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Journal : JURNAL MANAJEMEN BISNIS

Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Latief, Fitriani; Asniwati, Asniwati; Akram, Yafi Nur
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.631

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was ​​3.29 and EFAS matrix was ​​3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength
Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Fitriani Latief; Asniwati; Yafi Nur Akram
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.201

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was 3.29 and EFAS matrix was 3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength.
The Contribution of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on Employee Performance Fitriani Latief; Asniwati Asniwati
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.512

Abstract

This study aims to test and analyze intellectual intelligence, emotional intelligence, and spritual intelligence on employee performance at the South Sulawesi Province Food Security Service. The population in this study was employees of the South Sulawesi Province Food Security Service, which amounted to 47 employees. Sampling in this study used census sampling technique, where all members of the population were used as samples. The source of this research data is primary data, which is data obtained from the results of distributing questionnaires to all respondents. The statistical method used to test the hypothesis uses the help of the SPSS application. In addition, in maintaining data quality, research uses validity tests and reliability tests. The results showed that intellectual intelligence, emotional intelligence, and spritual intelligence had a positive and significant effect on the Performance of Employee Employees at the South Sulawesi Province Food Security Service
Co-Authors Adrianah, Adrianah Ahmad Firman Ahmad Suriansyah Akram, Yafi Nur Aldi Ferdiyansyah Aldy Ferdiyansyah Alvin Hidayat, Muhammad Andi Ircham Hidayat Andi Ririn Oktaviani Anita Anita Annur SB, Ince Adzzahra Anwar Ramli Aprina, Nazwa Ariestrani, Wilda Arini, Naura Nazhyrah Aslamiah Aslamiah Asri Asri Astuti, Aulia Widi Ayuni Ayuni Azharie, Muhammad Nasruddin Azizah, Naila Baharuddin, Ida Bahrul Ulum Bater, Lidia Caronge, Erniyati Cinantya, Celia Darmiyati Dini Amalia, Dini Dirwan Dirwan Dirwan Dwi Anugerah Lestari Musa Fahriansyah, Ridho Ferdiansyah, Aldy Fidya Aisyah Asyifa Fitriah Fitriah Fitriyah, Nurlaili Frediansyah, Aldy Garaika Ghazwan R, Muh Faathir Hadiningtyas, Eka Aussie Haeranah Haliza, Nur Hana, Najla Hardianty Askar Hasnah Hasnah Hayatun Syifa Heriyanti, Mufti Ifanda Rahmadani Indar, Sofyan Hamid Irma Irma Irmawati Irmawati Irwan Jessica Titaley Kamaluddin, Laode Amijaya Kholillah, Siti Lailawati, Nor Latief, Fitriani Maryadi Mawaddah, Arina Merliana Sari, Ruli Mina Zuyyina Ramadhani Mindarwati, Lynis Mubarokati, Sari Muh. Rum Muhammad Idris Muhanna, Arqan Doni Muhsin Multhazam, Nur Afifah Thohirah Mulyanugroho, Ade Isna Munawarah, Siti Muslimin, Istyqamah Najlaa Annisa Faadiyah Nazwa, Nazwa Nginang, Yusra Noor Afiyanti, Irma Noorkhalisah, Noorkhalisah Norlia Ismiyanti Nova Soraya Novi Handayani Novianti, Witha Nur Asyifa, Tiara Nurfadlianti Said Nurita, Linda Nurman Nursyipa Pitaloka, Intan Diya Pratama, Muhammad Alif Purwanti, Ratna Putri Andini Putrini, Andini Justina Rafi'i, Akhmad Rahim, Deddy Rahwandi Rahimah, Rahmahniar Rahmadati, Rahmadati Ramadhan, A. Nurwahyu Jaelani Ramadhani, Aulia Azizah Ramadhani, Renasya Raudah Raudah Risma Santi Risnawati Rizka Ayu Amalia, Rizka Ayu Rukmana Sari Rukmana Sari Salsabela Ashlin Sari, Erniyati Caronge, Rukmana Sari, Rukmana Septiana Devi Septiana Devi Puspitasari Setiawan, Irfan Shalihah, Ghina Sherly Radhika Kencana Shofiatun Najiah Shopia, Zahra Siti Fatimah Siti Nurhaliza Siti Rabbiatul Hasanah Siti Zahra Sitti Supianah Sri Kurnia Damayanti Syafi’e, Muhammad Syafruddin Kitta Syamsi Syamsi Taupan utami, romamarisa utami, Romamarisa Putri Wahyuningsih Wildam, Andi Arwinda Yafi Nur Akram Yulia, Ainun Yulianti, Ani Yusra Nginang Zaliha Zulfa Huriah Dina Kazimah