achmad Syaifulloh Putri, Ana Safira Putri, Devi Laxmi Aprilia Putri, Nabila Amelia Radissa Dzaky Issafira Rahmawati, Berliana Ramadhan, Muhammad Rifal Ramadhani, Firizky Ramawati, Rhiska Renanda Pramitha Rondani Renata Dian Kusuma Wardani Resya Nurdyawati Revita Yustianawati Risnanda, Arsita Wahyu Risqi Firdaus Setiawan Rizkiyah, Salsabila Putri Ainur Rohadatul Aisy Sahbuddin Santoso, Wahyu Sarifatul Ulkiyeh Savitri Winawati Hidayat Setyo Parsudi Sigit Dwi Nugroho Sinta Arifiana Kusumawati Siska, Adela Silviana Sri Widayanti Sri Widayanti SRI WIDAYANTI Sumartono Sumartono Sumartono, Sumartono Syahnaz, Cindiah Syarif Imam Hidayat Tama, Rivandy Aria Teti Hariyati, Teti Tondang, Ika Sari Tri Wahyu Nurmavina Trirahayu, Melinda Vanya Agita Sari Wahyu Santoso Wahyuningrum, Widya Werdhani, Juliane Kurnia Wicaksono, Sheptyan Anjas Yoga Ramadhan Yudi Ariyanto Yudianto Yunita Rochyana Yuwono Susanto Zuhda Mila Fitriana Zuhda Mila Fitriana